Showing posts with label Preeti Reddy. Show all posts
Showing posts with label Preeti Reddy. Show all posts

Friday, 23 September 2016

Stories on 23rd Sep '16

More efficiency & productivity with Kantar First
Up, close with Preeti Reddy, CEO of Kantar South Asia- Insights, who leads Kantar's India & South Asia operations (+Video). Read more

Ranjona Banerji: Why is war like a children’s game for our news channels?
"If there ever was a divide between print and TV journalism, it is most evident now. Matters of war and international relations are serious. The complete lack of depth in our public discourse since TV is the dominant media is now proving to be dangerous. This is not the usual complaint of glamour and frivolity getting more attention than "serious" news. It is far worse. This is "serious" news being treated like it was a Hollywood or Bollywood action blockbuster," writes Ranjona Banerji. Read more

Kelly Clark is new Global CEO at GroupM
He has been working with the WPP group since 1988. Read more

Lodestar UM bags Tourism Australia account
This follows a global media review with media agency conglomerate IPG Mediabrands bagging the entire media mandate including digital for Tourism Australia in India.Read more

Ashok Ventatramani is NBA president
Ashish Bagga will be Vice President while M K Anand will be the Treasurer. Read more

iProspect bags multiple new biz wins
Elevates MuddassarMemon to AVP - Creative & Social.Read more

PNB Housing Finance unveils new multimedia campaign
The multimedia campaign includes an array of innovative creative across all mediums of TV, Print, OOH and Digital. Read more

Interem appoints Flags Communications as its communications partner
Flags Communications will cover end to end communication solution pertaining to marketing, creative, digital & PR services. Read more

Monday, 31 August 2015

Stories on 31st Aug '15

Thomas Pulliyel, Mr IMRB
As the IMRB International President retires today, industry majors on how the values of IMRB are the values of Thomas
http://www.mxmindia.com/2015/08/thomas-pulliyel-mr-imrb/

RAM ratings for Week 33 (August 9-15, 2015)
Presenting officially sourced RAM numbers for Week #33 - that's August 9-15, 2015
http://www.mxmindia.com/2015/08/ram-ratings-for-week-33-august-9-15-2015/

AAAI, IOAA sign agreement for better OOH business
A special feature of this agreement is that the advertiser will not be allowed to shift their business to another agency until dues of the earlier agency are cleared.
http://www.mxmindia.com/2015/08/aaai-ioaa-sign-agreement-for-better-ooh-business/

Online grocery store Big Basket ropes in Shah Rukh Khan as brand ambassador
SRK is also the face of online fashion etailer Yepme.com, which is currently running a contest to promote his upcoming film 'Fan'
http://www.mxmindia.com/2015/08/online-grocery-store-big-basket-ropes-in-shah-rukh-khan-as-brand-ambassador/

Apollo Tyres extends association with MUFC to other countries
Expands association to the whole of Africa, Malaysia, Vietnam, Philippines, Singapore, Cambodia, Laos, Myanmar and Brunei
http://www.mxmindia.com/2015/08/apollo-tyres-extends-association-with-mufc-to-other-countries/

Hike unveils biggest ever brand campaign
Asks consumers to create their own gang on hike with the tagline 'Got a Gang? Get on Hike'
http://www.mxmindia.com/2015/08/hike-unveils-biggest-ever-brand-campaign/

DishTV announces tie-up with Hungama
The active service will enhance DishTV’s portfolio in the field of VAS and music
http://www.mxmindia.com/2015/08/dishtv-announces-tie-up-with-hungama/

Amith Prabhu: Where is our talent coming from?
The client base is increasing, newer PR firms are mushrooming but retainers are not changing and quality of talent is not improving, writes Amith Prabhu