Stories on 31st Jan '17

Lo(w), but behold! Digital adsales is fastest growing in India
Digitisation to drive marketing strategies, says CII-KPMG Report
http://www.mxmindia.com/?p=99028

Ranjona Banerji: Shame on our journalism!
What most of television news now practices in India is not journalism, even if it ever was at some point, writes Ranjona Banerji
http://www.mxmindia.com/?p=98995

Sab-sob! Anooj Kapoor exits Sony Pictures Networks India. For greener pastures
Anooj Kapoor has been business head of Sab and Sony Pal. His last day at SPN is today (Jan 31)
http://www.mxmindia.com/?p=99019

Sakal says 'Good Morning' to change with power-packed forum
The SMG and DCF is a platform for development of women, youth and all sections of society, says Delivering Change Foundation founder and chairman Abhijit Pawar
http://www.mxmindia.com/?p=98994

Starcom bags Mahindra Holidays account
The business will be powered by Performics.Convonix
http://www.mxmindia.com/?p=98988

Zee Entertainment expands its presence in Africa
Launches two new channels, Zee Bollymovies and Zee Bollynova on Kwesé TV
http://www.mxmindia.com/?p=98989

SBI propagates benefits of going cashless with DDB Mudra
The intent of the campaign is to promote the ease of cashless transactions via various facilities of SBI
http://www.mxmindia.com/?p=98993

Indian Express launches ieMalayalam.com in Kerala
ieMalayalam.com will be a completely ad-free platform
http://www.mxmindia.com/?p=98990

Stories on 21st Dec '15

Trust before eyeballs
Not splashy ad campaigns, but building trust is what matters, says Ajay Kakar, Chief Marketing Officer- Financial Services, Aditya Birla Group
http://www.mxmindia.com/2015/12/trust-before-eyeballs/

Indrani Sen: English vs. Vernacular: The Language Anomaly
What kind of hybrid citizens we are producing in India who get educated in English medium, but depend on vernacular media for news, infotainment and entertainment, asks Indrani Sen
http://www.mxmindia.com/2015/12/indrani-sen-english-vs-vernacular-the-language-anomaly/

Everything is better when it's Outdoor, says new campaign for IOAA
IOAA also provides a common platform for the industry to take up issues at various government and non-government forums
http://www.mxmindia.com/2015/12/everything-is-better-when-its-outdoor-says-new-campaign-for-ioaa/

Indulekha: Common man's premium product
Managing Director Fayas MP could find a foothold for his premium brand in Kerala on the proposition that hair fall and hair loss cuts across demographic lines and hence the price should not matter
http://www.mxmindia.com/2015/12/indulekha-common-mans-premium-product/

RAM Ratings for Week 49 - Nov 29-Dec 5, 2015
Presenting RAM Ratings for Week 49 of 2015... that's November 29-December 5, 2015
http://www.mxmindia.com/2015/12/ram-ratings-for-week-49-nov-29-dec-5-2015/

SBI Life's new TVC urges people to fulfil their wishes
The campaign aims to amplify the idea of not having to compromise one's desires in order to save for the future
http://www.mxmindia.com/2015/12/sbi-lifes-new-tvc-urges-people-to-fulfil-their-wishes/

Amith Prabhu: 15 young professionals who show promise
Fifteen professionals whom I have either had the pleasure to work with or have heard of and are doing some amazing work within the organisation, writes Amith Prabhu
http://www.mxmindia.com/2015/12/amith-prabhu-15-young-professionals-who-show-promise/

Fountainhead Mumbai comes together under one roof
The company recently conducted a formal inaugural ceremony in which Annie Rickard, Global Chairman of MKTG, lit the lamp
http://www.mxmindia.com/2015/12/fountainhead-mumbai-comes-together-under-one-roof/

Stories on 22nd Jun '15

Pratap Bose, 3 others launch The Social Street
Positioned as a digitally driven agency, the ex-DDB Mudra COO teams up with Mandeep Malhotra, Arjun Reddy & Pradeep Uppalapati
http://www.mxmindia.com/2015/06/pratap-bose-3-others-launch-the-social-street/

@CannesLions15: Day 1 report: With 945 entries, India eyes bagful of Lions
On the shortlists announced on Sunday, there was a no show from India on any of the categories, except Press - which fetched them 18 shortlists - and Direct, which got TBWA a shortlist
http://www.mxmindia.com/2015/06/canneslions15-with-945-indian-entries-india-eyes-bagful-of-lions-day-1-18-shortlists-in-press-1-in-direct/

@CannesLions15: All the Indian shortists on Day 1 (18 in Press, 1 in Direct)
Here are all the shortlisted entries in the Press and Direct categories announced on Sunday, June 21
http://www.mxmindia.com/2015/06/canneslions15-all-the-indian-shortists-on-day-1-18-in-press-1-in-direct/

@CannesLions15: Indian entries & winnings over last 5 years
Let the numbers do the talking. Presenting the number of entries Indian agencies have sent over the last five years and our winnings since 2010
http://www.mxmindia.com/2015/06/canneslions15-indian-entries-winnings-over-last-5-years/

