Stories on 28th Jul '15

It's official. Rohit Ohri to join FCB Ulka as Group Chairman and CEO
Nagesh Alai to move to Global Vice-Chairman role as Ohri is to join in Jan 2016
http://www.mxmindia.com/2015/07/its-official-rohit-ohri-to-join-fcb-ulka-as-group-chairman-and-ceo/

Anuradha Aggarwal to replace Sameer Satpathy as Marico CMO
Sameer plans to continue as CMO of the Company until 15th September, 2015 to facilitate a seamless transition to his successor
http://www.mxmindia.com/2015/07/anuradha-aggarwal-to-replace-sameer-satpathy-as-marico-cmo/

Mindshare bags mandate for 'Make in India' & Grofers
The agencies will look into the media planning, strategies and media audits for this campaign
http://www.mxmindia.com/2015/07/mindshare-bags-mandate-for-make-in-india-grofers/

Hariharan Vishwanathan to head South at MediaCom
Vishwanathan started his career in JWT (then HTA) as a media planner in 1994
http://www.mxmindia.com/2015/07/mediacom-appoints-hariharan-vishwanathan-as-headsouth/

Raj Nayak to lead India at AdAsia 2015
Veteran mediaperson and CEO, Colors Raj Nayak has been appointed leader of the Indian contingent to AdAsia 2015 to be held in Taipei
http://www.mxmindia.com/2015/07/raj-nayak-to-lead-india-at-adasia-2015/

Dainik Bhaskar takes off in Bhagalpur, Bihar
The Bhagalpur launch was implemented along a similar strategy as that of Patna driven by a well - strategized research and reader-centric survey
http://www.mxmindia.com/2015/07/dainik-bhaskar-takes-off-in-bhagalpur-bihar/

Bang in the Middle bags IndiaMart's creative mandate
The agency would be responsible for driving integrated marketing communication for IndiaMART
http://www.mxmindia.com/2015/07/bang-in-the-middle-bags-the-creative-mandate-of-indiamart/

Vivek Rao joins L&K Saatchi & Saatchi as CCO - North
Vivek comes with a 15 year testimony of working with global marketing communications companies
http://www.mxmindia.com/2015/07/vivek-rao-joins-lk-saatchi-saatchi-as-cco-north/

MIB alert on live coverage of anti-terror operations
An advisory put out says that it has been brought to MIB's notice that Monday's anti-terrorist operations in Gurdaspur, Punjab, had some news channels carrying telecast of these operations without retstricting themselves to periodic briefing by a designated officer
http://www.mxmindia.com/2015/07/mib-alert-on-live-coverage-of-anti-terror-operations/

Kellogg's Muesli launches new print ad campaign
In addition, to drive product trials, the brand has activated a mass sampling exercise targeting 1 million consumers
http://www.mxmindia.com/2015/07/kelloggs-muesli-launches-new-print-ad-campaign/

Ranjona Banerji: Intelligence failure on News TV
Ranjona Banerji decries the media's tendency to abandon good sense when a little bit of thought or discussion might serve them better

http://www.mxmindia.com/2015/07/ranjona-banerji-intelligence-failure-on-news-tv/

Stories on 29th Dec 14

Outlook for 2015
Industry captains Pratap Bose, Rohit Ohri, Shashi Sinha and CVL Srinivas on the year ahead
http://www.mxmindia.com/2014/12/outlook-for-2015/

Ranjona Banerji: Life Before Narendra Modi and Life After
Whether it's Narendra Modi whom I don't like or Roger Federer whom I adore, media fandom is deeply embarrassing, writes Ranjona Banerji
http://www.mxmindia.com/2014/12/ranjona-banerji-life-before-narendra-modi-and-life-after/

Personal care drives FMCG business on rural push
According to Nielsen data, the category with the maximum reach or penetration is shampoos at 79 per cent, followed closely by biscuits at 78 per cent
http://www.mxmindia.com/2014/12/personal-care-drives-fmcg-business-on-rural-push/

