Stories on 8th Feb '16

Four ways to navigate uncharted digital waters
While the early birds are already in, it is still not too late to get some piece of the action, writes Karthik Kumar
http://www.mxmindia.com/2016/02/four-ways-to-navigate-uncharted-digital-waters/

Amith Prabhu: Creating Lasting Impressions
While legacies take a long time to be built, impressions are created every moment there is an interaction, writes Amith Prabhu
http://www.mxmindia.com/2016/02/amith-prabhu-creating-lasting-impressions/


VIP opts for Whyness as its creative agency
The brand has decided to take a bold move forward, in alliance with the creative stewardship of Whyness
http://www.mxmindia.com/2016/02/vip-opts-for-whyness-as-its-creative-agency/

RAM Ratings for Week 4 - Jan 17-23, 2016
Presenting RAM Ratings for Week 4 of 2016... that's January 17-23, 2016
http://www.mxmindia.com/2016/02/ram-ratings-for-week-4-jan-17-23-2016/

MEC India engineers a musical content collaboration for Mercedes Benz
Mercedes Project X - The Winner’s way - a unique branded content initiative involving five music maestros of India on one platform
http://www.mxmindia.com/2016/02/mec-india-engineers-a-musical-content-collaboration-for-mercedes-benz/

Zee Digital appoints Archana Anand as Business Head, DittoTV
Archana comes with close to 20 years of experience across domains
http://www.mxmindia.com/2016/02/zee-digital-appoints-archana-anand-as-business-head-dittotv/

Fourth Dimension Media completes 5yrs in India
The company operates with offices in Chennai, Mumbai and Delhi

http://www.mxmindia.com/2016/02/fourth-dimension-media-completes-5yrs-in-india/

Stories on 27th Feb '15

Star twinkles as India shines
Expectedly, Star India has hiked World Cup 2015 ad rates after India's performance
http://www.mxmindia.com/2015/02/star-twinkles-as-india-shines/

It's 'Toonami' from Turner India!
Toonami has a significant presence is Asia Pacific across 14 countries
http://www.mxmindia.com/2015/02/its-toonami-from-turner-india/

Kyoorius announces call for entries for 2015 Kyoorius Advertising & Digital Awards
This year, the Kyoorius Advertising & Digital Awards has introduced a series of new categories that acknowledge emerging and under-recognised areas in advertising and digital communication
http://www.mxmindia.com/2015/02/kyoorius-announces-call-for-entries-for-2015-kyoorius-advertising-digital-awards/

Ranjona Banerji: Faulty faculty at journalism schools
All too often, people with minimum or no experience are made heads of departments and what they teach is open to speculation, writes Ranjona Banerji
http://www.mxmindia.com/2015/02/ranjona-banerji-faulty-faculty-at-journalism-schools/

O&M launches new campaign for Center Fresh Endless
Apart from television, the campaign will also be supported on the digital medium including social platforms
http://www.mxmindia.com/2015/02/om-launches-new-campaign-for-center-fresh-endless/

Havas Media wins digital mandate of Ranbaxy's Consumer Healthcare brands
Their 'digital at core' philosophy was impressive and that translated seamlessly in their strategic approach and category understanding
http://www.mxmindia.com/2015/02/havas-media-wins-digital-mandate-of-ranbaxys-consumer-healthcare-brands/

TAM numbers for Hindi & Regional Channels in Week ​8
Presenting TAM data for ​​Week ​8​ (​February 15-21, 2015) for various Hindi and Regional Entertainment Channels in select India markets
http://www.mxmindia.com/2015/02/tam-numbers-for-hindi-regional-channels-in-week-%e2%80%8b8/

