Stories on 21st Jan '15

Meet the Pitchfork Partners
Q&A with PR industry veteran Sunil Gautam and former MSLGroup CEO Jaideep Shergill on their all-new consultancy
http://www.mxmindia.com/2015/01/meet-the-pitchfork-partners/

Ronnie Screwvala returns to media with digital foray, with B Sai Kumar as MD, Ajay Chacko as CEO
In its first phase, the venture aims at launching multi-genre, multi-lingual content across video, audio, text and other traditional and 'new age' art forms
http://www.mxmindia.com/2015/01/ronnie-screwvala-returns-to-media-with-digital-foray-with-b-sai-kumar-as-md-ajay-chacko-as-ceo/

Snapdeal.com, DEN unveil TV Commerce channel
DEN Snapdeal-TV Shop will bring best of Snapdeal.com products to television audiences at home
http://www.mxmindia.com/2015/01/snapdeal-com-den-unveil-tv-commerce-channel/

In a first in India, Twitter acquires ZipDial
ZipDial has built a mobile platform that lets people follow and engage with content across all interfaces
http://www.mxmindia.com/2015/01/in-a-first-in-india-twitter-acquires-zipdial/

Sanjeev Kotnala: It's now for Industry to leverage Phase-III auctions
Phase III auction and real listenership data may help the industry in non-metro centres, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/01/sanjeev-kotnala-its-now-for-industry-to-leverage-phase-iii-auctions/

Lowe Lintas Bangalore wins Urban Ladder business
Urban Ladder is backed by top tier venture capital firms Steadview Capital, SAIF Partners and Kalaari Capital
http://www.mxmindia.com/2015/01/lowe-lintas-bangalore-wins-urban-ladder-business/

CNN-IBN announces 9th edition of Indian of the Year
The voting for ‘Indian of the Year - Popular Choice' is open only on Facebook
http://www.mxmindia.com/2015/01/cnn-ibn-announces-9th-edition-of-indian-of-the-year/

Interbrand India appoints Ashoo Advani as Associate Director, Brand Strategy
Ashoo will work closely with Ashish Mishra on the agency's robust client roster
http://www.mxmindia.com/2015/01/interbrand-india-appoints-ashoo-advani-as-associate-director-brand-strategy/

InMobi 'pivots' to take on online Ad giants like Google, Acxiom, Experian directly
Mobile advertising network InMobi is all set to woo large enterprises with a new analytics service

http://www.mxmindia.com/2015/01/inmobi-pivots-to-take-on-online-ad-giants-like-google-acxiom-experian-directly/

Stories on 16th Dec 14

Zee TV will always stand for Ummeed
Q&A with Pradeep Hejmadi, Biz Head, Zee TV as the 22-year-old GEC goes in for a brand refresh with a new identity and viewer proposition
http://www.mxmindia.com/2014/12/zee-tv-will-always-stand-for-ummeed/

Colosceum, Ormax unveil consumer-created fiction shows in India
Only shows that have tested exceptionally well, with more than 85 per cent probability of success, will be presented to broadcasters
http://www.mxmindia.com/2014/12/colosceum-ormax-unveil-consumer-created-fiction-shows-in-india/

Ranjona Banerji: Tiny cracks emerging in Delhi's media's love for Modi govt
... though we are still in the laudatory stages where every word and action of the prime minister is treated like signs from the Almighty on High, especially on TV, writes Ranjona Banerji
http://www.mxmindia.com/2014/12/ranjona-banerji-tiny-cracks-emerging-in-delhis-medias-love-for-modi-govt/

Dynel LED Lights ropes in Bang in the Middle
Dynel will launch a range of differentiated LED lamps across spectrum of residential and commercial applications
http://www.mxmindia.com/2014/12/dynel-led-lights-ropes-in-bang-in-the-middle/

Carlton takes 'The New Face of Business' route in new campaign
A leading global luggage brand, Carlton reflects the very best of British design and innovation
http://www.mxmindia.com/2014/12/carlton-takes-the-new-face-of-business-route-in-new-campaign/

Titan Raga celebrates confidence of today's woman in new TVC
The latest Raga film tells the story of one such woman and her chance meeting with a past love at an international airport lounge while both are travelling on business trips

http://www.mxmindia.com/2014/12/titan-raga-celebrates-confidence-of-todays-woman-in-new-tvc/