Stories on 4th May '16

India is waiting to be Tickled
It's a crisis out there with comedy content on television and in cinema, writes Shailesh Kapoor. The quality (and quantity) has been down!
http://www.mxmindia.com/?p=87249

Ranjona Banerji: No one for a Readers' Editor? + Dehrudun media blues...
In India newsrooms are run by manager-editors whose sole concern is often pleasing the management by reckless cost-cutting, writes Ranjona Banerji
http://www.mxmindia.com/?p=87250

Warc ranks MediaCom, Mumbai among Top 10 in the world
The agency has earned the 8th position in the 'top media agency' global list, up from from its 32nd position last year
http://www.mxmindia.com/?p=87226

Havas Media wins integrated mandate of Brick Eagle
The account will be handled from the Havas Media Mumbai office. The expected size of the business is upwards of INR 20Cr
http://www.mxmindia.com/?p=87222

Sanjay Shukla joins DDB MudraMax as Prez - OOH & Experiential
He joins DDB Mudra Group after a long stint at Percept where he served as COO, Percept One
http://www.mxmindia.com/?p=87223

Sony ESPN channels to telecast UFC 196 in India
The channels will host its first ever official UFC fight screening in Mumbai
http://www.mxmindia.com/?p=87225

Onida awards AC business to Zero:Zero
The agency will create a multi-media campaign to present the new range of Onida Air Conditioners during the summer of 2016
http://www.mxmindia.com/?p=87224

PNB Metlife takes the #HealthForHappiness pitch
PNB MetLife is looking to change mindset with the recent light-hearted campaign associating insurance with happiness
http://www.mxmindia.com/?p=87120

Nivea unveils new spot reduction cream
It is available at major super markets, chemists, general stores and e-commerce websites

http://www.mxmindia.com/?p=86985

Stories on 24th Dec '12

Santa TAM is coming to town today!
It's Christmas Eve and festivities are in the air. In tellyland, with more reason: Santa TAM is coming with all the data... okay, most of it
http://www.mxmindia.com/2012/12/santa-tam-is-coming-to-town-today/


MxM Monday: Expectations from Phase III FM radio licensing
Even as advertisers are yet to take this medium seriously, the industry players are waiting for Phase III with anticipation. MxMIndia finds out what their expectations are
http://www.mxmindia.com/2012/12/mxm-monday-expectations-from-phase-iii-fm-radio-licensing/


Chitralekha upbeat on social media
The group recently reached two lakh fans on its Facebook page, and hopes to build a stranger presence online
http://www.mxmindia.com/2012/12/chitralekha-upbeat-on-social-media/


Will Sachin Tendulkar's ODI retirement diminish his brand value?
Will Sachin Tendulkar's retirement from ODI cricket diminish his brand value? Or will it set stage for a new phase in the life cyle of one India’s most iconic celeb brand?
http://www.mxmindia.com/2012/12/will-sachin-tendulkars-odi-retirement-diminish-his-brand-value/


Anil Thakraney: Brand Modi versus Brand Rahul
So if the battle of 2014 is going to be fought between these two brands, simple marketing logic tells us who's the favourite one to win
http://www.mxmindia.com/2012/12/anil-thakraney-brand-modi-versus-brand-rahul/


FM Radio: Facing challenges, embracing growth
CII organised the CEOs Roundtable on Radio in New Delhi last week, to discuss and chart the growth of the radio industry with the Phase III auction of the FM spectrum coming up
http://www.mxmindia.com/2012/12/fm-radio-facing-challenges-embracing-growth/


India TV conducts campaign countering Crime against Women
The channels launches a multi-city signature campaign under the aegis of 'Mission Damini'
http://www.mxmindia.com/2012/12/india-tv-conducts-campaign-countering-crime-against-women/http://www.mxmindia.com/2012/12/india-tv-conducts-campaign-countering-crime-against-women/


AdStrat: Fastrack makes hell cooler
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/12/adstrat-fastrack-makes-hell-cooler/


Reviewing the Reviews: Dabangg 2
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/12/reviewing-the-reviews-dabangg-2/


