Stories on 6th Jul '15

Are we making too much of our dismal showing at Cannes?
As we revive our MxM Mondays feature, we have views from creative captains Prathap Suthan, Bobby Pawar and Abhijit Avasthi
http://www.mxmindia.com/2015/07/are-we-making-too-much-of-our-dismal-showing-at-cannes/

Tata Trust & Google team up to launch 'Internet Saathi'
The mobile venture aims to teach rural women how to use the internet to best advantage. It's also way to empower them by connecting them to the rest of the globe
http://www.mxmindia.com/2015/07/tata-trust-google-team-up-to-launch-internet-saathi/

Yoga Day earns big dividends on news channels: TAM data
Both Hindi and English news channels covered Yoga Day on June 21 extensively, as per S Group, the analytical arm of TAM Media Research
http://www.mxmindia.com/2015/07/yoga-day-earns-big-dividends-on-news-channels-tam-data/

Lenovo redefines 'cool quotient' for the youth with Yoga laptops
With prices starting as low as Rs. 30,490/-, Lenovo Yoga is an ideal choice for the youth of today
http://www.mxmindia.com/2015/07/lenovo-redefines-cool-quotient-for-the-youth-with-yoga-laptops/

Amith Prabhu: Pot Pourri from the world of Public Relations
Holding group by a PR professional, cancelled media conferences, a client's blog welcoming a new PR firm... Amith Prabhu puts together six observations from the first six months of 2015

http://www.mxmindia.com/2015/07/amith-prabhu-pot-pourri-from-the-world-of-public-relations/

Stories on 26th Jun '13

What makes Google India's best company to work for
The media major’s care quotient for employees helps it stay on top in the 10th edition of the study + Quick chat with Rajan Anandan, Managing Director, Google India
http://www.mxmindia.com/?p=50357

Sanjev Hiremath bids adieu to IndiaCast
Indiacast, a joint venture between Viacom18 and TV18  has announced that Sanjev Hiremath, EVP at IndiaCast Media Distribution Pvt Ltd, has resigned from the company
http://www.mxmindia.com/?p=50338

Vodafone Zoozoos have largest Facebook fan following
Vodafone's lovable characters the Zoozoos have yet again mesmerized the audiences to become the leading brand page with the highest number of fans on Facebook
http://www.mxmindia.com/?p=50337

Anil Thakraney: ICC Champions Trophy Diary
To all those speculative TV anchors now singing hosannas in the captain's honour, here's what I have to say: I may write a Booker winner, but if I have been accused of evading income tax, that victory doesn't absolve me of the charges
http://www.mxmindia.com/?p=50341

Ranjona Banerji: Tablets & tabloids - shape of news to come
Ranjona Banerji writes from London on the cliquish world of reporters, the lessons that our media must learn soon on news dissemination and the intriguing TOI report on Narendra Modi in Uttarakhan
http://www.mxmindia.com/?p=50340

Clea appointed PR partner for India Bridal Fashion Week
Clea Public Relations India has been appointed as the Agency on Record (AOR) for Fashion One International's India Bridal Fashion Week to be held in Delhi and Mumbai
http://www.mxmindia.com/?p=50344

Ten Sports channels now available on Hathway
Ten Sports Channels will be available for Hathway subscribers in DAS and non-DAS areas in all the major cities and towns
http://www.mxmindia.com/?p=50342

Sterling Holidays appoints Isobar India as social media agency
Isobar India has been appointed as Sterling Holiday Resorts (India) Ltd's social media partner, basis the agency's track record in India
http://www.mxmindia.com/?p=50339

Stories on 30th Apr'13

Decoding Digital with Rajan Anandan
Excerpts from the inaugural IAA 'World Goes Digital' webinar held last week with the Google India CEO
http://www.mxmindia.com/2013/04/decoding-digital-with-rajan-anandan/

Rediff.com goes in for new, mobile-friendly look
The website, with its new interface, plans to capitalize on the growing usage of mobile
http://www.mxmindia.com/2013/04/rediff-com-goes-in-for-new-mobile-friendly-look/

