Stories on 2nd Feb '17

Achche Din for Adspends post-Budget 2017-18
A quick view from MxMIndia and Bharat Rajamani of EY India on how Arun Jaitley's Budget could help up adspends
http://www.mxmindia.com/?p=99137

Sanjeev Kotnala: Have your SOPs lived their life?
If you start scrutinising processes, it will not be surprising to find that many do need recalibrating, writes Sanjeev Kotnala
http://www.mxmindia.com/?p=99123

Reactions to Budget 2017-18
Reactions we received to Budget 2017 from a cross-section of the media and entertainment sector and a consulting major
http://www.mxmindia.com/?p=99124

RBNL strengthens leadership team for Big FM
Appoints Atul Razdan, Nidhi Gulia and Sanil Suneja as National Programming Head, National Marketing Head and Regional Business Head (Delhi) respectively
http://www.mxmindia.com/?p=99106

Siddhartha Mukherjee: Bollywood should use 'kaabil' PR machinery
The recent movie promotion faux pas should act as a wakeup call to reach out to the PR industry or PRCAI, writes Siddhartha Mukherjee
http://www.mxmindia.com/?p=99103

MRSI sets 'Big Data' as central theme for 2017 annual seminar
Client participation has been confirmed from the likes of HUL, Nestle, Pepsico, Amway, ITC, L'Oreal, Car Dekho, Maruti, GPI, United Breweries, Marico, MTV etc
http://www.mxmindia.com/?p=99107

Star Sports unveils campaign promoting ICC Champions Trophy'17
The TVC triggers the same feeling of euphoria that the fans experienced when India won the ICC World Cup after a 28-year long wait
http://www.mxmindia.com/?p=99108

'My Bathroom' matters for Roca
Captures life moments and how bathrooms play a pivotal role in personal space
http://www.mxmindia.com/?p=99105

Vivo V5 Plus shows how two is better than one
The 20 MP Dual Front Camera Vivo V5 Plus has the coolest camera features to capture the #perfectselfie moment
http://www.mxmindia.com/?p=99041

Bank Bazaar unveils #GoPaperless campaign on the digital platform
BankBazaar marked the paperless day by handing out saplings to people as a reminder to be mindful about the paper we are using, how it affects our planet, and the alternatives available
http://www.mxmindia.com/?p=99042

Stories on 10th Feb '15

Is the form of Dhoni & Co keeping advertisers at bay?
Continuing with our World Cup previews,  we look at how the Indian team's form is impacting broadcast sponsorship
http://www.mxmindia.com/2015/02/is-the-form-of-dhoni-co-keeping-advertisers-at-bay/

Ranjona Banerji: Times Now, Twitter score with Delhi results
Having surfed through most news channels in various Indian languages, it was clear that the most exciting channel was Times Now, writes Ranjona Banerji
http://www.mxmindia.com/2015/02/ranjona-banerji-times-now-twitter-score-with-delhi-results/

RAM ratings for Week ​​4​
Presenting RAM numbers for Week ​4 ​-​ that's January 18-24, 2015​​
http://www.mxmindia.com/2015/02/ram-ratings-for-week-%e2%80%8b%e2%80%8b4%e2%80%8b/

FCB Ulka highlights multiple features of Bolt through a series of campaigns
The main objective of the campaign was to highlight the first-in-segment multi-drive feature of Bolt
http://www.mxmindia.com/2015/02/fcb-ulka-highlights-multiple-features-of-bolt-through-a-series-of-campaigns/

Affle beefs up management team with new appointments
The joining of Alvin and Aman comes after a series of senior level appointments made by Affle in recent months across the Asia region
http://www.mxmindia.com/2015/02/affle-beefs-up-management-team-with-new-appointments/

Meru Cabs unveils first nationwide ad campaign
Meru Cab's new campaign has been conceptualized, created and executed by Apostrophe Films Pvt. Ltd
http://www.mxmindia.com/2015/02/meru-cabs-unveils-first-nationwide-ad-campaign/

Triton bags the creative mandate for Carysil and EasyPay
Incorporated in 1991 by Ali Merchant and Munawar Syed, Triton is one of the largest privately held Indian communications agencies
http://www.mxmindia.com/2015/02/triton-bags-the-creative-mandate-for-carysil-and-easypay/

IAA Webinar Series to discuss 'World Goes Digital'
The Webinar will be aired live on the IAA YouTube channel - www.youtube.com/iaaindiachapter on February 12, 2015 from 3 to 4pm live

http://www.mxmindia.com/2015/02/iaa-webinar-series-to-discuss-world-goes-digital/