MxM wishes you a very Merry Xmas. No edition on Dec 25
MxMIndia wishes all its readers a very Merry Christmas!
http://www.mxmindia.com/2012/12/mxm-wishes-you-a-very-merry-xmas-no-edition-on-dec-25/


The Anchor: Harish Bijoor on 6 reasons brands need good consultants
Great team, cool concepts... not enough if you don't have a good brand consultant on board, says Harish Bijoor
http://www.mxmindia.com/2012/12/the-anchor-harish-bijoor-on-6-reasons-brands-need-good-consultants/


Gutenberg wins PR mandate for Ad:tech New Delhi again
This is the third time that Gutenberg Communications has won the PR mandate for Ad:Tech
http://www.mxmindia.com/2012/12/gutenberg-wins-pr-mandate-for-adtech-new-delhi-again/

Stories on 19th Dec '12

Is our TV measurement future-ready?
Is the Peoplemeter the right way to study viewership in a technologically advancing country? Extracts from the book 'The Advertising Mess' by Bipin Mundhwa and Amit Nevrekar
http://www.mxmindia.com/2012/12/is-our-tv-measurement-future-ready/

Hot Wheels takes 'Don't Drink & Drive' message to pub door
O&M Mumbai creates CSR initiative for Mattel Toys India along with a pub and a driver service
http://www.mxmindia.com/2012/12/hot-wheels-takes-dont-drink-drive-message-to-pub-door/

MIB bows to news TV pressure, pushes TAM to delay ratings data release
The government forces TAM to withhold release of news channels data by two or three days
http://www.mxmindia.com/2012/12/mib-bows-to-news-tv-pressure-pushes-tam-to-delay-ratings-data-release/

Kolkata digitization: Tug-of-war between State and Centre
While the Centre wants the analogue signals switched off from Dec 27, the State wants to act according to the ground realities
http://www.mxmindia.com/2012/12/kolkata-digitization-tug-of-war-between-state-and-centre/

Bigg Boss, Wanted top Whats-On-India rankings in Week 50
Bigg Boss continued to be on top in the Whats-On-India rankings for Hindi GECS in Week 50. Wanted topped the Hindi Film genre
http://www.mxmindia.com/2012/12/bigg-boss-wanted-top-whats-on-india-rankings-in-week-50/

Ranjona Banerji: Tedious TV discussions
The formula of "one BJP, one Congress, two lawyers" for every single subject of discussion is getting tedious, writes Ranjona Banerji
http://www.mxmindia.com/2012/12/ranjona-banerji-tedious-tv-discussions/

Anil Thakraney: Feeding frenzy over rape
This is what usually happens after crimes of rape. Another juicy story will grab the imagination, the trial of the accused will go on for years, and the nation will move on. The debates will re-start when the next attack happens. In short, a whole lot of sound, but of little value
http://www.mxmindia.com/2012/12/anil-thakraney-feeding-frenzy-over-rape/

The Anchor: 5 ways a mobile app can change the Chennai Open
Five reasons why the newly introduced mobile application for Aircel Chennai Open could be a game-changer for the tournament, from Ashu Jindal
http://www.mxmindia.com/2012/12/the-anchor-5-ways-a-mobile-app-can-change-the-chennai-open/

94.3 My FM wins three awards
The station won 'Radio Station of the Year' at the Asian Leadership Awards, Global Awards for Brand Excellence - Brand Excellence in Media & Entertainment, and Mobbys Awards for Best Mobile Application
http://www.mxmindia.com/2012/12/94-3-my-fm-wins-three-awards/


Karisma Kapoor debuts as RJ on 92.7 Big FM's show
On December 24, 2012 Ms Kapoor will debut as an RJ with FM radio network 92.7 Big FM for a women-centric radio show called Big Memsaab, through a specially conceptualized segment, 'Big on Style'
http://www.mxmindia.com/2012/12/karisma-kapoor-debuts-as-rj-on-92-7-big-fms-show/

