Stories on 4th Apr '17

6 SXSW trends & how they implicate brands
From the team at MullenLowe Group: a look at how these may change the way consumers engage with brands
http://www.mxmindia.com/?p=101521

Ranjona Banerji: Will media take views of women on prohibition and bans on alcohol? (+ Tennis blues continue)
The issues of road accidents caused by drinking and driving and the women who approve of bans like this and of prohibition, were evidently not seen as important, writes Ranjona Banerji
http://www.mxmindia.com/?p=101553

Havas team wins award for violence against women campaign
Minister for Women and Child Development Maneka Gandhi to launch campaign at Goafest 2017
http://www.mxmindia.com/?p=101519

Famous Innovations bags creative duties of Livpure
The account was won post a multi-agency pitch
http://www.mxmindia.com/?p=101533

Happy Finish appoints Rajiv Krishnani as Business Head
Krishnani mandate is to drive growth across all product portfolios of in Happy Finish for the Indian market
http://www.mxmindia.com/?p=101532

Zee Entertainment salutes army with FCB
Launches this special initiative at the Zee Cine Awards created by FCB Ulka
http://www.mxmindia.com/?p=101528

Bina Berry is back at Integral, will be Director & Chairperson
Bina has extensive experience in the fields of corporate communications, marketing & advertising, crisis management and public relations
http://www.mxmindia.com/?p=101529

'Sarabhai vs Sarabhai' makes a comeback on Hotstar
Sarabhai vs Sarabhai is based on the life of a hilarious Gujarati family living in Mumbai
http://www.mxmindia.com/?p=101531

Sathiyam TV steps into 8th year
Leading Tamil news channel Sathiyam TV is celebrating its eighth anniversary today (April 4)
http://www.mxmindia.com/?p=101552

Stories on 27th Aug '15

BARC-TAM deal: Win-win for all
The deal between the two television audience measurement firms is a gamechanging one - for the industry and for themselves
http://www.mxmindia.com/2015/08/barc-tam-deal-win-win-for-all/

BARC-TAM: Did the industry kill TAM?
Questions, questions: So TAM was made to exit, be it the politics of the industry or simply apathy? While it was set up by a joint industry body, how much did they monitor and guide TAM? Was there enough clarity, the way it is today? Did the politics between the stakeholders see TAM in?
http://www.mxmindia.com/2015/08/barc-tam-did-the-industry-kill-tam/

BARC-TAM: We told you so! MxM broke the story...
The links to the two stories published by MxMIndia
http://www.mxmindia.com/2015/08/barc-tam-we-told-you-so-mxm-broke-the-story/

Flashed yesterday: BARC to turn sole TV aud measurement co with TAM meters in tow
BARC India and TAM India will form a meter management company to supply raw data to BARC India
http://www.mxmindia.com/2015/08/barc-gobbles-up-tam-audience-measurement-boxes-to-grow-to-34k/

Komli Media sells India business to Gurgaon-based SVG Media
Under the terms of the deal, Komli India will function independently alongside the existing businesses of SVG Media - Tyroo Technologies, DGM and SeventyNine
http://www.mxmindia.com/2015/08/komli-media-sells-india-business-to-gurgaon-based-svg-media/

Siddhartha Mukherjee: What Biking taught me about Brand Communication Management
And how he tried to explore the learnings from biking and use them for Brand Communication Management
http://www.mxmindia.com/2015/08/siddhartha-mukherjee-what-biking-taught-me-about-brand-communication-management/

Dear MxM by Jaisurya Das: My friends are dissuading me but is it okay to tie a Rakhi to my boss?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds ot reader queries on career and personal issues

http://www.mxmindia.com/2015/08/dear-mxm-by-jaisurya-das-my-friends-are-dissuading-me-but-is-it-okay-to-tie-a-rakhi-to-my-boss/

Stories on 18th Aug '15

Hindustani dukaan no-no for some malls!
Malls opt for global brands as Indian brands Lifestyle, Pantaloons, Westside have outlived utility
http://www.mxmindia.com/2015/08/hindustani-dukaan-no-no-for-some-malls/

Zee Media brings on board editorial head for its English news channel
Announces the appointment of Rohit Gandhi as Editor-in-Chief
http://www.mxmindia.com/2015/08/zee-media-brings-on-board-editorial-head-for-its-english-news-channel/

