Stories on 11th Mar'13

MxM Mondays: Stakeholders' view on Phase II
Phase II of digitization is scheduled to take off on April 1. We ask stakeholders whether they expect it to happen on schedule
http://www.mxmindia.com/2013/03/mxm-mondays-stakeholders-view-on-phase-ii/


Havas Media to handle media duties of Aspiring Minds
The Aspiring Minds win is estimated at Rs 20 crore
http://www.mxmindia.com/2013/03/havas-media-to-handle-media-duties-of-aspiring-minds/


Over 3800 participate in DNA's women half-marathon
The three runs (21km, 10km and 5km) of the Stayfree Women For Change DNA I Can Women's Half Marathon saw over 3800 women participating
http://www.mxmindia.com/2013/03/over-3800-participate-in-dnas-women-half-marathon/


Star launches sixth sports channel - Star Sports 2
Star Sports 2 promises 'More Sports, More Action, More Excitement'
http://www.mxmindia.com/2013/03/star-launches-sixth-sports-channel-star-sports-2/


KBC is 'Kon Hoeel Marathi Crorepati' on ETV Marathi
The channel has secured the production and broadcast rights from format owner Sony Pictures Television and has partnered with Big Synergy to produce it for Marathi viewers
http://www.mxmindia.com/2013/03/kbc-is-kon-hoeel-marathi-crorepati-on-etv-marathi/


Anil Thakraney: Little Bitti Madness
The man's sudden disappearance into thin air presented an opportunity for the media to conduct a large-scale, nation-wide investigative story. This was not done for seven long years. So why all the chest-thumping now?
http://www.mxmindia.com/2013/03/anil-thakraney-little-bitti-madness/


Reviewing the Reviews: Saheb Biwi Aur Gangster Returns
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/03/reviewing-the-reviews-saheb-biwi-aur-gangster-returns/


2013 PMAA Dragons of Asia opens for entries
The Promotion Marketing Awards of Asia has introduced two new categories this year: Public Relations and Mobile Marketing
http://www.mxmindia.com/2013/03/2013-pmaa-dragons-of-asia-opens-for-entries/


ANCHOR | ONE BIG IDEA: One Big Idea by Shashi Sinha: Cross-leveraging digital and print is essential
http://www.mxmindia.com/2013/03/one-big-idea-by-shashi-sinha-cross-leveraging-digital-and-print-is-essential/


ANCHOR | ONE BIG IDEA: One Big Idea by Veena Gidwani: Working together for a robust long-term industry growth
http://www.mxmindia.com/2013/03/one-big-idea-by-veena-gidwani-working-together-for-a-robust-long-term-industry-growth/

Stories on 4th Mar'13

MxM Mondays: How useful are conferences?
It's the season for seminars, conclaves and discussions on aspects of the media, advertising and marketing industry. Time, money and energy is spent on these events, but are they really worth it? MxMIndia finds out
http://www.mxmindia.com/2013/03/mxm-monday-how-useful-are-conferences/

NREGS allocation hike would boost buying
Hike in allocation for National Rural Employment Guarantee Scheme would provide boost to FMCG
http://www.mxmindia.com/2013/03/nregs-allocation-hike-would-boost-buying/

Star deal with Ajay Devgn for Rs 400 cr for movie rights till 2017
Ajay Devgn has signed a Rs 400 crore pact with Star India for movie rights
http://www.mxmindia.com/2013/03/star-deal-with-ajay-devgn-for-rs-400-cr-for-movie-rights-till-2017/

Fast company: Mahindra acts on digital feedback
When social media commentators reacted to an anomaly in a digitally released version of the Mahindra SUV TVC, the company was quick to rectify the error and gained brownie points among the online community
http://www.mxmindia.com/2013/03/fast-company-mahindra-acts-on-digital-feedback/

