Stories on 8th Feb '16

Four ways to navigate uncharted digital waters
While the early birds are already in, it is still not too late to get some piece of the action, writes Karthik Kumar
http://www.mxmindia.com/2016/02/four-ways-to-navigate-uncharted-digital-waters/

Amith Prabhu: Creating Lasting Impressions
While legacies take a long time to be built, impressions are created every moment there is an interaction, writes Amith Prabhu
http://www.mxmindia.com/2016/02/amith-prabhu-creating-lasting-impressions/


VIP opts for Whyness as its creative agency
The brand has decided to take a bold move forward, in alliance with the creative stewardship of Whyness
http://www.mxmindia.com/2016/02/vip-opts-for-whyness-as-its-creative-agency/

RAM Ratings for Week 4 - Jan 17-23, 2016
Presenting RAM Ratings for Week 4 of 2016... that's January 17-23, 2016
http://www.mxmindia.com/2016/02/ram-ratings-for-week-4-jan-17-23-2016/

MEC India engineers a musical content collaboration for Mercedes Benz
Mercedes Project X - The Winner’s way - a unique branded content initiative involving five music maestros of India on one platform
http://www.mxmindia.com/2016/02/mec-india-engineers-a-musical-content-collaboration-for-mercedes-benz/

Zee Digital appoints Archana Anand as Business Head, DittoTV
Archana comes with close to 20 years of experience across domains
http://www.mxmindia.com/2016/02/zee-digital-appoints-archana-anand-as-business-head-dittotv/

Fourth Dimension Media completes 5yrs in India
The company operates with offices in Chennai, Mumbai and Delhi

http://www.mxmindia.com/2016/02/fourth-dimension-media-completes-5yrs-in-india/

Stories on 4th Jan '16

16 buzzwords that will trend in A&M in 2016
Here's a look at what will trend in the world of advertising and marketing in 2016
http://www.mxmindia.com/2016/01/16-buzzwords-that-will-trend-in-am-in-2016/

Indrani Sen: A New Year's wish for an Indian Chapter of the Internet Society
The leaders of our marketing, advertising and media industries can contribute positively to the forming of Internet Regulations by forming an Indian Chapter of the Internet Society, which does not have a strong presence in India though it has an APAC Bureau, writes Indrani Sen
http://www.mxmindia.com/2016/01/16-buzzwords-that-will-trend-in-am-in-2016/

Rohit Ohri takes charge at FCB Ulka
The former Dentsu India chief is now Group Chairman and CEO at FCB Ulka
http://www.mxmindia.com/2016/01/rohit-ohri-takes-charge-at-fcb-ulka/

Anita Bose joins Madison Media Plus as COO
Anita Bose will head Madison Media's Delhi office
http://www.mxmindia.com/2016/01/anita-bose-joins-madison-media-plus-as-coo/

Amith Prabhu: 16 people to watch out in 2016 in Indian Public Relations
Amith Prabhu lists the professionals to watch out for in the year ahead.., all achievers in their own right
http://www.mxmindia.com/2016/01/amith-prabhu-16-people-to-watch-out-in-2016-in-indian-public-relations/

RAM Ratings for Week 51 - Dec 13-19, 2015
Presenting RAM Ratings for Week 51 of 2015... that's December 13-19, 2015

http://www.mxmindia.com/2016/01/ram-ratings-for-week-51-dec-13-19-2015/

Stories on 10th Feb '15

Is the form of Dhoni & Co keeping advertisers at bay?
Continuing with our World Cup previews,  we look at how the Indian team's form is impacting broadcast sponsorship
http://www.mxmindia.com/2015/02/is-the-form-of-dhoni-co-keeping-advertisers-at-bay/

Ranjona Banerji: Times Now, Twitter score with Delhi results
Having surfed through most news channels in various Indian languages, it was clear that the most exciting channel was Times Now, writes Ranjona Banerji
http://www.mxmindia.com/2015/02/ranjona-banerji-times-now-twitter-score-with-delhi-results/

RAM ratings for Week ​​4​
Presenting RAM numbers for Week ​4 ​-​ that's January 18-24, 2015​​
http://www.mxmindia.com/2015/02/ram-ratings-for-week-%e2%80%8b%e2%80%8b4%e2%80%8b/

FCB Ulka highlights multiple features of Bolt through a series of campaigns
The main objective of the campaign was to highlight the first-in-segment multi-drive feature of Bolt
http://www.mxmindia.com/2015/02/fcb-ulka-highlights-multiple-features-of-bolt-through-a-series-of-campaigns/