&pictures celebrates 2 years with HD
Beginning this quarter and building on its brand promise, &pictures will showcase bigger and better movies
http://www.mxmindia.com/2015/08/pictures-celebrates-2-years-with-impressive-programming-line-up/

Ranjona Banerji: Anyone for news in the papers and on telly?
If I stare into space like a zombie after 9 pm, my time would be better spent, writes Ranjona Banerji
http://www.mxmindia.com/2015/08/ranjona-banerji-anyone-for-news-in-the-papers-and-on-telly/

Maxus bags media duties for Greenlam Laminates
The company is engaged in the manufacture of decorative laminate, decorative veneers, doors, wall clads, wooden flooring and MFC
http://www.mxmindia.com/2015/08/maxus-bags-media-duties-for-greenlam-laminates/

Dentsu Creative Impact announces slew of senior level appointments
Incidentally, the appointments come on the back of the recent client wins such as Maruti Suzuki and Carlsberg
http://www.mxmindia.com/2015/08/dentsu-creative-impact-announces-slew-of-senior-level-appointments/

Cadbury Oreo inspires consumers to have more fun
The new TVC captures the camaraderie and innocent mischief that underlines the relationship shared by two sisters
http://www.mxmindia.com/2015/08/cadbury-oreo-inspires-consumers-to-have-more-fun/

Say 'No to Nice', affirms Royale in new TVC
Contract partnered Asian Paints to launch this campaign across India
http://www.mxmindia.com/2015/08/say-no-to-nice-affirms-royale-in-new-tvc/

Himalaya spreads pimple-free message to hinterland
A Soho Square TVC ushers the move to win over rural markets

http://www.mxmindia.com/2015/08/himalaya-spreads-pimple-free-message-to-hinterland/

Stories on 30th Apr '15

Colors gains much as BARC releases Week 16 data. Life OK ahead of Zee in HGECs
Week 16 data from BARC India throws some surprises, including with the Hindi GECs!
http://www.mxmindia.com/2015/04/colors-huge-gainer-as-barc-releases-week-16-data/

Zee is ahead of LifeOk in TAM's Week 17 data for Households & Individuals
TAM has released data for Week 17 (April 19 to 25) for CS Households and Individuals for HSM and All-India, offering a comparison between Week 17 and of the previous week (April 12-18)
http://www.mxmindia.com/2015/04/zee-is-ahead-of-lifeok-in-tams-week-17-data-for-households-individuals/

BTL Baatein: Sanjay Tripathy, SVP & Head, Marketing, Product, Digital & E-commerce, HDFC Life. Powered by VISCOMM
BTL marketing becomes important because it provides the human interaction, which effectively solves problems related to understanding and trust, says Sanjay Tripathy, SVP & Head, Marketing, Product, Digital & E-commerce, HDFC Life
http://www.mxmindia.com/2015/04/btl-baatein-with-sanjay-tripathy-of-hdfc-life-powered-by-viscomm/

Shailesh Kapoor: BARC Is Here: New Ratings, A New Era!
After a two-year long trailer, the film has been released, but it will reveal itself reel by reel, scene by scene, writes Shailesh Kapoor
http://www.mxmindia.com/2015/04/shailesh-kapoor-barc-is-here-new-ratings-a-new-era/

Maxus rolls out dialogue engine MESH
It runs on the VSocial platform that reads environmental signals in real-time and keeps the agency and its clients one step ahead of the curve
http://www.mxmindia.com/2015/04/maxus-rolls-out-dialogue-engine-mesh/

Don't get into advertising, get into culture: Vicki Maguire
The Deputy Executive Creative Director at Grey London and the Jury Foreman at the Kyoorius Advertising Awards got the audience to sit up and take notice when she said: "Don't ever have a Plan B
http://www.mxmindia.com/2015/04/dont-get-into-advertising-get-into-culture-vicki-maguire/

Sanju Menon appointed VP @ Leo Burnett, Mumbai
Sanju joins Leo Burnett from Rediffusion Kolkata where he worked as the Branch Head
http://www.mxmindia.com/2015/04/sanju-menon-appointed-vp-leo-burnett-mumbai/

Jaskaran Kapany quits ICICI Pru to as Paytm as VP Mktng
With over 12 years experience in the fields of advertising and marketing, Mr Kapany was VP, Marketing & Ecommerce, at ICICI Prudential Life prior to taking on Paytm portfolio
http://www.mxmindia.com/2015/04/jaskaran-kapany-quits-icici-pru-to-as-paytm-as-vp-mktng/

