Stories on 27th Jan '17

An 'Uncommon' Bigg Boss Season
The success of commoners in Season 10 could well see the standout reality show be not driven by celebs, writes Shailesh Kapoor
http://www.mxmindia.com/?p=98870

Ranjona Banerji: Will Arnab Goswami's 'Republic' really be "independent"?
To pretend to be "independent"? when you are in fact fooling nobody may well be foolish in the long run, writes Ranjona Banerji
http://www.mxmindia.com/?p=98869

Midas Touch: Pi Communications wins gold & silver for Aditya Birla Financial Services
McCann Worldgroup, FP7/DXB Dubai, and Mastercard score #1 in the various Midas Rankings
http://www.mxmindia.com/?p=98887

DB Corp appoints Satyajit Sengupta to head corporate sales & marketing, restructures top deck in S&M
Sengupta was until Associate Vice President with The Times of India group in Gurgaon
http://www.mxmindia.com/?p=98909

Publicis Media wins over Rs 100 cr biz over 9 months
Publicis Media also won multi-agency pitches to retain its two key accounts, Micromax and Sun Pharma
http://www.mxmindia.com/?p=98865

India Today Group revamps flagship mag India Today
The new changes will enhance the magazine's core values of clarity, credibility and relevance and provide insights, knowledge and perspectives on a range of issues
http://www.mxmindia.com/?p=98867

BTL Baatein: Sachin Uppal, RummyCircle.com... Powered by VISCOMM
Both ATL and BTL have their roles in the marketing mix and the brand should choose the right channel depending on their objectives, says Sachin Uppal, Marketing Director of RummyCircle.com
http://www.mxmindia.com/?p=98910

Discovery appoints Vikram Tanna as VP Ad Sales & Biz Head of Reg Clusters, S Asia
Tanna will be based out of Mumbai and will report to Karan Bajaj, SVP and GM-South Asia, Discovery Networks Asia Pacific
http://www.mxmindia.com/?p=98861

Vodafone pays ode to farmers via #SaluteOurFarmers initiative
Music composed by MattiBani pays tribute to the Indian farmer
http://www.mxmindia.com/?p=98860

Hindware releases a co-branded TVC in association with 'Raees'
TVC released in cinema halls across 50 cities in India
http://www.mxmindia.com/?p=98864

Nissan GT unveils largest-ever country map
Leo Burnett Experience slams it out of the park with a 'legendary' on-ground act
http://www.mxmindia.com/?p=98863

Panasonic India celebrates National Girl Child Day
Launches digital campaign #NazariyaBadlo
http://www.mxmindia.com/?p=98862

Stories on 14th May 14

Look out for the MxMIndia's Special Coverage on Results Day
There will be no mid-morning update on Friday, the 16th. However, follow our live tweets, comments by our Columnists, a Google Hangout and more...
http://www.mxmindia.com/2014/05/look-out-for-the-mxmindias-special-coverage-on-results-day/

Jury chairs for Creative Abby announced, more than 3000 entries received overall
Prasoon Joshi, Agnello Dias, Alok Nanda, Sonal Dabral and Ashish Chakravarty to head juries for Creative Abby
http://www.mxmindia.com/2014/05/jury-chairs-for-creative-abby-announced-more-than-3000-entries-received-overall/

Sony Music Entertainment Buys Strategic Stake
Infibeam will hold majority stake in the Company and Sony Music will hold a 26 per cent stake post completion of transaction
http://www.mxmindia.com/2014/05/sony-music-entertainment-buys-strategic-stake/

Havas Media appoints Ranjoy Dey as Head - Digital
His key responsibility will be to drive growth for the digital offering of Havas Media in India
http://www.mxmindia.com/2014/05/havas-media-appoints-ranjoy-dey-as-head-digital/

McCann India triumphs at One Show
McCann Worldgroup, India has bagged 4 Golds & 2 Silvers at the prestigious One Show Awards that concluded recently

http://www.mxmindia.com/2014/05/mccann-india-triumphs-at-one-show/

Stories on 20th Jan '14

Lowe Lintas, HUL win big at Effie 2013
Lowe Lintas doesn't allow Ogilvy fifth consecutive 'Agency of the Year' title by 35 points as Hindustan Lever gets past Cadbury by 50 points + Quick chats with Hemant Bakshi of HUL and R Balki of Lowe Lintas
http://www.mxmindia.com/2014/01/lowe-lintas-hul-win-big-at-effie-2013/

