Stories on 24th Nov 14

Why the $$$s are finally going beyond Cricket
Vinit Karnik of GroupM ESP on why and how non-cricketing sports are attracting sponsorship money
http://www.mxmindia.com/2014/11/why-the-s-are-finally-going-beyond-cricket/

UTI Mutual Fund unveils new brand and corporate campaign
The creative thought behind the advertisement was to showcase a "Slice of Life" moment
http://www.mxmindia.com/2014/11/uti-mutual-fund-unveils-new-brand-and-corporate-campaign/

Hyundai launches its first ever corporate campaign in India
Themed 'Life is Brilliant', the TVC is designed to strengthen the company's connect with the Indian consumer, showcasing the role the car brand plays in uniting the family
http://www.mxmindia.com/2014/11/hyundai-launches-its-first-ever-corporate-campaign-in-india/

DHFL signs Shah Rukh Khan as Brand Ambassador
DHFL has been enabling financial access for every Indian to own a home of his own over the past 30 years
http://www.mxmindia.com/2014/11/dhfl-signs-shah-rukh-khan-as-brand-ambassador/

RAM ratings for Week 45
Presenting RAM numbers for Week 45 - that's November 2 to 8, 2014
http://www.mxmindia.com/2014/11/ram-ratings-for-week-45/

Jay Mehta elevated to Station Head at 92.7 BIG FM
Jay's primary responsibility will be to manage the P&L of the Station, ensuring profitability it continues to deliver value to listeners and advertisers alike
http://www.mxmindia.com/2014/11/jay-mehta-elevated-to-station-head-at-92-7-big-fm/

Amith Prabhu: The Rise of PR firms in India over the last two decades
If Indian PR firms need to rise higher they need to be compensated better by the clients they work for, writes Amith Prabhu
http://www.mxmindia.com/2014/11/amith-prabhu-the-rise-of-pr-firms-in-india-over-the-last-two-decades/

Adstrat: DDB Mudra West unveils 12 Months Free Shopping Festival campaign
The brief was to communicate to the audience to shop at any Future Group store of their choice, to get never-before cashback and benefits

http://www.mxmindia.com/2014/11/adstrat-ddb-mudra-west-unveils-12-months-free-shopping-festival-campaign/

Stories on 20th Oct 14

Despite e-frenzy, crowds throng malls, markets
Shoppers log out and step into local stores ahead of Diwali over the last weekend
http://www.mxmindia.com/2014/10/despite-e-frenzy-crowds-throng-malls-markets/

Havas Media India wins integrated media duties of Assetz
The business is estimated at about Rs 15 crore and will be handled out of the Havas Media Bengaluru office
http://www.mxmindia.com/2014/10/havas-media-india-wins-integrated-media-duties-of-assetz/

Ranjona Banerji: And the Election Commission website wins this election!
Is TV news in danger of becoming the security blanket for the fuddy-duddies while the rest are moving on to something else, asks Ranjona Banerji
http://www.mxmindia.com/2014/10/ranjona-banerji-and-the-election-commission-website-wins-this-election/

Amith Prabhu: Politics is all about Public Reputation as it is in everyday life and more
Political Public Relations is part of the larger Reputation narrative that is playing out where a politician needs to be a good person, needs to do good work and then needs to communicate that work, writes Amith Prabhu
http://www.mxmindia.com/2014/10/amith-prabhu-politics-is-all-about-public-reputation-as-it-is-in-everyday-life-and-more/

Ad Club invites Facebook's Mark D'Arcy to speak
The council provides Facebook with invaluable perspectives and ideas to better engage and educate the global creative community
http://www.mxmindia.com/2014/10/ad-club-invites-facebooks-mark-darcy-to-speak/

Saffolalife shifts focus to heart problems faced by women
This film is an endeavour to inspire people to re-evaluate the need to "Protect her heart"
http://www.mxmindia.com/2014/10/saffolalife-shifts-focus-to-heart-problems-faced-by-women/