SapientNitro announces senior-level appointments
Creative and client services hires continue to strengthen agency's ability to meet growing client demand for integrated creative and technology services
http://www.mxmindia.com/2015/04/sapientnitro-announces-senior-level-appointments/

Hungama Digital unveils app for celebrity chef Sanjeev Kapoor
The app will be launched across Android, iOS & Windows
http://www.mxmindia.com/2015/04/hungama-digital-unveils-app-for-celebrity-chef-sanjeev-kapoor/

Fourth Dimension to be exclusive adsales partner for the Yuvan Music Express
Fourth Dimension Media Partners has secured adsales rights for the exclusive musical night of little maestro Yuvan Shankar Raja being presented by Puthuyugam and Green Tree Solution on May
http://www.mxmindia.com/2015/04/fourth-dimension-to-be-exclusive-adsales-partner-for-the-yuvan-music-express/

AdStrat: Volkswagen Jetta says it's 'Worth Everything' for new offering
Volkswagen, one of Europe's leading carmakers has been synonymous with its world renowned German Engineering. Volkswagen in India too has constantly innovated to launch best-in-class offerings that are high on build quality & have unmatched driving dynamics
http://www.mxmindia.com/2015/04/adstrat-volkswagen-jetta-says-its-worth-everything-for-new-offering/

Bloomberg TV lines up innovative content for 2015
The channel has launched new content for its viewers
http://www.mxmindia.com/2015/04/bloomberg-tv-lines-up-innovative-content-for-2015/

MakeMyTrip launches unique offering 'Uncancel'
Enables customers cancelling a trip, to reschedule it instead, at no extra cost

http://www.mxmindia.com/2015/04/makemytrip-launches-unique-offering-uncancel/

Stories on 30th Mar '15

M&E CAGR 2014-19: 13.9 %, as per FICCI-KPMG
The M&E space is poised to nearly double from Rs 1026 bn in 2015 to Rs 1964 bn by 2014 as per the FICCI-KPMG report
http://www.mxmindia.com/2015/03/me-cagr-2014-19-13-9-as-per-ficci-kpmg/

Shailesh Kapoor: India's World Cup Exit: When Fans Scored Over The Media
You would expect the media, a pillar in a democracy and all that, to be one step ahead of the masses on the maturity curve. Surprisingly (or maybe not-so-surprisingly), the venom and the viciousness came from the media, writes Shailesh Kapoor
http://www.mxmindia.com/2015/03/shailesh-kapoor-indias-world-cup-exit-when-fans-scored-over-the-media/

IAA India presents Olive Crown awards
RK Swamy BBDO, Stark Commumications Pvt Ltd, Trivandrum, MediaCom, Rawshark Films, GAME (Greening Advertising Media Entertainment), Ogilvy, Grey and Visual Communications bagged top advertising awards
http://www.mxmindia.com/2015/03/iaa-india-presents-olive-crown-awards/

Zee Europe celebrates 20 years with launch of &TV
&TV plans to commission locally produced content
http://www.mxmindia.com/2015/03/zee-europe-celebrates-20-years-with-launch-of-tv/

Three more IPL-linked TVCs unveiled
The TVCs will inspire people to put aside their differences and come together to celebrate their love for the game
http://www.mxmindia.com/2015/03/three-more-ipl-linked-tvcs-unveiled/

'Zindagi Express' unveiled by My FM
The book was launched on 21st March 2015 at Ahmadabad
http://www.mxmindia.com/2015/03/zindagi-express-unveiled-by-my-fm/

Amith Prabhu: Freedom of Speech and its implications
Last week, a senior business journalist vented on Twitter by calling a PR firm by name and asking them to get its act together, notes Amith Prabhu

http://www.mxmindia.com/2015/03/amith-prabhu-freedom-of-speech-and-its-implications/

Stories on 2nd Mar '15

So what was the Budget like for M&E?
A cross-section of captains of media and entertainment companies tell us how they found Arun Jaitley's Budget 2015
http://www.mxmindia.com/2015/03/so-what-was-the-budget-like-for-me/

NewsStand: How the Newspapers displayed the Budget 2015 news on their Page 1s
A look at how select newspapers displayed the Budget 2015 news on their front page
http://www.mxmindia.com/2015/03/newsstand-how-the-newspapers-displayed-the-budget-2015-news-on-their-page-1s/

