Stories on 27th Sep '17

Dentsu to flex its buying muscles with Amplifir

Dentsu Aegis Network's media investment arm will comprise four specialisations - Investment Management, Global Media Partnerships, Amnet and The Story Lab. Read more

Sanjeev Kotnala: Sensitive about Stereotypes!

The industry is still working from ivory towers and strong metro-centric mindset, writes Sanjeev Kotnala. Read more

Sanghamitra Chakraborty to head Havas' RB biz

Chakraborty joins Havas from Contract Advertising. Read more

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Ipsos appoints Geeta Lobo as Head of Bengaluru Business

She will also be part of Ipsos India Leadership Team. Read more

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Colors to start Season 11 of Bigg Boss on Oct 1 on

The show will air on weekdays at 10.30pm and on weekends at 9pm. Read more

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Havells seeks to make a difference via latest ad campaign

Conceptualised by Mullen Lintas Delhi, the new ad campaign highlights the unique features and benefits of the new products. Read more

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Viacom18 Motion Pictures acquires rights for Mithali Raj biopic

Mithali Raj is the highest run-scorer in women's international cricket. Read more

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Britannia assures consumers where to find the real treat for its biscuit brand

Treat is Britannia's largest selling sandwich creams brand, and it is back with a new product range, with crunchier, tastier, shells, and super soft cream in between. Read more

Stories on 27th Jan '17

An 'Uncommon' Bigg Boss Season
The success of commoners in Season 10 could well see the standout reality show be not driven by celebs, writes Shailesh Kapoor
http://www.mxmindia.com/?p=98870

Ranjona Banerji: Will Arnab Goswami's 'Republic' really be "independent"?
To pretend to be "independent"? when you are in fact fooling nobody may well be foolish in the long run, writes Ranjona Banerji
http://www.mxmindia.com/?p=98869

Midas Touch: Pi Communications wins gold & silver for Aditya Birla Financial Services
McCann Worldgroup, FP7/DXB Dubai, and Mastercard score #1 in the various Midas Rankings
http://www.mxmindia.com/?p=98887

DB Corp appoints Satyajit Sengupta to head corporate sales & marketing, restructures top deck in S&M
Sengupta was until Associate Vice President with The Times of India group in Gurgaon
http://www.mxmindia.com/?p=98909

Publicis Media wins over Rs 100 cr biz over 9 months
Publicis Media also won multi-agency pitches to retain its two key accounts, Micromax and Sun Pharma
http://www.mxmindia.com/?p=98865

India Today Group revamps flagship mag India Today
The new changes will enhance the magazine's core values of clarity, credibility and relevance and provide insights, knowledge and perspectives on a range of issues
http://www.mxmindia.com/?p=98867

BTL Baatein: Sachin Uppal, RummyCircle.com... Powered by VISCOMM
Both ATL and BTL have their roles in the marketing mix and the brand should choose the right channel depending on their objectives, says Sachin Uppal, Marketing Director of RummyCircle.com
http://www.mxmindia.com/?p=98910

Discovery appoints Vikram Tanna as VP Ad Sales & Biz Head of Reg Clusters, S Asia
Tanna will be based out of Mumbai and will report to Karan Bajaj, SVP and GM-South Asia, Discovery Networks Asia Pacific
http://www.mxmindia.com/?p=98861

Vodafone pays ode to farmers via #SaluteOurFarmers initiative
Music composed by MattiBani pays tribute to the Indian farmer
http://www.mxmindia.com/?p=98860

Hindware releases a co-branded TVC in association with 'Raees'
TVC released in cinema halls across 50 cities in India
http://www.mxmindia.com/?p=98864

Nissan GT unveils largest-ever country map
Leo Burnett Experience slams it out of the park with a 'legendary' on-ground act
http://www.mxmindia.com/?p=98863

Panasonic India celebrates National Girl Child Day
Launches digital campaign #NazariyaBadlo
http://www.mxmindia.com/?p=98862

