As industry gets set for a new measurement regime, TAM gears for new innings!
This isn't an exit interview, but we just allowed TAM CEO LV Krishnan to speak. On BARC, on the industry on politicization of ratings...
http://www.mxmindia.com/2015/04/as-industry-gets-set-for-a-new-measurement-regime-tam-gears-for-new-innings/
Grey appoints Pranav Harihar Sharma as ECD
Pranav Harihar Sharma started his career with a small advertising agency in Indore as a summer trainee. Read more
http://www.mxmindia.com/2015/04/grey-appoints-pranav-harihar-sharma-as-ecd/
Lowe Lintas unveils new campaign for Havells LED
Amidst the noise, Havells decided to advertise their LED range in a unique manner by keeping the focus on savings - a primary consumer benefit of LED lamps. Read more
http://www.mxmindia.com/2015/04/lowe-lintas-unveils-new-campaign-for-havells-led/
ASCI frowns at Ullu-Banoing, finds Idea ad defaming Haryana
The advertisement of Idea Cellular shows the practice in Haryana of girls not being allowed to step out of homes to study, is defaming Haryana and tends to bring this State into disrepute, notes an Advertising Standards Council of India communique. Read more
http://www.mxmindia.com/2015/04/asci-frowns-at-ullu-banoing-finds-idea-ad-defaming-haryana/
The 120 Media Collective and Diagonal View unveil Sooperfly
The 120 Media Collective will package professional content and substantial audiences to drive premium ad sales and brand integrations. Read more
http://www.mxmindia.com/2015/04/the-120-media-collective-and-diagonal-view-unveil-sooperfly/
Zoom takes off in Sri Lanka
Zoom TV will be available on Dialog Television on channel no. 47 on Gold, Emerald, Diamond and Thee packages. Read more
http://www.mxmindia.com/2015/04/zoom-takes-off-in-sri-lanka/
MakeMyTrip looks to get close to consumers with 'Dil toh roaming hai'
New tagline - 'Dil Toh Roaming Hai', to fuel growing travel ambition of people and give into their hearts' desires
This isn't an exit interview, but we just allowed TAM CEO LV Krishnan to speak. On BARC, on the industry on politicization of ratings...
http://www.mxmindia.com/2015/04/as-industry-gets-set-for-a-new-measurement-regime-tam-gears-for-new-innings/
Grey appoints Pranav Harihar Sharma as ECD
Pranav Harihar Sharma started his career with a small advertising agency in Indore as a summer trainee. Read more
http://www.mxmindia.com/2015/04/grey-appoints-pranav-harihar-sharma-as-ecd/
Lowe Lintas unveils new campaign for Havells LED
Amidst the noise, Havells decided to advertise their LED range in a unique manner by keeping the focus on savings - a primary consumer benefit of LED lamps. Read more
http://www.mxmindia.com/2015/04/lowe-lintas-unveils-new-campaign-for-havells-led/
ASCI frowns at Ullu-Banoing, finds Idea ad defaming Haryana
The advertisement of Idea Cellular shows the practice in Haryana of girls not being allowed to step out of homes to study, is defaming Haryana and tends to bring this State into disrepute, notes an Advertising Standards Council of India communique. Read more
http://www.mxmindia.com/2015/04/asci-frowns-at-ullu-banoing-finds-idea-ad-defaming-haryana/
The 120 Media Collective and Diagonal View unveil Sooperfly
The 120 Media Collective will package professional content and substantial audiences to drive premium ad sales and brand integrations. Read more
http://www.mxmindia.com/2015/04/the-120-media-collective-and-diagonal-view-unveil-sooperfly/
Zoom takes off in Sri Lanka
Zoom TV will be available on Dialog Television on channel no. 47 on Gold, Emerald, Diamond and Thee packages. Read more
http://www.mxmindia.com/2015/04/zoom-takes-off-in-sri-lanka/
MakeMyTrip looks to get close to consumers with 'Dil toh roaming hai'
New tagline - 'Dil Toh Roaming Hai', to fuel growing travel ambition of people and give into their hearts' desires
