Stories on 31st Aug '15

Thomas Pulliyel, Mr IMRB
As the IMRB International President retires today, industry majors on how the values of IMRB are the values of Thomas
http://www.mxmindia.com/2015/08/thomas-pulliyel-mr-imrb/

RAM ratings for Week 33 (August 9-15, 2015)
Presenting officially sourced RAM numbers for Week #33 - that's August 9-15, 2015

http://www.mxmindia.com/2015/08/ram-ratings-for-week-33-august-9-15-2015/

AAAI, IOAA sign agreement for better OOH business
A special feature of this agreement is that the advertiser will not be allowed to shift their business to another agency until dues of the earlier agency are cleared.
http://www.mxmindia.com/2015/08/aaai-ioaa-sign-agreement-for-better-ooh-business/

Online grocery store Big Basket ropes in Shah Rukh Khan as brand ambassador
SRK is also the face of online fashion etailer Yepme.com, which is currently running a contest to promote his upcoming film 'Fan'
http://www.mxmindia.com/2015/08/online-grocery-store-big-basket-ropes-in-shah-rukh-khan-as-brand-ambassador/

Apollo Tyres extends association with MUFC to other countries
Expands association to the whole of Africa, Malaysia, Vietnam, Philippines, Singapore, Cambodia, Laos, Myanmar and Brunei
http://www.mxmindia.com/2015/08/apollo-tyres-extends-association-with-mufc-to-other-countries/

Hike unveils biggest ever brand campaign
Asks consumers to create their own gang on hike with the tagline 'Got a Gang? Get on Hike'
http://www.mxmindia.com/2015/08/hike-unveils-biggest-ever-brand-campaign/

DishTV announces tie-up with Hungama
The active service will enhance DishTV’s portfolio in the field of VAS and music
http://www.mxmindia.com/2015/08/dishtv-announces-tie-up-with-hungama/

Amith Prabhu: Where is our talent coming from?
The client base is increasing, newer PR firms are mushrooming but retainers are not changing and quality of talent is not improving, writes Amith Prabhu

http://www.mxmindia.com/2015/08/amith-prabhu-where-is-our-talent-coming-from/

Stories on 27th Aug '15

BARC-TAM deal: Win-win for all
The deal between the two television audience measurement firms is a gamechanging one - for the industry and for themselves
http://www.mxmindia.com/2015/08/barc-tam-deal-win-win-for-all/

BARC-TAM: Did the industry kill TAM?
Questions, questions: So TAM was made to exit, be it the politics of the industry or simply apathy? While it was set up by a joint industry body, how much did they monitor and guide TAM? Was there enough clarity, the way it is today? Did the politics between the stakeholders see TAM in?
http://www.mxmindia.com/2015/08/barc-tam-did-the-industry-kill-tam/

BARC-TAM: We told you so! MxM broke the story...
The links to the two stories published by MxMIndia
http://www.mxmindia.com/2015/08/barc-tam-we-told-you-so-mxm-broke-the-story/

Flashed yesterday: BARC to turn sole TV aud measurement co with TAM meters in tow
BARC India and TAM India will form a meter management company to supply raw data to BARC India
http://www.mxmindia.com/2015/08/barc-gobbles-up-tam-audience-measurement-boxes-to-grow-to-34k/

Komli Media sells India business to Gurgaon-based SVG Media
Under the terms of the deal, Komli India will function independently alongside the existing businesses of SVG Media - Tyroo Technologies, DGM and SeventyNine
http://www.mxmindia.com/2015/08/komli-media-sells-india-business-to-gurgaon-based-svg-media/

Siddhartha Mukherjee: What Biking taught me about Brand Communication Management
And how he tried to explore the learnings from biking and use them for Brand Communication Management
http://www.mxmindia.com/2015/08/siddhartha-mukherjee-what-biking-taught-me-about-brand-communication-management/

Dear MxM by Jaisurya Das: My friends are dissuading me but is it okay to tie a Rakhi to my boss?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds ot reader queries on career and personal issues

http://www.mxmindia.com/2015/08/dear-mxm-by-jaisurya-das-my-friends-are-dissuading-me-but-is-it-okay-to-tie-a-rakhi-to-my-boss/