Stories on 7th May '15

Will Brand Salman lose sheen post conviction?
With a lot riding on the megastar - some 10 national brands and some films, the May 8 decision will be the decider
http://www.mxmindia.com/2015/05/will-brand-salman-lose-sheen-post-conviction/

NewsStand: How the newspapers frontpaged Salman's conviction
Here are we again with NewsStand. We scanned the internet for the epapers of select newspapers on how they frontpaged the news on Salman Khan!
http://www.mxmindia.com/2015/05/newsstand-how-the-newspapers-frontpaged-salmans-conviction/

BTL Baatein: Sumeet Narang, Bajaj Auto. Powered by VISCOMM
Every poster put up at a dealer showroom constitutes infrastructure for motorcycle major Bajaj Auto, says Sumeet Narang Senior VP (Marketing - Motorcycles), Bajaj Auto
http://www.mxmindia.com/2015/05/btl-baatein-sumeet-narang-bajaj-auto/

Faaso's hands over media biz mandate to ZenithOptimedia
The account will be handled out of ZO's Mumbai office
http://www.mxmindia.com/2015/05/faasos-hands-over-media-biz-mandate-to-zenithoptimedia/

Isobar wins digital mandate of JK Tyres
The agency won the account of the automobile brand following a multi-agency pitch
http://www.mxmindia.com/2015/05/isobar-wins-digital-mandate-of-jk-tyres/

PReamble by Siddhartha Mukherjee: The Shift from "BUY ME" to "WHY ME"
In Week 2 of PReamble, Siddhartha Mukherjee talks of how PR and Earned Media can help you win
http://www.mxmindia.com/2015/05/siddhartha-mukherjee-the-shift-from-buy-me-to-why-me/

DTDC rebrands to DTDC Express Limited; unveils new logo
Star cricketers from 'Sunrisers Hyderabad' unveiled the logo
http://www.mxmindia.com/2015/05/dtdc-rebrands-to-dtdc-express-limited-unveils-new-logo/

Network18 appoints Sanjeev Agrawal as CEO - Homeshop18
Sanjeev comes with over 26 years of experience across FMCG, fashion & retail sector
http://www.mxmindia.com/2015/05/network18-appoints-sanjeev-agrawal-as-ceo-homeshop18/

Anirban Sen joins Bang In The Middle as ECD
He will along with Manoj Deb, the other ECD, and will look after the creative output of the Gurgaon-based agency
http://www.mxmindia.com/2015/05/anirban-sen-joins-bang-in-the-middle-as-ecd/

'Kolaveri di...' gets a Turkish makeover in new Coca Cola ad
The Turkish cover of "Why this Kolaveri Di" for Coca Cola ad goes viral with over 326,000 views in two days
http://www.mxmindia.com/2015/05/kolaveri-di-gets-a-turkish-makeover-in-new-coca-cola-ad/

Amit Akali launches full-service digital agency. So, What's Your Problem!
Amit Akali and brother Praful Akali, along with founder-members Huzefa Roowala and Hammad Khan have announced their full-service digital agency, or rather their 'agency for the digital world'

http://www.mxmindia.com/2015/05/amit-akali-launches-full-service-digital-agency-so-whats-your-problem/

Stories on 17th Sep '13

Real India, Real Music
Music festivals gaining popularity in India as local talent's offering intensifies
http://www.mxmindia.com/?p=54095

ASCI asks Bharti Softbank to axe Taproot's digital ads for Hike Messenger
The Advertising Standards Council of India asks for withdrawl of Hike Messenger's online commercials
http://www.mxmindia.com/?p=54100

Jaldi 5 with Rajesh iyer, Marketing Head, Colors: Bigg Boss has become a cult show on Indian television.
Rajesh Iyer, Head of Marketing, Colors on the format of this year's Bigg Boss and the reality show's role as a buzz creator for his channel
http://www.mxmindia.com/?p=54092

Ranjona Banerji: Time for the media to jump left, right or centre
The media, it seems, needs a few lessons in school civics, writes Ranjona Banerji
http://www.mxmindia.com/?p=54118