Askme hires JWT, earmarks Rs 350-crore advertising budget
With a Rs 350 crore budget, Askme could well make it to the largest advertiser among Indian online companies, ahead of ecommerce biggies Flipkart, Snapdeal and Amazon India
http://www.mxmindia.com/2015/03/askme-hires-jwt-earmarks-rs-350-crore-advertising-budget/

Homecoming for Tarun Rai as he takes charge as CEO, JWT South Asia
Tarun Rai formally assumed the role of Chief Executive Officer J. Walter Thompson South Asia today (March 2, 2015)
http://www.mxmindia.com/2015/03/homecoming-for-tarun-rai-as-he-takes-charge-as-ceo-jwt-south-asia/

Hakuhodo Percept unveils new campaign for Sony Bravia Triluminos TV
The new TVC allows consumers to feel the magic of colour whilst experiencing the best of cricketing action on the TV set
http://www.mxmindia.com/2015/03/hakuhodo-percept-unveils-new-campaign-for-sony-bravia-triluminos-tv/

NewsX unveils new campaign to highlight core positioning
A campaign initiated to enable the viewers to see beyond the apparent
http://www.mxmindia.com/2015/03/newsx-unveils-new-campaign-to-highlight-core-positioning/

New promotional campaign for Micromax Canvas Selfie unveiled
TVC showcases how a girl can carry her style and beauty entourage in her phone and get instantly glamorous
http://www.mxmindia.com/2015/03/new-promotional-campaign-for-micromax-canvas-selfie-unveiled/

Amith Prabhu: The art of Public Relations is changing
Peer influence, word-of-mouth marketing, new connections are all taking place at these weekend events around the country, notes Amith Prabhu

http://www.mxmindia.com/2015/03/amith-prabhu-the-art-of-public-relations-is-changing/

Stories on 17th Dec 14

Radio City is now a Jagran company
Well, almost. Meanwhile, Radio Mantra, a venture promoted by Jagran promoters, is like to be merged with Music Broadcast Private Ltd
http://www.mxmindia.com/2014/12/radio-city-is-now-a-jagran-company/

Sanjeev Kotnala: Letter from a Paranoid Consumer to a Brand Manager: Trust broken, I read every word that you utter with fear
The communication and relationship that should be improving with time and technology is becoming frustrating and irritating
http://www.mxmindia.com/2014/12/sanjeev-kotnala-letter-from-a-paranoid-consumer-to-a-brand-manager-trust-broken-i-read-every-word-that-you-utter-with-fear/

Tushar Vyas to discuss digital at IAA Webinar on Dec 19
To be held on Friday, December 19 at 4pm
http://www.mxmindia.com/2014/12/tushar-vyas-to-discuss-digital-at-iaa-webinar-on-dec-19/

iTV appoints Manoj Jagyasi as Biz Head, Regional Channels
As part of his new role, Manoj will be responsible for sales activities at the Network
http://www.mxmindia.com/2014/12/itv-appoints-manoj-jagyasi-as-biz-head-regional-channels/

Google introduces Hindi ads on its Display Network
In early November this year, Google had announced the launch of the Indian Language Internet Alliance
http://www.mxmindia.com/2014/12/google-introduces-hindi-ads-on-its-display-network/

Grasshoppers India to handle creative biz of Aquionics International
The brand is looking at strengthening its position in the retail space

http://www.mxmindia.com/2014/12/grasshoppers-india-to-handle-creative-biz-of-aquionics-international/

Stories on 5th Dec 14

Announcing!  Punit Goenka is Mediaahperson of the Year and Uday Shankar is Mediaahperson of the Decade
The two industry leaders have done some splendid work making them worthy winners of the awards
http://www.mxmindia.com/2014/12/announcing-punit-goenka-is-mediaahperson-of-the-year-and-uday-shankar-is-mediaahperson-of-the-decade/

Shailesh Kapoor: GECs' Latest Challenge: The Urban Itch
The conflicts in many of the current crop of GEC shows are based on premises that are essentially against the core of the much-revered Indian culture, notes Shailesh Kapoor
http://www.mxmindia.com/2014/12/shailesh-kapoor-gecs-latest-challenge-the-urban-itch/