55% digitization target achieved in Phase II cities: MIB
A recent review by the Ministry of Information & Broadcasting has shown that over 55% digitization target has been achieved in 38 cities, set for digitization by March 31 2013
http://www.mxmindia.com/2013/03/55-digitization-target-achieved-in-phase-ii-cities-mib/

Anil Thakraney: The Dettol/Vim slugfest
These duels have to be fought on the marketing battlefield, not in courtrooms. That’s where the real action is
http://www.mxmindia.com/2013/03/anil-thakraney-the-dettolvim-slugfest/

Reviewing the Reviews: The Attacks of 26/11
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/03/reviewing-the-reviews-the-attacks-of-2611/

Ford launches EcoSport Urban Discoveries campaign
EcoSport Urban Discoveries will leverage television, radio, print, mobile, press and social internet channels
http://www.mxmindia.com/2013/03/ford-launches-ecosport-urban-discoveries-campaign/

TV industry to debate digital dividends at CASBAA India Forum 2013
The CASBAA India Forum 2013, on March 7 in New Delhi, brings into focus POVs of various television industry stakeholders
http://www.mxmindia.com/2013/03/tv-industry-to-debate-digital-dividends-at-casbaa-india-forum-2013/

ANCHOR | ONE BIG IDEA: One Big Idea by Sameer Ganapathy: Personalization at the consumer's fingertips
http://www.mxmindia.com/2013/03/one-big-idea-by-sameer-ganapathy-personalization-at-the-consumers-fingertips/

ANCHOR | ONE BIG IDEA: One Big Idea by Anil Machado: Being different is not niche, it's purely 'Mass'
http://www.mxmindia.com/2013/03/one-big-idea-by-sameer-ganapathy-personalization-at-the-consumers-fingertips/

Stories on 24th Dec '12

Santa TAM is coming to town today!
It's Christmas Eve and festivities are in the air. In tellyland, with more reason: Santa TAM is coming with all the data... okay, most of it
http://www.mxmindia.com/2012/12/santa-tam-is-coming-to-town-today/


MxM Monday: Expectations from Phase III FM radio licensing
Even as advertisers are yet to take this medium seriously, the industry players are waiting for Phase III with anticipation. MxMIndia finds out what their expectations are
http://www.mxmindia.com/2012/12/mxm-monday-expectations-from-phase-iii-fm-radio-licensing/


Chitralekha upbeat on social media
The group recently reached two lakh fans on its Facebook page, and hopes to build a stranger presence online
http://www.mxmindia.com/2012/12/chitralekha-upbeat-on-social-media/


Will Sachin Tendulkar's ODI retirement diminish his brand value?
Will Sachin Tendulkar's retirement from ODI cricket diminish his brand value? Or will it set stage for a new phase in the life cyle of one India’s most iconic celeb brand?
http://www.mxmindia.com/2012/12/will-sachin-tendulkars-odi-retirement-diminish-his-brand-value/


Anil Thakraney: Brand Modi versus Brand Rahul
So if the battle of 2014 is going to be fought between these two brands, simple marketing logic tells us who's the favourite one to win
http://www.mxmindia.com/2012/12/anil-thakraney-brand-modi-versus-brand-rahul/


FM Radio: Facing challenges, embracing growth
CII organised the CEOs Roundtable on Radio in New Delhi last week, to discuss and chart the growth of the radio industry with the Phase III auction of the FM spectrum coming up
http://www.mxmindia.com/2012/12/fm-radio-facing-challenges-embracing-growth/


India TV conducts campaign countering Crime against Women
The channels launches a multi-city signature campaign under the aegis of 'Mission Damini'
http://www.mxmindia.com/2012/12/india-tv-conducts-campaign-countering-crime-against-women/http://www.mxmindia.com/2012/12/india-tv-conducts-campaign-countering-crime-against-women/


AdStrat: Fastrack makes hell cooler
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/12/adstrat-fastrack-makes-hell-cooler/


Reviewing the Reviews: Dabangg 2
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/12/reviewing-the-reviews-dabangg-2/