Big FM announces leadership changes
Reliance Broadcast Network Ltd. (RBNL) has announced the consolidation and strengthening of functions within its radio business, 92.7 Big FM, through strategic elevations across key positions
http://www.mxmindia.com/2013/04/big-fm-announces-leadership-changes/

Radio Mirchi too announces new appointments
Vivek Modi will be heading the North cluster of Radio Mirchi, and Sarvmeet Oberoi has been appointed as the new Head of IPR (Sponsorship)
http://www.mxmindia.com/2013/04/radio-mirchi-too-announces-new-appointments/

Lifestyle content in Braille via 'White Print'
White Print, English lifestyle magazine in Braille, aims to be the monthly dose of leisure reading for the visually impaired community of the county
http://www.mxmindia.com/2013/04/lifestyle-content-in-braille-via-white-print/

Ranjona Banerji: When journalists get taken for a ride
As a fraternity, we have been unable to protect ourselves from the shenanigans of our employers, writes Ranjona Banerji
http://www.mxmindia.com/2013/04/ranjona-banerji-when-journalists-get-taken-for-a-ride/

Debrief: Tata Sky: The 'Epic' ad
There's nothing not to like about this one. It's a surprising solution, the treatment is high-action and the promise is single minded
http://www.mxmindia.com/2013/04/debrief-tata-sky-the-epic-ad/

Moneycontrol.com holds Master Your Money, an online investor event
The day-long event on April 30 will include a host of investment experts who will answer queries from investors all over India
http://www.mxmindia.com/2013/04/moneycontrol-com-holds-master-your-money-an-online-investor-event/

Battle of the Story: Casting critical eye on Media
At the recent conference, Battle of the Story, organized by the Indian Chamber of Commerce, media veterans talked about freedom vs responsibility of media, new technology and the way forward
http://www.mxmindia.com/2013/04/battle-of-the-story-casting-critical-eye-on-media-2/

Fino PayTech takes animation route for its maiden brand campaign
The audio visual commercial, titled 'Fino ki Kahani Kanhaiya ki Zubaani', has been created by Climb Media
http://www.mxmindia.com/2013/04/fino-paytech-takes-animation-route-for-its-maiden-brand-campaign/

Ten Sports extends 'Tour De France' for another 4 years
Sports content provider Ten Sports has announced that it has acquired broadcast rights for Tour De France till 2016 for the Indian subcontinent
http://www.mxmindia.com/2013/04/ten-sports-extends-tour-de-france-for-another-4-years/

'Men are back' at Maruti Suzuki
The campaign developed by Lowe Lintas is based on the proposition that the SX4 Super Turbo Diesel is the car for men who are passionate about driving
http://www.mxmindia.com/2013/04/men-are-back-at-maruti-suzuki/

ANCHOR : One Big Idea by Ananya Saha: The Right Mentors
http://www.mxmindia.com/2013/04/one-big-idea-by-ananya-saha-the-right-mentors/

Stories on 22nd Apr'13

Is it right to damn the Copycats?
Not all in the creative frat agree that it's right to nail and name those charged of copy-paste advertising
http://www.mxmindia.com/2013/04/is-it-right-to-damn-the-copycats/

Anil Thakraney: Why plagiarism is unstoppable
We are a nation of a million scamsters and cheaters, so there's no reason why the desi ad guys won't join in the party. This nation scores very poorly on ethics, and it's a reality we have to accept and live with
http://www.mxmindia.com/2013/04/shabby-anil-thakraney-why-plagiarism-is-unstoppable/

Guest column by Vinod Natesan: Moving on from F words
If Indian advertising has been trending recently, it has been due to the Ford Figo Fiasco and other F words that have since followed. But it is time to ditch all things F, says guest columnist Vinod Natesan
http://www.mxmindia.com/2013/04/shabby-guest-column-by-vinod-natesan-moving-on-from-f-words/

130mn digital pay-TV homes by 2020 to contribute $17 bn in revenues
The projections are published in a new report called India Pay-TV & Broadband Markets
http://www.mxmindia.com/2013/04/130mn-digital-pay-tv-homes-by-2020-to-contribute-17-bn-in-revenues/