Ranjona Banerji: Chutney journalism on news telly?
TV, as we have all had drummed into us by now, operates on a different spectrum. It is a hungry, demanding master which wants to be fed constantly and instantly, writes Ranjona Banerji
http://www.mxmindia.com/2014/12/ranjona-banerji-chutney-journalism-on-news-telly/

Ogilvy to handle creative communications for Brand Bhaskar
Brand Bhaskar is a leader in print readership operating in the highest growth markets in India, being an integral part of daily lives of 19.8 million readers
http://www.mxmindia.com/2014/12/ogilvy-to-handle-creative-communications-for-brand-bhaskar/

Now get Candy Crush Saga clothes, bags, shoes and even candies
Candy Crush to launch designer clothes, handbags; inks licensing deal with Dream Theatre
http://www.mxmindia.com/2014/12/now-get-candy-crush-saga-clothes-bags-shoes-and-even-candies/

Lowe Lintas unveils new campaign for TaxiForSure
TaxiforSure becomes India's first taxi player to announce a 360 degree brand campaign
http://www.mxmindia.com/2014/12/lowe-lintas-unveils-new-campaign-for-taxiforsure/

Shine launches new advertising campaign
Shine.com has also added exclusive features on its mobile app that lets candidates leverage their personal networks to find people in companies where they want a job
http://www.mxmindia.com/2014/12/shine-launches-new-advertising-campaign/

Jury announces the winners of Mumbai Moments 2015
The images for the contest are required to capture Mumbai's mood
http://www.mxmindia.com/2014/12/jury-announces-the-winners-of-mumbai-moments-2015/

Mindshare, Google team up and launch 'Search As Signal'
Mindshare Introduces 'Search As SignalTM' and brings Google Search Insights to THE LOOP
http://www.mxmindia.com/2014/12/mindshare-google-team-up-and-launch-search-as-signal/

FCB Ulka Digital and Tata Value Homes unveil 'One Nation One Price' proposition
Home buying is still a long struggle accentuated by problems such as tedious booking procedures, lack of trust, no transparency

http://www.mxmindia.com/2014/12/fcb-ulka-digital-and-tata-value-homes-unveil-one-nation-one-price-proposition/

Stories on 20th May 14

Nothing wrong in airing Pak content: Punit Goenka
It's Zee's boldest venture thus far: a premium all-India Hindustani GEC with 'Made in Pakistan' (and elsewhere) fictions. An interview with ZEEL MD & CEO Punit Goenka
 http://www.mxmindia.com/2014/05/nothing-wrong-in-airing-pak-content-punit-goenka/

Whirlpool unveils new campaign for frost-free refrigerator
The company is using it as a launch vehicle for the brand's new positioning - 'Designed To Delight'
http://www.mxmindia.com/2014/05/whirlpool-unveils-new-campaign-for-frost-free-refrigerator/

DDB Mudra urges men to teat hair loss via Livon Hair Gain
The new film named 'Sands of Time' builds on the key consumer motivation that "Hair once doesn't come back. I desperately want to hold onto all the hair that is left on my head"
http://www.mxmindia.com/2014/05/ddb-mudra-urges-men-to-teat-hair-loss-via-livon-hair-gain/

Ajit Singh appointed Sales Head at Reliance Broadcast
In his last assignment, he was with Indusind Bank as Deputy Vice President and Business Manager - New Branch Distribution
http://www.mxmindia.com/2014/05/ajit-singh-appointed-sales-head-at-reliance-broadcast/

Katrina endorses campaign for new HR Johnson vertical
Soho Square is the agency on board the H&R Johnson account and they were given the mandate to launch bathrooms in the consumer space
http://www.mxmindia.com/2014/05/katrina-endorses-campaign-for-new-hr-johnson-vertical/

Ranjona Banerji: Modi mania in media
After a massive media event like the announcing of election results, newspapers get a bit lost, notes Ranjona Banerji
http://www.mxmindia.com/2014/05/ranjona-banerji-modi-mania-in-media/

TEN Sports to broadcast DFB Cup
The prestigious German football competition will be aired on the TEN Network until 2018
http://www.mxmindia.com/2014/05/ten-sports-to-broadcast-dfb-cup/

Stories on 13th Mar'14

#FF14 Day 1: Frames: Fifteen years of being the biggest M&E event in India
... that sadly doesn't mean that it discusses all of media in detail + extracts from the FICC-KPMG report
http://www.mxmindia.com/2014/03/frames-fifteen-years-of-being-the-biggest-me-event-in-india/

