Stories on 22nd Jun '15

Pratap Bose, 3 others launch The Social Street
Positioned as a digitally driven agency, the ex-DDB Mudra COO teams up with Mandeep Malhotra, Arjun Reddy & Pradeep Uppalapati
http://www.mxmindia.com/2015/06/pratap-bose-3-others-launch-the-social-street/

@CannesLions15: Day 1 report: With 945 entries, India eyes bagful of Lions
On the shortlists announced on Sunday, there was a no show from India on any of the categories, except Press - which fetched them 18 shortlists - and Direct, which got TBWA a shortlist
http://www.mxmindia.com/2015/06/canneslions15-with-945-indian-entries-india-eyes-bagful-of-lions-day-1-18-shortlists-in-press-1-in-direct/

@CannesLions15: All the Indian shortists on Day 1 (18 in Press, 1 in Direct)
Here are all the shortlisted entries in the Press and Direct categories announced on Sunday, June 21
http://www.mxmindia.com/2015/06/canneslions15-all-the-indian-shortists-on-day-1-18-in-press-1-in-direct/

@CannesLions15: Indian entries & winnings over last 5 years
Let the numbers do the talking. Presenting the number of entries Indian agencies have sent over the last five years and our winnings since 2010
http://www.mxmindia.com/2015/06/canneslions15-indian-entries-winnings-over-last-5-years/

MediaAsides: Times mulls realty channel, Anil Thakraney's crime novel characters resemble media folk...
Any characters in Thakraney's book resembling people in advertising and journalism, we asked someone in the know. "Yes," we were told. "Especially in the media. He has not even tried to conceal the resemblance too much."
http://www.mxmindia.com/2015/06/mediaasides-times-mulls-real-estate-channel-anil-thakraneys-crime-novel-to-have-characters-resembling-media-folk/

Hindi movie genre drops marginally as Max beats Zee Cinema in Week 24: TAM
The gap between the top two channels has narrowed down further with Sony Max beating Zee Cinema to the top spot by just 4 GRPs, as per analysis done by the S-Group, the strategic consulting arm of TAM Media Research
http://www.mxmindia.com/2015/06/hindi-movie-genre-drops-marginally-as-max-beats-zee-cinema-in-week-24-tam/

Ajay Kakar: 10 reasons Cannes is the place to be
For everyone in the A&M ecosystem, undoubtedly the most prestigious event of the year are the Cannes Lions. Here are some compelling (and some fun) reasons for why you should be at Cannes, courtesy Ajay Kakar, CMO - Financial Services at the Aditya Birla Group
http://www.mxmindia.com/2015/06/ajay-kakar-10-reasons-cannes-is-the-place-to-be-this-season/

Magnon eg+ appoints Ashutosh Negi as ECD
Ashutosh comes with 17 years of experience in creativity from his first stint in Dhar & Hoon
http://www.mxmindia.com/2015/06/magnon-eg-appoints-ashutosh-negi-as-ecd/

Amith Prabhu: The Client Brief - is that a myth?
A written brief must follow the SMART model and the response should always have the SMRT approach, writes Amith Prabhu
http://www.mxmindia.com/2015/06/amith-prabhu-the-client-brief-is-that-a-myth/

HT launches new weekend supplement in Mumbai
It will be complete with an 'Insider's Guide' to hidden secrets at famous establishments and neighborhoods; coming from experts

http://www.mxmindia.com/2015/06/ht-launches-new-weekend-supplement-in-mumbai/

Stories on 20th Oct 14

Despite e-frenzy, crowds throng malls, markets
Shoppers log out and step into local stores ahead of Diwali over the last weekend
http://www.mxmindia.com/2014/10/despite-e-frenzy-crowds-throng-malls-markets/

Havas Media India wins integrated media duties of Assetz
The business is estimated at about Rs 15 crore and will be handled out of the Havas Media Bengaluru office
http://www.mxmindia.com/2014/10/havas-media-india-wins-integrated-media-duties-of-assetz/

Ranjona Banerji: And the Election Commission website wins this election!
Is TV news in danger of becoming the security blanket for the fuddy-duddies while the rest are moving on to something else, asks Ranjona Banerji
http://www.mxmindia.com/2014/10/ranjona-banerji-and-the-election-commission-website-wins-this-election/

Amith Prabhu: Politics is all about Public Reputation as it is in everyday life and more
Political Public Relations is part of the larger Reputation narrative that is playing out where a politician needs to be a good person, needs to do good work and then needs to communicate that work, writes Amith Prabhu
http://www.mxmindia.com/2014/10/amith-prabhu-politics-is-all-about-public-reputation-as-it-is-in-everyday-life-and-more/