Designers showcased on TLC's Project Runway
Lifestyle channel TLC is showing new episodes of Project Runway All Stars at 8pm on Sundays, with designers Isaac Mizrahi and Georgina Chapman as judges and model Angela Lindvall as series host

http://www.mxmindia.com/2012/12/designers-showcased-on-tlcs-project-runway/

Stories on 17th Dec '12

The MxMIndia Annual 2012: The One Big Idea
It's here: the MxMIndia Annual 2012 where over a hundred industry captains give their gamechanging ideas in the fields of television, print, radio, digital, OOH, creative advertising and PR and Events
http://www.mxmindia.com/2012/12/the-mxmindia-annual-2012-the-one-big-idea/

Recent reforms have boosted country's image: Adi Godrej
CII president and chairman of the Godrej grou Adi Godrej says India’s recent reforms initiatives have changed the perception of the country for the better
http://www.mxmindia.com/2012/12/recent-reforms-have-boosted-countrys-image-adi-godrej/

Vikatan Group focuses on events as growth strategy
The Vikatan group with an array of Tamil publications is now looking towards building an events calendar and launching verticals under its popular titles
http://www.mxmindia.com/2012/12/vikatan-group-focuses-on-events-as-growth-strategy/

Tribal DDB wins Marico's Set Wet
Tribal DDB India will be handling the digital mandate for Marico's Set Wet hair gels
http://www.mxmindia.com/2012/12/tribal-ddb-wins-maricos-set-wet/

Anchor Panasonic awards digital mandate to Ignitee
Ignitee will enable it to develop a comprehensive online presence, positioning Anchor and Panasonic as a young, contemporary brand for electrical accessories
http://www.mxmindia.com/2012/12/anchor-panasonic-awards-digital-mandate-to-ignitee/

Anil Thakraney: Media campaign on gun control
Why don’t TV channels in the US come together and launch a high-decibel, sustained campaign against the open retail of guns in the marketplace? Why not use the power of the media to make this happen?
http://www.mxmindia.com/2012/12/anil-thakraney-media-campaign-on-gun-control/

AdStrat: Chandrika Face Wash is the new beauty tonic
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/12/adstrat-chandrika-face-wash-is-the-new-beauty-tonic/

The Anchor: 5 growth challenges for Events & Experiential Mktng biz
Avik Prabhu lists five growth challenges that the events and experiential marketing industry in India still faces
http://www.mxmindia.com/2012/12/the-anchor-5-growth-challenges-for-events-experiential-mktng-biz/

MindShift launches gaming app for Homeshop18
The gaming application marks another successful digital marketing campaign for Homeshop 18
http://www.mxmindia.com/2012/12/mindshift-launches-gaming-app-for-homeshop18/

AppFest 2012: Exploring the 'Apps' economy
Sanjay Jaju, Secretary Department of Information and Communications, Govt of Andhra Pradesh asked delegates to move beyond BPO culture
http://www.mxmindia.com/2012/12/appfest-2012-exploring-the-apps-economy/

Rajesh Jejurikar quits Zee, to return to M&M
Mr Jejurikar resigned after a stint of just 10 months
http://www.mxmindia.com/2012/12/rajesh-jejurikar-quits-zee-to-return-to-mm/

Stories on 12th Dec '12

Tot's the way ahead for Nick Jr
Nick Jr is being positioned as an ecosystem for pre-school kids and their moms.. Balle balle to that!
http://www.mxmindia.com/2012/12/tots-the-way-ahead-for-nick-jr/

Jaldi 5 with Kevin Vaz: Blockbusters to boom Bengal
Kevin Vaz on what viewers can expect from the new Jalsha Movies and why the channel is already a winner in the buzzing Bengal television market
http://www.mxmindia.com/2012/12/jaldi-5-with-kevin-vaz-blockbusters-to-boom-bengal/

MIB asks TRAI view on Central/State govt entry in cable
The Ministry of I&B has sought TRAI recommendation over the entry of Central/ State governments and their entities into broadcasting sector
http://www.mxmindia.com/2012/12/mib-asks-trai-view-on-centralstate-govt-entry-in-cable/

Bigg Boss 6, Jannat 2 top Whats-on-India trends
The Whats-on-India trends for Week 49 (December 2 to 8) indicate that Bigg Boss 6 has topped the Hindi GEC rankings and Jannat 2 leads amongst Hindi movies.
http://www.mxmindia.com/2012/12/bigg-boss-6-jannat-2-top-whats-on-india-trends/