Linen Lintas powers new campaign for CarDekho.com
The new campaign has given birth to a character called 'Mr. I Know' and takes forward the earlier story of 'sunona hi dekho'
http://www.mxmindia.com/2014/12/linen-lintas-powers-new-campaign-for-cardekho-com/

RAM ratings for Week 50 (+Top Shows of the Week 50)
Presenting RAM numbers for Week 50 - that's December 7 to 13, 2014
http://www.mxmindia.com/2014/12/ram-ratings-for-week-%e2%80%8b50-top-shows-of-the-week-%e2%80%8b50/

ASCI unveils 'Swachh Ads Abhiyan' on National Consumers Day
The campaign was initiated across various social platforms like Facebook, Twitter, LinkedIn and YouTube
http://www.mxmindia.com/2014/12/asci-unveils-swachh-ads-abhiyan-on-national-consumers-day/

Snapdeal enters into strategic tie-up with Hungama
Nine weeks of Premium Hungama PRO app will be free with purchases on Snapdeal's mobile app
http://www.mxmindia.com/2014/12/snapdeal-enters-into-strategic-tie-up-with-hungama/

Amith Prabhu: Fourteen must reads in 2014
A list of fourteen articles published in the last twelve months in various portals relevant to the profession, compiled by Amith Prabhu

http://www.mxmindia.com/2014/12/amith-prabhu-fourteen-must-reads-in-2014/

Stories on 2nd Dec 14

Upclose with Rohit Ohri, Dentsu India
It was the opportunity that attracted him to the Exec Chairman job a little over three years back. And he's made the most of it!
http://www.mxmindia.com/2014/12/upclose-with-rohit-ohri-dentsu-india/

HDFC Life unveils new ad campaign
For the first time makes use of illusion technique to connect with a niche investor segment
http://www.mxmindia.com/2014/12/hdfc-life-unveils-new-ad-campaign/

Ranjona Banerji: Sympathy for the ill-informed DD anchor?
Once it was obvious just how she couldn’t cope, why didn’t DD take her off air? Surely, a few more skills are required in this job than a pretty face, asks Ranjona Banerji
http://www.mxmindia.com/2014/12/ranjona-banerji-sympathy-for-the-ill-informed-dd-anchor/

'Make love without fear', urges Durex via new campaign
Partners with Creativeland Asia and MTV on World AIDS Day
http://www.mxmindia.com/2014/12/make-love-without-fear-urges-durex-via-new-campaign/

'Your car, your wishes', exclaims BOI in new campaign
The campaign is for the Bank of India Vehicle Loan unit and has been shot by Pradeep Sarkar while the Production House is Apocalypse Filmworks
http://www.mxmindia.com/2014/12/your-car-your-wishes-exclaims-boi-in-new-campaign/

Raman Kumar to direct Big Magic show
Titled 'Bal Gopal Kare Dhamaal', the show will explore the equation between the common man and young Krishna in a modern-day setting
http://www.mxmindia.com/2014/12/raman-kumar-to-direct-big-magic-show/

Bibhash Jha appointed Head - Content & Carriage at SITI Cable
Jha will be based at the Corporate Office of SITI Cable, Noida
http://www.mxmindia.com/2014/12/bibhash-jha-appointed-head-content-carriage-at-siti-cable/

AdStrat: DDB Mudra unveils second phase of Volkswagen's Polo campaign
DDB Mudra West has used the New Polo's USP of '1.5L TDI engine' to great use in its proposition: Power, when you need it
http://www.mxmindia.com/2014/12/adstrat-ddb-mudra-unveils-second-phase-of-volkswagens-polo-campaign/

Himalaya Herbals unveils series of campaigns around new products
Natural and Pure emerge as strong messages in its new TVCs
http://www.mxmindia.com/2014/12/himalaya-herbals-unveils-series-of-campaigns-around-new-products/