Cadbury misses a hat-trick as Ogilvy misses 5th consecutive crown + Effies 2013 Tally tables
From 2009 onwards, Ogilvy has been Agency of the Year. But the Client of the Year title has moved around a bit - in 2009, Vodafone, in 2010 to Tata Teleservices and in 2011 and 2012 to Cadbury
http://www.mxmindia.com/2014/01/cadbury-misses-a-hat-trick-as-ogilvy-misses-fifth-consecutive-crown-effies-2013-tally-tables/

As time ticks on measurement guidelines, will TAM take MIB to court?
The industry grapevine suggests that TAM will take the Ministry of Information and Broadcasting to court on the deadline of the measurement guidelines
http://www.mxmindia.com/2014/01/as-time-ticks-on-measurement-guidelines-will-tam-take-mib-to-court/

Starcom wins media duties for Jindal Panther TMT Rebars
The media mandate for Jindal Panther TMT Rebars is worth Rs 15 crore
http://www.mxmindia.com/2014/01/starcom-wins-media-duties-for-jindal-panther-tmt-rebars/

Amith Prabhu: Time to protect our profession from quacks
The profession that helps build and protect reputations has nothing to protect its reputation. Is there a way out of this situation before it is too late, asks Amith Prabhu

http://www.mxmindia.com/2014/01/amith-prabhu-time-to-protect-our-profession-from-quacks/

Stories on 18th Sep '13

Big Boss marketers go Saath Saat to beat Slowdown
Music festivals gaining popularity in India as local talent's offering intensifies
http://www.mxmindia.com/?p=54132

Group M immerses H2 projections, revises forecasts
The normally buoyant media agency conglomerate Group M has revised its projections for the second half of 2013
http://www.mxmindia.com/?p=54154

Rich haul for McCann at Spikes, gets a Grand Prix
McCann Worldgroup won 18 metals while the tally for Ogilvy and Taproot were 16 and 10 respectively
http://www.mxmindia.com/?p=54139

Vijay Mukhi: There are no fake accounts on Twitter and Facebook
Because it is so cheap to do it and there are no safeguards built into the social web, reputations could be damaged with seconds, rues Vijay Mukhi
http://www.mxmindia.com/?p=54136

Govt undertakes HTML 5 yatra
An 'HTML 5 Tour in India' begins under the aegis of the Department of Electronics & Information Technology
http://www.mxmindia.com/?p=54133

Stories on 18th July '13

Can this man resurrect his businesses?
Why Vijay Mallya needs to start afresh and save his empire from shrinking further
 http://www.mxmindia.com/?p=51596


VIP Industries appoints McCann as creative agency
The company is currently scouting for a creative partner for its Skybags brand
 http://www.mxmindia.com/?p=51595

GroupM merges Dialogue Factory and Dialect
GroupM's Dialogue Factory to now be 'the largest' experiential marketing company in the country... with over 3500+ projects it is also 'the most experienced'!
 http://www.mxmindia.com/?p=51585

RBNL expands Big Magic footprint across HSMs
Reliance Broadcast Network Ltd's Hindi GEC Big Magic is keen to dominate the entire Hindi speaking market by inking arrangements with cable networks and DTH companies
 http://www.mxmindia.com/?p=51599

IRCTC launches online shopping with Yebhi.com
The online railway reservation website and and Yebhi plan to do over Rs 200 crore of business in the first year
 http://www.mxmindia.com/?p=51583

Ritu Midha: Are marketers targeting men at the expense of women?
The day marketers get the right media mix to reach the elusive upmarket male, they would go after him full throttle, writes Ritu Midha
 http://www.mxmindia.com/?p=51582

Net savvy smartphone users book travel from their phones: Google report
Mobile apps preferred over browser for booking and sharing, notes Google India study
 http://www.mxmindia.com/?p=51576

Debrief: Binani Cement: Big B at his best
Amitabh Bachchan fits in perfectly given his naturally pleasing demeanour and a strong legacy. And because he doesn't directly sell cement, the ad feels authentic, writes Anil Thakraney
http://www.mxmindia.com/?p=51575

Stories on 31st May '13

Emergence of a new superpower
Publicis Worldwide announces star team for South Asia: Bobby Pawar, Partha Sinha and Ambika Srivastava. Report + interview with CEO Nakul Chopra who wants the agency in the Top 3
http://www.mxmindia.com/?p=48846

