Colors gains much as BARC releases Week 16 data. Life OK ahead of Zee in HGECs
Week 16 data from BARC India throws some surprises, including with the Hindi GECs!
http://www.mxmindia.com/2015/04/colors-huge-gainer-as-barc-releases-week-16-data/
Zee is ahead of LifeOk in TAM's Week 17 data for Households & Individuals
TAM has released data for Week 17 (April 19 to 25) for CS Households and Individuals for HSM and All-India, offering a comparison between Week 17 and of the previous week (April 12-18)
http://www.mxmindia.com/2015/04/zee-is-ahead-of-lifeok-in-tams-week-17-data-for-households-individuals/
BTL Baatein: Sanjay Tripathy, SVP & Head, Marketing, Product, Digital & E-commerce, HDFC Life. Powered by VISCOMM
BTL marketing becomes important because it provides the human interaction, which effectively solves problems related to understanding and trust, says Sanjay Tripathy, SVP & Head, Marketing, Product, Digital & E-commerce, HDFC Life
http://www.mxmindia.com/2015/04/btl-baatein-with-sanjay-tripathy-of-hdfc-life-powered-by-viscomm/
Shailesh Kapoor: BARC Is Here: New Ratings, A New Era!
After a two-year long trailer, the film has been released, but it will reveal itself reel by reel, scene by scene, writes Shailesh Kapoor
http://www.mxmindia.com/2015/04/shailesh-kapoor-barc-is-here-new-ratings-a-new-era/
Maxus rolls out dialogue engine MESH
It runs on the VSocial platform that reads environmental signals in real-time and keeps the agency and its clients one step ahead of the curve
http://www.mxmindia.com/2015/04/maxus-rolls-out-dialogue-engine-mesh/
Don't get into advertising, get into culture: Vicki Maguire
The Deputy Executive Creative Director at Grey London and the Jury Foreman at the Kyoorius Advertising Awards got the audience to sit up and take notice when she said: "Don't ever have a Plan B
http://www.mxmindia.com/2015/04/dont-get-into-advertising-get-into-culture-vicki-maguire/
Sanju Menon appointed VP @ Leo Burnett, Mumbai
Sanju joins Leo Burnett from Rediffusion Kolkata where he worked as the Branch Head
http://www.mxmindia.com/2015/04/sanju-menon-appointed-vp-leo-burnett-mumbai/
Jaskaran Kapany quits ICICI Pru to as Paytm as VP Mktng
With over 12 years experience in the fields of advertising and marketing, Mr Kapany was VP, Marketing & Ecommerce, at ICICI Prudential Life prior to taking on Paytm portfolio
http://www.mxmindia.com/2015/04/jaskaran-kapany-quits-icici-pru-to-as-paytm-as-vp-mktng/
SapientNitro announces senior-level appointments
Creative and client services hires continue to strengthen agency's ability to meet growing client demand for integrated creative and technology services
http://www.mxmindia.com/2015/04/sapientnitro-announces-senior-level-appointments/
Hungama Digital unveils app for celebrity chef Sanjeev Kapoor
The app will be launched across Android, iOS & Windows
http://www.mxmindia.com/2015/04/hungama-digital-unveils-app-for-celebrity-chef-sanjeev-kapoor/
Fourth Dimension to be exclusive adsales partner for the Yuvan Music Express
Fourth Dimension Media Partners has secured adsales rights for the exclusive musical night of little maestro Yuvan Shankar Raja being presented by Puthuyugam and Green Tree Solution on May
http://www.mxmindia.com/2015/04/fourth-dimension-to-be-exclusive-adsales-partner-for-the-yuvan-music-express/
AdStrat: Volkswagen Jetta says it's 'Worth Everything' for new offering
Volkswagen, one of Europe's leading carmakers has been synonymous with its world renowned German Engineering. Volkswagen in India too has constantly innovated to launch best-in-class offerings that are high on build quality & have unmatched driving dynamics
http://www.mxmindia.com/2015/04/adstrat-volkswagen-jetta-says-its-worth-everything-for-new-offering/
Bloomberg TV lines up innovative content for 2015
The channel has launched new content for its viewers
http://www.mxmindia.com/2015/04/bloomberg-tv-lines-up-innovative-content-for-2015/
MakeMyTrip launches unique offering 'Uncancel'
Enables customers cancelling a trip, to reschedule it instead, at no extra cost
Week 16 data from BARC India throws some surprises, including with the Hindi GECs!
