The Importance of Being Vikram Sakhuja
As the GroupM South Asia CEO assumes the Maxus Global CEO role, MxMIndia speaks to a cross-section of associates - a client and a colleague, some from competition and a honcho from a top media house
http://www.mxmindia.com/?p=40078
ESPN to turn Fox Sports from Jan 28?... though not likely in India
Given the NewsCorp acquisition, the popular sports channel will be rechristened from Monday
http://www.mxmindia.com/?p=40116
Losses widen even as sales grows for big retailers
As sales grow for big retail chains, their losses too widen taking them away from the breakeven point
http://www.mxmindia.com/?p=40080
IAA takes a gender sensitization VOW
The Violence On Women (VOW) drive will have two segments: gender sensitization seminars for content creators and multi-media advertising campaign against 'eve-teasing
http://www.mxmindia.com/?p=40073
BCCC received 8,628 complaints as of Nov '12
The Broadcasting Content Complaints Council is the independent self-regulatory body for non-news general entertainment channels
http://www.mxmindia.com/?p=40071
Shailesh Kapoor: 10 things that must change about Indian film awards
... else an Aamir Khan will continue to boycott Indian film awards and Salman Khan will not go on stage to collect his awards, writes Shailesh Kapoor
http://www.mxmindia.com/?p=40079
Jaldi 5 with BCCC chief AP Shah: Unedited foreign programmes lead to more complaints
BCCC Chairperson Justice (Retd) AP Shah tells MxMIndia about the complaints that the broadcast authority receives, and what is being done about them
http://www.mxmindia.com/?p=40070
Debrief: L&T Health Insurance: There's an elephant in the room!
The promise addresses the consumers' biggest worry, that of poor response on claims filed, so the strategy is sound. However, there's a problem: The six-hour factor gets lost in all this writing business
http://www.mxmindia.com/?p=40069
DDB, NFDC go back to roots for govt film
DDB Health & Lifestyle along with NFDC has launched 'Mitti', an anthem for the National Population Register
http://www.mxmindia.com/?p=40072
Banking on the highway of life
Axis Bank launches new campaign, 'Zindagi ke highway pe koi akele nahin badhta'
http://www.mxmindia.com/?p=40077
SET Asia participates in Pravasi Bharatiya Divas
The NRI and PIO convention held in Kochi was an opportunity for the broadcaster to interact with the Indian diaspora as well as government bodies dealing with overseas Indians
http://www.mxmindia.com/?p=40074
Sundance-Mahindra award winners announced
Indian Sarthak Dasgupta is among four directors honoured for their visionary projects at the festival in Utah, USA
http://www.mxmindia.com/?p=40075
Ujala Asianet Film Awards held
The 15th Ujala-Asianet Film Awards 2013 were distributed at a glittering function held recently at Kochi. The event will be telecast on Feb 2 and 3
http://www.mxmindia.com/?p=40076
ANCHOR | ONE BIG IDEA by Sandeep Sharma
Need to shift emphasis to 'delivery of client's marketing objective'
http://www.mxmindia.com/?p=40068
ANCHOR | ONE BIG IDEA by N S Rajan
Paradigm shift in PR - are we geared for it?
As the GroupM South Asia CEO assumes the Maxus Global CEO role, MxMIndia speaks to a cross-section of associates - a client and a colleague, some from competition and a honcho from a top media house
http://www.mxmindia.com/?p=40078
ESPN to turn Fox Sports from Jan 28?... though not likely in India
Given the NewsCorp acquisition, the popular sports channel will be rechristened from Monday
http://www.mxmindia.com/?p=40116
Losses widen even as sales grows for big retailers
As sales grow for big retail chains, their losses too widen taking them away from the breakeven point
http://www.mxmindia.com/?p=40080
IAA takes a gender sensitization VOW
The Violence On Women (VOW) drive will have two segments: gender sensitization seminars for content creators and multi-media advertising campaign against 'eve-teasing
http://www.mxmindia.com/?p=40073
BCCC received 8,628 complaints as of Nov '12
The Broadcasting Content Complaints Council is the independent self-regulatory body for non-news general entertainment channels
http://www.mxmindia.com/?p=40071
Shailesh Kapoor: 10 things that must change about Indian film awards
... else an Aamir Khan will continue to boycott Indian film awards and Salman Khan will not go on stage to collect his awards, writes Shailesh Kapoor
http://www.mxmindia.com/?p=40079
Jaldi 5 with BCCC chief AP Shah: Unedited foreign programmes lead to more complaints
BCCC Chairperson Justice (Retd) AP Shah tells MxMIndia about the complaints that the broadcast authority receives, and what is being done about them
http://www.mxmindia.com/?p=40070
Debrief: L&T Health Insurance: There's an elephant in the room!
The promise addresses the consumers' biggest worry, that of poor response on claims filed, so the strategy is sound. However, there's a problem: The six-hour factor gets lost in all this writing business
http://www.mxmindia.com/?p=40069
DDB, NFDC go back to roots for govt film
DDB Health & Lifestyle along with NFDC has launched 'Mitti', an anthem for the National Population Register
http://www.mxmindia.com/?p=40072
Banking on the highway of life
Axis Bank launches new campaign, 'Zindagi ke highway pe koi akele nahin badhta'
http://www.mxmindia.com/?p=40077
SET Asia participates in Pravasi Bharatiya Divas
The NRI and PIO convention held in Kochi was an opportunity for the broadcaster to interact with the Indian diaspora as well as government bodies dealing with overseas Indians
http://www.mxmindia.com/?p=40074
Sundance-Mahindra award winners announced
Indian Sarthak Dasgupta is among four directors honoured for their visionary projects at the festival in Utah, USA
http://www.mxmindia.com/?p=40075
Ujala Asianet Film Awards held
The 15th Ujala-Asianet Film Awards 2013 were distributed at a glittering function held recently at Kochi. The event will be telecast on Feb 2 and 3
http://www.mxmindia.com/?p=40076
ANCHOR | ONE BIG IDEA by Sandeep Sharma
Need to shift emphasis to 'delivery of client's marketing objective'
http://www.mxmindia.com/?p=40068
ANCHOR | ONE BIG IDEA by N S Rajan
Paradigm shift in PR - are we geared for it?
