17 trends for newspaper journalism
World Editors Forum president Eric Bjerager on the way forward in a world where barriers between print and broadcast are shrinking
http://www.mxmindia.com/?p=40293
Helios bags sales mandate for FoodFood
Divya Radhakrishnan's Helios Media has been awarded the mandate to manage the revenue monetization of Chef Sanjeev Kapoor's FoodFood channel
http://www.mxmindia.com/?p=40266
Now Gap to enter India, mulls strategy
Gap, the largest casual wear retailer in the United States, readies plans to open stores in India next year
http://www.mxmindia.com/?p=40265
AdStrat: CaratLane takes the proposal route
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=40262
Reviewing the Reviews: Race2
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/?p=40263
Anil Thakraney: They should go easy on Ashis Nandy
Freedom of expression is not absolute; it does not give you the license to defame people, and deliberately provoke communal/religious tensions. However, I don't think Nandy did any of that, he merely expressed a point of view (and later clarified)
http://www.mxmindia.com/?p=40261
Dentsu creates madness for Chingles
The campaign consisting of 5 TVCs will be broadcast for six weeks
http://www.mxmindia.com/?p=40264
Crowdsourcing is Innocean's theme for Hyundai i10
The agency has devised a crowdsourcing campaign using Shah Rukh Khan, where existing owners and prospective buyers of the i10 can write a script for the next i10 TVC
http://www.mxmindia.com/?p=40268
Hero Motors, IOC on APCO 'Champion Brands' list
The global study validates four key attributes to measuring and building corporate brand strength
http://www.mxmindia.com/?p=40267
Brandlogist wins the marketing mandate for officeyes.com
Brandlogist, a brand consultancy specializing in digital media, has won the marketing mandate for officeyes.com which sells office stationery and office supplies
http://www.mxmindia.com/?p=40269
Publicis/MSLGROUP consultancies ranked 3rd globally in Mergermarket's PR advisors M&A league tables
Underlining Publicis/MSLGROUP's's global capabilities in the strategic communications field, the group's various consultancies when combined ranked third in the Mergermarket's 2012 global M&A league table for PR Advisors
http://www.mxmindia.com/?p=40270
RC&M nets 7 awards at RMAI Corporate Awards 2012
Experiential marketing company RC&M bagged seven awards at the RMAI awards for rural marketing held in Delhi - a gold, 3 silver and 3 bronze
http://www.mxmindia.com/?p=40271
ANCHOR | ONE BIG IDEA:
Ravi Rao: Leading the way via convergence
http://www.mxmindia.com/?p=40260
World Editors Forum president Eric Bjerager on the way forward in a world where barriers between print and broadcast are shrinking
http://www.mxmindia.com/?p=40293
Helios bags sales mandate for FoodFood
Divya Radhakrishnan's Helios Media has been awarded the mandate to manage the revenue monetization of Chef Sanjeev Kapoor's FoodFood channel
http://www.mxmindia.com/?p=40266
Now Gap to enter India, mulls strategy
Gap, the largest casual wear retailer in the United States, readies plans to open stores in India next year
http://www.mxmindia.com/?p=40265
AdStrat: CaratLane takes the proposal route
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=40262
Reviewing the Reviews: Race2
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/?p=40263
Anil Thakraney: They should go easy on Ashis Nandy
Freedom of expression is not absolute; it does not give you the license to defame people, and deliberately provoke communal/religious tensions. However, I don't think Nandy did any of that, he merely expressed a point of view (and later clarified)
http://www.mxmindia.com/?p=40261
Dentsu creates madness for Chingles
The campaign consisting of 5 TVCs will be broadcast for six weeks
http://www.mxmindia.com/?p=40264
Crowdsourcing is Innocean's theme for Hyundai i10
The agency has devised a crowdsourcing campaign using Shah Rukh Khan, where existing owners and prospective buyers of the i10 can write a script for the next i10 TVC
http://www.mxmindia.com/?p=40268
Hero Motors, IOC on APCO 'Champion Brands' list
The global study validates four key attributes to measuring and building corporate brand strength
http://www.mxmindia.com/?p=40267
Brandlogist wins the marketing mandate for officeyes.com
Brandlogist, a brand consultancy specializing in digital media, has won the marketing mandate for officeyes.com which sells office stationery and office supplies
http://www.mxmindia.com/?p=40269
Publicis/MSLGROUP consultancies ranked 3rd globally in Mergermarket's PR advisors M&A league tables
Underlining Publicis/MSLGROUP's's global capabilities in the strategic communications field, the group's various consultancies when combined ranked third in the Mergermarket's 2012 global M&A league table for PR Advisors
http://www.mxmindia.com/?p=40270
RC&M nets 7 awards at RMAI Corporate Awards 2012
Experiential marketing company RC&M bagged seven awards at the RMAI awards for rural marketing held in Delhi - a gold, 3 silver and 3 bronze
http://www.mxmindia.com/?p=40271
ANCHOR | ONE BIG IDEA:
Ravi Rao: Leading the way via convergence
http://www.mxmindia.com/?p=40260