Affle beefs up management team with new appointments
The joining of Alvin and Aman comes after a series of senior level appointments made by Affle in recent months across the Asia region
http://www.mxmindia.com/2015/02/affle-beefs-up-management-team-with-new-appointments/

Meru Cabs unveils first nationwide ad campaign
Meru Cab's new campaign has been conceptualized, created and executed by Apostrophe Films Pvt. Ltd
http://www.mxmindia.com/2015/02/meru-cabs-unveils-first-nationwide-ad-campaign/

Triton bags the creative mandate for Carysil and EasyPay
Incorporated in 1991 by Ali Merchant and Munawar Syed, Triton is one of the largest privately held Indian communications agencies
http://www.mxmindia.com/2015/02/triton-bags-the-creative-mandate-for-carysil-and-easypay/

IAA Webinar Series to discuss 'World Goes Digital'
The Webinar will be aired live on the IAA YouTube channel - www.youtube.com/iaaindiachapter on February 12, 2015 from 3 to 4pm live

http://www.mxmindia.com/2015/02/iaa-webinar-series-to-discuss-world-goes-digital/

Stories on 1st Dec 14

Storytelling in the age of Digital
Straight talk on technology with Gaston Legorburu, ED and Worldwide CCO at Sapient Nitro
http://www.mxmindia.com/2014/12/storytelling-in-the-age-of-digital/

mid-day bids goodbye to Pune edition
Mumbai daily mid-day has stopped publishing from Pune. Friday, November 28 was the last day of the Pune edition
http://www.mxmindia.com/2014/12/mid-day-bids-goodbye-to-pune-edition/

With 18k vacancies, DD officials blame gaffes on 'adhocism'
Doordarshan has over 18,000 vacancies, which has led to the disintegration of the programming section, say officials at Prasar Bharti
http://www.mxmindia.com/2014/12/with-18000-vacancies-dd-officials-blame-gaffes-on-adhocism/

RAM ratings for Week 46
Presenting RAM numbers for Week 46- that's November 9 to 15, 2014
http://www.mxmindia.com/2014/12/ram-ratings-for-week-4%e2%80%8b6/

TAM numbers for Hindi & Regional Channels in Week 47
Presenting TAM data for Week 47 for various Hindi and Regional Entertainment Channels in select India markets
http://www.mxmindia.com/2014/12/tam-numbers-for-hindi-regional-channels-in-week-47/

iTV network appoints MSL for its PR
News network iTV has appointed MSLGroup to handle the PR mandate for the entire network. MSL will continue to manage the PR mandate of IBN though with a different team
http://www.mxmindia.com/2014/12/itv-network-appoints-msl-for-its-pr/

Vijay Sankaran appointed Director, Digital Strategy at Genesis Burson-Marsteller
Yu Yu Din, currently Head of Digital, is relocating to her home country
http://www.mxmindia.com/2014/12/vijay-sankaran-appointed-director-digital-strategy-at-genesis-burson-marsteller/

Amith Prabhu: My PR Person of the Year
The way Narendra Modi has managed the perception of his six months in power is a case study as much as his campaign is a case study, writes Amith Prabhu
http://www.mxmindia.com/2014/12/amith-prabhu-my-pr-person-of-the-year/

Taproot to get Dentsu identity. Exec Chairman Rohit Ohri eyes PR, Activation & regional creative shops for acquisition
"We're working on the nomenclature. Taproot has a very unique culture and we didn't want to destroy that," said Rohit Ohri, Executive Chairman, Dentsu India

http://www.mxmindia.com/2014/12/taproot-to-get-dentsu-identity-exec-chairman-rohit-ohri-eyes-pr-activation-regional-creative-shops-for-acquisition/

Stories on 13th Nov 14

What the new government (and MIB) must do for Radio
Tarun Katial, CEO, Reliance Broadcast Network Limited, makes a case for the radio broadcast sector in India
http://www.mxmindia.com/2014/11/what-the-new-government-and-mib-must-do-for-radio/

Snapdeal leaves shoppers high and dry on sales day
The mess-up evoked the ire of hundreds of online shoppers, who took to social media to accuse the e-tailer of cheating them in the name of a 'big sale'.
http://www.mxmindia.com/2014/11/snapdeal-leaves-shoppers-high-and-dry-on-sales-day/

