Stories on 23rd Apr '15

Change the world with Data
Message @ 2015 edition of Nielsen Consumer 360 held last Friday: the real impact on bottomlines will happen if corporates act on research findings to create a positive outcome for customers
http://www.mxmindia.com/2015/04/change-the-world-with-data/

BTL Baatein: Starting a new weekly series on Marketing & Media Heads talking about Below-The-Line Marketing. This week: Kamal Basu of Volkswagen. Sponsored by VISCOMM
In other industries, BTL is in the range of 12-15% of ATL budget, but in the automotive space, it is almost 1:1, says Kamal Basu, Head of Marketing & PR - Volkswagen Passenger Cars
http://www.mxmindia.com/2015/04/btl-baatein-starting-a-new-weekly-series-on-marketing-media-heads-talking-about-below-the-line-marketing-this-week-kamal-basu-of-volkswagen-sponsored-by-viscomm/

Introducing a new fortnightly column on PR insights - Preamble by Siddhartha Mukherjee: Advertising
Siddhartha Mukherjee is a senior PR industry professional and currently Senior Vice President, Eikona - Earned Media Planning, Audit and Advisory
http://www.mxmindia.com/2015/04/introducing-a-new-fortnightly-column-on-pr-insights-preamble-by-siddhartha-mukherjee-advertising-industry-owes-a-lot-to-public-relations/

MSM & BBC Worldwide announce partnership on BBC Earth in India
BBC earth inspires audiences by sharing the incredible wonders of our universe
http://www.mxmindia.com/2015/04/msm-bbc-worldwide-announce-partnership-on-bbc-earth-in-india/

Dainik Bhaskar unveils 'Unmetro - The Action is Elsewhere' campaign
'Unmetros' signify the non-metro urban Indian markets (Tier 2 & 3 markets) which are fast emerging as India's key growth centres
http://www.mxmindia.com/2015/04/dainik-bhaskar-unveils-unmetro-the-action-is-elsewhere-campaign/

NDTV's Dr Prannoy Roy to be honoured at RedInk Awards in Mumbai
25 outstanding journalists to be honoured with RedInk Awards on 30 April
http://www.mxmindia.com/2015/04/ndtvs-dr-prannoy-roy-to-be-honoured-at-redink-awards-in-mumbai/

Genesis BM records decent first quarter growth in 2015
Records 17 new client wins & 52 new projects in first quarter of 2015

http://www.mxmindia.com/2015/04/genesis-bm-records-decent-first-quarter-growth-in-2015/

Stories on 13th Jan '15

From traditional PR to Integrated Comms
The MSLGroup's fourth annual PR Report says that while PR is rising in importance (and spends), an integrated approach is the future.
+ Jaldi 5 with Ashraf Engineer, VP, Content & Insights
http://www.mxmindia.com/2015/01/from-traditional-pr-to-integrated-comms/

Advertisers in dilemma on World Cup v/s IPL, Pepsi & Videocon may back both
While some big brands such as PepsiCo and Videocon may put their money on both the events, most marketers will have to choose one over the other because they cannot afford both
http://www.mxmindia.com/2015/01/advertisers-in-dilemma-on-world-cup-vs-ipl-pepsi-videocon-may-back-both/

GroupM ESP releases top 10 trends of entertainment and sports marketing for 2015
With the rise of leagues across various sporting formats, the opportunities for brands to associate with movies and sports are also increasing
http://www.mxmindia.com/2015/01/groupm-esp-releases-top-10-trends-of-entertainment-and-sports-marketing-for-2015/

Rahul Welde, Jayant Murty, others to head AMES juries
While Mr Welde will head the Media Strategy jury, Mr Murty will preside over the Digital Strategy jury
http://www.mxmindia.com/2015/01/rahul-welde-jayant-murty-others-to-head-ames-juries/

Vh1 completes a successful decade in India
The channel is today synonymous with the best in international music and entertainment
http://www.mxmindia.com/2015/01/vh1-completes-a-successful-decade-in-india/

