Stories on 30th Oct '12

This Diwali, spend some more!
With big-budget marketing spends, attractive offers and easy payment options woo on offer, is it a customer’s Diwali this year?
http://www.mxmindia.com/?p=34546

Shashi Sinha to be CEO, IPG Mediabrands. Lynn de Souza to turn 'social entrepreneur'
Mr Sinha will be CEO of IPG Media brands India, a new role created, with Initiative, BPN, Reprise and the outdoor company now reporting in to him, in addition to Lodestar UM, which he leads. Ms de Souza has decided to move on
http://www.mxmindia.com/?p=34579

Mediaah Report Card on Ambika Soni: 7/10
While the former I&B Minister was successful in warding off complainants of television content, there were various measures that didn’t happen in her tenure
http://www.mxmindia.com/?p=34585

Jaldi 5 with Ankur Warikoo, CEO, Groupon India
Jaldi 5 with Ankur Warikoo, CEO, Groupon India, on Crazeal.com’s first anniversary and the e-commerce explosion in India
http://www.mxmindia.com/?p=34570

WorldSpace Radio is back, via Airtel
Christened  iMusicSpace, the application brings 24X7 WorldSpace radio programmes to the TV set through the touch of a button on the remote
http://www.mxmindia.com/?p=34566

Dainik Bhaskar Group announces top 5 finalists for 'Crack the Case' contest
With the final round of 'Crack the Case' just two days away, the Dainik Bhaskar Group is all set to welcome the five finalist teams. The contest has received an overwhelming response with 340-plus registrations across organizations and top B-schools
http://www.mxmindia.com/?p=34567

Vijayavani publishes a 'colossal' supplement
Recently, Vijayavani brought out a special 208-page supplement christened Anand Lokha with its Gangavathi edition, to mark the birthday of Shri Anand Singh, Karnataka's tourism minister and Bellary's 'in-charge' minister
http://www.mxmindia.com/?p=34572

A real Chicken Khurana recipe coming up
UTV Spotboy, AKFPL and India Food Network have joined hands to create ‘The Asli Chicken Khurana’ recipe
http://www.mxmindia.com/?p=34544

Zovi.com chosen by Microsoft to create a Windows 8 application
Online apparel brand Zovi.com has announced, in collaboration with Microsoft, the launch of an all-new shopping application built specifically for Windows 8-based PCs and tablets
http://www.mxmindia.com/?p=34574

Aircraft cutout in Hansa's new billboard for Air Arabia
Hansa Outdoor, part of the R K Swamy Hansa Group, conceived and created a billboard with a large cutout of an aircraft that has neon tubing around it, to announce Air Arabia’s festive VFR (Visiting Friends and Relatives) programme
http://www.mxmindia.com/?p=34563

ESPN Star Sports scores with FA English football rights
The sports content provider giant reinforces its position as the ‘Home of Football’ with a stellar list of premium football events
http://www.mxmindia.com/?p=34562

Anchor: 5 no-nos in the office. No matter what
Besides common avoidables such as stealing other people’s ideas and being caught gossiping in the aisles once too often, there are some quirky traits that may be driving colleagues up the cubicle walls and you may never know...
http://www.mxmindia.com/?p=34549

Debrief: Tanishq: Charming!
Excellent Diwali ad by Tanishq. Indeed, this is the way to align your brand with a festival. A lesson for all advertisers who might be busy creating their own Diwali specials
http://www.mxmindia.com/?p=34552

Ranjona Banerji: Not too late for TOI to correct practices
In many ways, Times of India is India’s most complete newspaper and unfortunately, this includes being complete with the good as well as the bad, notes Ranjona Banerji
http://www.mxmindia.com/?p=34604

Signposts... October 30
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=34607

Stories on 12th Jun

Making brand the hero with BPN
An exclusive interview with Suresh Balakrishna, CEO of Brand Programming Network, IPG Mediabrands' all-new agency under the LMG umbrella
http://www.mxmindia.com/2012/06/making-brand-the-hero-with-bpn/

