Stories on 21st Dec '15

Trust before eyeballs
Not splashy ad campaigns, but building trust is what matters, says Ajay Kakar, Chief Marketing Officer- Financial Services, Aditya Birla Group
http://www.mxmindia.com/2015/12/trust-before-eyeballs/

Indrani Sen: English vs. Vernacular: The Language Anomaly
What kind of hybrid citizens we are producing in India who get educated in English medium, but depend on vernacular media for news, infotainment and entertainment, asks Indrani Sen
http://www.mxmindia.com/2015/12/indrani-sen-english-vs-vernacular-the-language-anomaly/

Everything is better when it's Outdoor, says new campaign for IOAA
IOAA also provides a common platform for the industry to take up issues at various government and non-government forums
http://www.mxmindia.com/2015/12/everything-is-better-when-its-outdoor-says-new-campaign-for-ioaa/

Indulekha: Common man's premium product
Managing Director Fayas MP could find a foothold for his premium brand in Kerala on the proposition that hair fall and hair loss cuts across demographic lines and hence the price should not matter
http://www.mxmindia.com/2015/12/indulekha-common-mans-premium-product/

RAM Ratings for Week 49 - Nov 29-Dec 5, 2015
Presenting RAM Ratings for Week 49 of 2015... that's November 29-December 5, 2015
http://www.mxmindia.com/2015/12/ram-ratings-for-week-49-nov-29-dec-5-2015/

SBI Life's new TVC urges people to fulfil their wishes
The campaign aims to amplify the idea of not having to compromise one's desires in order to save for the future
http://www.mxmindia.com/2015/12/sbi-lifes-new-tvc-urges-people-to-fulfil-their-wishes/

Amith Prabhu: 15 young professionals who show promise
Fifteen professionals whom I have either had the pleasure to work with or have heard of and are doing some amazing work within the organisation, writes Amith Prabhu
http://www.mxmindia.com/2015/12/amith-prabhu-15-young-professionals-who-show-promise/

Fountainhead Mumbai comes together under one roof
The company recently conducted a formal inaugural ceremony in which Annie Rickard, Global Chairman of MKTG, lit the lamp
http://www.mxmindia.com/2015/12/fountainhead-mumbai-comes-together-under-one-roof/

Stories on 22nd Jun '15

Pratap Bose, 3 others launch The Social Street
Positioned as a digitally driven agency, the ex-DDB Mudra COO teams up with Mandeep Malhotra, Arjun Reddy & Pradeep Uppalapati
http://www.mxmindia.com/2015/06/pratap-bose-3-others-launch-the-social-street/

@CannesLions15: Day 1 report: With 945 entries, India eyes bagful of Lions
On the shortlists announced on Sunday, there was a no show from India on any of the categories, except Press - which fetched them 18 shortlists - and Direct, which got TBWA a shortlist
http://www.mxmindia.com/2015/06/canneslions15-with-945-indian-entries-india-eyes-bagful-of-lions-day-1-18-shortlists-in-press-1-in-direct/

@CannesLions15: All the Indian shortists on Day 1 (18 in Press, 1 in Direct)
Here are all the shortlisted entries in the Press and Direct categories announced on Sunday, June 21
http://www.mxmindia.com/2015/06/canneslions15-all-the-indian-shortists-on-day-1-18-in-press-1-in-direct/

@CannesLions15: Indian entries & winnings over last 5 years
Let the numbers do the talking. Presenting the number of entries Indian agencies have sent over the last five years and our winnings since 2010
http://www.mxmindia.com/2015/06/canneslions15-indian-entries-winnings-over-last-5-years/

MediaAsides: Times mulls realty channel, Anil Thakraney's crime novel characters resemble media folk...
Any characters in Thakraney's book resembling people in advertising and journalism, we asked someone in the know. "Yes," we were told. "Especially in the media. He has not even tried to conceal the resemblance too much."
http://www.mxmindia.com/2015/06/mediaasides-times-mulls-real-estate-channel-anil-thakraneys-crime-novel-to-have-characters-resembling-media-folk/

Hindi movie genre drops marginally as Max beats Zee Cinema in Week 24: TAM
The gap between the top two channels has narrowed down further with Sony Max beating Zee Cinema to the top spot by just 4 GRPs, as per analysis done by the S-Group, the strategic consulting arm of TAM Media Research
http://www.mxmindia.com/2015/06/hindi-movie-genre-drops-marginally-as-max-beats-zee-cinema-in-week-24-tam/

Ajay Kakar: 10 reasons Cannes is the place to be
For everyone in the A&M ecosystem, undoubtedly the most prestigious event of the year are the Cannes Lions. Here are some compelling (and some fun) reasons for why you should be at Cannes, courtesy Ajay Kakar, CMO - Financial Services at the Aditya Birla Group
http://www.mxmindia.com/2015/06/ajay-kakar-10-reasons-cannes-is-the-place-to-be-this-season/

Magnon eg+ appoints Ashutosh Negi as ECD
Ashutosh comes with 17 years of experience in creativity from his first stint in Dhar & Hoon
http://www.mxmindia.com/2015/06/magnon-eg-appoints-ashutosh-negi-as-ecd/

Amith Prabhu: The Client Brief - is that a myth?
A written brief must follow the SMART model and the response should always have the SMRT approach, writes Amith Prabhu
http://www.mxmindia.com/2015/06/amith-prabhu-the-client-brief-is-that-a-myth/