FoxyMoron bags digital marketing duties of Celkon Mobiles
Mobile phone player Celkon has assigned its digital marketing duties to digital marketing firm FoxyMoron’s Delhi NCR branch
http://www.mxmindia.com/?p=54094

HUL's Hemant Bakshi elected ISA Chairman
Hemant Bakshi, Executive Director, Home and Personal Care, Hindustan Unilever Limited, was elected Chairman of the Indian Society of Advertisers (ISA). He takes over from Kurush N Grant
http://www.mxmindia.com/?p=54103

MEC appoints Tanushree Radhakrishnan as Digital Head - North
MEC India has appointed Tanushree Radhakrishnan as Digital Head - North
http://www.mxmindia.com/?p=54107

Stories on 13th May '13

MxM Mondays: Reality goes Regional... and how!
With KBC travelling to several Indian states and Bigg Boss following suit, regional adapts of popular Hindi shows seems to be a trend
http://www.mxmindia.com/2013/05/mxm-mondays-reality-goes-regional-and-how/

Exclusive! Jaldi 5 with Rob Norman, Chief Digital Officer Global, GroupM: There's no doubt mobile internet will be massive in India
As the Group M Chief Digital Officer begins his India visit, he address questions from MxMIndia
http://www.mxmindia.com/2013/05/jaldi-5-with-rob-norman-chief-digital-officer-of-groupm-global-theres-no-doubt-that-mobile-internet-will-be-massive-in-india/

Kyoorius launches awards with D&AD and IAA as partners, to be held at Design Yatra in Goa
The Kyoorius Awards have been launched in partnership with D&AD and the International Advertising Association - India Chapter
http://www.mxmindia.com/2013/05/kyoorius-launches-awards-to-be-given-at-design-yatra-in-goa/

Group M & Optimystix join hands for MashUp
Group M and Optimystix Entertainment launch MashUp, a specialized digital video-led brand solutions company
http://www.mxmindia.com/2013/05/kyoorius-launches-awards-to-be-given-at-design-yatra-in-goa/

We thrive on gossip and scandal: Ferzad Palia
Viacom18's English-focused music channel Vh1 has added one more reality show to its kitty - Scandalicious
http://www.mxmindia.com/2013/05/we-thrive-on-gossip-and-scandal-ferzad-palia/

AdStrat: Bajaj: Cooling with comfort
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2013/05/adstrat-bajaj-cooling-with-comfort/

Anil Thakraney: Are crime shows helping criminals?
The HT story reports that because crime shows carefully deconstruct each incident (this is what makes these serials highly interesting), and present the minutest tricks used by cops in their pursuit of criminals, it's becoming difficult for the police to nab these guys
http://www.mxmindia.com/2013/05/anil-thakraney-are-crime-shows-helping-criminals/

Links of the Day (May 13)
MxMIndia editors scan the web to bring you the top stories of the day (other than those on MxMIndia)
http://www.mxmindia.com/2013/05/links-of-the-day-may-13/

ASCI'S NAMS inititative bags Silver at EASA 2013
The Indian self-regulatory body has been honoured by the European Advertising Standards Alliance (EASA)
 http://www.mxmindia.com/2013/05/ascis-nams-inititative-bags-silver-at-easa-2013/

Stories on 5th Apr'13

It's time to listen: speakers @ Goafest conclave
Advertising cannot afford to be complacent, with consumers being increasingly informed, aware and empowered by social media, said the galaxy of speakers at the Goafest 2013 Conclave - Nitin Paranjpe, RS Sodhi, Arundhati Bhattacharya, Suresh Bandi, Arunabh Das Sharma, Harit Nagpal and Sunil Alagh. + Slideshow of pictures from Industry Conclave
http://www.mxmindia.com/?p=45169


Young also want some gyaan @ Goafest: Ambi Parmeswaran
Goafest knowledge seminar convenor Dr M G 'Ambi' Parmeswaran on the thought process behind the curating of the 'gyaan' at the two-day ad festival
http://www.mxmindia.com/?p=45170