Ad Club invites Facebook's Mark D'Arcy to speak
The council provides Facebook with invaluable perspectives and ideas to better engage and educate the global creative community
http://www.mxmindia.com/2014/10/ad-club-invites-facebooks-mark-darcy-to-speak/

Saffolalife shifts focus to heart problems faced by women
This film is an endeavour to inspire people to re-evaluate the need to "Protect her heart"
http://www.mxmindia.com/2014/10/saffolalife-shifts-focus-to-heart-problems-faced-by-women/

Contract wins creative mandate of Portea Medical
The business will be handled out of the agency's Bangalore office
http://www.mxmindia.com/2014/10/contract-wins-creative-mandate-of-portea-medical/

What Ticks for Indian Consumers/ Teen- Madan Sanglikar and Alok Sanwal
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Madan Sanglikar and Alok Sanwal
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-teen-madan-sanglikar-and-alok-sanwal/

Wills Lifestyle and Madison unveil 'Rock the Ramp'
These videos are shared on the Wills Lifestyle Vine page and Wills Lifestyle Facebook and Twitter pages
http://www.mxmindia.com/2014/10/wills-lifestyle-and-madison-unveil-rock-the-ramp/

Culture Machine gets What's Trending to India
Through this alliance, Culture Machine will work closely with What's Trending to create content, featuring talents and brands across the Indian sub-continent
http://www.mxmindia.com/2014/10/culture-machine-gets-whats-trending-to-india/

Stories on 25th Jun '13

Forbes will stick to its DNA: R Jagannathan
The veteran editor, who took charge of Forbes India following the exit of 4 seniors, talks on the transition and his plans for the magazine
http://www.mxmindia.com/2013/06/forbes-will-stick-to-its-core-dna-r-jagannathan/

Times group launches education centres for professionals
TimesPro aims to provide skills to the industry and transform graduates to professionals by offering specific courses in BFSI (Banking and Financial Industry), Media, Organized Retail, Hospitality and Healthcare.
http://www.mxmindia.com/2013/06/times-group-launches-education-centres-for-professionals/

LinkedIn's Nishant Rao in IAA webinar on June 27
Nishant Rao, Country Manager, LinkedIn, will be the speaker at the next IAA webinar on 'World goes Digital' on Google Hangout on Thursday, June 27 at 3pm.
http://www.mxmindia.com/2013/06/linkedins-nishant-rao-in-iaa-webinar-on-june-27/

Weber Shandwick rebrands in India, drops 'Corporate Voice' from name
The agency's India offices have adopted a global identity after the buyout of the joint venture Corporate Voice | Weber Shandwick.
http://www.mxmindia.com/2013/06/weber-shandwick-rebrands-drops-corporate-voice-from-name/

I'm lovin' it! ASCI pulls up SMS ad for incorrect claim
The ASCI upheld complaints against 40 ads in April 2013, of which one was an SMS ad for a McDonald's outlet.
http://www.mxmindia.com/2013/06/im-lovin-it-asci-pulls-up-sms-ad-for-incorrect-claim/

Cycle Pure Agarbathies to co-sponsor ODI tri-series in Windies
'Cycle Agarbathies Trusted player of the match' and 'Trusted player of the series' Award will be presented to the best all-round performers in the series, which runs from June 28 to July 11.
http://www.mxmindia.com/2013/06/cycle-pure-agarbathies-to-co-sponsor-cricket-odi-tri-series/

Debrief: Toyota service: No hurry, take your time!
Nothing wrong with the treatment, and the single-minded communication ensures the promise is delivered smoothly. But here's the problem: This sort of a promise alarms me.
http://www.mxmindia.com/2013/06/debrief-toyota-service-no-hurry-take-your-time/

ABP Majha Sanman Awards on June 28
The ABP Majha Sanman Awards 2013 will be held on June 28, 6.30pm onwards at The Ballroom, Shangri-La Hotel, Lower Parel, Mumbai.
http://www.mxmindia.com/2013/06/abp-majha-sanman-awards-on-june-28/

Zee 24 Taas Goa Marathi Film Fest begins on June 28
The sixth edition of the Goa Marathi Film Festival will be held from June 28 to June 30, at Panaji, Goa.
http://www.mxmindia.com/2013/06/zee-24-taas-goa-marathi-film-fest-begins-on-june-28/