Anil Thakraney: mxmindia to blame for cricket debacle!
While many theories are being belted out on this subject, I am entirely convinced it is the media and marketing in India which is behind the poor show of the Indian team
http://www.mxmindia.com/2012/12/anil-thakraney-mxmindia-to-blame-for-cricket-debacle/

Young Track: 4 purchase decisions influencers of urban Indian Youth
Samyak Chakravarty lists four key factors that influence buying decisions of the urban Indian youth
http://www.mxmindia.com/2012/12/young-track-4-purchase-decisions-influencers-of-urban-indian-youth/

The Anchor: 4 reasons why it's the last Wednesday we can have fun
Not quite the end of the world, but Dec 19 means the advent of figures and data and head-scratching for number crunchers. TAM time approaches!
http://www.mxmindia.com/2012/12/the-anchor-4-reasons-why-its-the-last-wednesday-we-can-have-fun/

Star CJ Alive celebrates 3 million customer milestone
Star CJ alive, the home shopping channel from the Star group, has announced its 3 millionth customer
http://www.mxmindia.com/2012/12/star-cj-alive-celebrates-3-million-customer-milestone/

FoodFood expanding in India, abroad
Food and food lifestyle channel FoodFood is now available on Tata Sky, channel no. 572. The channel has also increased its reach internationally by making an entry into Canada and Qatar
http://www.mxmindia.com/2012/12/foodfood-expanding-in-india-abroad/

Ormax Media strengthens research team
Anurag Bakhshi and Gautam Jain will lead the TV and film verticals
http://www.mxmindia.com/2012/12/ormax-media-strengthens-research-team/

My FM announces Jiyo Dil Se Awards
A unique initiative acknowledging the indomitable spirit showed by the common man
http://www.mxmindia.com/2012/12/my-fm-announces-jiyo-dil-se-awards/

Karisma Kapoor debuts as RJ on 92.7 Big FM's women-targeted show Big Memsaab
The actress is coming on board as a personal grooming and beauty expert on the special segment 'Big on Style', and will share tips on attire, accessories, make-up and hair

http://www.mxmindia.com/2012/12/karisma-kapoor-debuts-as-rj-on-92-7-big-fms-women-targeted-show-big-memsaab/

Stories on 7th Dec '12

Did the switch to weekends impact KBC buzz?
Did the switch to a weekend airing schedule impact the buzz factor for KBC 6 or has the Big B's aura begun to fade? MxMIndia finds out
http://www.mxmindia.com/2012/12/did-the-switch-to-weekends-impact-kbc-buzz/

Hockey India wins for Meridian, OgilvyOne
Meridian Communication Mumbai has added the Hockey India League to its existing client portfolio, following a multi-agency pitch in Delhi a couple of months ago
http://www.mxmindia.com/2012/12/hockey-india-wins-for-meridian-ogilvyone/

Satyamev Jayate nets Rs 22.33 cr as donations
Season 1 of Satyamev Jayate, the Star Plus mega-show presented by actor Aamir Khan, generated around Rs 22.33 crore as donations
http://www.mxmindia.com/2012/12/satyamev-jayate-nets-rs-22-33-cr-as-donations/

Jaldi 5 with Manish Agarwal: Gamification is the next big thing
Manish Agarwal, CEO of Reliance Entertainment Digital, and speaks on gamification and a variety of issues around digital entertainment and gaming in particular
http://www.mxmindia.com/2012/12/jaldi-5-with-manish-agarwal-gamification-is-the-next-big-thing/

Shailesh Kapoor: Four things TV ratings don't tell us
As TV ratings are scheduled to make a comeback on December 19, Shailesh Kapoor writes lists four critical things that ratings don't tell us
http://www.mxmindia.com/2012/12/shailesh-kapoor-four-things-tv-ratings-dont-tell-us/

Paritosh Joshi: Statistical Doppelganger
One of the biggest problems that confounds market researchers is respondent fatigue associated with questionnaire duration. And intervier fatigue too, notes Paritosh Joshi
http://www.mxmindia.com/2012/12/paritosh-joshi-statistical-doppelganger/