Paradox of choice is the issue: Nitin Paranjpe
Consumers have more choices but less to choose from, said the HUL chief in his keynote address at the Goafest 2013 Conclave, giving the ad industry a wakeup call to win back the trust of the people
http://www.mxmindia.com/?p=45168



Shailesh Kapoor: The Many Roles Of IPL
In its sixth year now, the IPL has managed to court success, controversy and cynicism in equal measure, writes Shailesh Kapoor
http://www.mxmindia.com/?p=45222


McCann launches Coca-Cola's campaign with SOTY stars
Coca-Cola has roped in popular youth icons from 'Student of  The Year' Alia Bhatt, Varun Dhawan and Siddharth Malhotra for its latest summer campaign
http://www.mxmindia.com/?p=45163


Ogilvy campaign to help create awareness about Smile!\
Leading up to World Health Day, the agency is using social media to inform people about cleft deformity and solutions for treatment across India
http://www.mxmindia.com/?p=45166\


Times Internet to launch Business Insider India
TIL intends to use The Times Group's multimedia resources to help develop and evangelize the brand locally
http://www.mxmindia.com/?p=45165


Anil Thakraney | IPL Opener: Dekhne ka nahin tha!
The IPL opening ceremony turned out to be a damp squib, For some strange reason, the long, boring opening sequence resembled a Russian circus, notes Anil Thakraney
http://www.mxmindia.com/?p=45162


Ranjona Banerji: And this is how journalism works, thanks to The Indian Express!
This is how journalism works, thanks to The Indian Express!
http://www.mxmindia.com/?p=45211


BIG FM takes 'Panja League' pan-Punjab for Ambuja
BIG FM has teamed up with Ambuja Cements to extend the successful arm-wrestling championship to the entire Punjab region
http://www.mxmindia.com/?p=45228


Bigg Boss scores high on ETV Kannada
The Kannada version of Bigg Boss netted 6.3 TVR on eviction day on ETV
http://www.mxmindia.com/?p=45212


Discovery Kids announces Transformers Prime series from May 6
Discovery Kids has announced the launch of animated series Transformers Prime, to be shown from May 6 every day at 3pm and 6pm
http://www.mxmindia.com/?p=45164


Corporate czars to be honoured at NDTV Profit awards on April 8
Planning Commission Deputy Chairman Montek Singh Ahluwalia will be the chief guest at the 7th edition of the NDTV Profit Business Leadership Awards to be held in New Delhi on April 8
http://www.mxmindia.com/?p=45188


DDB Mudra Mumbai & Adventure 18 urge Corporate India to step Outdoors
The challenge was to get corporate India away from their desks. For DDB Mudra the solution was window washers, a campaign they executed for Adventure 18
http://www.mxmindia.com/?p=45189


ANCHOR | One Big Idea by Vivek Lakhwara
Ascertaining visibility and reach to OOH is critical
http://www.mxmindia.com/?p=45161

Stories on 25th Oct '12

Only 59% (&not 87%) digitization achieved!
MxMIndia asked Television Street Maps (TSM) to conduct India’s first neutral survey of the extent of digitization in the 4 metros + Jaldi 5 with Joydip Kapadia, Business Head, TSM
http://www.mxmindia.com/?p=34266

Online theft severe threat to Pay TV: MPA
Online theft is a severe threat to the Pay Television business in Asia, notes a Media Partners Asia study
http://www.mxmindia.com/?p=34268

Jaspal Bhatti dies in a road accident
Leading satirist, actor and television host Jaspal Bhatt was killed in a road accident earlier today
http://www.mxmindia.com/?p=34294

Shailesh Kapoor | Bigg Host: Salman Sets New Standards
Unlike several other celebrated TV hosts, Salman’s real contribution to Bigg Boss goes way beyond his name. Evidently, he has immersed himself in the show, notes Shailesh Kapoor
http://www.mxmindia.com/?p=34301

Young Track by Samyak Chakrabarty | Mindset shifts impact youth behaviour
Noting the transformation in the way youngsters look at life, Samyak Chakrabarty highlights some examples of mindset shifts shaping youth behaviour since 2011
http://www.mxmindia.com/?p=34255