#FF14 Day 1: Seamless content delivery across multiple platforms the way forward
The session on 'Television 3.1' on day 1 of FICCI Frames saw the panelists assess the future of the broadcast industry
http://www.mxmindia.com/2014/03/ff14-day-1-seamless-content-delivery-across-multiple-platforms-the-way-forward/

#FF14 Day 1: Issues abound but collective stand will help boost industry morale
The session focused on how the government could play an integral role in allaying the fears of all the stakeholders concerned
http://www.mxmindia.com/2014/03/ff14-day-1-issues-abound-but-collective-stand-will-help-boost-industry-morale/

#FF14 Day 1: Frames takes transformational route in 15th year
The event began with an inaugural session that saw the big guns from the media and allied sectors including the I&B Ministry delve on the theme of the conclave - Transforming Lives
http://www.mxmindia.com/2014/03/ff14-day-1-issues-abound-but-collective-stand-will-help-boost-industry-morale/

#FF14 Day 1: Text of Uday Shankar's speech
Opening Remarks by Uday Shankar, Chairman, FICCI Media and Entertainment Committee, and CEO, Star India, on Day 1 (March 12) of FICCI Frames 2014
http://www.mxmindia.com/2014/03/ff14-day-1-text-of-uday-shankars-speech/

Why machines (& the good old Optimiser) will never get the media planner out of a job
A cross-section of industryperson on whether media planners are a slave to proprietary tools or their masters
http://www.mxmindia.com/2014/03/why-machines-the-good-old-optimiser-will-never-get-the-media-planner-out-of-a-job/

Media Owners rise, professionals fall in Indian Express powerful Indians ranking
In the list of Top 10 in sports, Star India CEO Uday Shankar at #4 is ahead of a certain Sachin Tendulkar at #5

http://www.mxmindia.com/2014/03/media-owners-rise-professionals-fall-in-indian-express-powerful-indians-ranking/

Stories on 21st Jan '14

It's official now: BARC chooses Mediametrie as tech partner
A quick chat with BARC chairman Punit Goenka and Benoit Cassagne. Senior VP, Mediametrie. Both are bullish on delivering a robust measurement system
http://www.mxmindia.com/2014/01/its-official-now-barch-chooses-mediametrie-as-tech-partner/

Ahead of litigation, TAM part-owner Kantar takes on govt + A possible solution to the mess
Even as TAM part-owner Kantar takes on the government, there's a possible solution to the mess - which ensures the guidelines are followed and there's no blackout period
http://www.mxmindia.com/2014/01/ahead-of-litigation-tam-part-owner-kantar-takes-on-govt-a-possible-solution-to-the-mess/

No Coke at IPL stadia as Pepsi likely to be beverages partner of Mumbai Indians
PepsiCo already has pouring rights of seven of the eight teams in the IPL, besides title-sponsorship rights for the cash-rich league
http://www.mxmindia.com/2014/01/no-coke-at-ipl-stadia-as-pepsi-like-to-be-beverages-partner-of-mumbai-indians/

'Digital First' is theme of IAMAI's Digital Summit
The annual India Digital Summit organized by the Internet and Mobile Association of India on February 6 and 7 in New Delhi
http://www.mxmindia.com/2014/01/digital-first-is-theme-of-iamais-digital-summit/

Ranjona Banerji: Did Sunanda Pushkar story merit top billing?
Everybody in India who takes part in the English media knows more about Sunanda Pushkar in her death than before. There is no justification at all for making this story more important than any other, writes Ranjona Banerji
http://www.mxmindia.com/2014/01/ranjona-banerji-did-sunanda-pushkar-story-merit-top-billing/

Stories on 17th Dec '12

The MxMIndia Annual 2012: The One Big Idea
It's here: the MxMIndia Annual 2012 where over a hundred industry captains give their gamechanging ideas in the fields of television, print, radio, digital, OOH, creative advertising and PR and Events
http://www.mxmindia.com/2012/12/the-mxmindia-annual-2012-the-one-big-idea/

Recent reforms have boosted country's image: Adi Godrej
CII president and chairman of the Godrej grou Adi Godrej says India’s recent reforms initiatives have changed the perception of the country for the better
http://www.mxmindia.com/2012/12/recent-reforms-have-boosted-countrys-image-adi-godrej/