HBO,  Eros tie up for 2 ad-free movie channels
HBO Asia and Eros International have made a joint announcement to launch two new premium advertising-free movie channels, HBO Defined and HBO Hits, in India
http://www.mxmindia.com/2012/12/hbo-eros-tie-up-for-2-ad-free-movie-channels/

Theatre-owners irked by Kamal's plan to release 'Vishwaroopam' on DTH
Some Chennai theatre owners are upset by actor Kamal Hassan's decision to launch his upcoming movie 'Vishwaroopam' on the DTH platform eight hours before it is released in theatres worldwide
http://www.mxmindia.com/2012/12/theatre-owners-irked-by-kamals-plan-to-release-vishwaroopam-on-dth/

Anil Thakraney: Are corporates pushing Sachin?
For the greater good, all those advertisers who have signed up Sachin should release him from the contracts immediately. There are enough young guns in Indian sports, they can fish elsewhere
http://www.mxmindia.com/2012/12/anil-thakraney-are-corporates-pushing-sachin/

Ranjona Banerji: When News TV brought an issue to life
Television may be annoyingly intrusive and terribly unprofessional at times, but the cold distance of print cannot bring an issue like treatment of women to life as television can, writes Ranjona Banerji
http://www.mxmindia.com/2012/12/ranjona-banerji-when-news-tv-brought-an-issue-to-life/

BBC TopGear Magazine India Awards 2012
The year's first car and bike awards night is here
http://www.mxmindia.com/2012/12/bbc-topgear-magazine-india-awards-2012/

WATSummit '13 to discuss new era of digi mktng
WATMedia's annual event will witness participation of prominent visionaries discussing topics that contribute to the growth of digital and advertising space
http://www.mxmindia.com/2012/12/watsummit-13-to-discuss-new-era-of-digi-mktng/

The Anchor: 5 reasons localization is important
It's a myriad mix of cultures. In good old diverse India, localization is the only way to make it work, says Rahul Kumar
http://www.mxmindia.com/2012/12/the-anchor-5-reasons-localization-is-important/

Stories on 6th Dec '12

Memories of Ayodhya, December 6, 1992
Twenty years ago, journalists Mark Tully and Ajay Jha were at Ayodhya reporting for the BBC and Mid-Day respectively. Here's their account of what happened
http://www.mxmindia.com/2012/12/memories-of-061292/

Big retailers exit loss-making markets
Retailers like Spencer's, Future Group and others exit loss-making regions, focus on potential growth markets
http://www.mxmindia.com/2012/12/big-retailers-exit-loss-making-markets/

Jaldi 5 with Sugato Banerji: Digitization has opened up opportunities for service providers
Former Airtel DTH and Media CMO Sugato Banerji is gung-ho about taking charge as COO of What’s-On-India. He shares his views on digitization, the DTH business and why he thinks the opportunities at his new workplace are very challenging
http://www.mxmindia.com/2012/12/jaldi-5-with-sugato-banerji-digitization-has-opened-up-opportunities-for-service-providers/

9XM to sponsor 3rd Olive Crown Awards
9X Media will be principal sponsors of the third Olive Crown Awards to be held in March 2013
http://www.mxmindia.com/2012/12/9xm-to-sponsor-3rd-olive-crown-awards/

Bigg Boss, Bol Bachchan top Whats-on-India trends
Bigg Boss 6 continues to top the Whats-on-India trending report for Week 48 with Bol Bachchan on Star Gold as the top Hindi movie
http://www.mxmindia.com/2012/12/bigg-boss-bol-bachchan-top-whats-on-india-trends/

Debrief: IDEA: Honey, it isn't funny
Completely boring and a tired piece of work. A trainee copywriter would do better than this at a hurried copy test
http://www.mxmindia.com/2012/12/debrief-idea-honey-it-isnt-funny/

The Anchor: How 24x7 TV would cover Babri Masjid demolition today
A N Chorrea wanders around to write on how 24x7 News television would cover Babri Masjid demolition if it were to happen today
http://www.mxmindia.com/2012/12/the-anchor-how-would-24x7-tv-would-cover-babri-masjid-demolition-today/