IDBI unveils new campaign promoting Lifesurance WLP
The campaign uses the thought of "Befikar, Umar Bhar" to highlight the core product benefit of protection till 100 years of age
http://www.mxmindia.com/2015/01/idbi-unveils-new-campaign-promoting-lifesurance-wlp/

Sony Six bags broadcasting rights for Australian Open
The channel will air the Grand Slam exclusively for 5 years starting 2015
http://www.mxmindia.com/2015/01/sony-six-bags-broadcasting-rights-for-australian-open/

Stories on 16th May 14

The Rise & Shine of Brand Modi
One of the many factors why the NDA emerged victorious was its ad and PR campaign. A quick chat with brand consultant Harish Bijoor
http://www.mxmindia.com/2014/05/the-rise-shine-of-brand-modi/

Ranjona Banerji: The winner is Narendra Modi, but for election results coverage: Arnab Goswami
There was drama, there was excitement, there was a studio audience and there was Arnab Goswami, writes Ranjona Banerji
http://www.mxmindia.com/wp-admin/edit.php?paged=2#

Amith Prabhu: In the end Public Relations won!
Amith Prabhu looks at how the three principal political players from the Public Relations point of view and what they did right or wrong and how they did it.
http://www.mxmindia.com/2014/05/amith-prabhu-in-the-end-public-relations-won/

IAA India Chapter, Pheroza Billimoria & Pradeep Guha win accolades at IAA World Congress
IAA's India Chapter was awarded the 2014 IAA Chapter Excellence Award with  Pradeep Guha winniing the Samir Fares Award for his contribution to IAA and Pheroza Billimoria was inducted as IAA Honorary Life Member
http://www.mxmindia.com/2014/05/iaa-india-chapter-pheroza-billimoria-pradeep-guha-win-accolades-at-iaa-world-congress/

Watch the Recorded Video of the MxM Google Hangout session on the Media Coverage of General Elections 2014
MxMIndia columnists Ranjona Banerji, Shailesh Kapoor and Amith Prabhu participated in the discussion moderated by Pradyuman Maheshwari
http://www.mxmindia.com/2014/05/watch-the-recorded-video-of-the-mxm-google-hangout-session-on-the-media-coverage-of-general-elections-2014/

Press Club Mumbai's RedInk Awards on June 7
This year's entries have also been characterized by a significant number of web-based and online journalists pitching their stories too
http://www.mxmindia.com/2014/05/press-club-mumbais-redink-awards-on-june-7/

DHFL unveils 'Aao India GharBanayein' campaign
The ad is a reflection of the Company's belief that every Indian should have a home of his own
http://www.mxmindia.com/2014/05/dhfl-unveils-aao-india-gharbanayein-campaign/

IndusInd Bank Cybercity station inaugurated in Gurgaon
IndusInd Bank owns the branding rights of Rapid Metro Station for 5 years
http://www.mxmindia.com/2014/05/indusind-bank-cybercity-station-inaugurated-in-gurgaon/

Starwatch invests in Talenthouse global
Others participating in the deal were creative firms including Dave Stewart's First Artist Bank, Gerard Butler and Jean Pigozzi
http://www.mxmindia.com/2014/05/starwatch-invests-in-talenthouse-global/

Hungama. associates with Qualcomm Design & Wireless Innovation Summit
This initiative of Hungama.com will continue to foster collaboration among device manufacturers and software & hardware component providers

http://www.mxmindia.com/2014/05/hungama-associates-with-qualcomm-design-wireless-innovation-summit/

Stories on 18th Nov '13

Sachin's second innings starts in style.
A superb speech, tributes from all over and the Bharat Ratna see a glorious beginning to Sachin Tendulkar's new innings in life
http://www.mxmindia.com/2013/11/sachins-second-innings-starts-in-style/