AOC enters tablets, smartphones category; undertakes promotional campaign on twitter
AOC has initiated the first of its kind campaign on twitter under hashtag #Myaocmobile
http://www.mxmindia.com/2014/11/aoc-enters-tablets-smartphones-category-undertakes-promotional-campaign-on-twitter/

North India CEOs to compete for CEOs Got Talent trophy
The event will feature CEOs from India Inc. who will pit their unique talents against each other
http://www.mxmindia.com/2014/11/north-india-ceos-to-compete-for-ceos-got-talent-trophy/

RAM ratings for Week 43
Starting this week, we will carry RAM ratings regularly.
http://www.mxmindia.com/2014/11/ram-ratings-for-week-43/

dna reveals 'Celebrity Columnists' for season 2
The season two celebrity line-up comprises an eclectic group ranging from Bollywood to health & nutrition, and stand-up comics to personality consultants
http://www.mxmindia.com/2014/11/dna-reveals-celebrity-columnists-for-season-2/

Helios Media to handle revenue monetisation for Fatafati
The channel that was launched last year has achieved the lead position among the youth of West Bengal

http://www.mxmindia.com/2014/11/helios-media-to-handle-revenue-monetisation-for-fatafati/

Stories on 4th July '13

What's in a name? There's some method in the madness!
Companies carve out family names to weird combinations to capture attention
http://www.mxmindia.com/2013/07/whats-in-a-name-theres-some-method-in-the-madness/

Prasoon Joshi, Sonal Dabral, Santosh Padhi & Roopak Saluja on LIA 2013 jury
The four Indian creative whizkids have been appointed to the London International Awards 2013 juries. Judging is scheduled to take place in Las Vegas in early October
http://www.mxmindia.com/2013/07/prasoon-joshi-sonal-dabral-santosh-padhi-roopak-saluja-on-lia-2013-jury/

Jaldi 5 with Ashwin Padmanabhan: The retro way to rise in ratings in Mumbai
Ashwin Padmanabhan, Business Head of 92.7 Big FM takes our question on his Mumbai station turning retro late last month
http://www.mxmindia.com/2013/07/jaldi-5-with-ashwin-padmanabhan-the-retro-way-to-rise-in-ratings-in-mumbai/

Ormax to track online buzz for films
Ormax Media launches tool to track online buzz for Bollywood films
http://www.mxmindia.com/2013/07/ormax-to-track-online-buzz-for-films/

Starcom's SMG Convonix tracks Wimbledon online chatter
SMG Convonix unveils online tool that has already logged over 1.5mn Wimbledon-related conversations
http://www.mxmindia.com/2013/07/starcoms-smg-convonix-tracks-wimbledon-online-chatter/

Isobar launches Chennai operations
With three clients from Chennai, Aegis Media's full-service digital agency opens an office in the metrop
http://www.mxmindia.com/2013/07/isobar-launches-chennai-operations/

Ritu Midha: A single media measurement platform, anyone?
If we can develop single platform to track the media consumption habits, it would take consumer-centricity to a new level, writes Ritu Midha
http://www.mxmindia.com/2013/07/ritu-midha-a-single-media-measurement-platform-anyone/

Debrief: Maruti Swift: More reckless driving
Do creative folk have to show reckless driving to demonstrate power and zip in a car, asks Anil Thakraney

http://www.mxmindia.com/2013/07/debrief-maruti-swift-more-reckless-driving/

Stories on 14th May

1000 episodes, and counting!
A simple story and real emotions propelled Balika Vadhu (and Colors) to the top. The show completes a thousand episodes of airing tonight
http://www.mxmindia.com/2012/05/1000-episodes-and-counting/

RAM releases the second Radio Listenership sweeps for 9 cities
First sweeps released in October 2011; Comparison shows interesting growth & changes in Radio Consumption for advertisers
http://www.mxmindia.com/2012/05/ram-releases-the-second-radio-listenership-sweeps-for-9-cities/

DDB MudraMax bags duties for Ashok Leyland
The heavy vehicles business, said to be in the range of Rs25 crores, will be handled out of DDB MudraMax's Chennai office
http://www.mxmindia.com/2012/05/ddb-mudramax-bags-media-duties-for-ashok-leyland/

Can a Satyamev-like show be created for radio? Yes, say broadcasters
The next step forward for the industry should be attempts to create differentiation in content in order to create more appointment listeners
http://www.mxmindia.com/2012/05/can-a-satyamev-like-show-be-created-for-radio-yes-say-broadcasters/

