Wednesday, 8 April 2015

Stories on 8th Apr '15

Events & Activation grows 15% annually fm 2011-12: EY-EEMA report
Executive summary of the report that notes that the sector has grown from Rs 2,800 cr in 2011-12 to Rs 4,258 cr in 2014-15
http://www.mxmindia.com/2015/04/events-activation-biz-grows-15-annually-fm-2011-12-ey-eema-report/

IPL teams to mop up Rs 300 crore in sponsorship deals as most brands stay committed
Media planners and industry sources say sponsorship rates have risen 10-15% over last year, when the eight teams put together made just over Rs 250 crore from sponsorship
http://www.mxmindia.com/2015/04/ipl-teams-to-mop-up-rs-300-crore-in-sponsorship-deals-as-most-brands-stay-committed/

App publishers counter undercutting ad networks
Publishers claim Indian players like InMobi, SVGMedia and VServ are known to play by the rules, but those in China, especially YeahMobi and Avazu don’t necessarily do
http://www.mxmindia.com/2015/04/app-publishers-counter-undercutting-ad-networks/

Speed is good, affirms Vodafone in new campaign
The new campaign showcases everyday moments to bring alive the benefits of a Faster Data Network
http://www.mxmindia.com/2015/04/speed-is-good-affirms-vodafone-in-new-campaign/

Sanjeev Kotnala: How to max it at Goafest. A frequent GOFEST Traveller's Guide
It is Sanjeev Kotnala's 10th Goafest and here he offers handy tips to the first- and many-timers on how to max(imise) Goafest 2015
http://www.mxmindia.com/2015/04/sanjeev-kotnala-how-to-max-it-at-goafest-a-frequent-gofest-travellers-guide/

#ThereIsAnotherWay stresses Educomp via new campaign
The campaign "#ThereIsAnotherWay" stresses on the importance of a smarter way of learning