HT launches new weekend supplement in Mumbai
It will be complete with an 'Insider's Guide' to hidden secrets at famous establishments and neighborhoods; coming from experts

http://www.mxmindia.com/2015/06/ht-launches-new-weekend-supplement-in-mumbai/

Stories on 21st Nov 14

Why do Indian agencies turn a blind idea to Idea Thiefs?
While creatives elsewhere will create a furore, Indian counterparts seem to grin and bear it
http://www.mxmindia.com/2014/11/why-do-indian-agencies-turn-a-blind-idea-to-idea-thiefs/

Google Forrester Report predicts online shopper base to reach 100 million by 2016
The report revealed that India's e-tailing market is at an inflection point and will see rapid growth
http://www.mxmindia.com/2014/11/google-forrester-report-predicts-online-shopper-base-to-reach-100-million-by-2016/

Shailesh Kapoor: In Support of an All-Vegetarian MasterChef India
While there are studies to suggest consoumption of non-veg food has increased, the sight of meat generates disgust in around 30-40 percent audiences in India, notes Shailesh Kapoor
http://www.mxmindia.com/2014/11/shailesh-kapoor-in-support-of-an-all-vegetarian-masterchef-india/

Ranjona Banerji: Arnab Goswami, the King of Outrage!
The race for the coverage of #WarzoneHisar was between Times Now and Headlines Today and the winner was Arnab Goswami. No one, absolutely no one, can do TV outrage like him, writes Ranjona Banerji
http://www.mxmindia.com/2014/11/ranjona-banerji-arnab-goswami-the-king-of-outrage/

TAM data for Hindi GECs and Regional GECs in select markets for Week 46
Presenting TAM data for Week 46 (November 9-15) for Hindi GECs various regional channels in select India markets
http://www.mxmindia.com/2014/11/tam-data-for-hindi-gecs-and-regional-gecs-in-select-markets-for-week-46/

Big Magic announces induction of senior talent across functions
Sahil and Shalini will report to Lavneesh Gupta, COO, Reliance Broadcast Network Ltd
http://www.mxmindia.com/2014/11/big-magic-announces-induction-of-senior-talent-across-functions/

Anup Vishwanathan joins TTN as Head - Marketing
Times Television Network further strengthens the senior management team to fuel growth
http://www.mxmindia.com/2014/11/anup-vishwanathan-joins-ttn-as-head-marketing/

Impressive Jury list make Designomics Awards special
The awards were presented to business houses for the successful design execution under an array of categories

http://www.mxmindia.com/2014/11/impressive-jury-list-make-designomics-awards-special/

Stories on 29th Apr '14

How effective are Focus Groups?
Are focus groups less about uncovering insights and more about playing safe, saying a course of action was ratified by research?
http://www.mxmindia.com/2014/04/how-effective-are-focus-groups/

Ranjona Banerji: No discretions please, it's poll time for politicians
Results will be announced on May 16 so this farcical circus has over two weeks to make matters worse, writes Ranjona Banerji
http://www.mxmindia.com/2014/04/ranjona-banerji-no-discretions-please-its-poll-time-for-politicians/

Rage partners Metal to revamp AMFI's web presence
The mandate to the combine was a result of a multi-layered review conducted by AMFI to revamp and re-tool its website to state-of-the art communications and internet technologies
http://www.mxmindia.com/2014/04/rage-partners-metal-to-revamp-amfis-web-presence/

Winners of Second Annual Shriram Sanlam Awards announced
The second annual Shriram Sanlam Awards for Excellence in Financial Journalism in association with The Institute for Financial Management and Research (IFMR) - Chennai, were presented to the winners
http://www.mxmindia.com/2014/04/winners-of-second-annual-shriram-sanlam-awards-announced/

SpiceJet hands over creative reigns to Dentsu
SpiceJet aims to re-define and refresh the flying experience in India
http://www.mxmindia.com/2014/04/spicejet-hands-over-creative-reigns-to-dentsu/

Neil Dawson joins the Kyoorius Advertising Awards jury
Neil joins some of the world's top creatives at the awards show including past D&AD President and jury foreman - Rosie Arnold
http://www.mxmindia.com/2014/04/neil-dawson-joins-the-kyoorius-advertising-awards-jury/

Stories on 16th Jan '14

Clients want works that work: Ajay Kakar on Effie 2013
The Chairperson of Ad Club's Effie 2013 on the 20 percent increase in entries and how effectiveness, more than just creativity, is what clients seek
http://www.mxmindia.com/2014/01/clients-want-works-that-work-ajay-kakar-on-effie-2013/

RBNL recasts broadcast play, ends jv with CBS
The priority being flagship brands 92.7 Big FM, Hindi GEC Big Magic and regional foray with BIG Magic Bihar and Jharkhand, as per an RBNL statement
http://www.mxmindia.com/2014/01/rbnl-recasts-broadcast-play-ends-jv-with-cbs/

Week 2 sees Sab and Life OK tie
Week 2 of 2014 saw Zee rising to #2 with Sab and Life OK joint #4 in the weekly TAM ratings
http://www.mxmindia.com/2014/01/week-2-see-sab-and-life-ok-tie/

M K Anand to head Times Television, Sunil Lulla to head to BCCL in new role: Sources
According to source, the former Disney UTV MD-Media Networks will take charge of Times Television from Sunil Lulla who will move to a new role, possibly in the MD's office
http://www.mxmindia.com/2014/01/m-k-anand-to-head-times-television-sunil-lulla-to-head-to-bccl-in-new-role-sources/

