Stories on 2nd Mar '17

Internet users to cross 450mn by mid-2017: IAMAI-IMRB
There is 60% internet penetration in Urban India while the number for Rural India is only 17% penetration, notes the report
http://www.mxmindia.com/?p=100291

Jaisurya Das: If I can't wear shorts to office, how different are we from BHU?
Media veteran and MxMIndia Contributing Editor Jaisurya Das responds to career-related (and sometimes personal) questions from readers
http://www.mxmindia.com/?p=100254

Total viewership jumps 18% as BARC updates TV universe
Joint industry body BARC India has released its weekly viewership data basis a revised Universe Estimate (UE)
http://www.mxmindia.com/?p=100311

Medulla hires from mainline agencies to "push boundaries" in healthcare
Joining Medulla are three key people from mainline advertising agencies to "push the creative boundaries in healthcare"
http://www.mxmindia.com/?p=100260

Ajay Chandwani on Montreux Switzerland Festival 2017 jury
The fest is scheduled at the picturesque Lake Geneva in Switzerland on April 20
http://www.mxmindia.com/?p=100253

Maruti's new engine roars in new ad
The new BoosterJet Engine delivers exceptional power and torque with lower emissions
http://www.mxmindia.com/?p=100261

Salt Brand Solutions hosts Facebook Live Pitch
The reason Salt chose to do so was because it believes the current processes are rational and flawed
http://www.mxmindia.com/?p=100258

Lokmat Sur Jyotsna Award is a platform for aspiring singers in India
Awards to recognise exceptionally talented singers and musicians
http://www.mxmindia.com/?p=100257

My FM celebrates a decade in Chandigarh
Hosted a big music and entertainment festival in the tricity
http://www.mxmindia.com/?p=100259

Willow TV strengthens portfolio with IPL 2017
Willow previously broadcast the IPL in 2014, at the time setting cricket viewership records in the United States
http://www.mxmindia.com/?p=100199

Red Label Tea out with another thought-provoking campaign
Tea can't cure Alzheimer's but it can cure loneliness
http://www.mxmindia.com/?p=100137

Kabir Bedi named brand ambassador for Sightsavers
Since 1966, Sightsavers has worked in their three core areas - Social Inclusion, Inclusive Education and Eye Health
http://www.mxmindia.com/?p=100136

Ranveer Singh to showcase attributes of Carrera as brand ambassador
Ranveer has been an ideal casting choice for his unique sense of style and attitude that perfectly blends with the brand’s image, notes a communique
http://www.mxmindia.com/?p=100129

Stories on 10th Feb '17

The Diminishing Social Impact of Television
With mindless entertainment gaining centrestage, the social significance of television has weakening considerably, writes Shailesh Kapoor
http://www.mxmindia.com/?p=99466

Ranjona Banerji: Our Media, Their Media
In contrast to the US media’s coverage of President Donal Trump, what we get in our news media are anodyne headlines andbland reportage, writes Ranjona Banerji
http://www.mxmindia.com/?p=99488

BTL Baatein: Shirish Deshpande, Pan India Paryatan Pvt. Ltd... powered by VISCOMM
Your demographic has to be very focused and only then you can select the activity, says Shirish Deshpande Chief Executive Officer of Pan India ParyatanPvt. Ltd in BTL Baatein... powered by VISCOMM
http://www.mxmindia.com/?p=99467

BBC Worldwide asks Pitchfork to advise on strategic communications
While Pitchfork Partners will be responsible for providing overall strategic direction, the execution will be handled by Seven Communications & Beyond
http://www.mxmindia.com/?p=99473

Hathway launches special content package
Though being offered free for a month starting Feb 9, it will be priced between Rs 15 and 60 per service on a monthly basis
http://www.mxmindia.com/?p=99470

Safewash ropes in RituBeri for latest campaign on winter wear
Safewash by Wipro Consumer Care has launched its new TVC and digital campaign for fashionable winter wear with #FlauntKarBefikar
http://www.mxmindia.com/?p=99484

Creative ABBY extended to 15th February
The extension is the last and final call for all participants to showcase their ground breaking work at ABBY 2017
http://www.mxmindia.com/?p=99485

Cigna TTK's says 'YES' to heath to their consumers in its new brandcampaign
Improving the health, well-being and sense of security of the people we serve is an imperative at Cigna TTK Health Insurance
http://www.mxmindia.com/?p=99409

Ferrari India appoints Crosshairs Communication for PR
Headquartered in Delhi, Crosshairs Communication specialises in public relations, communications, brand strategy, event management, social media and more
http://www.mxmindia.com/?p=99289

SpiceJet gets a uniform makeover
The new range of uniforms has been introduced to enhance the glamour and style quotient while keeping the youthfulness and the elegance intact
http://www.mxmindia.com/?p=99285