MediaAsides: Times mulls realty channel, Anil Thakraney's crime novel characters resemble media folk...
Any characters in Thakraney's book resembling people in advertising and journalism, we asked someone in the know. "Yes," we were told. "Especially in the media. He has not even tried to conceal the resemblance too much."
http://www.mxmindia.com/2015/06/mediaasides-times-mulls-real-estate-channel-anil-thakraneys-crime-novel-to-have-characters-resembling-media-folk/

Hindi movie genre drops marginally as Max beats Zee Cinema in Week 24: TAM
The gap between the top two channels has narrowed down further with Sony Max beating Zee Cinema to the top spot by just 4 GRPs, as per analysis done by the S-Group, the strategic consulting arm of TAM Media Research
http://www.mxmindia.com/2015/06/hindi-movie-genre-drops-marginally-as-max-beats-zee-cinema-in-week-24-tam/

Ajay Kakar: 10 reasons Cannes is the place to be
For everyone in the A&M ecosystem, undoubtedly the most prestigious event of the year are the Cannes Lions. Here are some compelling (and some fun) reasons for why you should be at Cannes, courtesy Ajay Kakar, CMO - Financial Services at the Aditya Birla Group
http://www.mxmindia.com/2015/06/ajay-kakar-10-reasons-cannes-is-the-place-to-be-this-season/

Magnon eg+ appoints Ashutosh Negi as ECD
Ashutosh comes with 17 years of experience in creativity from his first stint in Dhar & Hoon
http://www.mxmindia.com/2015/06/magnon-eg-appoints-ashutosh-negi-as-ecd/

Amith Prabhu: The Client Brief - is that a myth?
A written brief must follow the SMART model and the response should always have the SMRT approach, writes Amith Prabhu
http://www.mxmindia.com/2015/06/amith-prabhu-the-client-brief-is-that-a-myth/

HT launches new weekend supplement in Mumbai
It will be complete with an 'Insider's Guide' to hidden secrets at famous establishments and neighborhoods; coming from experts

http://www.mxmindia.com/2015/06/ht-launches-new-weekend-supplement-in-mumbai/

Stories on 12th Nov '13

Why the media will miss Tendulkar much
Kicking off our series on the Master & the Media, Ranjona Banerji writes on why it's tough to imagine how the media will survive once Tendulkar has retired
http://www.mxmindia.com/2013/11/why-the-media-will-miss-tendulkar-much/

Yash Raj Films signs big licensing deals with Mattel, PepsiCo, etc. for Dhoom 3
Dhoom 3 will mark possibly the most-ambitious licensing merchandise programme yet mounted on an Indian film as YRF is betting big on the licensing market
http://www.mxmindia.com/2013/11/yash-raj-films-signs-big-licensing-deals-with-mattel-pepsico-etc-for-dhoom-3/

Ricky Ow to replace Steve Marcopoto as head of Turner in APAC
The Sony Pictures Television EVP and GM in Asia will cross over to Turner as the APAC boss
http://www.mxmindia.com/2013/11/ricky-ow-to-replace-steve-marcopoto-as-head-of-turner-in-apac/

Times Internet gets on Coast
Times Internet's popular websites to be preloaded on Coast, Opera's browser for the iPad
http://www.mxmindia.com/2013/11/ricky-ow-to-replace-steve-marcopoto-as-head-of-turner-in-apac/

Birla Sun Life-Big FM get together to help kids live their real passion in radio
... and get us humming that famous Aamir Khan song from his film Qayamat Se Qayamat Tak - Papa Kehte Hain Bada Naam Karega, Beta Humaara Aisa Kaam karega. Magar yeh toh koi na jaane, kee meri manzil hai kahaan.
http://www.mxmindia.com/2013/11/birla-sun-life-big-fm-get-together-to-help-kids-live-their-real-passion-in-radio/

Stories on 12th January

From agency maverick to 'khadoos' client...
What happens when agency heads move to the client's firm? How does life change, and do the switchers miss the agency days?
http://www.mxmindia.com/2012/01/from-agency-maverick-to-khadoos-client/

@GroupM: M Suku to join Group M ESP, Mindshare restructures
Fueled by great ideas, intelligence and analytics, the focus will be on growing our existing clients behind a strong strategy and thrust in digital, says Ravi Rao, Leader - Mindshare South Asia
http://www.mxmindia.com/2012/01/m-suku-to-join-groupmesp-as-mindshare-announces-restructuring/

FMCGs make hay as noodles, soft-drinks etc drive growth in rural India
Rural consumption boost for FMCG companies -- 10% by volume and 12% by value - in the first ten months of 2011, as per an IMRB study
http://www.mxmindia.com/2012/01/fmcgs-make-hay-as-noodles-soft-drinks-etc-drive-growth-in-rural-india/

Typically quirky, Mudra 'welcomes' Bobby Pawar to JWT
Mudra gave former CCO Bobby Pawar a hearty farewell in a unique way by putting up a billboard right next to his new agency, saying 'Mudra welcomes Bobby Pawar to JWT'.
http://www.mxmindia.com/2012/01/typically-quirky-mudra-welcomes-bobby-pawar-to-jwt/

