Stories on 19th Aug '15

It's Hindustan like never before for HUL
How CEO Sanjeev Mehta is ensuring the FMCG major counters regional competition by reorganising its army of marketers
http://www.mxmindia.com/2015/08/its-hindustan-like-never-before-for-hul/

Now, award for 'real advertising' from IAA
The winners will be picked by a high-powered jury chaired by Harish Manwani, chief operating officer of Unilever
http://www.mxmindia.com/2015/08/now-award-for-real-advertising-from-iaa/

Brand consultant Santosh Desai picks up one-third stake in DY Works
The well-known brand consultancy's President - Alpana Parida will continue to lead agency while Future Brands remains majority stakeholder with 60 pc
http://www.mxmindia.com/2015/08/brand-consultant-santosh-desai-picks-up-one-third-stake-in-dy-works/

Lowe Lintas names Shayondeep Pal its Creative head in Delhi
Shayondeep Pal has been part of the creative team in Delhi for more than 6 years
http://www.mxmindia.com/2015/08/lowe-lintas-names-shayondeep-pal-its-creative-head-in-delhi/

Sanjeev Kotnala: In a country full of rituals, we underplay impact of rituals in brand-building
For some unsaid reasons, Indian brands have stayed away from attempting to create rituals, rues Sanjeev Kotnala
http://www.mxmindia.com/2015/08/sanjeev-kotnala-in-a-country-full-of-rituals-we-underplay-impact-of-rituals-in-brand-building/

Zoom undertakes high-decibel promotional activity to promote channel
In addition, Zoom also put up over 200 hoardings across Mumbai, Delhi and Bangalore at prominent, high traffic zones and has activated a print campaign across 37 cities
http://www.mxmindia.com/2015/08/zoom-undertakes-high-decibel-promotional-activity-to-promote-channel/

IAA Silver Jubilee Summit in Kochi announces speaker line-up
The event compares very favourably with Ad Asia in Jaipur & New Delhi, says Pradeep Guha, who was involved in both these mega events

http://www.mxmindia.com/2015/08/iaa-silver-jubilee-summit-in-kochi-announces-speaker-line-up/

Stories on 15th Jul '15

Dark Clouds for IPL Sponsors?
All eyes on whether CSK and the Royals have new owners or are out of the tournament
http://www.mxmindia.com/2015/07/dark-clouds-for-ipl-sponsors/

Zee set to acquire Odia channel Sarthak TV
The acquisition shall be from current shareholders of Sarthak Entertainment Private Limited, subject to requisite regulatory approvals, as an all-cash deal at a consideration of maximum of Rs. 115 crore
http://www.mxmindia.com/2015/07/zee-set-to-acquire-odia-channel-sarthak-tv/

Sandipan Bhattacharyya joins Grey as CCO
Grey Group India has announced the appointment of Sandipan Bhattacharyya as its Chief Creative Officer effective August 1, 2015
http://www.mxmindia.com/2015/07/sandipan-bhattacharyya-joins-grey-as-cco/

Quikr unveils new brand identity
New logo reflects evolution of company's business and enhancement of users' experience
http://www.mxmindia.com/2015/07/quikr-unveils-new-brand-identity/

Avian Media rejigs leadership team
Girish Balachandran appointed as Chief Strategy Officer, Neha Mehrotra and Shalmana Tendulkar as Regional Heads for Avian North & West respectively

http://www.mxmindia.com/2015/07/avian-media-rejigs-leadership-team/

Sanjeev Kotnala: Do you have the Yellow Umbrella?

Only a person with much self-belied will carry a yellow umbrella to an interview, said Ashrafbhai in a conversation recalled by Sanjeev Kotnala

http://www.mxmindia.com/2015/07/sanjeev-kotnala-do-you-have-the-yellow-umbrella/

Epic channel introduces Twitter alarm for #Epicat10

The Twitter application was created as part of the EPIC Channel’s ongoing campaign

http://www.mxmindia.com/2015/07/zee-set-to-acquire-odia-channel-sarthak-tv/

Employment in India's App Economy to leap manifold by 2016

The study also uses existing data to estimate the size of India’s app economy at Rs. 1964 crores in 2016

http://www.mxmindia.com/2015/07/employment-in-indias-app-economy-to-leap-manifold-by-2016/

Lowe Lintas Delhi wins creative mandate for flagship brands of Pernod Ricard India

As the creative partner, the agency would be handling the mandate of some of the leading brands marketed by Pernod Ricard India

http://www.mxmindia.com/2015/07/lowe-lintas-delhi-wins-creative-mandate-for-flagship-brands-of-pernod-ricard-india/

Stories on 31st Dec 14

The Mediaah! Dubious Achievement & Yearend Awards 2014
Presenting the much-awaited Awards that you find only on MxMIndia every year!
http://www.mxmindia.com/2014/12/the-mediaah-dubious-achievement-yearend-awards-2014/