Asian Paints launches 'Varna Maalai'
Launches unique TV serial colour combination guide designed exclusively for Tamil Nadu

http://www.mxmindia.com/2014/12/asian-paints-launches-varna-maalai/

Stories on 1st Dec 14

Storytelling in the age of Digital
Straight talk on technology with Gaston Legorburu, ED and Worldwide CCO at Sapient Nitro
http://www.mxmindia.com/2014/12/storytelling-in-the-age-of-digital/

mid-day bids goodbye to Pune edition
Mumbai daily mid-day has stopped publishing from Pune. Friday, November 28 was the last day of the Pune edition
http://www.mxmindia.com/2014/12/mid-day-bids-goodbye-to-pune-edition/

With 18k vacancies, DD officials blame gaffes on 'adhocism'
Doordarshan has over 18,000 vacancies, which has led to the disintegration of the programming section, say officials at Prasar Bharti
http://www.mxmindia.com/2014/12/with-18000-vacancies-dd-officials-blame-gaffes-on-adhocism/

RAM ratings for Week 46
Presenting RAM numbers for Week 46- that's November 9 to 15, 2014
http://www.mxmindia.com/2014/12/ram-ratings-for-week-4%e2%80%8b6/

TAM numbers for Hindi & Regional Channels in Week 47
Presenting TAM data for Week 47 for various Hindi and Regional Entertainment Channels in select India markets
http://www.mxmindia.com/2014/12/tam-numbers-for-hindi-regional-channels-in-week-47/

iTV network appoints MSL for its PR
News network iTV has appointed MSLGroup to handle the PR mandate for the entire network. MSL will continue to manage the PR mandate of IBN though with a different team
http://www.mxmindia.com/2014/12/itv-network-appoints-msl-for-its-pr/

Vijay Sankaran appointed Director, Digital Strategy at Genesis Burson-Marsteller
Yu Yu Din, currently Head of Digital, is relocating to her home country
http://www.mxmindia.com/2014/12/vijay-sankaran-appointed-director-digital-strategy-at-genesis-burson-marsteller/

Amith Prabhu: My PR Person of the Year
The way Narendra Modi has managed the perception of his six months in power is a case study as much as his campaign is a case study, writes Amith Prabhu
http://www.mxmindia.com/2014/12/amith-prabhu-my-pr-person-of-the-year/

Taproot to get Dentsu identity. Exec Chairman Rohit Ohri eyes PR, Activation & regional creative shops for acquisition
"We're working on the nomenclature. Taproot has a very unique culture and we didn't want to destroy that," said Rohit Ohri, Executive Chairman, Dentsu India

http://www.mxmindia.com/2014/12/taproot-to-get-dentsu-identity-exec-chairman-rohit-ohri-eyes-pr-activation-regional-creative-shops-for-acquisition/

Stories on 25th Nov 14

Enormous year for Ashish Khazanchi & Ajay Verma
Q&A with the managing partners of the just-over-a-year-old Enormous creative agency
http://www.mxmindia.com/2014/11/enormous-year-for-ashish-khazanchi-ajay-verma/

Ranjona Banerji: How Times & Bachi Karkaria gave in to the God of 140 characters!
Let us salute extraneous noise and the power of public opinion on social media, which can make a behemoth notice a pesky ant and change direction, writes Ranjona Banerji
http://www.mxmindia.com/2014/11/ranjona-banerji-how-times-bachi-karkaria-gave-in-to-the-god-of-140-characters/

Dentsu-UNFPA join hands to launch CSR Advisory Services
Dentsu India will be the first Ad and Communications firm to offer CSR services, along with a reputed implementation and monitoring partner, UNFPA India
http://www.mxmindia.com/2014/11/dentsu-unfpa-join-hands-to-launch-csr-advisory-services/

McDowell's #No.1 Yaari strikes a chord with viwers
DDB Mudra Executive Creative Director SonalDabralhas written the lyrics for this musical
http://www.mxmindia.com/2014/11/mcdowells-no-1-yaari-strikes-a-chord-with-viwers/