Arijit Ray moves to group role as Simi Sabhaney joins Dentsu Comm as CEO
Arijit Ray will lead New Business Development at Dentsu India Group as Simi Sabhaney, former President (Bengaluru and Chennai) at Ogilvy India moves into his role
http://www.mxmindia.com/2014/01/m-k-anand-to-head-times-television-sunil-lulla-to-head-to-bccl-in-new-role-sources/

Times gets gung-ho on Gujarat [Updated]
All eyes on the Times of India group as it is set to launch Gujarati daily 'NavGujarat Samay' from Ahmedabad tomorrow
http://www.mxmindia.com/2014/01/times-gets-gung-ho-on-gujarat/

Sony Six scores big with FIFA World Cup Brazil & Russia rights
The deal also includes rights to the FIFCA Under-17 World Cup 2017 to be hosted by India
http://www.mxmindia.com/2014/01/sony-six-scores-big-with-fifa-world-cup-brazil-russia-rights/

Tupperware appoints Chandan Deep Singh Dang as CMO
Ex-Wrigley/Nokia/Pepsi/HUL marketing honcho now joins Tupperware
http://www.mxmindia.com/2014/01/sony-six-scores-big-with-fifa-world-cup-brazil-russia-rights/

Havas awarded global media buying role for Iglo group
European frozen foods major Iglo Group has hired Havas Media as its global media buying agency
http://www.mxmindia.com/2014/01/havas-awarded-global-media-buying-role-for-iglo-group/

Stories on 12th Dec '13

Kahaani Mein Twist: Nielsen cuts costs 20%+ to be in running for BARC TV measurement contract
Nielsen will source Peoplemeters etc locally, use audio watermarking tech and  assure service ownership by BARC
http://www.mxmindia.com/2013/12/kahaani-mein-twist-nielsen-cuts-costs-20-to-be-in-running-for-barc-tv-measurement-contract/

SC ruling on homosexuality: Steps by India Inc to end discrimination may be hit
A slew of measures rolled out by leading companies such as IBM, Google, Infosys, etc, to ensure employees with alternate sexual orientation are not discriminated against, may be undone by the Supreme Court ruling on Wednesday
http://www.mxmindia.com/2013/12/sc-ruling-on-homosexuality-steps-by-india-inc-to-end-discrimination-may-be-hit/

MxM NewsStand: How the Page 1s of select papers looked on the SC's Sec 377 order
A look at the front pages of select newspapers on the display of the Supreme Court's Section 377 order
http://www.mxmindia.com/2013/12/mxm-newsstand-how-the-page-1s-of-select-papers-looked-on-the-scs-sec-377-order/

Maxus wins Ruchi Soya biz
Ruchi Soya's Popular Division appoints Maxus as Media AOR
http://www.mxmindia.com/2013/12/maxus-wins-ruchi-soya-biz/

Ad Club receives 419 entries for Effies 2013
The Effies 2013 awards ceremony is scheduled for Wednesday, January 15, 2014 at the Turf Club, Mumbai
http://www.mxmindia.com/2013/12/ad-club-receives-419-entries-for-effies-2013/.

News, music channels to petition High Court on 10+2
With TDSAT dismissing the broadcaster plea against the TRAI ruling on the 10+2 mins ad cap, the News Broadcaster Association and music channels are reported to getting set to approach the High Court on the issue
http://www.mxmindia.com/2013/12/news-music-channels-to-petition-high-court-on-102/

In Week 49, Zee is at #2
While Star Plus continues to be numero uno, Zee gets ahead of Colors for the #2 slot in Week 49 amongst Hindi GECs
http://www.mxmindia.com/2013/12/in-week-49-zee-is-at-2/

Stories on 26th Nov '13

News channels maxed with Mumbai terror attack coverage: TAM data
According to TAM data, the highest genre share of news channels in the period 2001 to 2012 was in 2008 for Mumbai terror attacks coverage
http://www.mxmindia.com/2013/11/news-channel-genre-share-maxed-with-mumbai-terror-attack-coverage-since-2001-tam-data/

IAA webinar to host Rob Norman, Chief Digital Officer, GroupM on Nov 28
Rob Norman, Chief Digital Officer at GroupM (Global) will speak and address queries in the November edition of the IAA (India chapter) webinar on Thursday, November 28 at 5pm
http://www.mxmindia.com/2013/11/iaa-webinar-to-host-rob-norman-chief-digital-officer-groupm-on-nov-28/

Japanese firms advertise on cartoon shows to convey that its brands stand for high quality
The Japanese government has announced the launch of a new project to aid global promotion of the country's culture, including its anime, video games and cuisine
http://www.mxmindia.com/2013/11/japanese-firms-advertise-on-cartoon-shows-to-convey-that-its-brands-stand-for-high-quality/

Birla Sun Life MF gets Indigo to develop jaanotohmaano.com
Leo Burnett's Indigo Consulting blended latest trends in design and technology for simplified, jargon-free content

http://www.mxmindia.com/2013/11/birla-sun-life-mf-gets-indigo-to-develop-jaanotohmaano-com/

Stories on 12th Nov '13

Why the media will miss Tendulkar much
Kicking off our series on the Master & the Media, Ranjona Banerji writes on why it's tough to imagine how the media will survive once Tendulkar has retired
http://www.mxmindia.com/2013/11/why-the-media-will-miss-tendulkar-much/

Yash Raj Films signs big licensing deals with Mattel, PepsiCo, etc. for Dhoom 3
Dhoom 3 will mark possibly the most-ambitious licensing merchandise programme yet mounted on an Indian film as YRF is betting big on the licensing market
http://www.mxmindia.com/2013/11/yash-raj-films-signs-big-licensing-deals-with-mattel-pepsico-etc-for-dhoom-3/