Pinkathon raises breast cancer awareness with the 10km marathon and other programmes
Maximus Events are conducting a two-week-long programme at High Street Phoenix and Phoenix Marketcity to disseminate the idea of the Pinkathon and raise awareness about breast cancer
http://www.mxmindia.com/2012/12/pinkathon-raises-breast-cancer-awareness-with-the-10km-marathon-and-other-programmes/

Harper's Bazaar launches new brand campaign
Its new brand campaign themed 'Always in fashion' in India is to complement its international signature 'Where Fashion Gets Personal'
http://www.mxmindia.com/2012/12/harpers-bazaar-launches-new-brand-campaign/

The Company creates colourful TVC for Caprese
International premium accessory brand Caprese has launched its latest TV commercial in India
http://www.mxmindia.com/2012/12/the-company-creates-colourful-tvc-for-caprese/

Airtel's Sugato Banerji joins What's-on-India as COO
Mr Banerji has called it a day as CMO at Airtel DTH & Media
http://www.mxmindia.com/2012/12/airtels-sugato-banerji-joins-whats-on-india-as-coo/

Club Penguin brings Coins For Change with Ryan Intnl
Ryan International School is the first school to collaborate with the Coins For Change programme in India
http://www.mxmindia.com/2012/12/club-penguin-brings-coins-for-change-with-ryan-intnl/

Stories on 23rd Nov '12

PR folk get set for PRAXIS 2012-11-23
As many as 255 delegates and 35 speakers are set to assemble in Pondicherry for PRAXIS 2012, an independent PR conference. MxMIndia is partnering the event
http://www.mxmindia.com/2012/11/pr-folk-get-set-for-praxis-2012-11-23/

India Inc opts for sports as preferred marketing
Sports emerged as the most preferred marketing tool, over celebrities, events and product placements in movies, music or art, according to a study conducted by SportzConsult, India's premier sports management company
http://www.mxmindia.com/2012/11/india-inc-opts-for-sports-as-preferred-marketing/

Paritosh Joshi: ASCI is not an Elephant though it might be a herring... a red one
Anant Rangaswami's book took on - inter alia - the ASCI. Paritosh Joshi has a reply
http://www.mxmindia.com/2012/11/paritosh-joshi-asci-is-not-an-elephant-though-it-might-be-a-herring-a-red-one/

Jaldi 5 with Sunil Punjabi: Action, drama, entertainment
AXN India is gearing up for full-on thrills spanning the entertainment spectrum. The star of the broadened content lineup is The Apprentice Asia. MxM India spoke to AXN's Sunil Punjabi on the whys and hows
http://www.mxmindia.com/2012/11/jaldi-5-with-sunil-punjabi-action-drama-entertainment/

IAMAI announces 3rd annual India Digital Awards
The Internet & Mobile Association of India will hold its third annual India Digital Awards for the internet and mobile value added service industry on January 17, 2013 at New Delhi
http://www.mxmindia.com/2012/11/iamai-announces-3rd-annual-india-digital-awards/

Speaking of Which | Shall We Disappear You?
Verbs have their places in black and white, not including grey areas. Vidya Heble counts the shades
http://www.mxmindia.com/2012/11/speaking-of-which-shall-we-disappear-you/

Azim Premji wins Forbes India's inaugural philanthropy award
Ten outstanding people were honoured for their contribution towards the good of society
http://www.mxmindia.com/2012/11/azim-premji-wins-forbes-indias-inaugural-philanthropy-award/

The Anchor: Lloyd Mathias on 5 reasons why corporates should not ignore the IPL
Lloyd Mathias lists 5 reasons why corporates should not ignore the IPL
http://www.mxmindia.com/2012/11/the-anchor-lloyd-mathias-on-5-reasons-why-corporates-should-not-ignore-the-ipl/

Anil Thakraney: Shucks! We lost the action on Kasab. :(
We missed out on all the death tamasha that would have been played out inside the newsrooms and outside the Yerawada jail, amongst other places. Not to speak of all the entertainment that happens when wild speculation goes full-on
http://www.mxmindia.com/2012/11/anil-thakraney-shucks-we-lost-the-action-on-kasab/

Ranjona Banerji: Why we can get gussa with Ram Gopal Verma!
Ram Gopal Verma's foreplay and orgasm theory for Kasab's hanging gets flak, writes Ranjona Banerji
http://www.mxmindia.com/2012/11/ranjona-banerji-why-we-can-get-gussa-with-ram-gopal-verma/