Shortlists for Indian Marketing Awards announced
The shortlist includes 88 cutting-edge campaigns hailing from different parts of the country
http://www.mxmindia.com/2014/11/shortlists-for-indian-marketing-awards-announced/

Digital L&K Saatchi & Saatchi announces key appointments
Digital L&K Saatchi & Saatchi has announced two senior level appointments into its fold. Sandeep Sarma joins the agency as the Digital Director- Client Servicing while Arunima Singh joins as Group Head-Servicing

http://www.mxmindia.com/2014/11/digital-lk-saatchi-saatchi-announces-key-appointments/

Stories on 20th Mar'14

Is WPP close to a full buy of Rediff?
Sir Martin Sorrell's WPP may buy 60% stake held by Arun Nanda and Ajit Balakrishan in Rediffusion Y&R India
http://www.mxmindia.com/2014/03/is-wpp-close-to-a-full-buy-of-rediff/

Zee-Sony-Zee & now Sony again. Ajay Bhalwankar is back at Zee, er, Sony, to be Chief Creative Dir, SET
Ajay Bhalwankar, who had quit Zee recently, will be joining Sony Entertainment Television (SET) as Chief Creative Director wef April 7
http://www.mxmindia.com/2014/03/zee-sony-zee-and-now-sony-again-ajay-bhalwankar-is-back-at-zee-er-sony-to-be-chief-creative-director-set/

Nestle urges consumers to 'share your goodness'
The aim is to connect with the consumers with a simple message - 'Share your goodness'
http://www.mxmindia.com/2014/03/nestle-urges-consumers-to-share-your-goodness/

Vikram Malhotra's Abundantia Ent gets its act together (and some $$$s)
Abundantia Entertainment confirms first two-year film slate and brings on-board new strategic investors to fuel further expansion drive
http://www.mxmindia.com/2014/03/vikram-malhotras-abundantia-ent-gets-its-act-together-and-some-s/

Affle launches ad2campaign
This unique platform provides brands and agencies a higher degree of campaign control, optimization and audience profiling
http://www.mxmindia.com/2014/03/affle-launches-ad2campaign/

HDS unveils #TheBigShot campaign for Bing
The campaign aims to bring together budding photographers to share their images with Bing and MSN
http://www.mxmindia.com/2014/03/hds-unveils-thebigshot-campaign-for-bing/

IAMAI pledges support to EC directives for election
The Election Commission has sent a communication to concerned players to enact the Code of Conduct during elections

http://www.mxmindia.com/2014/03/iamai-pledges-support-to-ec-directives-for-election/

Stories on 16th Jan '14

Clients want works that work: Ajay Kakar on Effie 2013
The Chairperson of Ad Club's Effie 2013 on the 20 percent increase in entries and how effectiveness, more than just creativity, is what clients seek
http://www.mxmindia.com/2014/01/clients-want-works-that-work-ajay-kakar-on-effie-2013/

RBNL recasts broadcast play, ends jv with CBS
The priority being flagship brands 92.7 Big FM, Hindi GEC Big Magic and regional foray with BIG Magic Bihar and Jharkhand, as per an RBNL statement
http://www.mxmindia.com/2014/01/rbnl-recasts-broadcast-play-ends-jv-with-cbs/

Week 2 sees Sab and Life OK tie
Week 2 of 2014 saw Zee rising to #2 with Sab and Life OK joint #4 in the weekly TAM ratings
http://www.mxmindia.com/2014/01/week-2-see-sab-and-life-ok-tie/

M K Anand to head Times Television, Sunil Lulla to head to BCCL in new role: Sources
According to source, the former Disney UTV MD-Media Networks will take charge of Times Television from Sunil Lulla who will move to a new role, possibly in the MD's office
http://www.mxmindia.com/2014/01/m-k-anand-to-head-times-television-sunil-lulla-to-head-to-bccl-in-new-role-sources/

Arijit Ray moves to group role as Simi Sabhaney joins Dentsu Comm as CEO
Arijit Ray will lead New Business Development at Dentsu India Group as Simi Sabhaney, former President (Bengaluru and Chennai) at Ogilvy India moves into his role
http://www.mxmindia.com/2014/01/m-k-anand-to-head-times-television-sunil-lulla-to-head-to-bccl-in-new-role-sources/