For reality TV specialist Niret Alva, Survivor India is huuuuge
Survivor India, spread across 45 days and with 22 contestants, is unscripted except for the anchor lines, and Executive Producer Niret Alva avers that this will restore viewers' faith in reality shows.
http://www.mxmindia.com/2012/01/for-reality-tv-specialist-niret-alva-survivor-india-is-huuuuge/

FM in the North-East - a foggy picture
Lack of government support is the main reason FM stations in the North-East region face an uphill task.
http://www.mxmindia.com/2012/01/fm-in-the-north-east-a-foggy-picture/

Saaru chhe! History channel now in Gujarati
History TV18 is the first international channel to launch in Gujarati
http://www.mxmindia.com/2012/01/saaru-chhe-history-channel-now-in-gujarati/

DID announces tie-up with Reebok
As a part of this arrangement, Reebok has designed a customized range of DID dance gear and will retail it in nearly 100 outlets across the country
http://www.mxmindia.com/2012/01/did-announces-tie-up-with-reebok/

Angry Brides for dowry awareness
Shaadi.com launches Facebook game to create awareness on the evil of the dowry system.
http://www.mxmindia.com/2012/01/angry-brides-for-dowry-awareness/

Dainik Bhaskar Group Launches 'The Brain Hunt 2012'
Brain Hunt-2012 is a roller-coaster ride with 16 mind boggling activities presented in a wonderfully crafted activity workbook
http://www.mxmindia.com/2012/01/dainik-bhaskar-group-launches-the-brain-hunt-2012/

Economic Times, now on mobile and tablet
The most-read business daily launches applications for all mobile and tablet formats.
http://www.mxmindia.com/2012/01/economic-times-now-on-mobile-and-tablet/

Radio Mirchi and Birla Sun Life’s campaign to protect families
The idea behind the campaign is to make the masses aware that their life, dreams and future are not necessarily in their control.
http://www.mxmindia.com/2012/01/radio-mirchi-and-birla-sun-life%E2%80%99s-campaign-to-protect-families/

APCO Worldwide and Aakriti Promotions form strategic partnership
The partnership will focus on developing a comprehensive communication offer
http://www.mxmindia.com/2012/01/apco-worldwide-and-aakriti-promotions-form-strategic-partnership/

The Anchor: 4 reasons South India needs its own special interest mags
India's diversity means that there is a strong need to focus on this side of the geography, argues Bina Sujit.
http://www.mxmindia.com/2012/01/the-anchor-4-reasons-south-india-needs-its-own-special-interest-mags/

Debrief: Female bonding with Tanishq
There's not much of an idea in the new Tanishq Glam Gold commercial. But energetic and engaging treatment makes it come alive.
http://www.mxmindia.com/2012/01/debrief-female-bonding-with-tanishq/

Mumbai papers go aggro on civic issues
Ranjona Banerji reviews the content on news television and the morning papers
http://www.mxmindia.com/2012/01/mumbai-papers-go-aggro-on-civic-issues/

Stories on 14th November

Can media audits improve efficiencies?

As London-based EMM International launched in Mumbai last week, a look at whether media audits can work in India work, and how effectively?

http://www.mxmindia.com/2011/11/can-media-audits-improve-efficiencies/

The Anchor: The Seven(?) Traits of Creative People

Josy Paul says it would be incorrect to restrict the traits of a creative person to a fixed number

http://www.mxmindia.com/2011/11/the-anchor-the-seven-traits-of-creative-people/

AdStrat | M&M XUV 500: Driving the brand

Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.

http://www.mxmindia.com/2011/11/driving-the-brand/

Hathway HD to be launched

Hathway has confirmed that its new HD service is set to launch to subscribers in select are of Hathway Digital networks in Mumbai, Delhi, Hyderabad and Bangalore.

http://www.mxmindia.com/2011/11/hathway-hd-to-be-launched/

Taj TV extends partnership with Zimbabwe cricket

Taj Television Limited has extended the partnership with Zimbabwe Cricket for worldwide television rights till 2019. The agreements with Taj Television Limited cover the Zimbabwe Cricket Seasons in excess of an eight-year period from 2012 through to 2019.

http://www.mxmindia.com/2011/11/taj-tv-extends-partnership-with-zimbabwe-cricket/

Ouch! Tobacco depiction rules effective today, to extend to print and OOH

The Ministry of Health and Family Welfare’s restrictions on depiction of tobacco-related products in films and television will also extend to the print and out-of-home media

http://www.mxmindia.com/2011/11/tobacco-depiction-ban-extends-to-print-and-ooh/

Reviewing the Reviews: Rockstar

Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases… in Reviewing the Reviews

http://www.mxmindia.com/2011/11/reviewing-the-reviews-rockstar/

Hard Knocks: How the Indian media doesn't champion the cause of 'lesser' children

What I don’t like about what’s happening is that the Indian media only stands up for the middle class, for ‘people like us’.

http://www.mxmindia.com/2011/11/hard-knocks-biased-indian-media/