Stories on 4th Mar'13

MxM Mondays: How useful are conferences?
It's the season for seminars, conclaves and discussions on aspects of the media, advertising and marketing industry. Time, money and energy is spent on these events, but are they really worth it? MxMIndia finds out
http://www.mxmindia.com/2013/03/mxm-monday-how-useful-are-conferences/

NREGS allocation hike would boost buying
Hike in allocation for National Rural Employment Guarantee Scheme would provide boost to FMCG
http://www.mxmindia.com/2013/03/nregs-allocation-hike-would-boost-buying/

Star deal with Ajay Devgn for Rs 400 cr for movie rights till 2017
Ajay Devgn has signed a Rs 400 crore pact with Star India for movie rights
http://www.mxmindia.com/2013/03/star-deal-with-ajay-devgn-for-rs-400-cr-for-movie-rights-till-2017/

Fast company: Mahindra acts on digital feedback
When social media commentators reacted to an anomaly in a digitally released version of the Mahindra SUV TVC, the company was quick to rectify the error and gained brownie points among the online community
http://www.mxmindia.com/2013/03/fast-company-mahindra-acts-on-digital-feedback/

55% digitization target achieved in Phase II cities: MIB
A recent review by the Ministry of Information & Broadcasting has shown that over 55% digitization target has been achieved in 38 cities, set for digitization by March 31 2013
http://www.mxmindia.com/2013/03/55-digitization-target-achieved-in-phase-ii-cities-mib/

Anil Thakraney: The Dettol/Vim slugfest
These duels have to be fought on the marketing battlefield, not in courtrooms. That’s where the real action is
http://www.mxmindia.com/2013/03/anil-thakraney-the-dettolvim-slugfest/

Reviewing the Reviews: The Attacks of 26/11
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/03/reviewing-the-reviews-the-attacks-of-2611/

Ford launches EcoSport Urban Discoveries campaign
EcoSport Urban Discoveries will leverage television, radio, print, mobile, press and social internet channels
http://www.mxmindia.com/2013/03/ford-launches-ecosport-urban-discoveries-campaign/

TV industry to debate digital dividends at CASBAA India Forum 2013
The CASBAA India Forum 2013, on March 7 in New Delhi, brings into focus POVs of various television industry stakeholders
http://www.mxmindia.com/2013/03/tv-industry-to-debate-digital-dividends-at-casbaa-india-forum-2013/

ANCHOR | ONE BIG IDEA: One Big Idea by Sameer Ganapathy: Personalization at the consumer's fingertips
http://www.mxmindia.com/2013/03/one-big-idea-by-sameer-ganapathy-personalization-at-the-consumers-fingertips/

ANCHOR | ONE BIG IDEA: One Big Idea by Anil Machado: Being different is not niche, it's purely 'Mass'
http://www.mxmindia.com/2013/03/one-big-idea-by-sameer-ganapathy-personalization-at-the-consumers-fingertips/

Stories on 13th Dec '12

How M&E CEOs are embracing digital growth
Excerpts from an Ernst & Young report based on a survey of 34 global M&E titled 'How CEOs are Embracing Digital Growth'
http://www.mxmindia.com/2012/12/how-me-ceos-are-embracing-digital-growth-ey/

Shahnaz Husain may raise Rs 200 cr PE to expand biz, launch coffee/book shops
Herbal cosmetics queen Shahnaz Husain may raise Rs 200 cr PE to expand business, launch coffee and book shops
http://www.mxmindia.com/2012/12/shahnaz-husain-may-raise-rs-200-cr-pe-to-expand-biz-launch-coffeebook-shops/

Shailesh Kapoor: Bollywood dreams for TV stars... The Ayushmann Effect
Besides a few examples, the TV-to-films transition has been limited to 'character actors' such as Alok Nath. Until this year, writes Shailesh Kapoor
http://www.mxmindia.com/2012/12/shailesh-kapoor-bollywood-dreams-for-tv-stars-the-ayushmann-effect/

Mahesh Israni, the 'Go'-to guy at Parag Milk Foods
Parag Milk Foods Pvt Ltd, manufacturer of leading brands Go and Gowardhan, has appointed Mahesh Israni, a 25-year marketing veteran, as Chief Marketing Officer
http://www.mxmindia.com/2012/12/mahesh-israni-the-go-to-guy-at-parag-milk-foods/

Debrief: Hajmola: Devgn hazam nahin hua!
This is more like regular candy advertising, and if children overdose on Hajmola, is that such a good thing from the point of view of health?
http://www.mxmindia.com/2012/12/debrief-hajmola-devgn-hazam-nahin-hua/

The Anchor: 5 things brands must keep in mind while opting for a logo/design change
What message will the redesign convey?
http://www.mxmindia.com/2012/12/the-anchor-5-things-brands-must-keep-in-mind-while-opting-for-a-logodesign-change/

Havas appointed global media AOR of Shangri-La Hotels
Havas Media Asia Pacific has announced its appointment as the global media AOR of luxury hotel group Shangri-La Hotels and Resorts
http://www.mxmindia.com/2012/12/havas-appointed-global-media-aor-of-shangri-la-hotels/

Ten Sports is official broadcaster of Aircel Chennai Open 2013
Ten Sports has extended its support to the 18th edition of Aircel Chennai Open as the exclusive official broadcast partner
http://www.mxmindia.com/2012/12/ten-sports-is-official-broadcaster-of-aircel-chennai-open-2013/

ESPN Star Sports ends 2012 with a record haul of creative awards
ESPN Star Sports (ESS) capped a successful calendar year with a total of 14 awards for its in-house on-air campaigns when it clinched two Gold and two Silver awards at the recent Promax Asia Awards
http://www.mxmindia.com/2012/12/espn-star-sports-ends-2012-with-a-record-haul-of-creative-awards/

Taproot India cleans up with 2 Golds at Campaign Asia-Pacific Awards 2012
Taproot India has bagged two golds - Creative Agency of the Year Award and Agency of the Year for India and the Subcontinent - at the Campaign Asia-Pacific Awards in Singapore
http://www.mxmindia.com/2012/12/taproot-india-cleans-up-with-2-golds-at-campaign-asia-pacific-awards-2012/