Stories on 21st Nov '12

Are we really Free to post online?
'Like' it or not, everyone is talking about Facebook and how a mere status update got a 21-year-old arrested. Can social media flourish, if every move is scrutinized?
http://www.mxmindia.com/2012/11/are-we-really-free-to-post-online/

In TAM's absence, Whats-On-India search rankings show some trends
It's been over a month since TAM Media stopped releasing weekly ratings. MxMIndia sourced What's On India's TV TRENDs report to throw up some indicators of what's popular and what's not
http://www.mxmindia.com/2012/11/in-tams-absence-whats-on-india-search-rankings-show-some-trends/

Kishore Biyani aims to fashion a $1bn biz in 2 years
Kishore Biyani aims at $1 billion business from Future Fashion in 2 years
http://www.mxmindia.com/2012/11/kishore-biyani-aims-to-fashion-a-1bn-biz-in-2-years/

StrawberryFrog launches In India
Founded in 1999, the creative agency Strawberry Frog has finally launched its operations in India. Raj Kamble has been roped to head India functions
http://www.mxmindia.com/2012/11/strawberryfrog-launches-in-india/

Jaldi 5 with Sachin Kalbag: Upholding civil liberties at all costs
In response to increasing incidences of ordinary people's freedom being curtailed, Mumbai-based daily Mid-Day has announced its People's Freedom Charter, to combat draconian and ambiguous laws. Mid-Day Editor Sachin Kalbag explains why this was necessary
http://www.mxmindia.com/2012/11/jaldi-5-with-sachin-kalbag-upholding-civil-liberties-at-all-costs/

Mediaah!: What's not right with Arnab Goswami
Just as Angry Young Man Amitabh Bachchan mesmerized the nation in the 1970s, the Angry Young Man Arnab Goswami grew big on television, writes Pradyuman Maheshwari. But he has stretched his nationalistic debates a bit much. Also, a quick look at how other channels fared with their Bal Thackeray coverage
http://www.mxmindia.com/2012/11/mediaah-whats-not-right-with-arnab-goswami/

Young Track by Samyak Chakrabarty | Causes that Young India is fighting for
Today's urban youngsters are very socially conscious and aware. Samyak Chakrabarty lists four causes that metro youth are most concerned about and taking the initiative to address
http://www.mxmindia.com/2012/11/young-track-by-samyak-chakrabarty-causes-that-young-india-is-fighting-for/

Dream Theatre launches Power Rangers Samurai merchandise
Mumbai-based brand management and licensing enterprise Dream Theatre is launching a merchandise range based on the action adventure series Power Rangers Samurai in India
http://www.mxmindia.com/2012/11/dream-theatre-launches-power-rangers-samurai-merchandise/

The Anchor: Five reasons direct marketing scores over other forms of marketing
When it comes to reaching customers, keeping costs down and getting specific, constructive feedback, direct selling has the advantage, says Manisha Amol
http://www.mxmindia.com/2012/11/the-anchor-five-reasons-direct-marketing-scores-over-other-forms-of-marketing/

Anil Thakraney: The IT Act needs to be rewritten. ASAP
The law needs to be amended. And parents need to inform and educate their children on ground realties. Because when virtual world collides with real world, the result can often be traumatic
http://www.mxmindia.com/2012/11/anil-thakraney-the-it-act-needs-to-be-rewritten-asap/

Stories on 6th Jun

We want to in the forefront when new media will merge with traditional: Anuj Gandhi
With the growing scope of monetizing multimedia content, IndiaCast, the all-new TV18 and Viacom18 jv, is poised for interesting times
http://www.mxmindia.com/2012/06/we-want-to-in-the-forefront-when-new-media-will-merge-with-traditional-anuj-gandhi-group-ceo-indiacast/

Mindshare elevates Ashutosh Srivastava, G'Man and Greet, unveils new 'global to local' structure
Mindshare has announced three key promotions: Ashutosh Srivastava is  Chairman and CEO for global emerging markets, and also the agency’s new global leader for products/services and talent development, R Gowthaman will take on the role of CEO for South and South East Asia and James Greet, currently CEO, Australia, will add Japan, Korea and New Zealand to his responsibilities, and also be APAC regional leader for talent.
http://www.mxmindia.com/2012/06/mindshare-elevates-ashutosh-srivastava-gman-and-greet-unveils-new-global-to-local-structure/