Times gets gung-ho on Gujarat [Updated]
All eyes on the Times of India group as it is set to launch Gujarati daily 'NavGujarat Samay' from Ahmedabad tomorrow
http://www.mxmindia.com/2014/01/times-gets-gung-ho-on-gujarat/

Sony Six scores big with FIFA World Cup Brazil & Russia rights
The deal also includes rights to the FIFCA Under-17 World Cup 2017 to be hosted by India
http://www.mxmindia.com/2014/01/sony-six-scores-big-with-fifa-world-cup-brazil-russia-rights/

Tupperware appoints Chandan Deep Singh Dang as CMO
Ex-Wrigley/Nokia/Pepsi/HUL marketing honcho now joins Tupperware
http://www.mxmindia.com/2014/01/sony-six-scores-big-with-fifa-world-cup-brazil-russia-rights/

Havas awarded global media buying role for Iglo group
European frozen foods major Iglo Group has hired Havas Media as its global media buying agency
http://www.mxmindia.com/2014/01/havas-awarded-global-media-buying-role-for-iglo-group/

Stories on 3rd July '13

Mediaah! Report Card on Uday Kumar Varma's tenure as I&B Secretary: 7/10
The former MIB secretary Varma presided over the effecting of the first two phases of digitization
http://www.mxmindia.com/2013/07/mediaah-report-card-on-uday-varmas-tenure-as-ib-secretary-710/

Umesh Shrikhande joins Taproot as CEO
Former Contract India captain joins Taproot India as CEO today
http://www.mxmindia.com/2013/07/umesh-shrikhande-joins-taproot-as-ceo/

Tata group forms panel to ascertain facts behind sr journalist and PR pro Charudatta Deshpande's suicide
The committee will convey its findings to the Tata Steel Board within two months
http://www.mxmindia.com/2013/07/tata-group-forms-panel-to-ascertain-facts-behind-sr-journalist-and-pr-pro-charudatta-deshpandes-suicide/

MTS connects entire brand mandate to Creativeland
Creativeland Asia continues its expansion in New Delhi with second brand-partnership win
http://www.mxmindia.com/2013/07/mts-connects-entire-brand-mandate-to-creativeland/

Aidem to handle Dangal TV adsales
Recently launched Hindi and Bhojpuri regional channel Dangal TV assigns its advertising sales duties to Aidem Ventures
http://www.mxmindia.com/2013/07/aidem-to-handle-dangal-tv-adsales/

Anil Thakraney: Are reporters adequately trained?
Media companies must never forget one hard truth: If your staffer behaves shoddily, it directly damages your brand's name, writes Anil Thakraney
http://www.mxmindia.com/2013/07/anil-thakraney-are-reporters-adequately-trained/

Time Out's Top 100 apps that makes life simpler
Time Out India's annual tech cover story comes with a curated list of 100 apps that make one's life simpler

http://www.mxmindia.com/2013/07/time-outs-top-100-apps-that-makes-life-simpler/

Stories on 19th April

All roads to a bigger, beerier Goafest!
There have been a record number of registrations as the annual fest kicks off today with the Advertising Conclave. Starting today, MxMIndia will bring you a ringside view of the fest
http://www.mxmindia.com/2012/04/all-roads-to-a-bigger-brighter-beerier-goafest/

Rohit Surfactants to launch mid-premium laundry brand Uni Wash to challenge HUL & P&G brands
The new brand, Uni Wash, will be launched in the next 2-3 months and be priced similar to Rin and Tide
http://www.mxmindia.com/2012/04/rohit-surfactants-to-launch-mid-premium-laundry-brand-uni-wash-to-challenge-hul-pg-brands/