Sanjeev Kotnala: So what's your Resolution for 2015?
Resolutions take birth, fully aware of their short life. This destined death makes the process of creation a lot more interesting, writes Sanjeev Kotnala
http://www.mxmindia.com/2014/12/sanjeev-kotnala-so-whats-your-resolution-for-2015/

Letter from MxMIndia: A Year of Consolidation
The previous year was a horrible one for us. Annus Horribilis, we called it. Twenty-fifteen was pretty good in comparison. Even if the bucks hadn't turned big, the mood was upbeat. The annual year-end letter from Pradyuman Maheshwari
http://www.mxmindia.com/2014/12/letter-from-mxmindia-a-year-of-consolidation/

No edition day on Thu, Jan 1
Our offices will be closed from the afternoon of today (December 31) to the evening of January 1. Hence, there will be no edition tomorrow (on January 1, 2015.)
http://www.mxmindia.com/2014/12/no-edition-day-on-thu-jan-1/

14 Ways to Beat the New Year Eve's Hangover!
Try this self-help guide to beat the New Year Eve hangover to beat the headache, nausea, wooziness...
http://www.mxmindia.com/2014/12/14-ways-to-beat-the-new-year-eves-hangover/

Veteran journalist BG Verghese passes away
BG Verghese, veteran journalist and former editor of The Times of India, Hindustan Times and The Indian Express passed away in New Delhi on Tuesday
http://www.mxmindia.com/2014/12/veteran-journalist-bg-verghese-passes-away/

Retirement not to affect popularity, Brand Mahendra Singh Dhoni is not over, say experts
Dhoni has been one of the top brands in India over the past few years, endorsing close to 20 brands such as Pepsi, Reebok, Aircel, Gulf Oil, Star Sports, Reebok Amrapali Developers and many more

http://www.mxmindia.com/2014/12/retirement-not-to-affect-popularity-brand-mahendra-singh-dhoni-is-not-over-say-experts/

Stories on 24th Dec '13

Dear Santa. Please make these wishes for the Indian media come true...
This X'mas, we present 13 wishes which if granted could make our world of media a better place to be in
http://www.mxmindia.com/2013/12/dear-santa-please-make-these-wishes-for-the-indian-media-come-true/

IPG Mediabrands' Lodestar UM bags Samsung biz
Lodestar UM wins Samsung business from Starcom Mediavest
http://www.mxmindia.com/2013/12/ipg-mediabrands-lodestar-um-bags-samsung-biz/

Boxing champ Mary Kom is Vodafone's global brand ambassador
Beginning next year, Indian boxing champ Mary Kom will become the global brand ambassador for British multinational telecom company Vodafone
http://www.mxmindia.com/2013/12/boxing-champ-mary-kom-is-vodafones-global-brand-ambassador/

Ranjona Banerji: Patriotism rules in US media in Khobragade case
One can't really expect cynicism against their own government from the American media which made "embedded journalism" into an accepted form of the profession, writes Ranjona Banerji
http://www.mxmindia.com/2013/12/ranjona-banerji-patriotism-rules-in-us-media-in-khobragade-case/

Merry X'mas. No edition days on Dec 25 and Jan 1
There will be no update tomorrow (December 25) on account of Christmas. See you Thursday

http://www.mxmindia.com/2013/12/merry-xmas-no-edition-days-on-dec-25-and-jan-1/

Stories on 6th Dec '13

The Making of Brand 'Namo'
From beer mugs to bed linen and chips, various products are being branded after BJP's prime ministerial candidate Narendra Modi
http://www.mxmindia.com/2013/12/the-making-of-brand-namo/

MEC India wins at 2013 Effective Mobile Marketing Awards
The GroupM agency is felicitated for innovative campaign designed for Colgate-Palmolive
http://www.mxmindia.com/2013/12/mec-india-wins-at-2013-effective-mobile-marketing-awards/

Matrimonials rise 202% in wedding season: IAMAI-IMRB report
Wedding season witnesses exponential growth in upload of matrimonial, notes the latest report of the Internet Economy Watch, published jointly by the Internet and Mobile Association of India (IAMAI) and research firm IMRB
http://www.mxmindia.com/2013/12/matrimonials-rise-202-in-wedding-season-iamai-imrb-report/

Mediaah! Who will be the Impact Person of the Year 2013 + Why Uday Shankar is the Mediaperson who created maximum impact this year
Mediaah! does an analysis of the various Impact Person of the Year nominees and forecasts who could be the winner this year (and next year)
http://www.mxmindia.com/2013/12/mediaah-who-will-be-the-impact-person-of-the-year-2013-why-uday-shankar-is-the-mediaperson-who-created-maximum-impact-this-year/