Ricky Ow to replace Steve Marcopoto as head of Turner in APAC
The Sony Pictures Television EVP and GM in Asia will cross over to Turner as the APAC boss
http://www.mxmindia.com/2013/11/ricky-ow-to-replace-steve-marcopoto-as-head-of-turner-in-apac/

Times Internet gets on Coast
Times Internet's popular websites to be preloaded on Coast, Opera's browser for the iPad
http://www.mxmindia.com/2013/11/ricky-ow-to-replace-steve-marcopoto-as-head-of-turner-in-apac/

Birla Sun Life-Big FM get together to help kids live their real passion in radio
... and get us humming that famous Aamir Khan song from his film Qayamat Se Qayamat Tak - Papa Kehte Hain Bada Naam Karega, Beta Humaara Aisa Kaam karega. Magar yeh toh koi na jaane, kee meri manzil hai kahaan.
http://www.mxmindia.com/2013/11/birla-sun-life-big-fm-get-together-to-help-kids-live-their-real-passion-in-radio/

Stories on 5th Dec '12

It's Ogilvy all the way at Effie 2012
An ecstatic Piyush Pandey thanked the 'team and culture' as Ogilvy and Mather was 'Effie Agency of the Year' and its client Cadbury India was 'Effie Client of the Year'
http://www.mxmindia.com/2012/12/its-ogilvy-all-the-way-at-effie-2012/

Cheil Worldwide SW Asia appoints Hari Krishnan as COO
He joins from WPP where he was Head, Global Team Ford- a consortium of JWT, Mindshare and Wunderman
http://www.mxmindia.com/2012/12/cheil-worldwide-sw-asia-appoints-hari-krishnan-as-coo/

Jaldi 5 with Venkatesh S, Magna Global: Unlikely that web advertising will take over traditional in next 5 yrs
Having published the Magna Global forecast for adspends in 2013, we interviewed Venkatesh S, EVP and Director Intelligency Practice of the media intelligence and investment entity of IPG Mediabrands
http://www.mxmindia.com/2012/12/jaldi-5-with-venkatesh-s-magna-global-unlikely-that-web-advertising-will-take-over-traditional-in-next-5-yrs/

Anil Thakraney: Television's pseudo patriotism
One peculiar trait amongst us Indians is that we tend to bond only with each other in foreign countries, and we put little effort into mixing with the locals. And this leads to isolation and often discrimination. Can we then really absolve ourselves of racism?
http://www.mxmindia.com/2012/12/anil-thakraney-televisions-pseudo-patriotism/

The Anchor: Anisha Motwani on 5 Reasons why corporates should not ignore PR
Anisha Motwani, Director & Chief Marketing Officer, Max Life Insurance lists five reasons why Corporate India should not ignore Public Relations
http://www.mxmindia.com/2012/12/the-anchor-anisha-motwani-on-5-reasons-why-corporates-should-not-ignore-pr/

Innocean devises 'Moments of Brilliance' for Hyundai
The engagement is aimed at adding traction to the multimedia Corporate Campaign
http://www.mxmindia.com/2012/12/innocean-devises-moments-of-brilliance-for-hyundai/

Saavn launches new ad platform
Indian music service Saavn has announced the launch of its new advertisement platform, Impact, which enables brands to identify, connect and engage with its users
http://www.mxmindia.com/2012/12/saavn-launches-new-ad-platform/

Tata Elxsi, Brash Brands partner for brand consultancy and integrated design services
Tata Elxsi and UAE brand consultancy Brash Brands have announced a major strategic partnership to deliver full service brand consultancy and integrated design services
http://www.mxmindia.com/2012/12/tata-elxsi-brash-brands-partner-for-brand-consultancy-and-integrated-design-services/

Hungama.com revamps website
The new website will be loaded with innovative applications including the 'Hungama Music Cloud' technology
http://www.mxmindia.com/2012/12/hungama-com-revamps-website/

Kaya announces launch of Skin Bar
On 10th anniversary, Kaya Skin Clinic announces the launch of a new retail format
http://www.mxmindia.com/2012/12/kaya-announces-launch-of-skin-bar/

Penguin Car to visit Mumbai
In its silver jubilee year, Penguin also appoints AliveNow to handle its social marketing duties
http://www.mxmindia.com/2012/12/penguin-car-to-visit-mumbai/

Stories on 27th Nov '12

Final countdown for Effies 2012
As Effies 2012 night draws closer, 128 entries have made it to the shortlist so far
http://www.mxmindia.com/2012/11/final-countdown-for-effies-2012/

Colors buys rights of '24' for Rs 150 cr
Is the ground fertile in India, just as it happened in the US where a PR honcho was handed over charge of a creative ad network?
http://www.mxmindia.com/2012/11/colors-buys-rights-of-24-for-rs-150-cr/

Star Network expandeds on Sky
Star Network has expanded its UK reach with an extended distribution partnership with Sky
http://www.mxmindia.com/2012/11/star-network-expandeds-on-sky/

Wrigley India appoints Deepak Iyer as managing director
Wrigley, a subsidiary of Mars Inc, has appointed Deepak Iyer as the Managing Director of its India operations effective January 3, 2013
http://www.mxmindia.com/2012/11/wrigley-india-appoints-deepak-iyer-as-managing-director/

It's Golden Mikes time again
92.7 Big FM announces the 2nd edition of the Big Regional Entertainment Awards, to be held in 7 Indian regions including Central India, Punjab, Rajasthan, Maharashtra, Andhra Pradesh, Karnataka and Tamil Nadu will recognize talent from films, music, dance, theatre, sports and television
http://www.mxmindia.com/2012/11/its-golden-mikes-time-again/