Contract wins creative mandate of Portea Medical
The business will be handled out of the agency's Bangalore office
http://www.mxmindia.com/2014/10/contract-wins-creative-mandate-of-portea-medical/

What Ticks for Indian Consumers/ Teen- Madan Sanglikar and Alok Sanwal
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Madan Sanglikar and Alok Sanwal
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-teen-madan-sanglikar-and-alok-sanwal/

Wills Lifestyle and Madison unveil 'Rock the Ramp'
These videos are shared on the Wills Lifestyle Vine page and Wills Lifestyle Facebook and Twitter pages
http://www.mxmindia.com/2014/10/wills-lifestyle-and-madison-unveil-rock-the-ramp/

Culture Machine gets What's Trending to India
Through this alliance, Culture Machine will work closely with What's Trending to create content, featuring talents and brands across the Indian sub-continent
http://www.mxmindia.com/2014/10/culture-machine-gets-whats-trending-to-india/

Stories on 11th Jun

India's Most Influential
By Invitation: Mahesh Murthy on the Pinstom list of the most influential Indian individuals and brands in the social media
http://www.mxmindia.com/2012/06/indias-new-most-influential/

Kishore Biyani not to sell stake in Big Bazaar & Food Bazaar chains
In recent weeks, the retail industry has been abuzz with speculation that the Future Group was in talks with India's richest man Mukesh Ambani to sell stake in its flagship Big Bazaar hypermarket network
http://www.mxmindia.com/2012/06/kishore-biyani-not-to-sell-stake-in-big-bazaar-food-bazaar-chains/

Decision on digitization deferred to June 15
From Friday: I & B Minister lends a patient ear to industry stakeholders’ issues with meeting the digitization sunset date of June 30 for Phase I; timelines to be discussed at the June 15 taskforce meet
http://www.mxmindia.com/2012/06/creativeland-asia-to-revamp-cinthol/

BBC Knowledge launches brand campaign that speaks directly to parents
This is the first BBC Knowledge campaign targeted at parents; the campaign will run across mainstream dailies, magazines, outdoors and digital
http://www.mxmindia.com/2012/06/bbc-knowledge-launches-brand-campaign-that-speaks-directly-to-parents/

FMCGs saved on advertising cost in the March quarter
For 24 FMCG companies, the selling expenses as a proportion of net sales stood at 12.1 per cent - the lowest in at least the last ten quarters
http://www.mxmindia.com/2012/06/fmcgs-saved-on-advertising-cost-in-the-march-quarter/

Creativeland Asia to revamp Cinthol
Creativeland Asia has been mandated to revamp the advertising of Cinthol
http://www.mxmindia.com/2012/06/creativeland-asia-to-revamp-cinthol/

Brandlogist wins two new mandates
Wins the digital mandate for RC Cola & social media mandate for Zee TV's 'Phir Subah Hogi'
http://www.mxmindia.com/2012/06/brandlogist-wins-two-new-mandates/

Reviewing the Reviews: Shanghai
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/06/reviewing-the-reviews-shanghai/

Innovation is the key to enhance online travel & tourism industry
With internet users inIndiaat around 121 million, focus is now to create a solution for travellers to plan travel online
http://www.mxmindia.com/2012/06/innovation-is-the-key-to-enhance-online-travel-tourism-industry/

92.7 BIG FM announces BIG Tamil Melody Awards 2012
An exclusive platform which will honor singers and musicians in various categories who crafted the year's super hit numbers
http://www.mxmindia.com/2012/06/92-7-big-fm-announces-big-tamil-melody-awards-2012/

Airtel bags exclusive video rights on mobile platform for UEFA Euro 2012
With this, Airtel mobile customers acrossIndiacan enjoy exclusive access to mobile and video content of soccer matches during UEFA Euro 2012
http://www.mxmindia.com/2012/06/airtel-bags-exclusive-video-rights-on-mobile-platform-for-uefa-euro-2012/