Vikatan Group focuses on events as growth strategy
The Vikatan group with an array of Tamil publications is now looking towards building an events calendar and launching verticals under its popular titles
http://www.mxmindia.com/2012/12/vikatan-group-focuses-on-events-as-growth-strategy/

Tribal DDB wins Marico's Set Wet
Tribal DDB India will be handling the digital mandate for Marico's Set Wet hair gels
http://www.mxmindia.com/2012/12/tribal-ddb-wins-maricos-set-wet/

Anchor Panasonic awards digital mandate to Ignitee
Ignitee will enable it to develop a comprehensive online presence, positioning Anchor and Panasonic as a young, contemporary brand for electrical accessories
http://www.mxmindia.com/2012/12/anchor-panasonic-awards-digital-mandate-to-ignitee/

Anil Thakraney: Media campaign on gun control
Why don’t TV channels in the US come together and launch a high-decibel, sustained campaign against the open retail of guns in the marketplace? Why not use the power of the media to make this happen?
http://www.mxmindia.com/2012/12/anil-thakraney-media-campaign-on-gun-control/

AdStrat: Chandrika Face Wash is the new beauty tonic
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/12/adstrat-chandrika-face-wash-is-the-new-beauty-tonic/

The Anchor: 5 growth challenges for Events & Experiential Mktng biz
Avik Prabhu lists five growth challenges that the events and experiential marketing industry in India still faces
http://www.mxmindia.com/2012/12/the-anchor-5-growth-challenges-for-events-experiential-mktng-biz/

MindShift launches gaming app for Homeshop18
The gaming application marks another successful digital marketing campaign for Homeshop 18
http://www.mxmindia.com/2012/12/mindshift-launches-gaming-app-for-homeshop18/

AppFest 2012: Exploring the 'Apps' economy
Sanjay Jaju, Secretary Department of Information and Communications, Govt of Andhra Pradesh asked delegates to move beyond BPO culture
http://www.mxmindia.com/2012/12/appfest-2012-exploring-the-apps-economy/

Rajesh Jejurikar quits Zee, to return to M&M
Mr Jejurikar resigned after a stint of just 10 months
http://www.mxmindia.com/2012/12/rajesh-jejurikar-quits-zee-to-return-to-mm/

Stories on 13th Dec '12

How M&E CEOs are embracing digital growth
Excerpts from an Ernst & Young report based on a survey of 34 global M&E titled 'How CEOs are Embracing Digital Growth'
http://www.mxmindia.com/2012/12/how-me-ceos-are-embracing-digital-growth-ey/

Shahnaz Husain may raise Rs 200 cr PE to expand biz, launch coffee/book shops
Herbal cosmetics queen Shahnaz Husain may raise Rs 200 cr PE to expand business, launch coffee and book shops
http://www.mxmindia.com/2012/12/shahnaz-husain-may-raise-rs-200-cr-pe-to-expand-biz-launch-coffeebook-shops/

Shailesh Kapoor: Bollywood dreams for TV stars... The Ayushmann Effect
Besides a few examples, the TV-to-films transition has been limited to 'character actors' such as Alok Nath. Until this year, writes Shailesh Kapoor
http://www.mxmindia.com/2012/12/shailesh-kapoor-bollywood-dreams-for-tv-stars-the-ayushmann-effect/

Mahesh Israni, the 'Go'-to guy at Parag Milk Foods
Parag Milk Foods Pvt Ltd, manufacturer of leading brands Go and Gowardhan, has appointed Mahesh Israni, a 25-year marketing veteran, as Chief Marketing Officer
http://www.mxmindia.com/2012/12/mahesh-israni-the-go-to-guy-at-parag-milk-foods/

Debrief: Hajmola: Devgn hazam nahin hua!
This is more like regular candy advertising, and if children overdose on Hajmola, is that such a good thing from the point of view of health?
http://www.mxmindia.com/2012/12/debrief-hajmola-devgn-hazam-nahin-hua/

The Anchor: 5 things brands must keep in mind while opting for a logo/design change
What message will the redesign convey?
http://www.mxmindia.com/2012/12/the-anchor-5-things-brands-must-keep-in-mind-while-opting-for-a-logodesign-change/

