Four Shades of Goafest 2015
Sanjeev Kotnala on the Excellent, the Good, the Not-so-Good and the Ugly at the three-day fest last weekend
http://www.mxmindia.com/2015/04/four-shades-of-goafest-2015/
Cricket losing its charm, sponsors bat big time for hockey, football, says GroupM ESP report
Value of ground sponsorship for cricket fell to Rs 464.7 crore in 2014 from Rs 508.3 crore in 2013 while team sponsorship fell from Rs 389.2 crore in 2013 to Rs 347.8 crore, even as the sports industry grew 10 per cent.
http://www.mxmindia.com/2015/04/cricket-losing-its-charm-sponsors-bat-big-time-for-hockey-football-says-groupm-esp-report/
Zee Cinema unveils new brand identity
The new identity will aim to target new audiences while appealing to the changing palate of the movie viewing audiences
http://www.mxmindia.com/2015/04/zee-cinema-unveils-new-brand-identity/
Saurabh Srivastava appointed CMO at MobiKwik
In his position as CMO, he will be a part of MobiKwik's core leadership team
http://www.mxmindia.com/2015/04/saurabh-srivastava-appointed-cmo-at-mobikwik/
ASCI launches e-learning training on responsible advertising
The Advertising Standard Council of India (ASCI) has launched an online training programme for advertisers and communication professionals
http://www.mxmindia.com/2015/04/asci-launches-e-learning-training-on-responsible-advertising/
Indian consumers expected to fulfill big dreams
Security in Employment and positive economic growth stimulates big ticket purchases
http://www.mxmindia.com/2015/04/indian-consumers-expected-to-fulfill-big-dreams/
ZeeQ changes avatar; introduces new programming line-up
ZeeQ is taking a step further by revamping the look, feel and positioning of the channel
http://www.mxmindia.com/2015/04/zeeq-changes-avatar-introduces-new-programming-line-up/
Entry deadline extended for Kyoorius Advertising and Digital awards
In its second year, Kyoorius Advertising and Digital awards introduced a series of new categories
http://www.mxmindia.com/2015/04/entry-deadline-extended-for-kyoorius-advertising-and-digital-awards/
12th edition of PromaxBDA to be held in Mumbai
PromaxBDA India 2015 will take place on 12th and 13th May, 2015 at the Indian School of Design & Innovation and The Westin, Mumbai
Sanjeev Kotnala on the Excellent, the Good, the Not-so-Good and the Ugly at the three-day fest last weekend
http://www.mxmindia.com/2015/04/four-shades-of-goafest-2015/
Cricket losing its charm, sponsors bat big time for hockey, football, says GroupM ESP report
Value of ground sponsorship for cricket fell to Rs 464.7 crore in 2014 from Rs 508.3 crore in 2013 while team sponsorship fell from Rs 389.2 crore in 2013 to Rs 347.8 crore, even as the sports industry grew 10 per cent.
http://www.mxmindia.com/2015/04/cricket-losing-its-charm-sponsors-bat-big-time-for-hockey-football-says-groupm-esp-report/
Zee Cinema unveils new brand identity
The new identity will aim to target new audiences while appealing to the changing palate of the movie viewing audiences
http://www.mxmindia.com/2015/04/zee-cinema-unveils-new-brand-identity/
Saurabh Srivastava appointed CMO at MobiKwik
In his position as CMO, he will be a part of MobiKwik's core leadership team
http://www.mxmindia.com/2015/04/saurabh-srivastava-appointed-cmo-at-mobikwik/
ASCI launches e-learning training on responsible advertising
The Advertising Standard Council of India (ASCI) has launched an online training programme for advertisers and communication professionals
http://www.mxmindia.com/2015/04/asci-launches-e-learning-training-on-responsible-advertising/
Indian consumers expected to fulfill big dreams
Security in Employment and positive economic growth stimulates big ticket purchases
http://www.mxmindia.com/2015/04/indian-consumers-expected-to-fulfill-big-dreams/
ZeeQ changes avatar; introduces new programming line-up
ZeeQ is taking a step further by revamping the look, feel and positioning of the channel
http://www.mxmindia.com/2015/04/zeeq-changes-avatar-introduces-new-programming-line-up/
Entry deadline extended for Kyoorius Advertising and Digital awards
In its second year, Kyoorius Advertising and Digital awards introduced a series of new categories
http://www.mxmindia.com/2015/04/entry-deadline-extended-for-kyoorius-advertising-and-digital-awards/
12th edition of PromaxBDA to be held in Mumbai
PromaxBDA India 2015 will take place on 12th and 13th May, 2015 at the Indian School of Design & Innovation and The Westin, Mumbai