Shailesh Kapoor | Live Election Results: A Reality Show Like No Other
Election results coverage is now all about thinking on your feet as hosting live election coverage has to be the most challenging camera-facing job on TV today, writes Shailesh Kapoor
http://www.mxmindia.com/2013/12/shailesh-kapoor-live-election-results-a-reality-show-like-no-other/

Ranjona Banerji: How disagreement with Arnab is a crime
It is almost impossible for anyone on Arnab Goswami's guest list to have an opinion that is not the same as his. This is a crime almost punishable in the court of popular opinion if not under the Indian Penal Code, writes Ranjona Banerji

http://www.mxmindia.com/2013/12/ranjona-banerji-how-disagreement-with-arnab-is-a-crime/

Stories on 29th Apr'13

MxM Monday: Paid news - yes or no?
So prevalent is paid news and content, that it is almost taken for granted. But does that mean it is good, or ethical? MxMIndia asks industrywallahs what they think
http://www.mxmindia.com/2013/04/mxm-monday-paid-news-yes-or-no/

Mediaah! Are disclaimers enough to pass off paid content?
Readers expect the content in the newspaper to be published based on the decision of the editor, and not an advertiser paying for it, writes Pradyuman Maheshwari
http://www.mxmindia.com/2013/04/mediaah-are-disclaimers-enough-to-pass-off-paid-content/


Ravi Deshpande bids adieu to Contract India
After two stints with Contract, Mr Deshpande will be leaving to pursue his personal passions. He will be with the agency till the end of June 2013
http://www.mxmindia.com/2013/04/ravi-deshpande-bids-adieu-to-contract-india/


Kids, youth want 'quick & fast' entertainment: Jiggy George
As Dream Theatre pushes its FIFA merchandise ahead of 2014's World Cup, CEO Jiggy George expounds on the group's ultimate TG - young adults and children
http://www.mxmindia.com/2013/04/kids-youth-want-quick-and-fast-entertainment-jiggy-george/


Magnon\TBWA announces post-acquisition senior hirings
Magnon\TBWA has announced significant strengthening of its digital capabilities with three senior level appointments in web/mobile technology, social media as well as client development functions
http://www.mxmindia.com/2013/04/magnontbwa-announces-post-acquisition-senior-hirings/


K2 Communications launches Purple Hues
Bengaluru-based PR firm K2 Communications has spun off its content business to a new company, Purple Hues
http://www.mxmindia.com/2013/04/k2-communications-launches-purple-hues/


AdStrat: Hitachi: Cooling off, uninterrupted
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2013/04/adstrat-hitachi-cooling-off-uninterrupted/


Reviewing the Reviews: Aashiqui 2
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/04/reviewing-the-reviews-aashiqui-2/


Battle of the Story: Casting critical eye on Media
At the recent conference, Battle of the Story, organised by Indian Chamber of Commerce, media veterans talked about freedom vs responsibility of media, new technology and the way forward
http://www.mxmindia.com/2013/04/battle-of-the-story-casting-critical-eye-on-media/


Anil Thakraney: Opportunity for Jet to raise the bar
Jet must regain the full service segment, invest in food and service, and with no competition on the horizon, they will own it for a long time to come
http://www.mxmindia.com/2013/04/anil-thakraney-opportunity-for-jet-to-raise-the-bar/


Ketchum Sampark strengthens corporate practice & social media arm
Ketchum Sampark has appointed Vipul Bondal as Partner, Corporate Practice and Prasanna Ratanjankar as Senior Manager, Social Media
http://www.mxmindia.com/2013/04/ketchum-sampark-strengthens-corporate-practice-social-media-arm/


Delhi Duty Free assigns digital mandate to Ignitee Digital
Delhi Duty Free has appointed digital marketing agency Ignitee Digital to manage their social media campaigns and digital communication
http://www.mxmindia.com/2013/04/delhi-duty-free-assigns-digital-mandate-to-ignitee-digital/


Radio One operating profit grows exponentially
Radio One Ltd has declared its audited financial results for the year ended March 31
http://www.mxmindia.com/2013/04/radio-one-operating-profit-grows-exponentially/


Louis Philippe launches e-mag, The Label
Men's fashion brand Louis Philippe has announced the launch of its first fashion e-magazine called The Label
http://www.mxmindia.com/2013/04/louis-philippe-launches-e-mag-the-label/


ANCHOR | One Big Idea by Rafiq Barak: Good to see design drive content
http://www.mxmindia.com/2013/04/one-big-idea-by-rafiq-barak-interesting-to-see-design-drive-content/


ANCHOR | One Big Idea by Kishor Kate: It's okay to do away with gifts
http://www.mxmindia.com/2013/04/one-big-idea-by-kishor-kate-its-okay-to-do-away-with-gifts/