Kids bring more emotions & cuteness to Indian Idol format: Gaurav Seth
Instead of the regular Indian Idol reality show launch after an IPL, Sony Entertainment Television is bringing in a kiddie version this year
http://www.mxmindia.com/?p=48806


Shailesh Kapoor: Arnab Goswami: The Superhero We Need
In a decade from now, the star news anchor woud acquire cult or superhero status, writes Shailesh Kapoor. To borrow from cinema, he may evoke reactions like: Do your job honestly, nahin toh Arnab aajaayega.
http://www.mxmindia.com/?p=48796

Anil Thakraney: Dear fresh MBA, you're pissing me off
Graduates have been frantically hitting on their institute alumni for jobs bu some of the desperate ones have been going about this is an incorrect manner, rues Anil Thakraney
http://www.mxmindia.com/?p=48790

Ranjona Banerji: Who cares about the Maoists' attack & the PM in Japan?
There is a feeling that the media is spending too much time on the IPL scandal and trying to sack BCCI president N Srinivasan and thus ignoring other news, writes Ranjona Banerji
http://www.mxmindia.com/?p=48835

McCann gets Rajnigandha to the stadium
The campaign created by McCann Erickson for mouth freshener brand Rajnigandha, embarks by releasing TVC followed by digital, outdoor, and below the line (BTL) and POS medium
http://www.mxmindia.com/?p=48792

Aidem to handle ad sales for Jai Maharashtra
Jai Maharashtra, a 24-hour news and current affairs channel, was launched on May 1, 2013
http://www.mxmindia.com/?p=48809

IndiaCast appoints Tangerine Digital for digital content management
Tangerine will support IndiaCast to publish its Video on Demand content
http://www.mxmindia.com/?p=48808

Big Magic inks distribution deal with Airtel DTH
Big Magic, the regional general entertainment channel from the Reliance Broadcast Network stable has signed a distribution deal with Airtel Digital TV
http://www.mxmindia.com/?p=48831

NDTV announces first edition of Property Awards
After the success of its flagship programme The Property Show, NDTV is now presenting its first Property Awards to be held on June 3 in the capital
http://www.mxmindia.com/?p=48797

Zindagi Live announces Season 6
The season-opening episode will take a walk down memory lane and meet the yesteryear news anchors of Doordarshan such as Shammi Narang, Salma Sultan, Sarla Mahesvari and Minu Talwar.
http://www.mxmindia.com/?p=48807

Mint Asia holds India Dialogues in Singapore
Singapore-based Mint Asia conducts India Dialogues with banking biggies as also a panel discussion titled 'Where is Media in Asia headed?'
http://www.mxmindia.com/?p=48791

Stories on 20th Mar'13

Aim to grow 30-35% globally: Nick Seckold
If you do things right, you can steal the march on your competitors, says Mindshare's Head of Digital, Asia Pacific in a freewheeling interview on technology, the business and how India is doing
http://www.mxmindia.com/2013/03/aim-to-grow-30-35-globally-nick-seckold-mindshare/

Taproot is 'Agency of the Year' at Adfest 2013
Taproot India was declared as the Agency of the Year. Leo Burnett was named as Network of the Year
http://www.mxmindia.com/2013/03/taproot-is-agency-of-the-year-at-adfest-2013/

Meera Sharath Chandra turns "Tigress Tigress"
Meera Sharath Chandra, former ECD of Momentum Worldwide UK and former MD of WPP compansuy Syzygy UK, has started an integrated digital communications agency, Tigress Tigress
http://www.mxmindia.com/2013/03/meera-sharath-chandra-turns-tigress-tigress/

Havas Media to handle the Media Duties of Wonder Cement
The account size is valued at Rs 25 to 30 crore
http://www.mxmindia.com/2013/03/havas-media-to-handle-the-media-duties-of-wonder-cement/

O&M creates campaign for Vodafone Unlimited Data
Ogilvy & Mather Mumbai has created a new campaign for Vodafone's Unlimited Data plan, which encourages viral videos and social networking on mobile
http://www.mxmindia.com/2013/03/om-creates-campaign-for-vodafone-unlimited-data/