Highlights for Children and Delhi Press unveil new kids' mags
The partnership will create Highlights Champs and Highlights Genies for Indian children
http://www.mxmindia.com/2013/04/highlights-for-children-and-delhi-press-unveil-new-kids-mags/

Ajay Chandwani on Montreux fest jury
Percept director Ajay Chandwani is on the jury of the Golden award of Montreux Festival being held in Switzerland this week
http://www.mxmindia.com/2013/04/ajay-chandwani-on-montreux-fest-jury/

Razorfish acquires Neev; aims to be No 1 in 18 months
The acquisition triggers the launch of the Razorfish brand in India, and the move follows a number of acquisitions recently announced by Publicis Groupe
http://www.mxmindia.com/2013/04/razorfish-acquires-neev-aims-to-be-no-1-in-18-months/

AdStrat: Symphony: Cooling off
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad


Reviewing the Reviews: Ek Thi Daayan
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/04/reviewing-the-reviews-ek-thi-daayan/

Aasheesh Mediratta is the new CEO at FashionAndYou
Fashion and lifestyle e-retailer fashionandyou.com has announced the appointment of Aasheesh Mediratta as its new CEO
http://www.mxmindia.com/2013/04/aasheesh-mediratta-is-the-new-ceo-at-fashionandyou/

Yahoo! Weather & Yahoo! Mail on mobile
Yahoo! has announced two new mobile experiences - Yahoo! Weather for iPhone (also iPod, and iPod Touch) and Yahoo! Mail for iPad and Android tablets
http://www.mxmindia.com/2013/04/yahoo-weather-yahoo-mail-on-mobile/

Rajan Anandan takes over as IAMAI chairman
Rajan Anandan, Managing Director, Google India, is the new Chairman of the Internet and Mobile Association of India (IAMAI). He will take over from Hitesh Oberoi, Managing Director and CEO, InfoEdge
http://www.mxmindia.com/2013/04/rajan-anandan-takes-over-as-iamai-chairman/

Think aloud for a Broadcast Regulator: Manish Tewari
At the CII CEOs' roundtable on broadcast, I&B Minister Manish Tewari mooted the idea of a 'techno-commercial' regulator for the broadcast sector
http://www.mxmindia.com/2013/04/think-aloud-for-a-broadcast-regulator-manish-tewari/

Arun Prakash appointed EVP of Vuclip
Mr Prakash will lead strategy and execution for Vuclip, as well as manage all aspects of consumer interactions
http://www.mxmindia.com/2013/04/arun-prakash-appointed-evp-of-vuclip/

ANCHOR | One Big Idea by Ranjona Banerji: Time to reclaim lost territory
http://www.mxmindia.com/2013/04/one-big-idea-by-ranjona-banerji-time-to-reclaim-lost-territory/

1 Minute View: Many expectations from new IAMAI chief Rajan Anandan
The new chairman needs to grow IAMAI out of its current mode and assume the role of a more aggressive industry body
http://www.mxmindia.com/2013/04/1-minute-view-many-expectations-from-new-iamai-chief-rajan-anandan/

Shailesh Kapoor: The Dichotomy Of Socially Networked Television
Twitter and Facebook are part of the marketing strategy of mass TV channels, notes Shailesh Kapoor
http://www.mxmindia.com/2013/04/shailesh-kapoor-the-dichotomy-of-socially-networked-television/

Anil Thakraney | Superjury: Keep the CDs out!
It's incorrect to ask creative folk to constitute the Creative Abby 'Superjury' to decide on plagiarism complaints, writes Anil Thakraney
http://www.mxmindia.com/2013/04/anil-thakraney-superjury-keep-the-cds-out/

Ranjona Banerji: Move over FBI, NIA: Indian TV news can solve both Boston and Bengaluru bombings!
Our news TV channels knew who and how the Boston and Bengaluru bombings happened, writes Ranjona Banerji
http://www.mxmindia.com/2013/04/ranjona-banerji-move-over-fbi-nia-indian-tv-news-can-solve-both-boston-and-bengaluru-bombings/