Pidilite signs Kareena's 'Fevicol se' song from Dabangg 2
Pidilite signs marketing and promo deal with Kareena Kapoor's 'Fevicol se' song from Dabangg 2
http://www.mxmindia.com/2012/11/pidilite-signs-kareenas-fevicol-se-song-from-dabangg-2/

4 reasons why memorable tunes help connect brands
Ganapathy Viswanathan lists reasons why memorable tunes help connect brands
http://www.mxmindia.com/2012/11/4-reasons-why-memorable-tunes-help-connect-brands/

Debrief: Emirates: Too generic
Okay, there are these delightful destinations, and the ads do look great, but why must I choose Emirates? Funnily, that one most important question isn't dealt with
http://www.mxmindia.com/2012/11/debrief-emirates-too-generic/

Ranjona Banerji:  Must-watch Network
Ranjona Banerji reviews the fare on News TV and the morning paper... and various websites and the social media
http://www.mxmindia.com/2012/11/ranjona-banerji-must-watch-network/

Stories on 10th Sep '12

One Year & Counting: MxM@1
As we celebrate our first anniversary, our resolve to offer a credible and honest source of information stays. Many thanks to all those who've helped us reach thus far, writes Pradyuman Maheshwari
http://www.mxmindia.com/?p=30745

First Person Team accounts on The Year That Was by
Alok Kapuria, Tuhina Anand, Vidya Heble, Johnson Napier, Shruti Pushkarna, Ananya Saha, Meghna Sharma, Akash Raha, Robin Thomas, Shubhangi Mehta, Insiyah Rangwala, Rafiq Barak & Kishor Kate
http://www.mxmindia.com/?p=30670

By Invitation: Peter Mukerjea, Jaisurya Das, Sundeep Nagpal, Deepa Gahlot, Paritosh Joshi, Shailesh Kapoor & Sorbojeet Chatterjee
Our galaxy of weekly and other regular columnists and contributors to write and/or reminisce
http://www.mxmindia.com/?p=30695

Anil Thakraney: Behind the interview
When you know a person for such a long period of time, it becomes a friendly banter, rather than a killer interview
http://www.mxmindia.com/?p=30706

Ranjona Banerji: End to innocence
Now, I'm top of the pops when it comes to TV news. I watch it all day. I watch it all night. I can tell from a lift of an eyebrow or the curl of a lip if an anchor is going to mess it up or burst into bombast
http://www.mxmindia.com/?p=30707

The Anchor: Ajay Kakar on 10 reasons why the Ad & Marketing world needs independent publications like MxMIndia
Taareef karun kya uski, jisne tumhein banaaya... Ajay Kakar on 10 reasons why A&M needs independents like MxMIndia
http://www.mxmindia.com/?p=30705

Stories on 11th April

My experiences around building brands & teams will come in handy: Haresh Chawla
No, he's not moving to a rival media conglomerate. The former Network 18 Group CEO is joining erivate equity firm India Value Fund Advisors as Partner
http://www.mxmindia.com/2012/04/my-experiences-around-building-brands-teams-will-come-in-handy-at-ivfa-haresh-chawla/

GroupM study says global web spends up 16% in 2011
Internet advertising hit $84.8 billion in 2011, representing a 16 percent increase over the previous year, according to a new report from GroupM
http://www.mxmindia.com/2012/04/groupm-study-says-global-web-spends-up-16-in-2011/

Maxus names Madhvi Pahwa as first global talent director
Ms Pahwa will be based in India, reflecting shifting global priorities and opportunities
http://www.mxmindia.com/2012/04/madhvi-pahwa-is-first-global-talent-director-maxus/

Pradeep Gairola quits Times Internet, joins Meritnation as COO
Pradeep Gairola joins Naukri group's Meritnation as COO
http://www.mxmindia.com/2012/04/pradeep-gairola-quits-times-internet-joins-meritnation-as-coo/

8 days to Go-Goafest: Ajay Kakar on why the client frat should not attend Goafest!
Ajay Kakar lists reasons why a client should rather than not attend GoaFest 2012
http://www.mxmindia.com/2012/04/8-days-to-go-goafest-ajay-kakar-on-why-the-client-frat-should-not-attend-goafest/

Havas Media announces expansion of its sports & entertainment ops
Boosts the brand engagement offer of the Havas Sports & Entertainment network with the acquisition of US-based experiential market leader ignition
http://www.mxmindia.com/2012/04/havas-media-announces-expansion-of-its-sports-entertainment-ops/

George P Johnson launches Audience Marketing Division
This is in line with its aggressive growth plans as part of its 10th year celebrations in India market
http://www.mxmindia.com/2012/04/george-p-johnson-launches-audience-marketing-division/

Vodafone pushes to access net via phone
Created by O&M, the campaign proposition is of “internet is fun” to be substantiated by products that make internet fun to use on Vodafone network
http://www.mxmindia.com/2012/04/vodafone-pushes-to-access-net-via-phone/

Symphony's Garmi at large
DDB Mudra group creates an innovative campaign for Symphony
http://www.mxmindia.com/2012/04/symphonys-garmi-at-large/

H&R Block appoints Onads as Marketing and Communication Partner
Onads appointed H&R Block's marketing & communications agency for their India launch. The business was won after a multi-agency pitch.
http://www.mxmindia.com/2012/04/hr-block-appoints-onads-as-marketing-and-communication-partner/