4 Indian entries win at 2013 Digital Asia Fest
New Zealand took home the most awards (10), closely followed by Australia with 9 and China and Japan both with 6. India and the Philippines shared fifth slot with four metals each
http://www.mxmindia.com/2013/11/4-indian-entries-win-at-2013-digital-asia-fest/

Zee unveils all-new corporate brand film crafted by Scarecrow
The film is based on the Zee group's positioning of 'Vasudhaiva Kutumbakam - The World is My Family'
http://www.mxmindia.com/2013/11/zee-unveils-all-new-corporate-brand-film-crafted-by-scarecrow/

Guest Column by Hemant Jain: Opportunity knocks in mobile internet
Without doubt, India is one of the most exciting markets for mobile adverting, and pushing it forward is the buoyant and increasing base of active mobile internet users, writes Hemant Jain
http://www.mxmindia.com/2013/11/zee-unveils-all-new-corporate-brand-film-crafted-by-scarecrow/

Amith Prabhu: Public Relations and Bad Publicity
PR is not the same as publicity. PR can lead to publicity but publicity is never PR, writes Amith Prabhu
http://www.mxmindia.com/2013/11/amith-prabhu-public-relations-and-bad-publicity/

Reviewing the Reviews: Critics praise quality & performances in Ram-Leela, pan over-the-topness
Most critics praised the visual quality and performances, but also panned the excessive 'over-the-topness' of everything in Goliyon Ki Rasleela Ram-Leela, notes Deepa Gahlot

http://www.mxmindia.com/2013/11/reviewing-the-reviews-critics-praise-quality-performances-in-ram-leela-pan-over-the-topness/

Stories on 30th Sep '13

Social Media Week Mumbai: A Recap
Missed SMWM2013? Read our recap to know what happened and who spoke what
http://www.mxmindia.com/2013/09/social-media-week-mumbai-a-recap/

With deals worth Rs 17 cr a year, Virat Kohli beats Dhoni and Sachin in endorsements
The captain-in-waiting's annual endorsement fee has seen a meteoric rise over the past year, rivalling the likes of Bollywood heartthrob Ranbir Kapoor, the hottest brand ambassador in the film industry
http://www.mxmindia.com/2013/09/with-deals-worth-rs-17-cr-a-year-virat-kohli-beats-dhoni-and-sachin-in-endorsements/

Ad industry strongman Anil Kapoor felicitated with AAAI lifetime achievement
Draftfcb+Ulka group's Chairman Emeritus Anil Kapoor felicitated with the Advertising Agencies Association of India Lifetime Achievement award
http://www.mxmindia.com/2013/09/ad-industry-strongman-anil-kapoor-felicitated-with-aaai-lifetime-achievement/

BARC close to final decision on measurement vendor
It is learnt that BARC has asked three vendors to initiate tech feasibility pilots, and one among them will be finally awarded the contract
http://www.mxmindia.com/2013/09/barc-close-to-final-decision-on-measurement-vendor/

GolfingIndian.com's golf awards in Nov
The portal set up by journalist Shaili Chopra has tied up an impressive list of sponsors for the maiden 'India Golf Awards' on November 5
http://www.mxmindia.com/2013/09/golfingindian-coms-golf-awards-in-nov/

Amith Prabhu: Musings from India's only weekend summit for Public Relations
There are a bunch of those under 30 who are focused on executing the event. There are those in the 30- to 40-year age bracket who are planning various elements of the conference. And there are those over 40 who are supporting the event by way of their presence and sponsorship, writes Amith Prabhu
http://www.mxmindia.com/2013/09/amith-prabhu-musings-from-indias-only-weekend-summit-for-public-relations/

Talent hunt launched for 'memsaabs' across HSM
RBNL vehicles 92.7 Big FM and Big Magic take talent-based reality show to Hindi-speaking markets
http://www.mxmindia.com/2013/09/talent-hunt-launched-for-memsaabs-across-hsm/

