Stories on 10th Feb '17

The Diminishing Social Impact of Television
With mindless entertainment gaining centrestage, the social significance of television has weakening considerably, writes Shailesh Kapoor
http://www.mxmindia.com/?p=99466

Ranjona Banerji: Our Media, Their Media
In contrast to the US media’s coverage of President Donal Trump, what we get in our news media are anodyne headlines andbland reportage, writes Ranjona Banerji
http://www.mxmindia.com/?p=99488

BTL Baatein: Shirish Deshpande, Pan India Paryatan Pvt. Ltd... powered by VISCOMM
Your demographic has to be very focused and only then you can select the activity, says Shirish Deshpande Chief Executive Officer of Pan India ParyatanPvt. Ltd in BTL Baatein... powered by VISCOMM
http://www.mxmindia.com/?p=99467

BBC Worldwide asks Pitchfork to advise on strategic communications
While Pitchfork Partners will be responsible for providing overall strategic direction, the execution will be handled by Seven Communications & Beyond
http://www.mxmindia.com/?p=99473

Hathway launches special content package
Though being offered free for a month starting Feb 9, it will be priced between Rs 15 and 60 per service on a monthly basis
http://www.mxmindia.com/?p=99470

Safewash ropes in RituBeri for latest campaign on winter wear
Safewash by Wipro Consumer Care has launched its new TVC and digital campaign for fashionable winter wear with #FlauntKarBefikar
http://www.mxmindia.com/?p=99484

Creative ABBY extended to 15th February
The extension is the last and final call for all participants to showcase their ground breaking work at ABBY 2017
http://www.mxmindia.com/?p=99485

Cigna TTK's says 'YES' to heath to their consumers in its new brandcampaign
Improving the health, well-being and sense of security of the people we serve is an imperative at Cigna TTK Health Insurance
http://www.mxmindia.com/?p=99409

Ferrari India appoints Crosshairs Communication for PR
Headquartered in Delhi, Crosshairs Communication specialises in public relations, communications, brand strategy, event management, social media and more
http://www.mxmindia.com/?p=99289

SpiceJet gets a uniform makeover
The new range of uniforms has been introduced to enhance the glamour and style quotient while keeping the youthfulness and the elegance intact
http://www.mxmindia.com/?p=99285

Varun Dhawan appointed brand ambassador for LUX Cozi
Brand continues to echo it’s connect among the youth fraternity with 'Sunotohapnedilki'
http://www.mxmindia.com/?p=99284

Sherlock Holmes marketing effort creates positive buzz on social platforms
Taking cues from the global campaign, AXN India adapted the international thought 'It's not a game anymore'
http://www.mxmindia.com/?p=99406

Stories on 25th Mar '15

From Amsterdam to Agra...
Some learnings from the 'I Am-sterdam' helped in the creation of branding of the city of the Taj, writes Jeroen van Erp, CCO & Partner, Fabrique
http://www.mxmindia.com/2015/03/from-amsterdam-to-agra/

Liqvd Asia wins digital mandate for Indiabulls Housing Finance Limited
The account will be handled out of LIQVD ASIA's Mumbai office. Indiabulls is an Indian conglomerate with its headquarters in Gurgaon & Corporate Office in Mumbai
http://www.mxmindia.com/2015/03/liqvd-asia-wins-digital-mandate-for-indiabulls-housing-finance-limited/

Zee Entertainment launches Zee Hiburan in Indonesia
General Entertainment channel localized for the Indonesian audience
http://www.mxmindia.com/2015/03/zee-entertainment-launches-zee-hiburan-in-indonesia/

AXN announces slew of programming initiatives for 2015
Weekends will witness the latest seasons of shows with fresh content airing closer to US dates
http://www.mxmindia.com/2015/03/axn-announces-slew-of-programming-initiatives-for-2015/

Sanjeev Kotnala: Let's have a last date to withdrawn award entries
While omissions like not paying attention to the eligible date for awards is not right for an agency which marketers think has an eye for detail, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/03/sanjeev-kotnala-lets-have-a-last-date-to-withdrawn-award-entries/

FreeCharge unveils campaign announcing new offer with Ola Cabs
Through their offer in partnership with Ola Cabs, consumers can avail free Ola cab rides on recharge of Rs 50 or more on prepaid and postpaid numbers

http://www.mxmindia.com/2015/03/freecharge-unveils-campaign-announcing-new-offer-with-ola-cabs/

Stories on 11th Dec 14

Major change in portrayal of women in ads: IAA-Hansa study
Even as winds of change are blowing, objectification is still prevalent.  56% believe men normally judge women on beauty & sex appeal
http://www.mxmindia.com/2014/12/major-change-in-portrayal-of-women-in-ads-iaa-hansa-study/