MxM wishes you a very Merry Xmas. No edition on Dec 25
MxMIndia wishes all its readers a very Merry Christmas!
http://www.mxmindia.com/2012/12/mxm-wishes-you-a-very-merry-xmas-no-edition-on-dec-25/


The Anchor: Harish Bijoor on 6 reasons brands need good consultants
Great team, cool concepts... not enough if you don't have a good brand consultant on board, says Harish Bijoor
http://www.mxmindia.com/2012/12/the-anchor-harish-bijoor-on-6-reasons-brands-need-good-consultants/


Gutenberg wins PR mandate for Ad:tech New Delhi again
This is the third time that Gutenberg Communications has won the PR mandate for Ad:Tech
http://www.mxmindia.com/2012/12/gutenberg-wins-pr-mandate-for-adtech-new-delhi-again/

Stories on 16th February

MSL Group on overdrive with social media
Gaurav Mishra-led team develops proprietary tools to scale the SM space and help businesses embrace innovations
http://www.mxmindia.com/2012/02/msl-group-adopts-unique-approach-to-tap-social-media-space/


Marico buys Paras personal care brands from Reckitt Benckiser
The transaction will involve transfer of all key assets, including intellectual property rights, supply agreements and third-party manufacturing agreements
http://www.mxmindia.com/2012/02/marico-buys-paras-personal-care-brands-from-reckitt-benckiser/


Anupriya Acharya to head Unilever biz @ Mindshare
In this role she will lead Team Unilever overseeing India, Pakistan, Bangladesh and Sri Lankaat Mindshare Fulcrum
http://www.mxmindia.com/2012/02/anupriya-acharya-to-head-unilever-biz-mindshare/


RAMcheck: Most popular FM stations heard out of home
According to RAM (Radio Audience Measurement), the OOH listeners include listenership in cars, at work and other out of home places
http://www.mxmindia.com/2012/02/ramcheck-most-popular-fm-stations-out-of-home/


PRCI inducts NS Rajan in the Hall of Fame
Every year the PRCI looks at eminent professionals from the PR discipline in India and selects the chosen ones for inclusion in the Hall of Fame
http://www.mxmindia.com/2012/02/prci-inducts-ns-rajan-in-the-hall-of-fame/


Hay Group appoints 20:20 MSL as its strategic communications partner in India
20:20 MSL will work with Hay Group to build brand awareness and manage its reputation as a global management consulting firm
http://www.mxmindia.com/2012/02/hay-group-appoints-2020-msl-as-its-strategic-communications-partner-in-india/


Zzebra PR wins Gold from PRCI for their work on promoting IIFA Awards
The IIFA Case Study showcased Zzebra’s campaign which followed an umbrella messaging structure that revolved around creating strategic communication
http://www.mxmindia.com/2012/02/zzebra-pr-wins-gold-from-prci-for-their-work-on-promoting-iifa-awards/


Associated Advertising starts the year with 6 awards at the PRCI Global Conclave
Received a PRCI Golden Award for their Apollo Hospital TV commercial, 2 Silvers, 2 Bronzes and 2nd runner up award in the overall category
http://www.mxmindia.com/2012/02/associated-advertising-starts-the-year-with-6-awards-at-the-prci-global-conclave/


The Anchor: 5 reasons why FM Phase III is very important for FM radio growth?
Phase III will open up a lot of job opportunities. Multiple licensing, news and networking will open up jobs, feels Rana Barua
http://www.mxmindia.com/2012/02/the-anchor-5-reasons-why-fm-phase-iii-is-very-important-for-fm-radio-growth/


Debrief: Chevrolet's emotional route connects
I think Chevrolet is doing the right thing. It makes sense to create an umbrella corporate campaign that rides on raw emotions
http://www.mxmindia.com/2012/02/debrief-chevrolets-emotional-route-connects/


Shiv Sena on shaky ground, elections to decide all
In Freaking News, RanjonaBanerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/shiv-sena-on-shaky-ground-elections-to-decide-all/