Vikram Malhotra quits Viacom18 Motion Pictures
Vikram Malhotra, Chief Operating Officer at Viacom18 Motion Pictures, is leaving to pursue his entrepreneurial aspirations, after a little over two years at the company
http://www.mxmindia.com/2013/03/vikram-malhotra-quits-viacom18-motion-pictures/

Anil Thakraney: Katju Sir, how do you teach curiosity?
I have a bad feeling Justice Katju thinks of Indian journalists exactly what he thinks of the rest of India; perhaps he believes that 90 percent of us are fools, and that might be the reason for the latest diktat
http://www.mxmindia.com/2013/03/anil-thakraney-katju-sir-how-do-you-teach-curiosity/

Guardian ed Alan Rusbridger's 10 mantras of Open Journalism
Guardian editor Alan Rusbridger evangelized open journalism at the Press Club Mumbai on the subject 'The Future of Journalism in a Digital Age'
http://www.mxmindia.com/2013/03/guardian-ed-alan-rusbridgers-10-mantras-of-open-journalism/

Radio Mirchi felicitates the best of Marathi music
Radio Mirchi and P N Gadgil Constructions recognized and felicitated the best of the Marathi music at the first ever Mirchi Music Awards Marathi
http://www.mxmindia.com/2013/03/radio-mirchi-felicitates-the-best-of-marathi-music/

ANCHOR | ONE BIG IDEA: By Aditya Swamy: Evolution from the idiot box to the smartphone

http://www.mxmindia.com/2013/03/one-big-idea-by-aditya-swamy-evolution-from-the-idiot-box-to-the-smartphone/

Stories on 2nd December

After TVCs, the next best thing
What makes an advertiser choose one medium over another? Experts share their views with MxM India on the big question.
http://www.mxmindia.com/2011/12/after-tvcs-the-next-best-thing/

Now, the likes of Airtel, Infosys and Wipro help you turn entrepreneur
Corporates like Bharti Airtel, Infosys, Wipro and Microland help staff turn entrepreneurs
http://www.mxmindia.com/2011/12/now-the-likes-of-airtel-infosys-and-wipro-fund-help-you-turn-entrepreneur/

Viacom 18 uses Measat for Asia beaming
Viacom 18 signs up for capacity on Measat-3a
http://www.mxmindia.com/2011/12/viacom-18-measat-tie-up/

Anil Thakraney: Adland blues - where the 'uncles' don't understand digital & 'dudes' don't know Real India
The so-called old-world creative directors, who have been weaned on TV commercials, will continue to thrive because TV isn't about to die in a hurry in this country. But when it comes to using the digital media for their clients, these TV heroes are zeroes.
http://www.mxmindia.com/2011/12/hard-knocks-the-creative-chasm/

Dial MSL if you'e a client in a crisis
MSLGROUP has announced the launch of a global Crisis Network of 50+ experts, to advise, guide and support clients in troubled times, connected by a proprietary real-time platform.
http://www.mxmindia.com/2011/12/dial-msl-if-youre-a-client-in-a-crisis/

Vizeum bags media duties of X S Real
Real estate developer from Chennai, X S Real has appointed Aegis Media's Vizeum India as its media AOR.
http://www.mxmindia.com/2011/12/vizeum-bags-media-duties-of-x-s-real/

Gilles Moutounet joins Future Group's Holii as CEO
Holii, a partnership between Future Ventures and Hidesign has announced the appointment of Gilles Moutounet as its Chief Executive Officer. Holii offers a unique range of bags and accessories that combines a distinct Indian design aesthetic with the high production standards of Hidesign.
http://www.mxmindia.com/2011/12/gilles-moutounet-joins-future-groups-holii-as-ceo/

TCS CEO N Chandrasekaran wins the Dataquest IT Person of the Year award 2011
Lifetime Achievement Award for Kiran Karnik; IT return electronic filing project wins the Pathbreaker of the Year award.
http://www.mxmindia.com/2011/12/tcs-ceo-n-chandrasekaran-wins-the-dataquest-it-person-of-the-year-award-2011/

The Anchor: 5 reasons radio will flourish, forever
Tune in, and cash in. The medium that reaches everyone everywhere is here to stay, and grow.
http://www.mxmindia.com/2011/12/the-anchor-5-reasons-radio-will-flourish/

Why need govts when u have anchors & editors?
In Freaking News, Ranjona Banerji finds there's confusion everywhere... in the papers and the news channels
http://www.mxmindia.com/2011/12/why-need-govts-when-u-have-anchors-editors/