Stories on 26th Aug '13

Jobs in Media: Slow & Unsteady
Pink slips, pay cuts and no fresh hiring see a severe slowdown in the Indian media sector
 http://www.mxmindia.com/?p=53264

Newspapers, digital must co-exist for survival: INMA South Asia Conference 2013
The main takeaway from the conference in less than 140 characters: Newspapers and Digital will co-exist. Concentrate on just one, and you’ll perish. Short video clips are the future and revenue-friendly
http://www.mxmindia.com/?p=53273

ASCI upholds plaints against 3 online and 1 YouTube ad
The Consumer Complaints Council of advertising self-regulator Advertising Standard Council of India upheld complaints against 144 out of 174 ads in June 2013
http://www.mxmindia.com/?p=53263

Amith Prabhu: Modi's online Public Relations campaign
Narendra Modi has taken the lead in online outreach and politicians from his own party and those from others have a lot of catching up to do, writs Amith Prabhu
http://www.mxmindia.com/?p=53262

Reviewing the Reviews: 2.5-4 stars for Madras Cafe
Madras Cafe won some heartfelt praise, some grudging, and ratings from 2.5 to 4, which can confuse readers of multiple media
http://www.mxmindia.com/?p=53261

'Heritage music' channel InSync gets Aidem for adsales
Aidem excited about the channel which will air classical music and more
http://www.mxmindia.com/?p=53293

Fourth Dimension takes Sanjeev Kapoor to Kochi for live show
Fourth Dimension takes Sanjeev Kapoor to Kochi live, the third in South India, after Coimbatore and Bengaluru
http://www.mxmindia.com/?p=53272

Stories on 22nd Jan '13

Bindass way to go!
Talking Business with Nikhil Gandhi, Exec Director, Youth Channels at Disney UTV in a new fortnightly interview series with heads of media businesses
http://www.mxmindia.com/2013/01/bindass-way-to-go/

Running for a cause, for oneself at SCMM 2013
There were many mediapersons participating at the Standard Chartered Mumbai Marathon, many regulars and some first-timers. MxMIndia asked some regulars to recount their experience
http://www.mxmindia.com/2013/01/running-for-a-cause-for-oneself-at-scmm-2013/

Indigo Consulting retains Asian Paints' digital biz
Digital agency Indigo Consulting has retained the digital account of Asian Paints, India's largest and Asia's third largest paints company. The win comes after a multi-agency pitch
http://www.mxmindia.com/2013/01/indigo-consulting-retains-asian-paints-digital-biz/

Jaldi 5 with Arun Sharma: Friendship will never be boring
Has Airtel reached saturation with its 'Tera Mera' campaign? Bharti Airtel Limited's Arun Sharma tells MxMIndia all about it
http://www.mxmindia.com/2013/01/jaldi-5-with-arun-sharma-friendship-will-never-be-boring/

Front Page 2012: Pudhcha Paul, Devyani & Maa ranked most popular Marathi & Bangla fictions
According to the results of Front Page 2012: A Media & Entertainment Review, the Ormax Media year-ender, Pudhcha Paul, Devyani & Maa ranked most popular Marathi & Bangla fiction shows for the year 2012
http://www.mxmindia.com/2013/01/front-page-2012-pudhcha-paul-devyani-maa-ranked-most-popular-marathi-bangla-fictions/

Debrief: Coke: Crazy nahin kiya re!
Coke should go all-out on the crazy quotient; they need to think of wild and charming incidents. No need for multiple situations, they should tell us one cool story/incident at a time. This will make the communication stronger
http://www.mxmindia.com/2013/01/debrief-coke-crazy-nahin-kiya-re/

What to watch out for in PR in 2013: MSLGroup report
Extracts from Public Relations in India: Inside the Industry's Mind and the 2013 Outlook, published by MSLGroup India
http://www.mxmindia.com/2013/01/what-to-watch-out-for-in-pr-in-2013-mslgroup-report/