Stories on 9th Jul 14

Services sector with 9% CAGR: Eco Survey
As per the Economic Survey, in 2013-14, the growth rate of the combined category of trade, hotels, restaurants, transport, storage, and communications decelerated to 3.0 per cent while financing, insurance, real estate, and business services grew robustly at 12.9 per cent
http://www.mxmindia.com/2014/07/services-sector-with-9-cagr-eco-survey/

BudgetSpeak #14: Ravi Rao: 10 Dreams that the Budget should see come true
Ravi Rao, Leader, South Asia, Mindshare hopes the Union Budget will help his 10 dreams come true
http://www.mxmindia.com/2014/07/budgetspeak-14-ravi-rao-10-dreams-that-the-budget-should-see-come-true/

Snapdeal unveils TVC announcing Annual Sale
Quirky and insightful, the latest ad film focusses on how easy it is to be fashionable
http://www.mxmindia.com/2014/07/snapdeal-unveils-tvc-announcing-annual-sale/

DDB Mudra releases new campaign for HBO Premium
The HBO Premium channels campaign has been launched with the aim of making sure that audiences have an uninterrupted ad-free viewing experience
http://www.mxmindia.com/2014/07/ddb-mudra-releases-new-campaign-for-hbo-premium/

MindShift's campaign for HomeShop 18 draws good response
The campaign which explores humor via jokes and memes garnered 100 million impressions in less than a month
http://www.mxmindia.com/2014/07/mindshifts-campaign-for-homeshop-18-draws-good-response/

Late editions on Thursday, July 10 & Monday, July 14
Our updates will happen at 3pm tomorrow (July 10) due to the Budget and at 2pm on Monday, July 14 given the World Cup final
http://www.mxmindia.com/2014/07/late-editions-on-thursday-july-10-monday-july-14/

Boost for digital media in Rail Budget
Two categories of railway stations will now be wifi-ed and food can now be ordered at food courts via SMS
http://www.mxmindia.com/2014/07/boost-for-digital-media-in-rail-budget/

Six Inches unveils OOH campaign for Philip Capital
The Philip Capital campaign reflects the positive outlook in the stock market and urges investors to ride it

http://www.mxmindia.com/2014/07/six-inches-unveils-ooh-campaign-for-philip-capital/

Stories on 10th Jul 14

Highlights of the Union Budget 2014-15
Many new initiatives and investments mooted in Finance Minister Arun Jaitley's maiden Union Budget


Industry captains on the Budget
Leading industry persons comment on the Budget
http://www.mxmindia.com/2014/07/industry-captains-on-the-budget/

A Balanced and Growth-Oriented Budget: Rakesh Jariwala, EY
The introduction of service tax on sale of ad space across platforms (except print media) will have a direct impact on the M&E sector, notes Rakesh Jariwala, Partner, EY
http://www.mxmindia.com/2014/07/a-balanced-and-growth-oriented-budget-rakesh-jariwala-ey/

Budget announcements welcome: Smita Jha, PricewaterhouseCoopers
We also welcome FM's comments on promoting FDI and expect that it will translate into 100% FDI being allowed in all sectors of media industry except news, writes Smita Jha, - Entertainment & Media Practice India, PricewaterhouseCoopers
http://www.mxmindia.com/2014/07/budget-announcements-welcome-smita-jha-pricewaterhousecoopers/

Kisan TV announced for farms and agri sector
The Finance Minister announced a dedicated channel for the agriculture and allied sector to be launched in the current financial year
http://www.mxmindia.com/2014/07/kisan-tv-announced-for-farms-and-agri-sector/

Service tax on ads in digital media, print spared
To broaden the tax base in Service Tax, the Finance Minister announced that the sale of space or time for advertisements in broadcast media has been extended to cover such sales on other segments like online and mobile advertising
http://www.mxmindia.com/2014/07/service-tax-on-ads-in-digital-media-print-spared/

Boost for community radio, FTII and Satyajit Ray institute turn institutes of national importance
A new plan scheme has been launched with sum of Rs100 crore to support 600 new and existing Community Radio Stations
http://www.mxmindia.com/2014/07/boost-for-community-radio-ftii-and-satyajit-ray-institute-turn-institutes-of-national-importance/

Achche Din... Atul Phadnis' What's-ON is acquired by Los Angeles Times owner, Tribune Digital Ventures
Founder, CEO Atul Phadnis to stay on to helm operations as with this acquisition of Asia's leading TV listings and search provider bolsters Tribune’s reach to 600 million TV subscribers globally
http://www.mxmindia.com/2014/07/achche-din%E2%80%A6-atul-phadnis%E2%80%99-what%E2%80%99s-on-is-acquired-by-los-angeles-times-owner-tribune-digital-ventures/