Stories on 24th Nov '15

It's Mindshare (& PHD) again for HUL!
Unilever renews media relationship with Mindshare in India for non-digital duties, and with PHD for digital
http://www.mxmindia.com/2015/11/its-mindshare-phd-again-for-hul/

Govind Pandey to join TBWA\India as CEO
Pandey was COO of McCann Worldgroup India until recently
http://www.mxmindia.com/2015/11/govind-pandey-to-join-tbwaindia-as-ceo/

Tyroo eyes global expansion
Tyroo is an industry leader in mobile-focused performance marketing and its mobile-focused retargeting business helps advertisers re-engage their visitors on mobile apps and mobile web
http://www.mxmindia.com/2015/11/tyroo-eyes-global-expansion/

Indian Express Group announces investments in emerging companies
PayMango India Pvt Ltd. meanwhile, is a mobile marketplace platform for local businesses to manage and market their customer base
http://www.mxmindia.com/2015/11/indian-express-group-announces-investments-in-emerging-companies/

Ranjona Banerji: How dare you tell the media what to do: we solved the Sheena Bora case!
"The rest of the world meanwhile was concentrating on the challenges of terrorism, the Islamic State, the situation in Syria, the search for terrorists in Belgium, the connections between past policies and present problems and so on. Nowhere close to as important as whom Arvind Kejriwal hugs," writes Ranjona Banerji
http://www.mxmindia.com/2015/11/ranjona-banerji-how-dare-you-tell-the-media-what-to-do-we-solved-the-sheena-bora-case/

Ramesh Narayan to helm Abby Awards Governing Council for Goafest 2016
Ramesh Narayan declared the chairman of AGC for Goafest 2016
http://www.mxmindia.com/2015/11/the-ad-club-and-aaai-announce-the-awards-governing-council-for-goafest-2016/

Rahul Nangia made NCD at L&K Saatchi & Saatchi
Rahul has been credited with the creation of the iconic 'Hum Mein Hain Hero' for the launch of Hero MotoCorp that helped the brand catapult from being Hero Honda
http://www.mxmindia.com/2015/11/rahul-nangia-made-ncd-at-lk-saatchi-saatchi/

Maxus makes key senior appointments
Vidur Patney appointed as National Director Experiential Marketing & Pooja Verma as Head of Maxus ESP
http://www.mxmindia.com/2015/11/maxus-makes-key-senior-appointments/

Milk Mantra aims to bring about a 'Paribartan' in Odisha
Aims to make consumers directly impact farmers of Ethical Milk Sourcing programme by choosing healthy and nutritious Milky Moo
http://www.mxmindia.com/2015/11/milk-mantra-aims-to-bring-about-a-paribartan-in-odisha/

'Upgrade' takes a new meaning in OLX's latest ad
The campaign through a new TVC urges consumers to upgrade their mindset and not give up on their dreams as there is always a good bargain on OLX

http://www.mxmindia.com/2015/11/upgrade-takes-a-new-meaning-in-olxs-latest-ad/

Stories on 19th Aug '15

It's Hindustan like never before for HUL
How CEO Sanjeev Mehta is ensuring the FMCG major counters regional competition by reorganising its army of marketers
http://www.mxmindia.com/2015/08/its-hindustan-like-never-before-for-hul/

Now, award for 'real advertising' from IAA
The winners will be picked by a high-powered jury chaired by Harish Manwani, chief operating officer of Unilever
http://www.mxmindia.com/2015/08/now-award-for-real-advertising-from-iaa/

Brand consultant Santosh Desai picks up one-third stake in DY Works
The well-known brand consultancy's President - Alpana Parida will continue to lead agency while Future Brands remains majority stakeholder with 60 pc
http://www.mxmindia.com/2015/08/brand-consultant-santosh-desai-picks-up-one-third-stake-in-dy-works/

Lowe Lintas names Shayondeep Pal its Creative head in Delhi
Shayondeep Pal has been part of the creative team in Delhi for more than 6 years
http://www.mxmindia.com/2015/08/lowe-lintas-names-shayondeep-pal-its-creative-head-in-delhi/

Sanjeev Kotnala: In a country full of rituals, we underplay impact of rituals in brand-building
For some unsaid reasons, Indian brands have stayed away from attempting to create rituals, rues Sanjeev Kotnala
http://www.mxmindia.com/2015/08/sanjeev-kotnala-in-a-country-full-of-rituals-we-underplay-impact-of-rituals-in-brand-building/

Zoom undertakes high-decibel promotional activity to promote channel
In addition, Zoom also put up over 200 hoardings across Mumbai, Delhi and Bangalore at prominent, high traffic zones and has activated a print campaign across 37 cities
http://www.mxmindia.com/2015/08/zoom-undertakes-high-decibel-promotional-activity-to-promote-channel/

IAA Silver Jubilee Summit in Kochi announces speaker line-up
The event compares very favourably with Ad Asia in Jaipur & New Delhi, says Pradeep Guha, who was involved in both these mega events

http://www.mxmindia.com/2015/08/iaa-silver-jubilee-summit-in-kochi-announces-speaker-line-up/