TAM releases mid-week TVRs for SMJ
TAM released its mid-week ratings for the six metros with the show garnering a TVR of 3.79 on Star Plus and 0.43 for DD
http://www.mxmindia.com/2012/05/tam-releases-mid-week-ratings-for-satyamev-jayate/

Bindass to host 'Generation Einstein' on May 14
Bindass will launch the Indian edition of the very successful book ‘Generation Einstein’ this evening with well-known international author and speaker Jeroen Boschma in attendance
http://www.mxmindia.com/2012/05/bindass-to-host-generation-einstein-on-may-14/

Reviewing the Reviews: Ishaqzaade
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/05/reviewing-the-reviews-ishaqzaade/

Sera Bangali honours 13 progressive Bengalis who said no to negativity
This biggest, and most credible, award function felicitates eminent personalities who have not only achieved excellence in their respective fields but have also helped to bring Bengalin the national as well as international limelight
http://www.mxmindia.com/2012/05/sera-bangali-honours-13-progressive-bengalis-who-said-no-to-negativity/

Mehmet Akay takes over as GM, Southern & Western India, Turkish Airlines
Mr Akay will be responsible for driving growth and expansion of the company's market share in India
http://www.mxmindia.com/2012/05/mehmet-akay-takes-over-as-gm-southern-western-india-turkish-airlines/

Tata Nano partners with MTV India for India's first Social Road Trip
Tata Nano will leverage the online medium to treat travel enthusiasts to a 20-day, over 2000 km drive
http://www.mxmindia.com/2012/05/tata-nano-partners-with-mtv-india-for-indias-first-social-road-trip/

Tuborg now in an exciting new avatar
Breakthrough bottle innovation with the introduction of an all new packaging and visual identity
http://www.mxmindia.com/2012/05/tuborg-now-in-an-exciting-new-avatar/

BIG RTL Thrill gears for launch and unveils logo
Logo unveils across Reliance Broadcast Network’s television bouquet on May 10
http://www.mxmindia.com/2012/05/big-rtl-thrill-gears-for-launch-and-unveils-logo/

The Anchor: 5 Reasons why Brands get it wrong with the Youth
Work on an intelligent, creative and smart campaign without reading too much into youth behaviour because reality is that one will never ever be able to understand how these mindsets function, says Samyak Chakrabarty
http://www.mxmindia.com/2012/05/the-anchor-5-reasons-why-brands-get-it-wrong-with-the-youth/

Anil Thakraney: Is Satyamev benefiting advertisers?
Because Satyamev’s content is highly sensational and extremely disturbing, audiences are unlikely to be receptive to the idea of pure commerce in that moment
http://www.mxmindia.com/2012/05/anil-thakraney-is-satyamev-benefiting-advertisers/

[MJR] Pity the Poor Politician!
At a time when the Indian media is grappling with all sorts of issues and allegations, the Murdoch saga presents an interesting contrast
http://www.mxmindia.com/2012/05/mjr-pity-the-poor-politician/

Stories on 9th January

Remembering Bal Mundkur
MxMIndia pays a tribute to veteran adman and Ulka founder Bal Mundkur who passed away on Saturday.
http://www.mxmindia.com/2012/01/remembering-bal-mundkur/

Obituary - Bal Mundkur: Slogans, spice and a bite of 'song'
MXM India's Vidya Heble recollects the personal side of Bal Mundkur - offbeat, eclectic and tad spicy.
http://www.mxmindia.com/2012/01/obituary-bal-mundkur-slogans-spice-and-a-bite-of-song/

Bal Mundkur: Tributes by Shashi Sinha & Bunty Peerbhoy
Remembering Bal Mundkur with fondness.
http://www.mxmindia.com/2012/01/bal-mundkur-man-and-memories/

Mediaah!: RIP, Bal Mundkur
A man of several parts would perhaps be an appropriate descriptor of Bal Mundkur, founder of Ulka Advertising, who passed away on Saturday.
http://www.mxmindia.com/2012/01/mediaah-rip-bal-mundkur/

RAMcheck: No changes in top rankings in four metros
Radio City, Radio Mirchi, Big FM, Red FM, Fever FM, Radio One, Oye! FM were some of the top FM stations in the big four metros.
http://www.mxmindia.com/2012/01/ramcheck-no-changes-in-top-rankings-in-four-metros/