Emerging markets offer potential that we digital natives thrive on: Amanda Richman
Ms Richman asserts that the next phase of digital growth will come from Greater China,Russia, as well as the Middle East and Central Europe
http://www.mxmindia.com/2012/04/emerging-markets-offer-potential-that-we-digital-natives-thrive-on-amanda-richman/

Rohit Ohri appointed on Dentsu Network's Global Operating Committee
Dentsu Inc. consolidates all operations outside Japan in virtual company, Dentsu Network
http://www.mxmindia.com/2012/04/rohit-ohri-appointed-on-dentsu-networks-global-operating-committee/


Go-Goafest!: Ajay Chandwani on why the Abby this year is special
Ajay Chandwani on how Abby is not just a creative advertising award any more, though it had started that way more than 40 years ago
http://www.mxmindia.com/2012/04/ajay-chandwani-on-why-abby-this-year-is-special/

First 16 matches of IPL5 score 3.65 TVR
While the average TVR for the first sixteen matches stood at 3.65 per cent, the ratings for the same number of matches during IPL4 were at a TVR of 4 per cent
http://www.mxmindia.com/2012/04/first-16-matches-of-ipl5-score-3-65-tvr/

Cyrus Mistry redesignated Tata Sons MD
The new designation became effective from April 1, 2012
http://www.mxmindia.com/2012/04/cyrus-mistry-redesignated-tata-sons-md/

HT launches 'You Read, They Learn' initiative
As a part of this initiative, HT will contribute 5 paise every day from every Metro copy sold in Delhi-NCR towards creating a corpus which will fund education of over 10,000 children over the year
http://www.mxmindia.com/2012/04/ht-launches-you-read-they-learn-initiative/

Govt ought to leverage social media for public consultations
Shri R Chandrashekhar, Secretary, Department of Telecommunications, acknowledged the need for the government to have a systematic engagement on social media
http://www.mxmindia.com/2012/04/govt-ought-to-leverage-social-media-for-public-consultations/

Press Club Awards for Excellence In Journalism
The Press Club Awards for Excellence in Journalism have been instituted to promote best practices among journalists
http://www.mxmindia.com/2012/04/press-club-awards-for-excellence-in-journalism/

Bharat Matrimony's Guinness World Record for world's largest photo album
The wedding album measures 14X17 with over 256 wedding photos
http://www.mxmindia.com/2012/04/bharat-matrimonys-guinness-world-record-for-worlds-largest-photo-album/

The Anchor: 4 things I would like to change in Radio Programming
Being a medium with only one sense paramount, the message - both about the identity of the station and things attached with it - needs to be stylish, individualistic, and memorable, feels Sarthak Kaushik
http://www.mxmindia.com/2012/04/the-anchor-4-things-i-would-like-to-change-in-radio-programming/

Debrief: Aircel: Misplaced belief
What does Aircel have to do with Dhoni’s self-belief saga? This ad is valid for any brand and any product category
http://www.mxmindia.com/2012/04/debrief-aircel-misplaced-belief/

Stories on 29th February

Being the best is our trademark: John Ziegler of DDB Mudra
The Chairman and CEO of DDB Mudra talks about India’s role in the APAC market and how rival agencies like WPP are taking a cue or two from them
http://www.mxmindia.com/2012/02/being-the-best-is-our-trademark-john-ziegler-of-ddb-mudra/


Realigned DDB Mudra ups ante for APAC push
While the realignment of top-level at the group was made known to one and all earlier, the event also witnessed a couple of other key announcements from the group
http://www.mxmindia.com/2012/02/realigned-ddb-mudra-ups-ante-for-apac-push/


Aegon Religare hijacks 'i' from TOI
Aegon Religare 'hijacked' the letter 'i' from the national daily, The Times of India, yesterday. The innovation was done to introduce the new and improved iTerm Insurance plan for Aegon Religare
http://www.mxmindia.com/2012/02/aegon-religare-hijacks-i-from-toi/


Quadrant creates Tiger Balm's new TVC
The new TVC for Tiger Balm shows how the product is a household name worldwide
http://www.mxmindia.com/2012/02/quadrant-creates-tiger-balms-new-tvc/