WWM launches week-long initiative to celebrate art
Mumbai will witness a week-long celebration of art through GoodHomes for Art, an initiative by Good Homes magazine to foster love for art and to make it accessible for all. The event is being held from October 29 to November 4
http://www.mxmindia.com/?p=34256

Dainik Bhaskar unveils 8-page gatefold 'Gateway to New Bhopal'
Dainik Bhaskar group is one of the few media houses equipped with machines that allow for multiple innovations
http://www.mxmindia.com/?p=34309

The Anchor: 6 reasons why Apple is the hottest personal tech company even a year after Steve Jobs
Wednesday's announcements should silence all those naysayers who believed Apple would lose its edge post-Steve Jobs, writes A N Chorrea
http://www.mxmindia.com/?p=34257

Anil Thakraney: Mallya's image is working against him
in the absence of public sympathy, whatever little hope Mallya has of a government-led bailout begins to fade. What is truly incredible is that in the face of such a mega challenge, he continues to be bombastic!
http://www.mxmindia.com/?p=34253

Debrief: Ford Figo: So then what's changed?
Figo is a good car at its price point. It definitely deserves better than this. If there's one change required, it's the ad itself
http://www.mxmindia.com/?p=34252

Signposts... October 25
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=34333

Stories on 15th Oct '12

MxM Mondays: Are GECs turning social activists?
Are general entertainment channels showing a sensitive side by highlighting social issues in fiction and non-fiction shows?
http://www.mxmindia.com/?p=33641

Jaldi 5 with Anil Garg: No industry body to take care of smaller channels
Anil Garg, Chairman & Managing Director, Explore Travel Channel on whether digitization will help smaller channels
http://www.mxmindia.com/?p=33639

Need to change to be at par with Gen Y: Nina Jaipuria
MxMIndia spoke to Nina Elavia Jaipuria, EVP & Business Head, Sonic & Nickelodeon (India), on the importance of an online presence, and how one kids' channel can differentiate itself from the others
http://www.mxmindia.com/?p=33122

Bigg Boss goes 'alag' with tours of 'house'
After declaring that Bigg Boss is family-friendly this season, Colors has taken the show a step closer to its audiences by flagging off the Bigg Boss Tour, an initiative which will give fans the experience of being close to the stars via a paid tour
http://www.mxmindia.com/?p=33640

AdStrat: Hippo - A World Without Borders
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=33634

The Anchor: 7 reasons print will never die (despite declining readership figures)
Imagine a world without your daily newspaper. You can’t, and that’s the point. Print will endure, no matter what
http://www.mxmindia.com/?p=33632

Anil Thakraney: Criminal corporate world
If the entire private sector in India took a united stand that they will not bribe, am certain a whole lot of corruption would get wiped out from this nation. The onus cannot only be on greedy netas and babus
http://www.mxmindia.com/?p=33635

Ranjona Banerji: Drama when the world was snoozing
There was much drama over live-on-national-TV debates and claims starting 3pm on Sunday.
http://www.mxmindia.com/?p=33693

Signposts... October 15
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=33642

Stories on 3rd October

Claims and counter-claims start after IRS 2011Q2 release

There are 3 newspapers which claim to be #2 in Mumbai and perhaps none of them are incorrect. Sigh!

http://www.mxmindia.com/2011/10/claims-and-counter-claims-start-after-irs-2011q2-release/

IRS Q2 2011 - South

http://www.mxmindia.com/2011/10/irs-q2-south/

IRS Q2 2011 Maharashtra & Gujarat

http://www.mxmindia.com/2011/10/irs-q2-maharashtra-gujarat/

IRS Q2 2011 Hindi Belt & North

http://www.mxmindia.com/2011/10/irs-q1-hindi-belt-north/

Freaking News | When newspapers twisted facts to suit themselves

Ranjona Banerji's review nightly news on TV and the fare in the morning papers

http://www.mxmindia.com/2011/10/when-newspapers-twisted-facts-to-suit-themselves/