Havas appointed global media AOR of Shangri-La Hotels
Havas Media Asia Pacific has announced its appointment as the global media AOR of luxury hotel group Shangri-La Hotels and Resorts
http://www.mxmindia.com/2012/12/havas-appointed-global-media-aor-of-shangri-la-hotels/

Ten Sports is official broadcaster of Aircel Chennai Open 2013
Ten Sports has extended its support to the 18th edition of Aircel Chennai Open as the exclusive official broadcast partner
http://www.mxmindia.com/2012/12/ten-sports-is-official-broadcaster-of-aircel-chennai-open-2013/

ESPN Star Sports ends 2012 with a record haul of creative awards
ESPN Star Sports (ESS) capped a successful calendar year with a total of 14 awards for its in-house on-air campaigns when it clinched two Gold and two Silver awards at the recent Promax Asia Awards
http://www.mxmindia.com/2012/12/espn-star-sports-ends-2012-with-a-record-haul-of-creative-awards/

Taproot India cleans up with 2 Golds at Campaign Asia-Pacific Awards 2012
Taproot India has bagged two golds - Creative Agency of the Year Award and Agency of the Year for India and the Subcontinent - at the Campaign Asia-Pacific Awards in Singapore
http://www.mxmindia.com/2012/12/taproot-india-cleans-up-with-2-golds-at-campaign-asia-pacific-awards-2012/

Stories on 2nd Aug

Broadcasters set to mix ideas & business @ITF
The two-day Indian Television Fest on Nov 2 & 3 in Goa aims at getting the fraternity together to network and exchange ideas
http://www.mxmindia.com/2012/08/broadcasters-set-to-mix-ideas-with-business-itf/

BARC next announcement in 2-3 weeks: Punit Goenka
BARC chairman Punit Goenka indicates that the committee of eminent experts is being constituted and an announcement will be made in two or three weeks
http://www.mxmindia.com/2012/08/barc-next-announcement-in-2-3-weeks-punit-goenka/

Government mulls probe against TAM after complaints
Several broadcasting firms and advertising agencies say this has only established what has been an "open secret" in the industry, but this could be an opportunity to set things right
http://www.mxmindia.com/2012/08/government-mulls-probe-against-tam-after-complaints/

Bata calls for a creative partner
Bata India has invited agencies to handle its creative mandates. The account size is estimated to be Rs8-10 crores
http://www.mxmindia.com/2012/08/bata-calls-for-a-creative-partner/

Industry remembers V Ramani's path-breaking work
Peers and friends remember V Ramani as a true champion of the digital media, long before most others in the industry
http://www.mxmindia.com/2012/08/obituary-industry-remembers-v-ramani-for-his-path-breaking-work/

Gagan Narang's Bronze may well win him endorsements
With this win, Narang joins the growing list of noncricket sports personalities whose value of endorsements have got a boost each time they clinch an Olympics medal
http://www.mxmindia.com/2012/08/bulls-eye-gagan-narangs-bronze-may-well-win-him-endorsements/

Paritosh Joshi: Not another piece about the Ratings Battle
So what is it? Click on to read Paritosh Joshi's weekly column on the business of media, measurement and research
http://www.mxmindia.com/2012/08/paritosh-joshi-not-another-piece-about-the-ratings-battle/

The Anchor: Viren Popli on 5 things mobile advertising in India should adopt
No matter how interesting the idea... If the technology doesn't deliver, neither will the message, says Viren Popli
http://www.mxmindia.com/2012/08/the-anchor-viren-popli-on-5-things-mobile-advertising-in-india-should-adopt/

New series/Relative Values | We are professionals first: Divya and Yogesh Radhakrishnan
We start the series featuring sister Divya and brother Yogesh Radhakrishan who believe that it's possibly to work without relationships getting in the way... by being mature professionals
http://www.mxmindia.com/2012/08/new-seriesrelative-values-we-are-professionals-first-divya-and-yogesh-radhakrishnan/

Ranjona Banerji: Any more skilling and I'm killing myself!
Right now though, I'm worried about the management jargon that enters the mainstream by the "backside"
http://www.mxmindia.com/2012/08/ranjona-banerji-any-more-skilling-and-im-killing-myself/

Debrief: Reliance Comm: Girlfriend from hell
Reliance needs to ask Anushka Sharma to tone things down. Sooner the better. Let her be spunky, not offensive
http://www.mxmindia.com/2012/08/debrief-reliance-comm-girlfriend-from-hell/