Stories on 6th Oct '16

Getting SMEs to advertise on telly, the Amagi way

A quick text+video chat with Baskar Subramanian, Co-Founder, Amagi Media Labs on the launch of a platform especially for small and medium enterprises. Read more

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Jaisurya Das: I have a job offer in Mumbai, but the rentals are so damn high. Worthwhile moving?

Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to a reader queries on a mixed bag of career and personal issues. Read more

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Apple, Google hold top spots in 'Best Global Brands Report'

Apple's brand value grew by 5 percent to US $178,119m, while Google's brand value rose 11 percent to US $133,252m. Read more

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Jivi Mobiles hands over creative mandate to IBD

Actor Irrfan Khan roped in as brand ambassador. Read more

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Dhara celebrates India with latest campaign by DDB Mudra

India enjoys a fairly busy festival calendar and we Indians keep track of these festivals with the same amount of zeal. Read more

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NatureFresh Acti-Lite partners MSD for  new brand ethos

The ethos of his personality and that of NatureFreshActi-Lite is what makes him a fit for the brand. Read more

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TVS Victor spreads smiles in McCann campaign

In the process, the father brings back smile and joy to her daughter and delivers an important life lesson. Read more

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Sathiyam TV assigns adsales duties to Fourth Dimension

The collaboration with Fourth Dimension will enable Sathiyam TV to effectively engage its media sales duties in India. Read more

Stories on 27th Feb '15

Star twinkles as India shines
Expectedly, Star India has hiked World Cup 2015 ad rates after India's performance
http://www.mxmindia.com/2015/02/star-twinkles-as-india-shines/

It's 'Toonami' from Turner India!
Toonami has a significant presence is Asia Pacific across 14 countries
http://www.mxmindia.com/2015/02/its-toonami-from-turner-india/

Kyoorius announces call for entries for 2015 Kyoorius Advertising & Digital Awards
This year, the Kyoorius Advertising & Digital Awards has introduced a series of new categories that acknowledge emerging and under-recognised areas in advertising and digital communication
http://www.mxmindia.com/2015/02/kyoorius-announces-call-for-entries-for-2015-kyoorius-advertising-digital-awards/

Ranjona Banerji: Faulty faculty at journalism schools
All too often, people with minimum or no experience are made heads of departments and what they teach is open to speculation, writes Ranjona Banerji
http://www.mxmindia.com/2015/02/ranjona-banerji-faulty-faculty-at-journalism-schools/

O&M launches new campaign for Center Fresh Endless
Apart from television, the campaign will also be supported on the digital medium including social platforms
http://www.mxmindia.com/2015/02/om-launches-new-campaign-for-center-fresh-endless/

Havas Media wins digital mandate of Ranbaxy's Consumer Healthcare brands
Their 'digital at core' philosophy was impressive and that translated seamlessly in their strategic approach and category understanding
http://www.mxmindia.com/2015/02/havas-media-wins-digital-mandate-of-ranbaxys-consumer-healthcare-brands/

TAM numbers for Hindi & Regional Channels in Week ​8
Presenting TAM data for ​​Week ​8​ (​February 15-21, 2015) for various Hindi and Regional Entertainment Channels in select India markets
http://www.mxmindia.com/2015/02/tam-numbers-for-hindi-regional-channels-in-week-%e2%80%8b8/

Fourth Dimension to partner PT Sakthi awards
Chennai-based Fourth Dimension to be exclusive adsales partner for the annual Puthiya Thalaimurai Sakthi awards

http://www.mxmindia.com/2015/02/fourth-dimension-to-partner-pt-sakthi-awards/

Stories on 7th Feb '14

Currency Research Crisis: IRS Today, BARC Tomorrow?
It's a question that's been bothering many since the IRS 2013 was released. Esp given the impact on business, writes Shailesh Kapoor
http://www.mxmindia.com/2014/02/currency-research-crisis-irs-today-barc-tomorrow/

Indian Magazine Congress on Feb 24-25 in Delhi
The eighth edition of the Indian Magazine Congress will be held on February 24 and 25 in New Delhi
http://www.mxmindia.com/2014/02/indian-magazine-congress-on-feb-24-25-in-delhi/

#beyondbiz: It's 'mind over matter' for Raj Nayak as he devours 'khatras' in real life
Introducing a new weekend series with Colors CEO Raj Nayak doing the unthinkable. Click on to see for yourself
http://www.mxmindia.com/2014/02/beyondbiz-its-mind-over-matter-for-raj-nayak-as-he-devours-khatras-in-real-life/

Ranjona Banerji: Falling caliber of editors & the crisis in news media
The Press Club Mumbai discussion on the crisis in journalism dealt with issues that concern most newsrooms today: owner interference, weak business models and hence retrenchment, big business influence and the diminishing role of the editor
http://www.mxmindia.com/2014/02/ranjona-banerji-falling-caliber-of-editors-the-crisis-in-news-media/

Fourth Dimension celebrates 3rd anniv
Chennai-based Fourth Dimension handles the airtime sales of the Puthiya Thalaimurai news channel, Puthu Yugam GEC, Chennai Live radio station and the Puthiya Thalaimurai and Puthiya Thalaimurai Kalvi magazines on an exclusive basis
http://www.mxmindia.com/2014/02/fourth-dimension-celebrates-3rd-anniv/

Week 5 sets the challenge for new Sony biz head
Week 5 viewership for Sony Entertainment Television is 298 million. Elsewhere, Zee swaps spots with Colors at #2
http://www.mxmindia.com/2014/02/week-5-sets-the-challenge-for-new-sony-biz-head/