Largest OOH display leaves footprint in Delhi

Delhi gets a new landmark as BIG Street and Mudra Max create the largest out-of-home display in Delhi for Reebok at Dhaula Kuan Airport Metro Station.

http://www.mxmindia.com/2011/10/largest-ooh-display-leaves-footprint-in-delhi/

UTV Stars cracks deal with Pakistan for PZ show

The new entrant on the Bollywood block is going international with celebrity chat show Up Close and Personal with PZ.

http://www.mxmindia.com/2011/10/breaking-news-utv-stars-cracks-deal-with-pakistan-for-preity-show/

Reviewing the Reviews: Sahib Biwi Aur Gangster

Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases… in Reviewing the Reviews

http://www.mxmindia.com/2011/10/reviewing-the-reviews-sahib-biwi-aur-gangster/

Join the MxMIndia Monday Debate: Are our papers and channels scared of taking on Big Biz?

How does a media house reconcile between the principles of journalism and the need to make money?

http://www.mxmindia.com/2011/10/join-the-mxmindia-monday-debate-are-our-newspapers-and-news-channels-scared-of-taking-on-big-business/

Double masthead for Bigg Boss innovation

Sunday MiD DAY gives readers a “Double Vaat” experience for Bigg Boss 5 promotion.

http://www.mxmindia.com/2011/10/double-masthead-for-bigg-boss-innovation/

Exploiting OOH's true potential: Mukesh Manik

If clients see pathbreaking billboard designs, they will demand them for their brands as well, says the Encyclomedia Networks man-in-charge

http://www.mxmindia.com/2011/10/mukesh-manik-exploiting-the-ooh-arena%E2%80%99s-true-potential/

Anil Thakraney’s Hard Knocks: Are newspaper owners in sleep mode?

India is that unique nation where dailies continue to thrive even as they struggle to survive in the rest of the world.

http://www.mxmindia.com/2011/10/anil-thakraney%E2%80%99s-hard-knocks-are-newspaper-owners-in-sleep-mode/

M&M start toy store-y with Beanstalk

Mahindra & Mahindra opens first toy store Beanstalk to give tough competition to Mukesh Ambani-led Reliance Retail

http://www.mxmindia.com/2011/10/mm-start-toy-store-y-with-beanstalk/

FMCGs tread new paths for higher profits

FMCG companies such as Heinz India, Perfetti Van Melle and Glaxo SmithKline enter new product segments for higher profits

http://www.mxmindia.com/2011/10/fmcgs-tread-new-paths-for-higher-profits/

AdStrat: Survive the World by Contract Advtg

Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta

http://www.mxmindia.com/2011/10/adstrat-survive-the-world-by-contract/

Mindshare strikes gold at the Mirchi Kaan Awards

Mindshare's ‘Team ABG’ struck Gold for its work on Idea Cellular in the 'Best use of Radio in a Campaign ' category

http://www.mxmindia.com/2011/10/mindshare-strikes-gold-at-the-mirchi-kaan-awards/

Zee's wakeup call for municipality over potholes

Sansanit Kanakhali (One Tight Slap), a social Initiative by Zee 24 Taas, tackled the bumpy subject of potholes.

http://www.mxmindia.com/2011/10/zees-wakeup-call-for-municipality-over-potholes/

Take 2 of Cornetto Luv Reels on MTV

Cornetto ‘Luv Reels Take 2’ by Kwality Wall’s Cornetto and MTV is hitting theatres on Friday, October 7 and premiering on MTV on October 14.

http://www.mxmindia.com/2011/10/take-2-of-cornetto-luv-reels-on-mtv/

Tablets soaring in Indian market

CyberMedia Research: India Media Tablet market emerges as 9-month sales touch 1.58 lakh units.

http://www.mxmindia.com/2011/10/tablets-soaring-in-indian-market/

The Anchor: Abraham Alapatt on 7 reasons a marketer prefers television to other media

Is television more powerful for marketers than other media? Why?

http://www.mxmindia.com/2011/10/the-anchor-abraham-alapatt-on-7-reasons-a-marketer-prefers-television-to-other-media/