Swad of Success: Regional FMCG firms like Panjon, Bisk Farm, Mapro, raising funds to expand operations
Almost half a dozen smaller regional firms are entering newer states, some advertising for the first time, while others planning to raise funds to survive a fresh salvo by large consumer goods companies
http://www.mxmindia.com/2012/02/swad-of-success-regional-fmcg-firms-like-panjon-bisk-farm-mapro-raising-funds-to-expand-operations/


(MJR) Quality of journalism has gone up: Mohan Sivanand
Despite of all the negativity, like 'paid news' or advertising interfering in editorial content, there is a lot of good stuff too and, in fact, the vast majority today are proper journalists, says Mohan Sivanand, India Editor, Reader's Digest
http://www.mxmindia.com/2012/02/mjr-quality-of-journalism-has-gone-up-mohan-sivanand/


(MJR) Gouri Dange: Why this silence over the noise?
It looks like the media (who thrive on noise of their own kind) has accepted that every Indian, famous and otherwise, has an inalienable, constitutional right to make as much noise whenever and wherever he/she pleases, notes Gouri Dange
http://www.mxmindia.com/2012/02/mjr-gouri-dange-why-this-silence-over-the-noise/


Radio City Connect's awareness campaign for Pune Strykers
'Radio City Connect', Radio City 91.1 FM's full spectrum activations cell provides end-to-end 360 degree brand marketing solutions to all their clients
http://www.mxmindia.com/2012/02/radio-city-connects-awareness-campaign-for-pune-strykers/


HBO documentary 'Saving Face' wins an Academy Award
Saving Face chronicles the arduous attempts of acid-attack survivors Zakia and Rukhsana to bring their assailants to justice
http://www.mxmindia.com/2012/02/hbo-documentary-saving-face-wins-an-academy-award/


DraftFCB Ulka's Cogito Consulting & Asterii Analytics Release India 2061 Report
The supplement highlights some important scenarios that will help build brands for not just the next few years, but well into the next 50 years
http://www.mxmindia.com/2012/02/draftfcb-ulkas-cogito-consulting-asterii-analytics-release-india-2061-report/


ArtistAloud.com is back in a new avatar
To commemorate the second anniversary and the launch of the re-vamped website, ArtistAloud.com will be celebrating the Seagram's Fuel Music Day on March 2
http://www.mxmindia.com/2012/02/artistaloud-com-is-back-in-a-new-avatar/


With Moradabad launch, Hindustan now pan UP and Uttarakhand
It is now printed from 18 centres across the states of UP, Uttarakhand, Bihar, Jharkhand and Delhi
http://www.mxmindia.com/2012/02/with-moradabad-launch-hindustan-now-pan-up-and-uttarakhand/


5 things that agencies must do to attract top talent
If organisations proactively think about how they should keep their employees engaged over a period of time, attraction rates go up and attrition rates fall, says Rohit Ohri
http://www.mxmindia.com/2012/02/5-things-that-agencies-must-do-to-attract-top-talent/


Anil Thakraney: The Oscar Bore-fest
Some of the presenters seem to have been inspired by our own award shows
http://www.mxmindia.com/2012/02/anil-thakraney-the-oscar-bore-fest/

Stories on 24th January

Why the PR industry needs some PR
MSLGroup's white paper on the Indian PR industry underlines potentially growth-limiting challenges the trade faces
http://www.mxmindia.com/2012/01/why-the-pr-industry-needs-some-pr/

3 Executive Directors quit in 1.5 years... all well at Hindustan Unilever?
What ails HUL? Strategic changes by CEO Paul Polman 'upset' Indian executives
http://www.mxmindia.com/2012/01/3-exec-directors-quit-in-1-5-years-all-well-at-hindustan-unilever/

Komli Media launches Komli Labs to research digital advtg (and hence offer innovations)
Komli Labs will be primarily focused on driving innovation in digital advertising through applied research and big data analytics
http://www.mxmindia.com/2012/01/komli-media-launches-komli-labs-srinivasan-h-sengamedu-to-lead-the-team/

