LookBack 2012: Voices from the Top
In Part 2 of our yearender, we have media, marketing and advertising leaders on what the 2012 rollercoaster meant for them + more
http://www.mxmindia.com/2012/12/lookback-2012-voices-from-the-top/
LookBack 2012: Senior Movements in the Year
A list of senior-level entries and exits in the year (updated as of December 26, 2012)
http://www.mxmindia.com/2012/12/lookback-2012-senior-movements-in-the-year/
LookBack 2012: Wins and wows
The number of awards coming home has increased, and agencies are shining bright as ever on the domestic and international front. A quick round-up of prizes bagged
http://www.mxmindia.com/2012/12/lookback-2012-wins-and-wows/
LookBack 2012: Insights and Projections
MxMIndia's sustained efforts at understanding consumers, their motivations and apprehensions
http://www.mxmindia.com/2012/12/lookback-2012-insights-and-projections/
LookBack 2012: The Anchor: 20 must-read interviews
A sampling of key quotes from the MxMIndia interviews with honchos through 2012
http://www.mxmindia.com/2012/12/lookback-2012-the-anchor-20-must-read-interviews/
LookBack 2012: Account Movements
Like every year, this year too saw a number of accounts changing hands. MxMIndia kept tabs, and here's the update
http://www.mxmindia.com/2012/12/lookback-2012-account-movements/
Announcing: The Dubious Achievement Awards 2012 + the Political Incorrect Quiz... on Mon, Dec 31!
Get set for the Mediaah! Dubious Achievement Awards 2012 and the first ever Political Incorrect Media Quiz... on December 31 on MxMIndia!
http://www.mxmindia.com/2012/12/announcing-the-dubious-achievement-awards-2012-the-political-incorrect-quiz-on-mon-dec-31/
What Cyrus Mistry inherits from Ratan Tata
Cyrus Mistry will take over the chairmanship of the Tata group from Ratan Tata today
http://www.mxmindia.com/2012/12/what-cyrus-mistry-inherits-from-ratan-tata/
Ranjona Banerji: All Hail Arnab Goswami, the Dragon Slayer!
Ranjona Banerji salutes Times Now's Arnab Goswami as the most vocal defender of women's rights
http://www.mxmindia.com/2012/12/ranjona-banerji-all-hail-arnab-goswami-the-dragon-slayer/
Anil Thakraney: The challenge for Brand Sachin
The question on everyone’s mind is this: How will his retirement from ODIs affect the champ’s advertising career?
http://www.mxmindia.com/2012/12/anil-thakraney-the-challenge-for-brand-sachin/
Big CBS network at No 1 in English GECs post DAS
The successful implementation of DAS in the key metros has resulted in a strong upsurge in the viewership and market share for the Big CBS Network, consolidating its position as the premier English entertainment network amongst viewers across metros
http://www.mxmindia.com/2012/12/big-cbs-network-at-no-1-in-english-gecs-post-das/
Big Magic grows to top in Hindi heartland
Big Magic, Reliance Broadcast Network's regional GEC for the Hindi heartland, has emerged the numero uno channel in Central India with a growth of 22 percent as per the latest TAM results
http://www.mxmindia.com/2012/12/big-magic-grows-to-top-in-hindi-heartland/
Jalsha Movies records 154 GRPs on its opening day
The channel launched on Dec 16 with the premier of 'Awara', which recorded a whopping 5.3 TVR
http://www.mxmindia.com/2012/12/jalsha-movies-records-154-grps-on-its-opening-day/
Draftfcb Ulka creates Dark Fantasy for Sunfeast
The ad agency has created two TVCs for the biscuit brand, reflecting the core promise of 'Pure Indulgence'
http://www.mxmindia.com/2012/12/draftfcb-ulka-creates-dark-fantasy-for-sunfeast/
Affle grabs '2012 Red Herring Top 100 Global'
This comes after winning the Top 100 Asia this year
http://www.mxmindia.com/2012/12/affle-grabs-2012-red-herring-top-100-global/
LGBT market gets a voice
In MSLGroup India's Executive Report, 'Out of the Closet and Into the Marketplace: The Birth of India's Pink Economy', key leaders from India's Lesbian Gay Bisexual and Transgender groups provide insights as the main resource persons and collaborators for the report
http://www.mxmindia.com/2012/12/lgbt-market-gets-a-voice/
Quirky annual report garners Radio Mirchi the Gold Midas
Radio station Radio Mirchi 98.3 FM won the coveted Gold Midas at the Midas Awards, World’s Best Financial Advertising, for its Annual Report 2011-12, titled Reimagining Radio
http://www.mxmindia.com/2012/12/quirky-annual-report-garners-radio-mirchi-the-gold-midas/
