Showing posts with label Kantar Media. Show all posts
Showing posts with label Kantar Media. Show all posts

Monday, 31 August 2015

Stories on 31st Aug '15

Thomas Pulliyel, Mr IMRB
As the IMRB International President retires today, industry majors on how the values of IMRB are the values of Thomas
http://www.mxmindia.com/2015/08/thomas-pulliyel-mr-imrb/

RAM ratings for Week 33 (August 9-15, 2015)
Presenting officially sourced RAM numbers for Week #33 - that's August 9-15, 2015
http://www.mxmindia.com/2015/08/ram-ratings-for-week-33-august-9-15-2015/

AAAI, IOAA sign agreement for better OOH business
A special feature of this agreement is that the advertiser will not be allowed to shift their business to another agency until dues of the earlier agency are cleared.
http://www.mxmindia.com/2015/08/aaai-ioaa-sign-agreement-for-better-ooh-business/

Online grocery store Big Basket ropes in Shah Rukh Khan as brand ambassador
SRK is also the face of online fashion etailer Yepme.com, which is currently running a contest to promote his upcoming film 'Fan'
http://www.mxmindia.com/2015/08/online-grocery-store-big-basket-ropes-in-shah-rukh-khan-as-brand-ambassador/

Apollo Tyres extends association with MUFC to other countries
Expands association to the whole of Africa, Malaysia, Vietnam, Philippines, Singapore, Cambodia, Laos, Myanmar and Brunei
http://www.mxmindia.com/2015/08/apollo-tyres-extends-association-with-mufc-to-other-countries/

Hike unveils biggest ever brand campaign
Asks consumers to create their own gang on hike with the tagline 'Got a Gang? Get on Hike'
http://www.mxmindia.com/2015/08/hike-unveils-biggest-ever-brand-campaign/

DishTV announces tie-up with Hungama
The active service will enhance DishTV’s portfolio in the field of VAS and music
http://www.mxmindia.com/2015/08/dishtv-announces-tie-up-with-hungama/

Amith Prabhu: Where is our talent coming from?
The client base is increasing, newer PR firms are mushrooming but retainers are not changing and quality of talent is not improving, writes Amith Prabhu

Thursday, 6 March 2014

Stories on 6th Mar'14

Get set for India's Biggest Media Event
The 9-phase poll process with the results on May 16 and the government formation thereafter is boomtime for the media
http://www.mxmindia.com/2014/03/get-set-for-indias-biggest-media-event/

NewsStand: How some Page 1s announced the Polls
In NewsStand, we look at how some of the front-pages of the our national and regional dailies displayed the news of the polls announcement
http://www.mxmindia.com/2014/03/newsstand-how-some-page-1s-announced-the-polls/

Etailers make hay with poll merchandise
Online retailers sell a variety of political merchandise to cash in on the frenzy
http://www.mxmindia.com/2014/03/etailers-make-hay-with-poll-merchandise/

Respite for Kantar (and TAM) as Delhi High Court hearing adjourned till July 11
The Delhi High Court hearing has been adjourned to July 11, 2014
http://www.mxmindia.com/2014/03/respite-for-kantar-and-tam-as-delhi-high-court-hearing-adjourned-till-july-11/

Viber connects with ZenithOptimedia for media
ZenithOptimedia India has been appointed as the media planning and buying partner for Viber, the mobile and messaging service provider
http://www.mxmindia.com/2014/03/viber-connects-with-zenithoptimedia-for-media/

Genesis delivers a Step Up
The initiative is designed to provide affordable and relevant service offerings spanning traditional as well as new digital formats
http://www.mxmindia.com/2014/03/viber-connects-with-zenithoptimedia-for-media/

Bang Bang Films unveils new commercial for Mountain Dew
Mountain Dew has unveiled a new campaign that preaches to individuals to push their passions to the limit, allowing them to conquer their fears along the way
http://www.mxmindia.com/2014/03/bang-bang-films-unveils-new-commercial-for-mountain-dew/

Delegates to get 'Winning' insights at 13th India Today Conclave
The theme of this edition of the signature annual event, which will host some of the finest minds of the world, is 'Winning'
http://www.mxmindia.com/2014/03/delegates-to-get-winning-insights-at-13th-india-today-conclave/

Punit Goenka felicitated with 'Entrepreneur of the Year' award
Mr Goenka was conferred the 'Entrepreneur of the Year' award at the Asia Pacific Entrepreneurship Awards 2014 held in New Delhi recently