Stories on 2nd Mar '15

So what was the Budget like for M&E?
A cross-section of captains of media and entertainment companies tell us how they found Arun Jaitley's Budget 2015
http://www.mxmindia.com/2015/03/so-what-was-the-budget-like-for-me/

NewsStand: How the Newspapers displayed the Budget 2015 news on their Page 1s
A look at how select newspapers displayed the Budget 2015 news on their front page
http://www.mxmindia.com/2015/03/newsstand-how-the-newspapers-displayed-the-budget-2015-news-on-their-page-1s/

Askme hires JWT, earmarks Rs 350-crore advertising budget
With a Rs 350 crore budget, Askme could well make it to the largest advertiser among Indian online companies, ahead of ecommerce biggies Flipkart, Snapdeal and Amazon India
http://www.mxmindia.com/2015/03/askme-hires-jwt-earmarks-rs-350-crore-advertising-budget/

Homecoming for Tarun Rai as he takes charge as CEO, JWT South Asia
Tarun Rai formally assumed the role of Chief Executive Officer J. Walter Thompson South Asia today (March 2, 2015)
http://www.mxmindia.com/2015/03/homecoming-for-tarun-rai-as-he-takes-charge-as-ceo-jwt-south-asia/

Hakuhodo Percept unveils new campaign for Sony Bravia Triluminos TV
The new TVC allows consumers to feel the magic of colour whilst experiencing the best of cricketing action on the TV set
http://www.mxmindia.com/2015/03/hakuhodo-percept-unveils-new-campaign-for-sony-bravia-triluminos-tv/

NewsX unveils new campaign to highlight core positioning
A campaign initiated to enable the viewers to see beyond the apparent
http://www.mxmindia.com/2015/03/newsx-unveils-new-campaign-to-highlight-core-positioning/

New promotional campaign for Micromax Canvas Selfie unveiled
TVC showcases how a girl can carry her style and beauty entourage in her phone and get instantly glamorous
http://www.mxmindia.com/2015/03/new-promotional-campaign-for-micromax-canvas-selfie-unveiled/

Amith Prabhu: The art of Public Relations is changing
Peer influence, word-of-mouth marketing, new connections are all taking place at these weekend events around the country, notes Amith Prabhu

http://www.mxmindia.com/2015/03/amith-prabhu-the-art-of-public-relations-is-changing/

Stories on 18th November

TV-wallahs eager for digital wave

The government’s push means opportunity for all stakeholders – broadcasters, distribution platforms including cable & DTH companies and MSOs

http://www.mxmindia.com/2011/11/tv-wallahs-eager-for-digital-wave/

Ten years of Big shopping

Big Bazaar completes a decade of service to the aam janta

http://www.mxmindia.com/2011/11/ten-years-of-big-shopping/

New music world under the scanner at Nokia seminar

Nokia Music Connects: Piracy across the globe will fall, says Sandip Biswas.

http://www.mxmindia.com/2011/11/new-music-world-under-the-scanner-at-nokia-seminar/

Firstpost.com gets its readers to play chess with the Grandmaster

Network18’s Firstpost.com has launched an online chess championship for its readers. This fortnightly event will see Vishwanathan Anand share some of his real-life chessboard experiences with online participants as a part of ‘Firstpost Battleboard.’

http://www.mxmindia.com/2011/11/firstpost-com-gets-its-readers-to-play-chess-with-the-grandmaster/

MxMIndia-partnered ‘Paid News’ seminar today

MxMIndia partners ‘Paid News’ event to be held on November 18 in Mumbai with a film screening followed by a panel discussion.

http://www.mxmindia.com/2011/11/mxmindia-partnered-%E2%80%98paid-news%E2%80%99-seminar-today/

Yummy launch event for BBC Good Food

A celebration of fine food, appropriate for the magazine’s content mix, has been planned for the November 19 event in New Delhi.

http://www.mxmindia.com/2011/11/yummy-launch-event-for-bbc-good-food/

Proximity India hires Punit Singh to lead Digital Technology

Punit Singh joins Proximity as AVP, Digital Technology. He will report to Ranjeev Vij VP, Head – Proximity India.

http://www.mxmindia.com/2011/11/proximity-india-hires-punit-singh-to-lead-digital-technology/

Obdurate Katju sparks walkout by INS members in Press Council meet

Walkout in Press Council meet as Chairman Katju refuses to withdraw remarks.

http://www.mxmindia.com/2011/11/obdurate-katju-sparks-ins-walkout/

Benetton's shock treatment works, say creatives

Benetton tried to spread an anti-hate message with its campaign showing public figures, including the Pope, locking lips. Unfortunately it backfired and drew the Vatican’s anger instead. What does the industry have to say about the fiasco?

http://www.mxmindia.com/2011/11/benetton-%E2%80%93-the-kiss-that-didn%E2%80%99t-work/

The Anchor: 7 pieces of jargon creative types love

Words, phrases, acronyms and scenarios that the creative department knows only too well. And probably wouldn’t want to do without.

http://www.mxmindia.com/2011/11/the-anchor-7-pieces-of-jargon-creative-types-love/

Hard Knocks: Exposing the big daddies of corruption

If we really want to make a difference, we need to go after the big fish. Exposing the big daddies of corruption will make the real difference, as the 2G scandal has shown.

http://www.mxmindia.com/2011/11/hard-knocks-exposing-the-big-daddies-of-corruption/

Zee pumps in $250mn for wellness content

Earmarked for Development, Production, Co-Production and Acquisition of High Quality, Multimedia Health and Wellness Programming

http://www.mxmindia.com/2011/11/zee-pumps-in-250mn-for-wellness-content/

Elvis Sequeira quits Cheil

Elvis Sequeira, the NCD of Cheil Worldwide Southwest Asia, has left.

http://www.mxmindia.com/2011/11/elvis-sequeira-quits-cheil/

Speed up review process, ASCI told

ASCI gets pat on the back, but ministers have also urged it to speed up review and compliance processes in advertising content.

http://www.mxmindia.com/2011/11/speed-up-review-process-asci-told/