Ranjona Banerji: The Nation wants to know: should we have TV anchors, why should we have TV anchors?
Read the analyses in the papers if you want to make some sense of news, suggest Ranjona Banerji
http://www.mxmindia.com/2013/01/ranjona-banerji-the-nation-wants-to-know-should-we-have-tv-anchors-why-should-we-have-tv-anchors/

DB Corp posts robust revenue in Q3
DBCL's Consolidated Total Revenues have increased by 8.6% to Rs. 1,2064 million from Rs. 11,113 million in last fiscal
http://www.mxmindia.com/2013/01/db-corp-posts-robust-revenue-in-q3/

Showtime Events bags Gold at The Gala Awards
Showtime's nine-day 'BMX Xperience' involved a specially built 10-acre obstacle course to showcase the X3's off-road capabilities to prospective customers, along with a launch event that took place in a 60-foot-deep excavated site
http://www.mxmindia.com/2013/01/showtime-events-bags-gold-at-the-gala-awards/

ANCHOR | ONE BIG IDEA by Devendra Chawla: QR Code - the next big thing
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-devendra-chawla-qr-code-the-next-big-thing/

ANCHOR | ONE BIG IDEA by Sundeep Nagpal: Keep It Simple, Stupid!

http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-sundeep-nagpal-keep-it-simple-stupid/

Stories on 26th December

Independents rule adland in 2011
2011 has been a year to make us believe 'the smaller, the better'. Independent agencies have done fairly well in India as the founder generally brings in an ample amount of experience with him while forming the agency.
http://www.mxmindia.com/2011/12/2011-the-year-of-independent-agencies/

Small regional brands get modern retail push
This strategy is not only giving smaller brands a pan-India presence, but also helping them reap dividends.
http://www.mxmindia.com/2011/12/small-regional-brands-get-modern-retail-push/

Imran Khan to endorse MTS in Rs10 crore deal
The Irresistible Khan will promote MTS through mass media, online and below-the-line promotional activities. He will also be part of Red Energy, a youth-centric online activity for the brand according to an official involved in the deal.
http://www.mxmindia.com/2011/12/imran-khan-to-endorse-mts-in-rs10-crore-deal/

The power of Public Relations: Ajay Kakar
So, while PR is about press relations, it is also about influencing the influencer. It's about creating credibility and about credible ways of influencing people to act.
http://www.mxmindia.com/2011/12/the-power-of-public-relations-ajay-kakar/

Ad Strat: TVS Scooty Pep + - Go Babelicious
Behind every great commercial is super strategy. Every week, MxMIndia brings for you the brief and the strat as given by the client and whatever else that went into creating a winning ad.
http://www.mxmindia.com/2011/12/ad-strat-tvs-scooty-pep-go-babelicious/

Reviewing the reviews: Don 2 is poor man's Mission Impossible
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/2011/12/reviewing-the-reviews-don-2-is-poor-mans-mission-impossible/

Thomas Cook India's Centre of Learning tie up with Canadian Tourism Commission
This partnership will focus on conducting specialized agent training workshops on Canada.
http://www.mxmindia.com/2011/12/thomas-cook-india%E2%80%99s-centre-of-learning-tie-up-with-canadian-tourism-commission/

The Anchor: Anooj Kapoor's 5 reasons why SAB is a success
SAB's EVP says the second GEC from MSM doesn't exploit the negativism of the joint family system and the focus has always been on positive values.
http://www.mxmindia.com/2011/12/the-anchor-anooj-kapoors-5-reasons-why-sab-is-a-success/

Anil Thakraney: An open letter to the PM
The multiple financial scams under the UPA-2 rule have not just tarnished the nation's image, they have made India a highly suspect destination for business.
http://www.mxmindia.com/2011/12/anil-thakraney-an-open-letter-to-the-pm/

How HC took the wind out of our channels' sails
Ranjona Banerji reviews the fare on primetime news and in the papers the morning after.

http://www.mxmindia.com/2011/12/how-hc-took-the-wind-out-of-our-channels-sails/