Five years of Creativeland Asia
Having survived and survived with flourish in the last five years has been no mean feat for Creativeland Asia. Team CLA and their clients talk to MxMIndia on what makes the agency such a hit.
http://www.mxmindia.com/2012/06/five-years-of-creativeland-asia/

Hungama Digital to manage Microsoft India’s social media
Besides the corporate mandate, Hungama Digital will also manage three other businesses for Microsoft India on social media - MSN India, Windows Azure and Microsoft Office
http://www.mxmindia.com/2012/06/hungama-digital-to-manage-microsoft-india%e2%80%99s-social-media/

Abhishek Rege & Doris Dey join Endemol India
Abhishek Rege appointed - Chief Operating Officer - Television; Doris Dey joins as Fiction Head
http://www.mxmindia.com/2012/06/endemol-india-announces-a-new-structure-aligned-to-its-growth-strategy/

Internet influences over 50% car buyers: Google
The offline study conducted by Nielsen on behalf of Google India at car showrooms in eight metros revealed that one in two car buyers conducted research online
http://www.mxmindia.com/2012/06/internet-influences-over-50-car-buyers-google/

Charlotte Chunawala named CEO of Cohn & Wolfe India
Two new offices open in India following recent Cohn & Wolfe expansion across China, Singapore, Malaysia and Indonesia
http://www.mxmindia.com/2012/06/charlotte-chunawala-named-ceo-of-cohn-wolfe-india/

Ram Kapoor continues to be favourite Hindi GEC character : Ormax Media
From CIL 9 onwards, Ram Kapoor continues to hold the first position. He is more popular than Priya who is at rank No. 4
http://www.mxmindia.com/2012/06/ram-kapoor-continues-to-be-the-favorite-character-of-hindi-gec-viewers-ormax-media/

Neo Prime signs Frank Leboeuf for special programming on UEFA EURO 2012
Besides, on-air programming on Neo Prime, the former Chelsea defender will also be involved with several on-ground initiatives
http://www.mxmindia.com/2012/06/neo-prime-signs-frank-leboeuf-for-special-programming-on-uefa-euro-2012/

Make way for the men. Basics Life goes National
After their e-commerce store, www.basicslife.com opened, Hanif and Suhail Sattar feel the time is right to push for a national presence
http://www.mxmindia.com/2012/06/make-way-for-the-men-basics-life-goes-national/

DDB Mudra wins The Economist's Battle of Wits quiz
17 teams from various clients and media organizations participated in the quiz
http://www.mxmindia.com/2012/06/ddb-mudra-wins-the-economists-battle-of-wits-quiz/

Luxor signs Deepika Padukone as brand ambassador for Pilot
She will be seen in an aggressive multi-media campaign which will be created by Lowe Lintas
http://www.mxmindia.com/2012/06/luxor-signs-deepika-padukone-as-brand-ambassador-for-pilot/

Vivek Oberoi to flag off BIG FM's 'Cigarette Bhujao Life Banao' campaign
This campaign by 92.7 BIG FM is an extension of the larger campaign called 'Mumbai Manao, Life Banao'
http://www.mxmindia.com/2012/06/vivek-oberoi-to-flag-off-big-fms-cigarette-bhujao-life-banao-campaign/

The Anchor: Sandeep Bomble on four ways agencies can attract top talent
Talented people are self-assured and positive that visibility through good work only, can win them fame and money and perks are the next obvious that will follow, says Sandeep Bomble
http://www.mxmindia.com/2012/06/the-anchor-sandeep-bomble-on-four-ways-agencies-can-attract-top-talent/

Anil Thakraney: Nano: Manufacturing success, marketing failure
The moment they positioned it as the 'poor man's' car, they took the sex out of the equation. No one wants to be perceived as a loser when it comes to his car
http://www.mxmindia.com/2012/06/anil-thakraney-nano-manufacturing-success-marketing-failure/