TDSAT reprieve for broadcasters, stays TRAI's ad duration rule
TDSAT stays TRAI directives on ad duration, next hearing on July 17
http://www.mxmindia.com/2012/06/tdsat-reprieve-for-broadcasters-stays-trais-ad-duration-rule/

Beware! Walmart will not do business with corrupt businesses!!!
The world's largest retailer has recently hired consultancy firm KPMG to conduct due diligence on hundreds of existing vendors as well as potential future suppliers to ensure that they are not involved in any unethical or illegal activity
http://www.mxmindia.com/2012/06/beware-walmart-will-not-do-business-with-corrupt-businesses/

Where the economics stand for 4 key stakeholders post IPL's fifth season
The economics for a franchise are simple. Every franchise incurs two kinds of costs, and both are essentially of a fixed nature: the licence fee and player costs
http://www.mxmindia.com/2012/06/where-the-economics-stand-for-4-key-stakeholders-post-ipls-fifth-season/

Happy launches Design Cell
Happy's Design Cell shall focus on offering services in the space of identity creation / Branding / Packaging and some amount of retail / environment design
http://www.mxmindia.com/2012/06/happy-launches-design-cell/

Growth in mind, Webchutney rejigs leadership
Leading independent digital marketing agency Webchutney announces key movements within the organization to consolidate diverse client portfolio and propel growth
http://www.mxmindia.com/2012/06/webchutney-consolidates-leadership-eyeing-strategic-growth/

Zoot review for Junior Horlicks
GSK continue to use rational advertising route to drive sales of its brand Junior Horlicks using Zoot Review format of Buchanan Group
http://www.mxmindia.com/2012/06/zoot-review-for-junior-horlicks/

UTV Stars enters UK as UMP Stars
Premiering as a free-to-air channel on Sky, UMP Stars is a specialty entertainment channel dedicated exclusively to Bollywood
http://www.mxmindia.com/2012/06/utv-stars-enters-uk-as-ump-stars/

Digitas India appoints Tim Guillois Sr VP, social media
Mr Guillois will report to Kanika Mathur, President, Digitas India
http://www.mxmindia.com/2012/06/digitas-india-appoints-tim-guillois-sr-vp-social-media/

MEC India appoints Ritesh Singh as head of Digital
MEC India, a leading media agency, (www.mecglobal.com), announced the appointment of Ritesh Singh as their new digital leader
http://www.mxmindia.com/2012/06/mec-india-appoints-ritesh-singh-as-head-of-digital/

Anushka Sharma to endorse TVS Scooty
Ms Sharma will be the face of all brand campaigns related to the TVS Scooty brand
http://www.mxmindia.com/2012/06/anushka-sharma-to-endorse-tvs-scooty/

Conde Nast Traveller India announces Readers' Travel Awards 2012
Invites readers to vote for their favourite travel experiences and win luxury holiday stays
http://www.mxmindia.com/2012/06/conde-nast-traveller-india-announces-readers-travel-awards-2012/

94.3 MY FM elevates Rahul Namjoshi as National Corporate Sales Head
In his new role as National Corporate Sales Head, all non-station market sales teams including Mumbai, South,Delhiand government will report to him with immediate effect while he will continue reporting to the CEO, Harrish M Bhatia
http://www.mxmindia.com/2012/06/94-3-my-fm-elevates-rahul-namjoshi-as-national-corporate-sales-head/

The Anchor: Jagdeep Kapoor on 5 things brands often forget & fail to create an impact
Service, Relationships, Brand Experience, Distribution and Visibility that marketers need to focus on, says Jagdeep Kapoor
http://www.mxmindia.com/2012/06/the-anchor-jagdeep-kapoor-on-5-things-brands-often-forget-fail-to-create-an-impact/

Debrief: Skoda Laura RS: Totally off the mark
Would the sight of a woman fooling around with the car appeal to them? I doubt it. In fact, I was left with the impression this is a woman’s-only car, ergo, not for me
http://www.mxmindia.com/2012/06/debrief-skoda-laura-rs-totally-off-the-mark/

Troll travails thanks to Twitter
In Freaking News, which appears every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/06/troll-travails-thanks-to-twitter/