Rahat Beri: 'New realities of public relations in India'
Percept Profile's Rahat Beri on the transformation of PR in India, and the need to adjust to this paradigm shift.
http://www.mxmindia.com/2012/01/pr-channel-rahat-beri-new-realities-of-public-relations-in-india/

Ad Strat: Parachute Advansed Hot Oil
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.
http://www.mxmindia.com/2012/01/ad-strat-parachute-advansed-hot-oil/

Reviewing the Reviews: Players
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/2012/01/reviewing-the-reviews-players/

Kotak Mahindra: See you, say me
Kotak Mahindra's ad is a peppy, optimistic and fun take on different kinds of people benefitting from the 'another you' in their lives.
http://www.mxmindia.com/2012/01/kotak-mahindra-see-you-say-me/

Times Now tops English news channel genre once again
Continues to dominate the genre for the fourth consecutive year.
http://www.mxmindia.com/2012/01/times-now-tops-english-news-channel-genre-once-again/

The Anchor: Narendra Kumar Alambara's 5 tips when planning regional media
When it comes to regional markets, keep an open mind and don’t take anything for granted, says Narendra Kumar Alambara.
http://www.mxmindia.com/2012/01/the-anchor-narendra-kumar-alambaras-5-tips-when-planning-regional-media/

Anil Thakraney: The Bigg Boss Diary
While I understand the show needs crazy and edgy contestants to keep the fights going (and therefore the ratings), do all of them have to be loonies?.
http://www.mxmindia.com/2012/01/hard-knocks-the-bigg-boss-diary/

Kejriwal's TOI article: same old same old
Ranjona Banerji reviews the content on news television and the morning papers.

http://www.mxmindia.com/2012/01/kejriwals-toi-article-same-old-same-old/

NCT Data Wk 53 '11

http://www.mxmindia.com/2012/01/nct-data-wk-53-11/

Stories on 10th October

Chalo Dilli!

The Capital gets set to host 2 mega-media events - the World Magazine Congress from this evening and AdAsia as the month ends

http://www.mxmindia.com/2011/10/chalo-dilli/

RAM releases the first 9 cities sweeps

RAM has released its first set of findings basis sweeps in nine cities. The findings have been arrived at, based on Universe Establishment Study and Panel based Respondent data collected during May-August 2011.

http://www.mxmindia.com/2011/10/ram-releases-the-first-9-cities-sweeps/

FMCG biggies go America to co-brand wares

Indian FMCG companies tie up with American film studios to co-brand products

http://www.mxmindia.com/2011/10/fmcg-biggies-go-america-to-co-brand-wares/

Engagement Study holds hope for magazines

The Association of Indian Magazines’ study that is to be unveiled at the World Magazine Congress is set to revive flagging hopes for the industry.

http://www.mxmindia.com/2011/10/engagement-study-holds-hope-for-magazines/

Industry expectations from WMC2011

“When international magazines make a beeline to enter into India, how many Indian magazines venture into the neighboring countries, at least?”

http://www.mxmindia.com/2011/10/industry-expectations-from-wmc2011/

The Anchor: Sumanto Chattopadhyay on 7 reasons why print cannot die as an advertising medium

Paperbacks and magazines are thriving, newspaper circulation is rising, and the chances of print fading as an advertising medium are dim indeed.

http://www.mxmindia.com/2011/10/the-anchor-sumanto-chattopadhyay-on-7-reasons-why-print-cannot-die-as-an-advertising-medium/

Reviewing the Reviews: Rascals

Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases… in Reviewing the Reviews

http://www.mxmindia.com/2011/10/reviewing-the-reviews-rascals/

Luxury mkt grows 20% despite slowdown signs

Luxury market grew 20% last year despite signs of global slowdown, says CII-AT Kearney report

http://www.mxmindia.com/2011/10/luxury-mkt-grows-20-despite-slowdown-signs/

AdStrat: Safe Drinking Water by Triton

Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta

http://www.mxmindia.com/2011/10/safe-drinking-water-by-triton/

Anil Thakraney’s Hard Knocks: A problem called film publicists

PR agents are often abrupt and rude. Indisciplined too, perhaps influenced by their bosses. And their egos massively inflated because they believe they ‘own’ the stars.

http://www.mxmindia.com/2011/10/anil-thakraney%E2%80%99s-hard-knocks-a-problem-called-film-publicists/

So near, but yet so far

Ranjona Banerji reviews nightly news and the morning papers in Freaking News

http://www.mxmindia.com/2011/10/so-near-but-yet-so-far/