Radhika Das to join DDB Mudra Delhi as Vice President
She will be in-charge of some of the major clients handled out of the Delhi office such as Dabur Jaypee, Nestle and Mother Dairy.
http://www.mxmindia.com/2012/04/radhika-das-to-join-ddb-mudra-delhi-as-vice-president/

UTV Indiagames gets 'IPL Cricket Fever'
Brands like Volkswagen & Parle 20-20 cookies have joined hands with UTV to launch the official IPL season 5 mobile game
http://www.mxmindia.com/2012/04/utv-indiagames-gets-ipl-cricket-fever/

BIGFlix takes consumer entertainment to a new level on Micromax Funbook
BIGFlix+ all set to entertain consumers on the Funbook tablet by Micromax
http://www.mxmindia.com/2012/04/bigflix-takes-consumer-entertainment-to-a-new-level-on-micromax-funbook/

The Anchor: Sanjeet Singhai on 6 reasons how brands benefit by specific ad solutions
With advertising, brands can rationally differentiate themselves by highlighting their unique selling points which makes it stand different from other brands
http://www.mxmindia.com/2012/04/the-anchor-sanjeet-singhai-on-6-reasons-how-brands-benefit-by-specific-ad-solutions/

Anil Thakraney: Cag awards: Need to be revived
I wasn't even aware that Cag awards still exist. They've become so low profile and unhappening in recent years, I imagined they had shut shop some years ago
http://www.mxmindia.com/2012/04/anil-thakraney-cag-awards-need-to-be-revived/

Stories on 1st February

100 Days of MxMIndia...
Since we launched on Sept 9, much may have changed. But not our resolve to adhere to our Code of Ethics. First person accounts by Team MxM members
http://www.mxmindia.com/2012/02/100-day-specials-by-anil-thakraney-ranjona-banerji-jaisurya-das-alok-kapuria-tuhina-anand-vidya-heble-johnson-napier-shruti-pushkarna-rishi-vora-archita-wagle-robin-thomas-akash-raha-shub/

Ronnie Screwvala to be Disney India MD as Disney, UTV ops to integrate
Disney to acquire controlling interest in UTV Software Communications Limited (UTV) in India
http://www.mxmindia.com/2012/02/ronnie-screwvala-to-be-disney-india-md-as-disney-utv-ops-to-be-integrated/

Gouri Dange: The monkey manning the bleep machine
There is something so touchingly innocent (kind word for daft/gormless) about some authority that bleeps out offensive words, but is totally oblivious to the risqué, shall we say indelicate, nature of the entire script of some of the American serials we’re watching, observes Gouri Dange.
http://www.mxmindia.com/2012/02/gouri-dange-the-monkey-manning-the-bleep-machine/

Havas Media expands Ecselis in Asia Pacific
Ecselis will complement Havas Media’s existing brands MPG, Media Contacts, Mobext and HS&E by providing specialised services
http://www.mxmindia.com/2012/02/havas-media-expands-ecselis-in-asia-pacific/

Orchard Advertising ropes in Anish Daryani as Vice President
His key responsibility will be to strengthen and grow existing client businesses and look to grow Orchard Bangalore in the South market says Kaushik Mitra, Sr Vice President, Orchard India
http://www.mxmindia.com/2012/02/orchard-advertising-ropes-in-anish-daryani-as-vice-president/

BigFlix inks deal with UTV Motion Pictures for popular titles
This deal will make available select blockbuster UTV titles to BigFlix plus subscribers to help them further expand their personal movie collection
http://www.mxmindia.com/2012/02/bigflix-inks-deal-with-utv-motion-pictures-for-popular-titles/

Sonu Nigam launches Priya Kumar's "The Perfect World" on 92.7 BIG FM
92.7 BIG FM, known for its fresh program initiatives, innovatively engineered the launch of 'The Perfect World'.
http://www.mxmindia.com/2012/02/sonu-nigam-launches-priya-kumars-the-perfect-world-on-92-7-big-fm/

From y'day: Yatra.com entrusts McCann with creative biz
Yatra.com finalises on its creative partner, mandates will be now handled by McCann. Estimated account size,15-20 crore.
http://www.mxmindia.com/2012/02/yatra-com-to-partner-with-mccann-for-their-creative-business/

The 'Special' Anchor: Ajay Kakar offers '100' pointers MxM must remember in its journey ahead
"100 reasons why..."? Or, "100 reasons what..."? Damn! Where do I start? says Ajay Kakar
http://www.mxmindia.com/2012/02/the-anchor-ajay-kakar-offers-100-pointers-that-mxm-must-remember-in-its-journey-ahead/

Stories on 12th January

From agency maverick to 'khadoos' client...
What happens when agency heads move to the client's firm? How does life change, and do the switchers miss the agency days?
http://www.mxmindia.com/2012/01/from-agency-maverick-to-khadoos-client/

@GroupM: M Suku to join Group M ESP, Mindshare restructures
Fueled by great ideas, intelligence and analytics, the focus will be on growing our existing clients behind a strong strategy and thrust in digital, says Ravi Rao, Leader - Mindshare South Asia
http://www.mxmindia.com/2012/01/m-suku-to-join-groupmesp-as-mindshare-announces-restructuring/

FMCGs make hay as noodles, soft-drinks etc drive growth in rural India
Rural consumption boost for FMCG companies -- 10% by volume and 12% by value - in the first ten months of 2011, as per an IMRB study
http://www.mxmindia.com/2012/01/fmcgs-make-hay-as-noodles-soft-drinks-etc-drive-growth-in-rural-india/

