Stories on 22nd Feb '17

8 Filters to Evaluate Cause-Driven Brand Initiatives
And these are relevance, linkage, uniqueness, association... Read on a POV by Sanjeev Kotnala
http://www.mxmindia.com/?p=99949

FCB India's Rohit Ohri to speak at Adfest
Never Finished Story is a theory that suggests brands should by no way be static and unchanging
http://www.mxmindia.com/?p=99938

Viacom18 cracks down on counterfeit merchandise in Mumbai
The owners of the stores will be summoned to Court to identify the source and locations of the manufacturers of these seized goods
http://www.mxmindia.com/?p=99937

Yahoo announces global content partnerships with leading publishers
Agreements unlock the power of Yahoo's global platform bringing premium UK publisher content to a worldwide audience
http://www.mxmindia.com/?p=99935

IPL unveils new logo for 10th edition
The 10th season of Vivo IPL 2017 will give fans a first-hand experience of the IPL trophy with its multi-city trophy tour
http://www.mxmindia.com/?p=99939

Isobar India bags digital mandate for Fox Life and NatGeo India
Isobar will handle the digital and social media mandates of the two channels
http://www.mxmindia.com/?p=99936

Prime Focus partners with Dabang Mumbai Hockey Club
Associating with DMHC fits perfectly with the brand proposition of Prime Focus
http://www.mxmindia.com/?p=99895

Lenskart.com launches new ad campaign - 'Specsy is the new Sexy'
India's next-gen eyewear innovator is poised to make wearing eyeglasses sexy
http://www.mxmindia.com/?p=99842

Moonbow urges India to drink clean water in latest ad campaign
Redefines Water Purifier Space through Ad Campaign 'Ab India PeeyegaAchcha'
http://www.mxmindia.com/?p=99843

Stories on 28th Sep '12

Is Delhi upstaging Mumbai in A&M?
The Advertising Club Bombay's decision to expand its activities to Delhi by dropping Bombay from its name is thanks to the NCR becoming a force to reckon with in Advertising and Marketing
http://www.mxmindia.com/2012/09/is-delhi-upstaging-mumbai-in-am/



Bhaskar Das retires from BCCL
Bhaskar Das retires from BCCL on September 28, after having been with the company for the last 32 years.
http://www.mxmindia.com/2012/09/bhaskar-das-retires-from-bccl/



Jaldi 5 with Harit Nagpal: Ensure those not following digitization rules are disadvantaged
'Digitization is now a law and anyone not abiding by it is working against the law.'
http://www.mxmindia.com/2012/09/jaldi-5-with-harit-nagpal-ensure-those-not-following-digitization-rules-are-disadvantaged/

Zee News, Amar Ujala win EC awards for voter awareness
The Election Commission of India has selected Zee News for the National Media Award on Voter Education for its outstanding campaign towards creating voters' awareness, and Amar Ujala for a Special Award
http://www.mxmindia.com/2012/09/zee-news-amar-ujala-win-ec-awards-for-voter-awareness/

Rabe Iyer joins Motivator as Managing Partner
Big FM's Rabe T Iyer has joined Motivator as Managing Partner at the Group M's media agency
http://www.mxmindia.com/2012/09/rabe-iyer-joins-motivator-as-managing-partner/

Speaking of Which: Why words matter. Why everything matters
There are those who argue that accurate grammar and spelling doesn't matter as long as the message gets through. Vidya Heble begs to differ
http://www.mxmindia.com/2012/09/speaking-of-which-why-words-matter-why-everything-matters/

Personally Speaking | How I Unwind: Viral Pandya
In our 'Getting Personal' series, senior mediapersons tell us how they unwind. This month it's Viral Pandya, Chief Creative Officer at Out of the Box
http://www.mxmindia.com/2012/09/how-i-unwind-viral-pandya/

Taproot India hires Pallavi Chakravarti as associate CD
The first senior hire in creative since Taproot India started, Pallavi Chakravarti joins as associate creative director from Grey Worldwide
http://www.mxmindia.com/2012/09/taproot-india-hires-pallavi-chakravarti-as-associate-cd/

Corporate leaders vie for top honours at Forbes India Leadership Awards 2012
Forbes India has announced the Forbes India Leadership Awards 2012 to be held in Mumbai on September 28
http://www.mxmindia.com/2012/09/corporate-leaders-vie-for-top-honours-at-forbes-india-leadership-awards-2012/

Indiatimes Shopping launches online shopping store for home appliances; to launch Jewellery brand soon
Godrej Appliances has launched an online shopping portal powered by Indiatimes Shopping which is a part of Times Internet Limited (TIL)
http://www.mxmindia.com/2012/09/indiatimes-shopping-launches-online-shopping-store-for-home-appliances-to-launch-jewellery-brand-soon/

5 IPA Effectiveness Awards for O&M Asia Pacific
Ogilvy & Mather Asia Pacific has won five IPA Effectiveness Awards in 2012 for work from India, China, Singapore, Hong Kong and Taiwan. The colour of the metal will be revealed at the awards ceremony on October 29
http://www.mxmindia.com/2012/09/5-ipa-effectiveness-awards-for-om-asia-pacific/

IAMAI Internet Economy Watch: Online visits for designer labels & restaurant grows significantly
According to IAMAI's (Internet & Mobile Association of India) Internet Economy Watch Report for the month of August 2012, the e-tailing category namely designer labels and spa/restaurant segment received a growth of 18 per cent y-o-y respectively when compared with the numbers of the corresponding month last year
http://www.mxmindia.com/2012/09/iamai-internet-economy-watch-online-visits-for-designer-labels-restaurant-grows-significantly/

The Anchor: 5 reasons mobile games will take over from PC games
From keyboard to keypad, it's a quiet little revolution
http://www.mxmindia.com/2012/09/the-anchor-5-reasons-mobile-games-will-take-over-from-pc-games/

Anil Thakraney: Delhi ad guys less cynical than Mumbai frat
The Advertising Club Bombay's move to expand to Delhi is a good idea, writes Anil Thakraney, adding that the Delhi ad worldwallahs are  likely to attend the Club's events with gusto
http://www.mxmindia.com/2012/09/anil-thakraney-delhi-ad-guys-less-cynical-than-mumbai-frat/

Even though, even though...
Twists and thrills dominated television news channels, though not created by the TVwallahs
http://www.mxmindia.com/2012/09/even-though-even-though/

Signposts… September 28
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts-september-28/