Stories on 26th May 14

How advertising helped Modi get on road to PM
Quick views from ad captains Piyush Pandey, Sam Balsara, Prasoon Joshi, Anuraag Khandelwal and brand gurus Jagdeep Kapoor & Harish Bijoor
http://www.mxmindia.com/2014/05/how-advertising-helped-modi-get-on-road-to-pm/

Top FMCG brands gain market share during economic slump
Market leaders like Gillette, Colgate, Dabur Real and Chyawanprash, Godrej's Good Knight and Jyothy Laboratories' Ujala have improved their market share in their core categories over the past one year
http://www.mxmindia.com/2014/05/top-fmcg-brands-gain-market-share-during-economic-slump/

Mindshare bags media mandate of Adlabs Imagica
The WPP agency will be responsible for the media planning and buying for India's first and only international standard theme park that was launched early last year
http://www.mxmindia.com/2014/05/mindshare-bags-media-mandate-of-adlabs-imagica/

Orchard wins mandate to promote 'Meelo Evaru Koteeshwaru' on MAA TV
The agency wins mandate to promote the Telugu version of popular game show format Kaun Banega Crorepati
http://www.mxmindia.com/2014/05/orchard-wins-mandate-to-promote-meelo-evaru-koteeshwaru-on-maa-tv/

Amith Prabhu: The year flew by and we have a brand new government
On the first anniversary of this column, Amith Prabhu lists his three wishes from the government in the sphere of communications
http://www.mxmindia.com/2014/05/amith-prabhu-the-year-flew-by-and-we-have-a-brand-new-government/

Reviewing the Reviews: Scathing 1 to 2.5 stars for Heropanti
Tiger Shroff has been the target of some rather nasty online mauling, notes Deepa Gahlot

http://www.mxmindia.com/2014/05/reviewing-the-reviews-scathing-1-to-2-5-stars-for-heropanti/

Stories on 4th Mar'13

MxM Mondays: How useful are conferences?
It's the season for seminars, conclaves and discussions on aspects of the media, advertising and marketing industry. Time, money and energy is spent on these events, but are they really worth it? MxMIndia finds out
http://www.mxmindia.com/2013/03/mxm-monday-how-useful-are-conferences/

NREGS allocation hike would boost buying
Hike in allocation for National Rural Employment Guarantee Scheme would provide boost to FMCG
http://www.mxmindia.com/2013/03/nregs-allocation-hike-would-boost-buying/

Star deal with Ajay Devgn for Rs 400 cr for movie rights till 2017
Ajay Devgn has signed a Rs 400 crore pact with Star India for movie rights
http://www.mxmindia.com/2013/03/star-deal-with-ajay-devgn-for-rs-400-cr-for-movie-rights-till-2017/

Fast company: Mahindra acts on digital feedback
When social media commentators reacted to an anomaly in a digitally released version of the Mahindra SUV TVC, the company was quick to rectify the error and gained brownie points among the online community
http://www.mxmindia.com/2013/03/fast-company-mahindra-acts-on-digital-feedback/

55% digitization target achieved in Phase II cities: MIB
A recent review by the Ministry of Information & Broadcasting has shown that over 55% digitization target has been achieved in 38 cities, set for digitization by March 31 2013
http://www.mxmindia.com/2013/03/55-digitization-target-achieved-in-phase-ii-cities-mib/

Anil Thakraney: The Dettol/Vim slugfest
These duels have to be fought on the marketing battlefield, not in courtrooms. That’s where the real action is
http://www.mxmindia.com/2013/03/anil-thakraney-the-dettolvim-slugfest/

Reviewing the Reviews: The Attacks of 26/11
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/03/reviewing-the-reviews-the-attacks-of-2611/

Ford launches EcoSport Urban Discoveries campaign
EcoSport Urban Discoveries will leverage television, radio, print, mobile, press and social internet channels
http://www.mxmindia.com/2013/03/ford-launches-ecosport-urban-discoveries-campaign/

TV industry to debate digital dividends at CASBAA India Forum 2013
The CASBAA India Forum 2013, on March 7 in New Delhi, brings into focus POVs of various television industry stakeholders
http://www.mxmindia.com/2013/03/tv-industry-to-debate-digital-dividends-at-casbaa-india-forum-2013/

ANCHOR | ONE BIG IDEA: One Big Idea by Sameer Ganapathy: Personalization at the consumer's fingertips
http://www.mxmindia.com/2013/03/one-big-idea-by-sameer-ganapathy-personalization-at-the-consumers-fingertips/

ANCHOR | ONE BIG IDEA: One Big Idea by Anil Machado: Being different is not niche, it's purely 'Mass'
http://www.mxmindia.com/2013/03/one-big-idea-by-sameer-ganapathy-personalization-at-the-consumers-fingertips/

Stories on 28th November

Raising the Bar: Colvyn on JWT with Bobby
With Bobby Pawar at the helm, CEO Colvyn Harris hopes to see JWT India achieve greater creative focus
http://www.mxmindia.com/2011/11/raising-the-bar-colvyn-harris-on-jwt-with-bobby/

Binaca, Dalda, Moti... Kahaan Gaye Woh Brands!
From household names to forgotten history: Story of India's grand old brands such as Binaca, Dalda & Moti Soaps
http://www.mxmindia.com/2011/11/binaca-dalda-moti-kahaan-gaye-woh-brands/

The Pix plan for genre leadership
The challenges for Pix are on two grounds: one is to be No 1 in the category emphatically and convincingly, beating both Star Movies and Movies Now, and then to ensure profitability and growth quarter after quarter, year after year.
http://www.mxmindia.com/2011/11/the-pix-game-plan/

IKEA, Carrefour welcome FDI
The Government’s decision to allow FDI in retail has opened up possibilities for international retail giants who till now have been waiting in the sidelines.
http://www.mxmindia.com/2011/11/ikea-carrefour-welcome-fdi/

Anil Thakraney: Always the spectator. Never the player
As Vinod Mehta, the editor of Outlook mag says, in our profession we must always remain spectators, and never try to become players. However tempting it is to dive into the arena.
http://www.mxmindia.com/2011/11/hard-knocks-always-the-spectator-never-the-player/

Reviewing the Reviews: Desi Boyz
Every week, Deepa Gahlot  reviews the reviews that film critics subject us to in print and on the Web.
http://www.mxmindia.com/2011/11/reviewing-the-reviews-desi-boyz/

AdStrat: Tata Tea's Soch Badlo
Lowe Lintas celebrates Tata Tea attempt to wake up India with the Soch Badlo campaign
http://www.mxmindia.com/2011/11/adstrat-soch-badlo/

The Anchor: 9 variants of 'Why This Kolaveri' that have had YouTube afire!
If you think you've haven't had enough with the original, here are 9 variants of 'Why This Kolaveri' that's still a rage on You Tube and elsewhere.
http://www.mxmindia.com/2011/11/the-anchor-9-variants-of-why-this-kolaveri-that-have-had-youtube-afire/