AdStrat: Fox Movies subtitle campaign
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta
http://www.mxmindia.com/2012/06/adstrat-fox-movies-subtitle-campaign/

The Anchor: Ruby Bana on 6 reasons FMCGs need to look beyond TV
The older and better established a FMCG brand becomes, the lesser and lesser must it rely on TV, says Ruby Bana
http://www.mxmindia.com/2012/06/the-anchor-ruba-bana-on-6-reasons-fmcgs-need-to-look-beyond-tv/

Anil Thakraney: You can't curb the Net, Mr Minister!
The sooner the fossil ministers of India accept that technology has outsmarted them, the better, writes Anil Thakraney
http://www.mxmindia.com/2012/06/anil-thakraney-you-cant-curb-the-net-mr-minister/

Ranjona Banerji: Cartoons as weapons of mass destruction!
Cartoons have caused incalculable damage in the recent past, writes Ranjona Banerji in 'Noosemaker'
http://www.mxmindia.com/2012/06/ranjona-banerji-cartoons-as-weapons-of-mass-destruction/

Stories on 23rd February

Is more the merrier for Kannada news TV?
The Kannada news channel space has been abuzz with action and new launches, the latest being Public TV. Is there room for so many?
http://www.mxmindia.com/2012/02/is-more-the-merrier-for-kannada-news-channels/

Will private FM soon be allowed to freely air news?
The Government will be setting up a Central Monitoring System for content, following which restriction of content including news will be removed.
http://www.mxmindia.com/2012/02/will-private-fm-soon-be-allowed-to-air-news-sans-restrictions/

Big Bazaar brings new recipe to boost sales
The value retail chain is not just retailing grain, but grinding it, kneading the dough and even making chappatis for its consumers - at no extra cost
http://www.mxmindia.com/2012/02/big-bazaar-brings-new-recipe-to-boost-sales/

DraftFCB+Ulka launches Asterii Analytics
Asterii Analytics will be head quartered in Mumbai with Niteen Bhagwat as the executive director and CEO.
http://www.mxmindia.com/2012/02/draftfcbulka-launches-asterii-analytics/

What's a PR agency doing with a marketing head? Quick chat with Genesis CMO Judith Ostronic
As Chief Marketing Officer, Judith Ostronic will serve as the head of both marketing and new business development for Genesis Burson-Marsteller.
http://www.mxmindia.com/2012/02/whats-a-pr-agency-doing-with-a-marketing-head-quick-chat-with-genesis-cmo-judith-ostronic/

9XM to start Jalwa for older audiences
On February 25, India's music TV segment will see one more channel launch -9x Jalwa - 9x Media's second Bollywood music channel after 9xm.
http://www.mxmindia.com/2012/02/9xm-to-start-jalwa-for-older-audiences/

IIM prof Dr Nagesh Rao is MICA Director
Dr Rao comes to MICA from the Indian Institute of Management, Ahmedabad.
http://www.mxmindia.com/2012/02/iim-prof-dr-nagesh-rao-is-mica-director/

Amagi announces operations in 35 cities
Ushers the power of TV advertising to hundreds of SME businesses
http://www.mxmindia.com/2012/02/amagi-announces-operations-in-35-cities/

Tamil KBC begins on Feb 27
Neengalum Vellalam Oru Kodi, hosted by actor Suriya, launches on February 27 at 8pm on Vijay TV, and will be shown Monday to Thursday.
http://www.mxmindia.com/2012/02/tamil-kbc-begins-on-feb-27/

The Anchor: 5 Challenges for film & entertainment industry in the digital space
infrastructure, piracy, and a fragmented industry are some of the challenges facing content owners in the digital space, says Jai Maroo
http://www.mxmindia.com/2012/02/the-anchor-5-challenges-for-film-entertainment-industry-in-the-digital-space/

Debrief: Didn't smell the coffee (but loved the innovation)!
Hence I shall do my evaluation purely on the presumption that most readers were able to smell it. If that is the case, it's a kick-ass innovation and needs to be applauded
http://www.mxmindia.com/2012/02/debrief-didnt-smell-the-coffee-but-loved-the-innovation/