Typically quirky, Mudra 'welcomes' Bobby Pawar to JWT
Mudra gave former CCO Bobby Pawar a hearty farewell in a unique way by putting up a billboard right next to his new agency, saying 'Mudra welcomes Bobby Pawar to JWT'.
http://www.mxmindia.com/2012/01/typically-quirky-mudra-welcomes-bobby-pawar-to-jwt/

For reality TV specialist Niret Alva, Survivor India is huuuuge
Survivor India, spread across 45 days and with 22 contestants, is unscripted except for the anchor lines, and Executive Producer Niret Alva avers that this will restore viewers' faith in reality shows.
http://www.mxmindia.com/2012/01/for-reality-tv-specialist-niret-alva-survivor-india-is-huuuuge/

FM in the North-East - a foggy picture
Lack of government support is the main reason FM stations in the North-East region face an uphill task.
http://www.mxmindia.com/2012/01/fm-in-the-north-east-a-foggy-picture/

Saaru chhe! History channel now in Gujarati
History TV18 is the first international channel to launch in Gujarati
http://www.mxmindia.com/2012/01/saaru-chhe-history-channel-now-in-gujarati/

DID announces tie-up with Reebok
As a part of this arrangement, Reebok has designed a customized range of DID dance gear and will retail it in nearly 100 outlets across the country
http://www.mxmindia.com/2012/01/did-announces-tie-up-with-reebok/

Angry Brides for dowry awareness
Shaadi.com launches Facebook game to create awareness on the evil of the dowry system.
http://www.mxmindia.com/2012/01/angry-brides-for-dowry-awareness/

Dainik Bhaskar Group Launches 'The Brain Hunt 2012'
Brain Hunt-2012 is a roller-coaster ride with 16 mind boggling activities presented in a wonderfully crafted activity workbook
http://www.mxmindia.com/2012/01/dainik-bhaskar-group-launches-the-brain-hunt-2012/

Economic Times, now on mobile and tablet
The most-read business daily launches applications for all mobile and tablet formats.
http://www.mxmindia.com/2012/01/economic-times-now-on-mobile-and-tablet/

Radio Mirchi and Birla Sun Life’s campaign to protect families
The idea behind the campaign is to make the masses aware that their life, dreams and future are not necessarily in their control.
http://www.mxmindia.com/2012/01/radio-mirchi-and-birla-sun-life%E2%80%99s-campaign-to-protect-families/

APCO Worldwide and Aakriti Promotions form strategic partnership
The partnership will focus on developing a comprehensive communication offer
http://www.mxmindia.com/2012/01/apco-worldwide-and-aakriti-promotions-form-strategic-partnership/

The Anchor: 4 reasons South India needs its own special interest mags
India's diversity means that there is a strong need to focus on this side of the geography, argues Bina Sujit.
http://www.mxmindia.com/2012/01/the-anchor-4-reasons-south-india-needs-its-own-special-interest-mags/

Debrief: Female bonding with Tanishq
There's not much of an idea in the new Tanishq Glam Gold commercial. But energetic and engaging treatment makes it come alive.
http://www.mxmindia.com/2012/01/debrief-female-bonding-with-tanishq/

Mumbai papers go aggro on civic issues
Ranjona Banerji reviews the content on news television and the morning papers
http://www.mxmindia.com/2012/01/mumbai-papers-go-aggro-on-civic-issues/

Stories on 26th December

Independents rule adland in 2011
2011 has been a year to make us believe 'the smaller, the better'. Independent agencies have done fairly well in India as the founder generally brings in an ample amount of experience with him while forming the agency.
http://www.mxmindia.com/2011/12/2011-the-year-of-independent-agencies/

Small regional brands get modern retail push
This strategy is not only giving smaller brands a pan-India presence, but also helping them reap dividends.
http://www.mxmindia.com/2011/12/small-regional-brands-get-modern-retail-push/

Imran Khan to endorse MTS in Rs10 crore deal
The Irresistible Khan will promote MTS through mass media, online and below-the-line promotional activities. He will also be part of Red Energy, a youth-centric online activity for the brand according to an official involved in the deal.
http://www.mxmindia.com/2011/12/imran-khan-to-endorse-mts-in-rs10-crore-deal/

The power of Public Relations: Ajay Kakar
So, while PR is about press relations, it is also about influencing the influencer. It's about creating credibility and about credible ways of influencing people to act.
http://www.mxmindia.com/2011/12/the-power-of-public-relations-ajay-kakar/

Ad Strat: TVS Scooty Pep + - Go Babelicious
Behind every great commercial is super strategy. Every week, MxMIndia brings for you the brief and the strat as given by the client and whatever else that went into creating a winning ad.
http://www.mxmindia.com/2011/12/ad-strat-tvs-scooty-pep-go-babelicious/

Reviewing the reviews: Don 2 is poor man's Mission Impossible
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/2011/12/reviewing-the-reviews-don-2-is-poor-mans-mission-impossible/

Thomas Cook India's Centre of Learning tie up with Canadian Tourism Commission
This partnership will focus on conducting specialized agent training workshops on Canada.
http://www.mxmindia.com/2011/12/thomas-cook-india%E2%80%99s-centre-of-learning-tie-up-with-canadian-tourism-commission/

The Anchor: Anooj Kapoor's 5 reasons why SAB is a success
SAB's EVP says the second GEC from MSM doesn't exploit the negativism of the joint family system and the focus has always been on positive values.
http://www.mxmindia.com/2011/12/the-anchor-anooj-kapoors-5-reasons-why-sab-is-a-success/

Anil Thakraney: An open letter to the PM
The multiple financial scams under the UPA-2 rule have not just tarnished the nation's image, they have made India a highly suspect destination for business.
http://www.mxmindia.com/2011/12/anil-thakraney-an-open-letter-to-the-pm/

How HC took the wind out of our channels' sails
Ranjona Banerji reviews the fare on primetime news and in the papers the morning after.

http://www.mxmindia.com/2011/12/how-hc-took-the-wind-out-of-our-channels-sails/

Stories on 14th November

Can media audits improve efficiencies?

