Tuesday, 22 January 2013

Stories on 22nd Jan '13


Bindass way to go!
Talking Business with Nikhil Gandhi, Exec Director, Youth Channels at Disney UTV in a new fortnightly interview series with heads of media businesses
http://www.mxmindia.com/2013/01/bindass-way-to-go/

Running for a cause, for oneself at SCMM 2013
There were many mediapersons participating at the Standard Chartered Mumbai Marathon, many regulars and some first-timers. MxMIndia asked some regulars to recount their experience
http://www.mxmindia.com/2013/01/running-for-a-cause-for-oneself-at-scmm-2013/

Indigo Consulting retains Asian Paints' digital biz
Digital agency Indigo Consulting has retained the digital account of Asian Paints, India's largest and Asia's third largest paints company. The win comes after a multi-agency pitch
http://www.mxmindia.com/2013/01/indigo-consulting-retains-asian-paints-digital-biz/

Jaldi 5 with Arun Sharma: Friendship will never be boring
Has Airtel reached saturation with its 'Tera Mera' campaign? Bharti Airtel Limited's Arun Sharma tells MxMIndia all about it
http://www.mxmindia.com/2013/01/jaldi-5-with-arun-sharma-friendship-will-never-be-boring/

Front Page 2012: Pudhcha Paul, Devyani & Maa ranked most popular Marathi & Bangla fictions
According to the results of Front Page 2012: A Media & Entertainment Review, the Ormax Media year-ender, Pudhcha Paul, Devyani & Maa ranked most popular Marathi & Bangla fiction shows for the year 2012
http://www.mxmindia.com/2013/01/front-page-2012-pudhcha-paul-devyani-maa-ranked-most-popular-marathi-bangla-fictions/

Debrief: Coke: Crazy nahin kiya re!
Coke should go all-out on the crazy quotient; they need to think of wild and charming incidents. No need for multiple situations, they should tell us one cool story/incident at a time. This will make the communication stronger
http://www.mxmindia.com/2013/01/debrief-coke-crazy-nahin-kiya-re/

What to watch out for in PR in 2013: MSLGroup report
Extracts from Public Relations in India: Inside the Industry's Mind and the 2013 Outlook, published by MSLGroup India
http://www.mxmindia.com/2013/01/what-to-watch-out-for-in-pr-in-2013-mslgroup-report/

Ranjona Banerji: The Nation wants to know: should we have TV anchors, why should we have TV anchors?
Read the analyses in the papers if you want to make some sense of news, suggest Ranjona Banerji
http://www.mxmindia.com/2013/01/ranjona-banerji-the-nation-wants-to-know-should-we-have-tv-anchors-why-should-we-have-tv-anchors/

DB Corp posts robust revenue in Q3
DBCL's Consolidated Total Revenues have increased by 8.6% to Rs. 1,2064 million from Rs. 11,113 million in last fiscal
http://www.mxmindia.com/2013/01/db-corp-posts-robust-revenue-in-q3/

Showtime Events bags Gold at The Gala Awards
Showtime's nine-day 'BMX Xperience' involved a specially built 10-acre obstacle course to showcase the X3's off-road capabilities to prospective customers, along with a launch event that took place in a 60-foot-deep excavated site
http://www.mxmindia.com/2013/01/showtime-events-bags-gold-at-the-gala-awards/

ANCHOR | ONE BIG IDEA by Devendra Chawla: QR Code - the next big thing
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-devendra-chawla-qr-code-the-next-big-thing/

ANCHOR | ONE BIG IDEA by Sundeep Nagpal: Keep It Simple, Stupid!