Varun Dhawan appointed brand ambassador for LUX Cozi
Brand continues to echo it’s connect among the youth fraternity with 'Sunotohapnedilki'
http://www.mxmindia.com/?p=99284

Sherlock Holmes marketing effort creates positive buzz on social platforms
Taking cues from the global campaign, AXN India adapted the international thought 'It's not a game anymore'
http://www.mxmindia.com/?p=99406

Stories on 25th Mar '15

From Amsterdam to Agra...
Some learnings from the 'I Am-sterdam' helped in the creation of branding of the city of the Taj, writes Jeroen van Erp, CCO & Partner, Fabrique
http://www.mxmindia.com/2015/03/from-amsterdam-to-agra/

Liqvd Asia wins digital mandate for Indiabulls Housing Finance Limited
The account will be handled out of LIQVD ASIA's Mumbai office. Indiabulls is an Indian conglomerate with its headquarters in Gurgaon & Corporate Office in Mumbai
http://www.mxmindia.com/2015/03/liqvd-asia-wins-digital-mandate-for-indiabulls-housing-finance-limited/

Zee Entertainment launches Zee Hiburan in Indonesia
General Entertainment channel localized for the Indonesian audience
http://www.mxmindia.com/2015/03/zee-entertainment-launches-zee-hiburan-in-indonesia/

AXN announces slew of programming initiatives for 2015
Weekends will witness the latest seasons of shows with fresh content airing closer to US dates
http://www.mxmindia.com/2015/03/axn-announces-slew-of-programming-initiatives-for-2015/

Sanjeev Kotnala: Let's have a last date to withdrawn award entries
While omissions like not paying attention to the eligible date for awards is not right for an agency which marketers think has an eye for detail, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/03/sanjeev-kotnala-lets-have-a-last-date-to-withdrawn-award-entries/

FreeCharge unveils campaign announcing new offer with Ola Cabs
Through their offer in partnership with Ola Cabs, consumers can avail free Ola cab rides on recharge of Rs 50 or more on prepaid and postpaid numbers

http://www.mxmindia.com/2015/03/freecharge-unveils-campaign-announcing-new-offer-with-ola-cabs/

Stories on 11th Dec 14

Major change in portrayal of women in ads: IAA-Hansa study
Even as winds of change are blowing, objectification is still prevalent.  56% believe men normally judge women on beauty & sex appeal
http://www.mxmindia.com/2014/12/major-change-in-portrayal-of-women-in-ads-iaa-hansa-study/

Maximising on Bond way for life:Saurabh Yagnik
Q&A Saurabh Yagnik, Saurabh Yagnik, Executive Vice-president and Business Head, Sony PIX & AXN India on the ongoing 'Pix School of Bonding' campaign with Sania Mirza is doing for the channel
http://www.mxmindia.com/2014/12/maximising-on-bond-way-for-lifesaurabh-yagnik/

Online retailers like Flipkart, Snapdeal turn marketing focus to mobiles
As more and more consumers move to mobile, search engine and display advertising have been slowing on digital
http://www.mxmindia.com/2014/12/online-retailers-like-flipkart-snapdeal-turn-marketing-focus-to-mobiles/

RK Swamy unveils new campaign for IndusInd Bank
Video Branch is a first-of-its-kind service in India and the right communication is key to its success in India
http://www.mxmindia.com/2014/12/rk-swamy-unveils-new-campaign-for-indusind-bank/

Zivame unveils series of infomercials to promote best practices in lingerie usage
Spurred by survey that reveals a host of ill-informed lingerie decisions by women in India Zivame to launch infomercials to make women aware about desirable lingerie habits
http://www.mxmindia.com/2014/12/zivame-unveils-series-of-infomercials-to-promote-best-practices-in-lingerie-usage/

MasterCard out with another 'priceless' campaign
This is the third 'Priceless Surprises' campaign presented by MasterCard in India
http://www.mxmindia.com/2014/12/mastercard-out-with-another-priceless-campaign/

Wego unveils key travel trends across APAC & Middle East
The survey notes that Malaysian travellers continue their love affair with their favourite holiday destinations throughout Asia
http://www.mxmindia.com/2014/12/wego-unveils-key-travel-trends-across-apac-middle-east/

Stories on 17th Oct '13

Sony Pix aims at rising with Skyfall
Saurabh Yagnik, EVP & Biz Head, Sony Pix is gung-ho as the MSM network’s English movie channel announces a slew of initiatives with its relaunch
http://www.mxmindia.com/2013/10/sony-pix-aims-at-rising-with-skyfall/