As London-based EMM International launched in Mumbai last week, a look at whether media audits can work in India work, and how effectively?

http://www.mxmindia.com/2011/11/can-media-audits-improve-efficiencies/

The Anchor: The Seven(?) Traits of Creative People

Josy Paul says it would be incorrect to restrict the traits of a creative person to a fixed number

http://www.mxmindia.com/2011/11/the-anchor-the-seven-traits-of-creative-people/

AdStrat | M&M XUV 500: Driving the brand

Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.

http://www.mxmindia.com/2011/11/driving-the-brand/

Hathway HD to be launched

Hathway has confirmed that its new HD service is set to launch to subscribers in select are of Hathway Digital networks in Mumbai, Delhi, Hyderabad and Bangalore.

http://www.mxmindia.com/2011/11/hathway-hd-to-be-launched/

Taj TV extends partnership with Zimbabwe cricket

Taj Television Limited has extended the partnership with Zimbabwe Cricket for worldwide television rights till 2019. The agreements with Taj Television Limited cover the Zimbabwe Cricket Seasons in excess of an eight-year period from 2012 through to 2019.

http://www.mxmindia.com/2011/11/taj-tv-extends-partnership-with-zimbabwe-cricket/

Ouch! Tobacco depiction rules effective today, to extend to print and OOH

The Ministry of Health and Family Welfare’s restrictions on depiction of tobacco-related products in films and television will also extend to the print and out-of-home media

http://www.mxmindia.com/2011/11/tobacco-depiction-ban-extends-to-print-and-ooh/

Reviewing the Reviews: Rockstar

Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases… in Reviewing the Reviews

http://www.mxmindia.com/2011/11/reviewing-the-reviews-rockstar/

Hard Knocks: How the Indian media doesn't champion the cause of 'lesser' children

What I don’t like about what’s happening is that the Indian media only stands up for the middle class, for ‘people like us’.

http://www.mxmindia.com/2011/11/hard-knocks-biased-indian-media/

Stories on 4th November

Video Report: The ‘AdAsian’ experience

Expectations, suggestions and experiences, AdAsians in conversation with MxM India on their takeaways from this edition of the Congress

http://www.mxmindia.com/2011/11/adasia-the-%E2%80%98adasian%E2%80%99-experience/

Mediaah! Katju ko bolo katli maaro, says NBA

The News Broadcasters Asscociation asks the Prime Minister to ask the Press Council of India chief to mind his own business

http://www.mxmindia.com/2011/11/mediaah-katju-ko-bolo-katli-maaro-says-nba/

The Anchor: 6 reasons a listener can never fall out of love with radio

No faces, no pictures – maybe that’s why radio captures minds so engagingly.

http://www.mxmindia.com/2011/11/the-anchor-6-reasons-a-listener-can-never-fall-out-of-love-with-radio/

AdAsia: Big Ideas in the Age of Now

For the new generation ‘new’ is disposable. New keeps changing every moment and what matters to them is ‘now’.

http://www.mxmindia.com/2011/11/adasia-big-ideas-in-the-age-of-now/

AdAsia: Indra Nooyi’s answer to uncertainty, creative adaptability

Volatility is not a part of our life any more, it is our life, says the PepsiCo chief. Hence, make volatility an intrinsic part of the plan.

http://www.mxmindia.com/2011/11/adasia-indra-nooyi%E2%80%99s-answer-to-uncertainty-creative-adaptability/

AdAsia: Why market to women consumers?

Asian women are different from women across the globe and so are their buying habits. The session ‘Marketing to Women Consumers in Asia’ emphasized the importance of marketing to women, which is often ignored.

http://www.mxmindia.com/2011/11/adasia-why-market-to-women-consumers/

Writing, Faber-Castell style

Celebrating its 250th anniversary this year, Faber-Castell has reason to rejoice. A conversation with Count Andreas von Faber-Castell.

http://www.mxmindia.com/2011/11/writing-faber-castell-style/

AdAsia wrap-up by Ajay Kakar: Memories from a distant past

AdAsia 2011 scored high on style and presentation but could’ve done a little better with content, writes Ajay Kakar

http://www.mxmindia.com/2011/11/adasia-wrap-up-by-ajay-kakar-memories-from-a-distant-past/

Smriti Krishna is MSM’s Sr VP, HR Head

MSM appoints Ms Smriti Krishna as Sr Vice President & Head of Human Resources for the network.

http://www.mxmindia.com/2011/11/smriti-krishna-is-msm%E2%80%99s-sr-vp-hr-head/

Hard Knocks: Sadly, Mr Katju may have a point

We need to once again take a hard look and check if what the Press Council chairman says is entirely wrong. Some-soul searching would actually do us good, and perhaps we’ll hire better personnel in the media.

http://www.mxmindia.com/2011/11/hard-knocks-sadly-mr-katju-may-have-a-point/

AdAsia: Exec Summary - what a day!

The David Droga – R Balki session was cancelled but there was plenty of other excitement on the last day of AdAsia 2011.

http://www.mxmindia.com/2011/11/adasia-exec-summary-what-a-day/