Of Un-Saif celebs & hysterical cricket journos
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/of-un-saif-celebs-hysterical-cricket-journos/

The Economist circulation in India grows 26% y-o-y
The world wide circulation of The Economist has passed the 1.5 million mark for the first time
http://www.mxmindia.com/2012/02/the-economist-circulation-in-india-grows-26-y-o-y/

Stories on 12th December

FM radio: Waiting in the wings for how long?
Radio is free, easy to access, and reaches everyone, everywhere. Yet why is the eye favoured over the ear?
http://www.mxmindia.com/2011/12/fm-radio-waiting-in-the-wings-for-how-long/

[PR CHANNEL] PR's Media Fixation
We do not know what we are into till you have a client defining what you will do, writes Sudarshan S
http://www.mxmindia.com/2011/12/pr-channel-prs-media-fixation/

Remembering Mario Miranda/Dev Nadkarni
A personal reminiscence of celebrated illustrator and cartoonist Mario Miranda by Dev Nadkarni
http://www.mxmindia.com/2011/12/remembering-mario-mirandadev-nadkarni/

Compuware launches 14 new website performance benchmarks
These benchmarks highlight the importance of optimizing web performance in driving business revenue.
http://www.mxmindia.com/2011/12/compuware-launches-14-new-website-performance-benchmarks/

Disney Channel's Doraemon Movie delivers the best ratings
Records a 5.24 TVR among all kids (CS 4-14 ABC) in HSM and 4.4 TVR among all kids (CS 4-14 ABC) in All India.
http://www.mxmindia.com/2011/12/disney-channel%E2%80%99s-doraemon-movie-delivers-the-best-ratings/

The Anchor: 5 reasons mobile advertising hasn't gained momentum
Damandeep Soni on the very with-it but slightly confused handheld arena.
http://www.mxmindia.com/2011/12/the-anchor-5-reasons-mobile-advertising-hasnt-gained-momentum/


[PR Channel] Social media empowers to changes the world, says youth
The respondents feel that they almost influence consumer choice, human rights and social change, politics and policy making and corporate governance
http://www.mxmindia.com/2011/12/social-media-change-the-world-says-the-youth-of-india/

10 years of 'Naye India Ka Bazaar'
On the occasion of Big Bazaar's 10th anniversary, Mudra has created a new campaign where Big Bazaar claims to be 'Naye India Ka Bazaar'.
http://www.mxmindia.com/2011/12/10-years-of-naye-india-ka-bazaar/

Rocky road for Digital OOH?
Globally the fastest growing medium, Digital Out-of-Home is yet to make a splash in India. Measurement is seen as one hurdle on the growth path, but industry players are looking at an optimistic future.
http://www.mxmindia.com/2011/12/rocky-road-for-digital-ooh/

Hindustan launches 9th edition in Aligarh
With Hindustan's launch of its 9th edition in the state of UP from Aligarh, the daily is now printed from 17 centres across the states of UP, Uttarakhand, Bihar, Jharkhand and Delhi.
http://www.mxmindia.com/2011/12/hindustan-launches-9th-edition-in-aligarh/

HT celebrates Capital's 100th bday with conclave & campaigns
Hindustan Times, which has been celebrating Delhi's 100th birthday under the banner of 'I Love Delhi' throughout 2011, is getting ready for a high point on December 15.
http://www.mxmindia.com/2011/12/hindustan-times-celebrates-new-delhis-100th-birthday-with-conclave-and-campaigns/

Reviewing the Reviews: Ladies vs Ricky Bahl
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2011/12/reviewing-the-reviews-ladies-vs-ricky-bahl/

AdStrat: Happy beginnings with Shubh Aarambh
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.
http://www.mxmindia.com/2011/12/happy-beginnings-with-shubh-aarambh/

