JWT, McCann star in India's tally of 19 @ D&AD 2015
JWT and McCann Erickson India six Pencils as Ogilvy wins three as BBDO, Grey, DDB Mudra and Handloom Picture Company bag one Pencil Each
http://www.mxmindia.com/2015/04/jwt-mccann-star-in-indias-tally-of-19-at-dad-2015/
Sony Max goes past Star Plus in TAM Week 16
This is indeed big news. Sony Max has earned 306 GRPs in Week 16 of 2015 as per TAM ratings even as Star Plus has got only 254 GRPs, losing 26 from last week. Interestingly Colors and Zee haven’t lost much, though Sab has lost 11 GRPs
http://www.mxmindia.com/2015/04/sony-max-goes-past-star-plus-in-tam-week-16/
Effie Worldwide announces 2015 Most Effective Marketers in Asia Pacific
2015 Effie Effectiveness Index Reveals WPP Group is most effective agency holding group
http://www.mxmindia.com/2015/04/effie-worldwide-announces-2015-most-effective-marketers-in-asia-pacific/
Ranjona Banerji: Bad coverage of a suicide and more on cowardly journalists
I’m even willing to forgive the young, the rookies, those at the bottom of the newsroom food chain. But not journalists who have had a good 10 years of work experience or more. They should at least know how a newsroom if not a news organisation functions, writes Ranjona Banerji
http://www.mxmindia.com/2015/04/ranjona-banerji-bad-coverage-of-a-suicide-and-more-on-cowardly-journalists/
Kyoorius Awards announces 1419 entries across Advertising & Digital Awards categories
Next week, all jury members for the Advertising & Digital Awards will gather in Mumbai-India to review, discuss and elect the best
http://www.mxmindia.com/2015/04/kyoorius-awards-announces-1419-entries-across-advertising-digital-awards-categories/
Shah Rukh Khan appointed 'Hindware' brand ambassador
SRK will feature in Hindware's new 360 degree integrated campaign, rolling out shortly across all media channels
http://www.mxmindia.com/2015/04/shah-rukh-khan-appointed-hindware-brand-ambassador/
Tejali Shete and Ajay Menon appointed Senior CD at DDB Mudra South & East
They come in with solid experience and strong body of work to showcase
http://www.mxmindia.com/2015/04/tejali-shete-and-ajay-menon-appointed-senior-cd-at-ddb-mudra-south-east/
Star World expects viewers to binge on new offering
The channel has introduced a mascot "Binge Baba" to engage and excite viewers
http://www.mxmindia.com/2015/04/star-world-expects-viewers-to-binge-on-new-offering/
Smartech, a cross-channel marketing automation platform unveiled
netCORE is the market leader in email marketing technology and a leading provider of SMS, Voice, Push Notifications and USSD platforms
http://www.mxmindia.com/2015/04/smartech-a-cross-channel-marketing-automation-platform-unveiled/
Think Ink Communications wins Vox Pop Clothing biz
Vox Pop Clothing founded by Siddharth Taparia is a collage of unique expressions, designed for people who can speak their mind and wear their attitude
JWT and McCann Erickson India six Pencils as Ogilvy wins three as BBDO, Grey, DDB Mudra and Handloom Picture Company bag one Pencil Each
http://www.mxmindia.com/2015/04/jwt-mccann-star-in-indias-tally-of-19-at-dad-2015/
Sony Max goes past Star Plus in TAM Week 16
This is indeed big news. Sony Max has earned 306 GRPs in Week 16 of 2015 as per TAM ratings even as Star Plus has got only 254 GRPs, losing 26 from last week. Interestingly Colors and Zee haven’t lost much, though Sab has lost 11 GRPs
http://www.mxmindia.com/2015/04/sony-max-goes-past-star-plus-in-tam-week-16/
Effie Worldwide announces 2015 Most Effective Marketers in Asia Pacific
2015 Effie Effectiveness Index Reveals WPP Group is most effective agency holding group
http://www.mxmindia.com/2015/04/effie-worldwide-announces-2015-most-effective-marketers-in-asia-pacific/
Ranjona Banerji: Bad coverage of a suicide and more on cowardly journalists
I’m even willing to forgive the young, the rookies, those at the bottom of the newsroom food chain. But not journalists who have had a good 10 years of work experience or more. They should at least know how a newsroom if not a news organisation functions, writes Ranjona Banerji
http://www.mxmindia.com/2015/04/ranjona-banerji-bad-coverage-of-a-suicide-and-more-on-cowardly-journalists/
Kyoorius Awards announces 1419 entries across Advertising & Digital Awards categories
Next week, all jury members for the Advertising & Digital Awards will gather in Mumbai-India to review, discuss and elect the best
http://www.mxmindia.com/2015/04/kyoorius-awards-announces-1419-entries-across-advertising-digital-awards-categories/
Shah Rukh Khan appointed 'Hindware' brand ambassador
SRK will feature in Hindware's new 360 degree integrated campaign, rolling out shortly across all media channels
http://www.mxmindia.com/2015/04/shah-rukh-khan-appointed-hindware-brand-ambassador/
Tejali Shete and Ajay Menon appointed Senior CD at DDB Mudra South & East
They come in with solid experience and strong body of work to showcase
http://www.mxmindia.com/2015/04/tejali-shete-and-ajay-menon-appointed-senior-cd-at-ddb-mudra-south-east/
Star World expects viewers to binge on new offering
The channel has introduced a mascot "Binge Baba" to engage and excite viewers
http://www.mxmindia.com/2015/04/star-world-expects-viewers-to-binge-on-new-offering/
Smartech, a cross-channel marketing automation platform unveiled
netCORE is the market leader in email marketing technology and a leading provider of SMS, Voice, Push Notifications and USSD platforms
http://www.mxmindia.com/2015/04/smartech-a-cross-channel-marketing-automation-platform-unveiled/
Think Ink Communications wins Vox Pop Clothing biz
Vox Pop Clothing founded by Siddharth Taparia is a collage of unique expressions, designed for people who can speak their mind and wear their attitude