Maximising on Bond way for life:Saurabh Yagnik
Q&A Saurabh Yagnik, Saurabh Yagnik, Executive Vice-president and Business Head, Sony PIX & AXN India on the ongoing 'Pix School of Bonding' campaign with Sania Mirza is doing for the channel
http://www.mxmindia.com/2014/12/maximising-on-bond-way-for-lifesaurabh-yagnik/

Online retailers like Flipkart, Snapdeal turn marketing focus to mobiles
As more and more consumers move to mobile, search engine and display advertising have been slowing on digital
http://www.mxmindia.com/2014/12/online-retailers-like-flipkart-snapdeal-turn-marketing-focus-to-mobiles/

RK Swamy unveils new campaign for IndusInd Bank
Video Branch is a first-of-its-kind service in India and the right communication is key to its success in India
http://www.mxmindia.com/2014/12/rk-swamy-unveils-new-campaign-for-indusind-bank/

Zivame unveils series of infomercials to promote best practices in lingerie usage
Spurred by survey that reveals a host of ill-informed lingerie decisions by women in India Zivame to launch infomercials to make women aware about desirable lingerie habits
http://www.mxmindia.com/2014/12/zivame-unveils-series-of-infomercials-to-promote-best-practices-in-lingerie-usage/

MasterCard out with another 'priceless' campaign
This is the third 'Priceless Surprises' campaign presented by MasterCard in India
http://www.mxmindia.com/2014/12/mastercard-out-with-another-priceless-campaign/

Wego unveils key travel trends across APAC & Middle East
The survey notes that Malaysian travellers continue their love affair with their favourite holiday destinations throughout Asia
http://www.mxmindia.com/2014/12/wego-unveils-key-travel-trends-across-apac-middle-east/

Stories on 28th Nov '12

A weekend of PR & Conversations
Four students of SIMC, Pune present a report of the two-day PRAXIS 2012 conference of PR and corporate communications professionals
http://www.mxmindia.com/2012/11/a-weekend-of-pr-conversations/

Bhaskar Das takes charge of DNA as CEO KU Rao to moves to corporate role @ Zee
Long-serving DNA CEO KU Rao moves to a corporate role at Zee, as Group CEO Dr Bhaskar Das to take charge
http://www.mxmindia.com/2012/11/bhaskar-das-takes-charge-of-dna-as-ceo-ku-rao-to-moves-to-corporate-role-zee/

Jaldi 5 with Amith Prabhu: PRAXIS brought together seniors & juniors in the PR and corp comm community
Amith Prabhu, co-chair PRAXIS 2012, reviews the conference that was held last week and what he would tell the industry captains who didn't turn up
http://www.mxmindia.com/2012/11/jaldi-5-with-amith-prabhu-praxis-brought-together-seniors-juniors-in-the-pr-and-corp-comm-community/

Thackeray funeral & Kasab execution lead to news viewership spike: Ormax study
The Bal Thackeray funeral and Ajmal Kasab execution cause a spike in news TV viewership, notes an Ormax Media study
http://www.mxmindia.com/2012/11/thackeray-funeral-kasab-execution-lead-to-news-viewership-spike-ormax-study/

Young Track by Samyak Chakrabarty: 4 key differences between youth in Europe and India
If the youth in Europe is more careful about spending, the Indian youth comes somewhere between his American and European counterparts
http://www.mxmindia.com/2012/11/young-track-by-samyak-chakrabarty-4-key-differences-between-youth-in-europe-and-india/

Fortune cooking oil wins the Master Brand Award
Master Brand Award is conferred upon the brands that appeal to mass value seeker to premium set of consumers, while constantly keeping in mind a consumer-centric FMCG approach
http://www.mxmindia.com/2012/11/fortune-cooking-oil-wins-the-master-brand-award/

AXN bags Silver at 2012 Marketing Events Awards
The channel won a silver award in the Best PR/Guerilla Marketing Stunt category for Cyril’s Family Vacation (Hawaii Edition)
http://www.mxmindia.com/2012/11/axn-bags-silver-at-2012-marketing-events-awards/

ESPN STAR Sports' Event Management Group on new high
The group has had an award-winning year with multi-year sponsorship renewals
http://www.mxmindia.com/2012/11/espn-star-sports-event-management-group-on-new-high/

The Anchor: After acquiring '24', 5 international soaps Indian GECs must adapt
A N Chorrea on 5 international soaps Indian general entertainment channels and look at acquiring and adapting
http://www.mxmindia.com/2012/11/the-anchor-after-acquiring-24-5-international-soaps-indian-gecs-must-adapt/

Anil Thakraney: Gujarat ad: Work of a lazy art director
A picture tells a thousand words but a pilfered picture tells a thousand lies, writes Anil Thakraney, commenting on the Gujarat Congress child malnutrition ad fiasco
http://www.mxmindia.com/2012/11/anil-thakraney-gujarat-ad-work-of-a-lazy-art-director/