MxM Monday: Is BTL gaining acceptance as a must-have in a media plan?
With below-the-line gaining a bigger share of ad budgets over the years, a cross-section of the A&M frat on its efficacy
http://www.mxmindia.com/2012/12/mxm-monday-is-btl-gaining-acceptance-as-a-must-have-in-a-media-plan/
Jaldi 5 with Aditya Sinha, former editor-in-chief, DNA: Coincidence that quitting timed with Zee News controversy
Aditya Sinha quit DNA as editor-in-chief last week amidst rumours that the move had linkages with the Zee News controversy. While he denies the coincidence theory, do read the between the lines to figure what could be the reason
http://www.mxmindia.com/2012/12/jaldi-5-with-aditya-sinha-former-editor-in-chief-dna-coincidence-that-quitting-timed-with-zee-news-controversy/
Some meetha ho jaye for Rekha with Snickers
Mars ropes in Rekha for Snickers to challenge Kraft Cadbury's hold on Rs 3,000-cr Indian chocolate market
http://www.mxmindia.com/2012/12/some-meetha-ho-jaye-for-rekha-with-snickers/
Publicis Groupe acquires iStrat & MarketGate
iStrat is a leading integrated digital agency and MarketGate, a Mumbai-based strategic business and marketing consulting firm
http://www.mxmindia.com/2012/12/publicis-groupe-acquires-istrat-marketgate/
Ranjona Banerji: Our 'News of the World' moment?
That Zee chairman Subhash Chandra has apparently been questioned for between seven and nine hours by the Delhi police, is surely not a common occurrence for high profile owners of media houses, notes Ranjona Banerji
http://www.mxmindia.com/2012/12/ranjona-banerji-our-news-of-the-world-moment/
Anil Thakraney: Australian radio jocks should be jailed
A hospital is not a place where you make 'Bakras' out of people, it is a place of the sick and the dying. This is not just completely unethical, it's bloody insensitive
http://www.mxmindia.com/2012/12/anil-thakraney-australian-radio-jocks-should-be-jailed/
Reviewing the Reviews: Khiladi 786
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/12/reviewing-the-reviews-khiladi-786/
The Anchor: 6 things young companies should do to attract talent
Talent acquisition can make all the difference between short-term and long-term success for start-up, writes Ambika Sharma while listing six things one can do to attract the right talent
http://www.mxmindia.com/2012/12/the-anchor-6-things-young-companies-should-do-to-attract-talent/
Big Fame Star provides talent opportunity in Punjab, Central India
Reliance Broadcast Network's regional general entertainment channels, Big Magic and Spark Punjabi, have announced the launch of India's first-ever hinterland talent hunt with Big Fame Star, a hunt for the youth star in the markets of Central India and Punjab
http://www.mxmindia.com/2012/12/big-fame-star-provides-talent-opportunity-in-punjab-central-india/