Channels need to develop editing skills
In Freaking News, Ranjona Banerji reviews the fare on prime time news and the morning papers
http://www.mxmindia.com/2011/12/channels-need-to-develop-editing-skills/

Stories on 18th November

TV-wallahs eager for digital wave

The government’s push means opportunity for all stakeholders – broadcasters, distribution platforms including cable & DTH companies and MSOs

http://www.mxmindia.com/2011/11/tv-wallahs-eager-for-digital-wave/

Ten years of Big shopping

Big Bazaar completes a decade of service to the aam janta

http://www.mxmindia.com/2011/11/ten-years-of-big-shopping/

New music world under the scanner at Nokia seminar

Nokia Music Connects: Piracy across the globe will fall, says Sandip Biswas.

http://www.mxmindia.com/2011/11/new-music-world-under-the-scanner-at-nokia-seminar/

Firstpost.com gets its readers to play chess with the Grandmaster

Network18’s Firstpost.com has launched an online chess championship for its readers. This fortnightly event will see Vishwanathan Anand share some of his real-life chessboard experiences with online participants as a part of ‘Firstpost Battleboard.’

http://www.mxmindia.com/2011/11/firstpost-com-gets-its-readers-to-play-chess-with-the-grandmaster/

MxMIndia-partnered ‘Paid News’ seminar today

MxMIndia partners ‘Paid News’ event to be held on November 18 in Mumbai with a film screening followed by a panel discussion.

http://www.mxmindia.com/2011/11/mxmindia-partnered-%E2%80%98paid-news%E2%80%99-seminar-today/

Yummy launch event for BBC Good Food

A celebration of fine food, appropriate for the magazine’s content mix, has been planned for the November 19 event in New Delhi.

http://www.mxmindia.com/2011/11/yummy-launch-event-for-bbc-good-food/

Proximity India hires Punit Singh to lead Digital Technology

Punit Singh joins Proximity as AVP, Digital Technology. He will report to Ranjeev Vij VP, Head – Proximity India.

http://www.mxmindia.com/2011/11/proximity-india-hires-punit-singh-to-lead-digital-technology/

Obdurate Katju sparks walkout by INS members in Press Council meet

Walkout in Press Council meet as Chairman Katju refuses to withdraw remarks.

http://www.mxmindia.com/2011/11/obdurate-katju-sparks-ins-walkout/

Benetton's shock treatment works, say creatives

Benetton tried to spread an anti-hate message with its campaign showing public figures, including the Pope, locking lips. Unfortunately it backfired and drew the Vatican’s anger instead. What does the industry have to say about the fiasco?

http://www.mxmindia.com/2011/11/benetton-%E2%80%93-the-kiss-that-didn%E2%80%99t-work/

The Anchor: 7 pieces of jargon creative types love

Words, phrases, acronyms and scenarios that the creative department knows only too well. And probably wouldn’t want to do without.

http://www.mxmindia.com/2011/11/the-anchor-7-pieces-of-jargon-creative-types-love/

Hard Knocks: Exposing the big daddies of corruption

If we really want to make a difference, we need to go after the big fish. Exposing the big daddies of corruption will make the real difference, as the 2G scandal has shown.

http://www.mxmindia.com/2011/11/hard-knocks-exposing-the-big-daddies-of-corruption/

Zee pumps in $250mn for wellness content

Earmarked for Development, Production, Co-Production and Acquisition of High Quality, Multimedia Health and Wellness Programming

http://www.mxmindia.com/2011/11/zee-pumps-in-250mn-for-wellness-content/

Elvis Sequeira quits Cheil

Elvis Sequeira, the NCD of Cheil Worldwide Southwest Asia, has left.

http://www.mxmindia.com/2011/11/elvis-sequeira-quits-cheil/

Speed up review process, ASCI told

ASCI gets pat on the back, but ministers have also urged it to speed up review and compliance processes in advertising content.

http://www.mxmindia.com/2011/11/speed-up-review-process-asci-told/