Full-service mobile offering for Mindshare India
Mindshare cashes in on early strengths, firms up Mobile Marketing agenda for India.
http://www.mxmindia.com/2012/01/full-service-mobile-offering-for-mindshare-india/

Walt Disney India MD Mahesh Samat resigns
Walt Disney India managing director Mahesh Samat resigns as his company is in the process of buying out UTV
http://www.mxmindia.com/2012/01/walt-disney-india-md-mahesh-samat-resigns/

Venkat Mallik to head Tribal DDB & RAPP in India
With his background in advertising, brand marketing, Data & Digital communication, Venkat Mallik brings a unique combination of skills needed to build Tribal DDB, as well as RAPP, feels Madhukar Kamath
http://www.mxmindia.com/2012/01/venkat-mallik-to-head-tribal-ddb-rapp-in-india/

Suresh Mohankumar is National Planning Head @ Dentsu
Suresh has the right combination of passion, talent and commitment to partner our creative and account management teams to take our creative product to the next level, says Rohit Ohri, Executive Chairman, DentsuIndia
http://www.mxmindia.com/2012/01/suresh-mohankumar-is-national-planning-head-dentsu/

Vivek Malhotra joins TV Today as VP - Marketing
Mr Malhotra will be responsible for developing the brand and communication strategy for leading media brands under TVTN
http://www.mxmindia.com/2012/01/vivek-malhotra-moves-to-tv-today-as-head-of-marketing-research/

Swati Mohan is VP - Prog & Ops for Fox, NGC India
Ms Mohan will be responsible for programming and operations for the bouquet of channels under the company in India.
http://www.mxmindia.com/2012/01/swati-mohan-is-vp-programming-ops-for-fox-ngc-india/

Social Wavelength wins 2 Biggies at WAT Awards, 2012
Mr. Sanjay Mehta and Mr Hareesh Tibrewala, co-founders of Social Wavelength, were awarded 'Social Media Entrepreneurs Of The Year 2012'
http://www.mxmindia.com/2012/01/social-wavelength-wins-2-biggies-at-wat-awards-2012/

What's-On-India launchesTV streetmaps
The maps will be used to monitor TV channel distribution and connectivity
http://www.mxmindia.com/2012/01/whats-on-india-launchestv-streetmaps/

Singham voted as the Best Film of 2011: Ormax Media
The ranking of the top 10 favourite Bollywood films of 2011 was derived basis the ‘Word of Mouth’ (WOM) score of the film, using data collected through consumer research throughout the year
http://www.mxmindia.com/2012/01/singham-voted-as-the-best-film-of-2011-ormax-media/

92.7 BIG FM presents BIG Music Parade this Republic Day
The parade has been conceptualized as an acoustic reminder for the audiences of the extravagant floats and pageantry which are displayed each year in Delhi
http://www.mxmindia.com/2012/01/92-7-big-fm-presents-big-music-parade-this-republic-day/

Future Media takes its partnership with banks to regional level for 'Sabse Saste 5 Din'
UCO Bank is the Banking Partner forMaharashtraand Madhya Pradesh, Dena Bank would be the partner forGujaratand Rajasthan and Corporation Bank for Karnataka
http://www.mxmindia.com/2012/01/future-media-takes-its-partnership-with-banks-to-regional-level-for-sabse-saste-5-din/

6 reasons why wall graffiti advertising attracts brands
The simplest medium is often the most effective – and right under our noses, writes Mihir Mody.
http://www.mxmindia.com/2012/01/the-anchor-6-reasons-why-wall-graffiti-advertising-attracts-brands/

Debrief: Titan Raga: Great attitude
Katrina looks glam and the situation is endearing. Mother and daughter living it up together warms the heart. Simple idea, zippy execution.
http://www.mxmindia.com/2012/01/debrief-titan-raga-great-attitude/

Some clarity on Rushdie, please!
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/01/some-clarity-on-rushdie-please/