http://www.mxmindia.com/2015/04/colors-huge-gainer-as-barc-releases-week-16-data/
Zee is ahead of LifeOk in TAM's Week 17 data for Households & Individuals
TAM has released data for Week 17 (April 19 to 25) for CS Households and Individuals for HSM and All-India, offering a comparison between Week 17 and of the previous week (April 12-18)
http://www.mxmindia.com/2015/04/zee-is-ahead-of-lifeok-in-tams-week-17-data-for-households-individuals/
BTL Baatein: Sanjay Tripathy, SVP & Head, Marketing, Product, Digital & E-commerce, HDFC Life. Powered by VISCOMM
BTL marketing becomes important because it provides the human interaction, which effectively solves problems related to understanding and trust, says Sanjay Tripathy, SVP & Head, Marketing, Product, Digital & E-commerce, HDFC Life
http://www.mxmindia.com/2015/04/btl-baatein-with-sanjay-tripathy-of-hdfc-life-powered-by-viscomm/
Shailesh Kapoor: BARC Is Here: New Ratings, A New Era!
After a two-year long trailer, the film has been released, but it will reveal itself reel by reel, scene by scene, writes Shailesh Kapoor
http://www.mxmindia.com/2015/04/shailesh-kapoor-barc-is-here-new-ratings-a-new-era/
Maxus rolls out dialogue engine MESH
It runs on the VSocial platform that reads environmental signals in real-time and keeps the agency and its clients one step ahead of the curve
http://www.mxmindia.com/2015/04/maxus-rolls-out-dialogue-engine-mesh/
Don't get into advertising, get into culture: Vicki Maguire
The Deputy Executive Creative Director at Grey London and the Jury Foreman at the Kyoorius Advertising Awards got the audience to sit up and take notice when she said: "Don't ever have a Plan B
http://www.mxmindia.com/2015/04/dont-get-into-advertising-get-into-culture-vicki-maguire/
Sanju Menon appointed VP @ Leo Burnett, Mumbai
Sanju joins Leo Burnett from Rediffusion Kolkata where he worked as the Branch Head
http://www.mxmindia.com/2015/04/sanju-menon-appointed-vp-leo-burnett-mumbai/
Jaskaran Kapany quits ICICI Pru to as Paytm as VP Mktng
With over 12 years experience in the fields of advertising and marketing, Mr Kapany was VP, Marketing & Ecommerce, at ICICI Prudential Life prior to taking on Paytm portfolio
http://www.mxmindia.com/2015/04/jaskaran-kapany-quits-icici-pru-to-as-paytm-as-vp-mktng/
SapientNitro announces senior-level appointments
Creative and client services hires continue to strengthen agency's ability to meet growing client demand for integrated creative and technology services
http://www.mxmindia.com/2015/04/sapientnitro-announces-senior-level-appointments/
Hungama Digital unveils app for celebrity chef Sanjeev Kapoor
The app will be launched across Android, iOS & Windows
http://www.mxmindia.com/2015/04/hungama-digital-unveils-app-for-celebrity-chef-sanjeev-kapoor/
Fourth Dimension to be exclusive adsales partner for the Yuvan Music Express
Fourth Dimension Media Partners has secured adsales rights for the exclusive musical night of little maestro Yuvan Shankar Raja being presented by Puthuyugam and Green Tree Solution on May
http://www.mxmindia.com/2015/04/fourth-dimension-to-be-exclusive-adsales-partner-for-the-yuvan-music-express/
AdStrat: Volkswagen Jetta says it's 'Worth Everything' for new offering
Volkswagen, one of Europe's leading carmakers has been synonymous with its world renowned German Engineering. Volkswagen in India too has constantly innovated to launch best-in-class offerings that are high on build quality & have unmatched driving dynamics
http://www.mxmindia.com/2015/04/adstrat-volkswagen-jetta-says-its-worth-everything-for-new-offering/
Bloomberg TV lines up innovative content for 2015
The channel has launched new content for its viewers
http://www.mxmindia.com/2015/04/bloomberg-tv-lines-up-innovative-content-for-2015/
MakeMyTrip launches unique offering 'Uncancel'
Enables customers cancelling a trip, to reschedule it instead, at no extra cost