10 cultural trends that will define entertainment in future: Mindshare report
Media major Mindshare provides a peek into the future of Indian entertainment in a new report published to coincide with the 90th anniversary celebration of the Walt Disney Company
http://www.mxmindia.com/2013/10/sony-pix-aims-at-rising-with-skyfall/

Aaj Tak veteran QW Naqvi joins India TV as Editorial Director
The former head of the TV Today newsroom joins India TV as Editorial Director
http://www.mxmindia.com/2013/10/aaj-tak-veteran-qw-naqvi-joins-india-tv-as-editorial-director/

DS Group catches Everest as creative agency for dairy biz
Everest, the agency for DS Group's Catch Salt and spices business, wins the creative mandate for the group's dairy venture
http://www.mxmindia.com/2013/10/ds-group-catches-everest-as-creative-agency-for-its-dairy-business/

Big news for Datawallahs as India wins 8 Echo awards
Over 70 brands and their agencies from India competed to get to the coveted International Echo. Eight of 90 Indian entries won awards: OgilvyOne with five wins, M&C Saatchi with two and Netcore with one win
http://www.mxmindia.com/2013/10/big-news-for-datawallahs-as-india-wins-8-dma-international-echo-awards/

GroupM India wins Porter Prize for 'leveraging unique activities'
The Porter Prize is one of the most coveted awards in the field of strategy and competitiveness and is supported by the Institute for Competitiveness India
http://www.mxmindia.com/2013/10/groupm-india-wins-porter-prize-for-leveraging-unique-activities/

Dentsu Digital bags Honda & Indo-Nissin mandates
Dentsu Digital, a fully integrated digital marketing solutions company of the Dentsu India Group, has been awarded the businesses of Honda Motorcycles and Scooters India (HMSI) and Top Ramen instant noodles from Indo-Nissin
http://www.mxmindia.com/2013/10/dentsu-digital-bags-honda-indo-nissin-mandates/

Tesco gets closer to propah entry as Tata opens 'Star Daily' neighbourhood convenience store in Pune
The outlet will make use of UK firm Tesco's retail expertise and back-end support
http://www.mxmindia.com/2013/10/tesco-gets-closer-to-propah-entry-as-tata-opens-star-daily-neighbourhood-convenience-store-in-pune/

Stories on 6th May '13

Does editorial content need an eye in the sky?
The New York Times set up a team to track - practically in real-time - whether editorial is going in the right direction. Does India need data analytics in editorial decisions? MxMIndia finds out
http://www.mxmindia.com/2013/05/does-editorial-content-need-an-eye-in-the-sky/

Jaldi 5 with Anuj Poddar: KHMC will be a milestone for Marathi television
Marathi general entertainment television hasn't seen promotions on this scale before. As Kon Hoeel Marathi Crorepati is set to take off on ETV Marathi, Anuj Poddar- EVP Strategy & Business Head Regional Channels Viacom18 addresses MxMIndia's questions
http://www.mxmindia.com/2013/05/jaldi-5-with-anuj-poddar-khmc-will-be-a-milestone-for-marathi-television/

Skyfall, Hobbit on Pix post deal with MGM
Under this arrangement, Sony Pix will premiere the studio's new titles
http://www.mxmindia.com/2013/05/skyfall-hobbit-on-pix-post-deal-with-mgm/

ASCI upholds record 96 complaints against ads in Feb '13
The healthcare category complaints surpassed education, witnessing 36 complaints
http://www.mxmindia.com/2013/05/asci-upholds-record-96-complaints-against-ads-in-feb-13/

AdStrat: Tang: Negotiating Kidland
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2013/05/adstrat-tang-negotiating-kidland/

Reviewing the Reviews: Shootout At Wadala
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/05/reviewing-the-reviews-shootout-at-wadala/

Introducing: New Viewsletter Feature: Top 5 Links of the Day
Introducing a new 'Viewsletter' Feature called 'Links of the Day'. This will have links to various news and features from various publications which we think are good for you to connect to
http://www.mxmindia.com/2013/05/introducing-new-viewsletter-feature-top-5-links-of-the-day/

Anil Thakraney: Sarabjit saga: Disproportionate coverage
The way the television media went over the top, for the Johnnie who came in lately, it would appear as if a top Indian minister had been hacked to death on a visit to Pakistan. This is not to say the man's life had no value, but by Sarabjit's own claim, he was no Indian spy or a state terrorist
http://www.mxmindia.com/2013/05/anil-thakraney-sarabjit-saga-disproportionate-coverage/

Citizen signs brand ambassador Kevin Pietersen
Citizen's association with the sport by introducing Kevin Pietersen as the brand ambassador reinforces their commitment to reach out to a global market
http://www.mxmindia.com/2013/05/citizen-signs-brand-ambassador-kevin-pietersen/