Stories on 17th Apr'13

Time to toughen stand, urges Abby superjury
In a connected world, plagiarism cases can be easily caught. MxMIndia speaks to some of the Creative Abby 'superjury' members who will look into the many complaints lodged
http://www.mxmindia.com/2013/04/time-to-toughen-stand-urge-superjury-members/

Focus advt sets up Worldoo, an online ecosystem for kids
Targeted at 6-12-year-olds and set up from scratch with a development spend of Rs 3 crore, Worldoo promises entertainment and education through an interactive experience
http://www.mxmindia.com/2013/04/focus-advt-sets-up-worldoo-an-online-ecosystem-for-kids/

IAA launches webinar series, Google's Rajan Anandan to address inaugural session on April 25
The account will be handled by the agency's Mumbai office
http://www.mxmindia.com/2013/04/iaa-launches-webinar-series-rajan-anandan-to-address-inaugural-session-on-april-25/

Web18 elevates Joyson Thomas, Rajan Srinivasan
Web 18 has strengthens its leadership team, appointing CEOs for Moneycontrol.com and Ibnlive.com
http://www.mxmindia.com/2013/04/web18-elevates-joyson-thomas-rajan-srinivasan/

Ormax launches forecast model for Hindi GEC launch viewership
Media insights firm Ormax Media announced the launch of OWA, India's first scientific launch viewership forecasting model for Hindi GECs. OWA stands for Opening Week Average
http://www.mxmindia.com/2013/04/ormax-launches-owa-forecast-model-for-hindi-gec-launch-viewership/

Nutrela Soya Food launches new campaign
The TVC has been conceptualized by Soho Square Mumbai and produced by Apocalypso. Madison Media is the media agency
http://www.mxmindia.com/2013/04/nutrela-soya-food-launches-new-campaign/

Anil Thakraney: CCTV footage should be used to kill apathy
What got my anger on the boil, more than the US bombings, is something that happened in our own backyard: Cruel apathy shown by many motorists during the horrible Jaipur road accident, and the resultant tragedy
http://www.mxmindia.com/2013/04/anil-thakraney-cctv-footage-should-be-used-to-kill-apathy/

Big CBS expands reach in 1mn+ HSMs
Along with 8 metros, the channel will now be available across 30 million households in Gujarat, Punjab, Maharashtra, Madhya Pradesh, Uttar Pradesh and Rajasthan
http://www.mxmindia.com/2013/04/big-cbs-expands-reach-in-1mn-hsms/

ANCHOR | One Big Idea by Deepa Gahlot: Creating Connoisseurs
http://www.mxmindia.com/2013/04/one-big-idea-by-deepa-gahlot-creating-connoisseurs/

Stories on 22nd November

Movies Now: Riding high on popular titles

The channel has fired a category that was getting stagnant and all this by riding on popular and familiar titles. And on HD.

http://www.mxmindia.com/2011/11/movies-now-riding-on-popular-titles/

The Anchor: 5 changes the publication industry is seeing

Readership habits, buying patterns and news input mediums are changing faster than you can say “circulation”.

http://www.mxmindia.com/2011/11/the-anchor-5-changes-the-publication-industry-is-seeing/

Google’s India Head Rajan Anandan on ASCI Board

Plans to step up effort to promote fair advertising practises in online space

http://www.mxmindia.com/2011/11/google%E2%80%99s-india-head-rajan-anandan-on-asci-board/

Just below the surface: Filmmaker Umesh Aggarwal

‘The documentary is about an evolving system of corruption that needs to be countered urgently.’

http://www.mxmindia.com/2011/11/just-below-the-surface-filmmaker-umesh-aggarwal/

Debrief: Zzzzrfan Khan

Vodafone must realize that simple need not be boring.

http://www.mxmindia.com/2011/11/debrief-zzzzrfan-khan/

The lesson so far for FM players

While the FM phase II may have been well received by the industry, all FM stations have reported break-even. Smaller FM stations are more likely to face huge challenges ahead.

http://www.mxmindia.com/2011/11/the-lesson-so-far-for-fm-players/