Fourth Dimension to partner PT Sakthi awards
Chennai-based Fourth Dimension to be exclusive adsales partner for the annual Puthiya Thalaimurai Sakthi awards

http://www.mxmindia.com/2015/02/fourth-dimension-to-partner-pt-sakthi-awards/

Stories on 19th Aug 14

Somewhat Seriously: Martin beats Arnab 7-4 in Shadow Boxing
Sanjeev Kotnala presents his take on the IAA Conversations event with Sir Martin Sorrell and Arnab Goswami
http://www.mxmindia.com/2014/08/somewhat-seriously-martin-beats-arnab-7-4-in-shadow-boxing/

REALTY CHECK: Day 9 | Jackbastian Nazareth: After the elections, fence-sitting investors have become active
State governments need to adopt a proactive role in creating affordable housing and work on the public private partnership model with realtors to develop such projects, writes Jackbastian Nazareth, Group CEO, Puravankara Projects Limited
http://www.mxmindia.com/2014/08/realty-check-day-9-jackbastian-nazareth-after-the-elections-fence-sitting-investors-have-become-active/

Achche Din Aane Waale Hain: GroupM revises adspend growth to 12.5% from earlier 11.6%
Rejoice: GroupM has revised AdEx estimates to 12.5% from 11.6% released earlier this year
http://www.mxmindia.com/2014/08/achche-din-aane-waale-hain-groupm-revises-adspend-growth-to-12-5-from-earlier-11-6/

Ranjona Banerji: Why should the media bend when it can crawl?
The media continues with its long leash to the new government as it genuflects before each pronouncement writes Ranjona Banerji
http://www.mxmindia.com/2014/08/ranjona-banerji-why-should-the-media-bend-when-it-can-crawl/

HDFC Life unveils a new ad campaign
Campaign to create awareness about the new and unique combination of features available in HDC Life’s term plan Click 2 Protect Plus
http://www.mxmindia.com/2014/08/hdfc-life-unveils-a-new-ad-campaign/

Business India appoints Fourth Dimension Media
Business India Publications has appointed Fourth Dimension Media Solutions as its sales concessionaire to strengthen its existing sales team and increase its strategic reach with clients and media houses
http://www.mxmindia.com/2014/08/business-india-appoints-fourth-dimension-media/

Fotocorp turns 10!
India's pioneering news photo agency now has a bank of over 3 lakh editorial images.
http://www.mxmindia.com/2014/08/fotocorp-turns-10/

Madhuri Dixit appointed Brand Ambassador for Mahakosh Edible Oils
TVC and marketing campaign featuring the leading Bollywood actress to follow soon
http://www.mxmindia.com/2014/08/madhuri-dixit-appointed-brand-ambassador-for-mahakosh-edible-oils/

What Ticks for Indian Consumers/ Family - Vijay Bobby and Avik Chattopadhyay
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Vijay Bobby and Avik Chattopadhyay
http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumers-family-vijay-bobby-and-avik-chattopadhyay/

Stories on 7th Feb '14

Currency Research Crisis: IRS Today, BARC Tomorrow?
It's a question that's been bothering many since the IRS 2013 was released. Esp given the impact on business, writes Shailesh Kapoor
http://www.mxmindia.com/2014/02/currency-research-crisis-irs-today-barc-tomorrow/

Indian Magazine Congress on Feb 24-25 in Delhi
The eighth edition of the Indian Magazine Congress will be held on February 24 and 25 in New Delhi
http://www.mxmindia.com/2014/02/indian-magazine-congress-on-feb-24-25-in-delhi/

#beyondbiz: It's 'mind over matter' for Raj Nayak as he devours 'khatras' in real life
Introducing a new weekend series with Colors CEO Raj Nayak doing the unthinkable. Click on to see for yourself
http://www.mxmindia.com/2014/02/beyondbiz-its-mind-over-matter-for-raj-nayak-as-he-devours-khatras-in-real-life/

Ranjona Banerji: Falling caliber of editors & the crisis in news media
The Press Club Mumbai discussion on the crisis in journalism dealt with issues that concern most newsrooms today: owner interference, weak business models and hence retrenchment, big business influence and the diminishing role of the editor
http://www.mxmindia.com/2014/02/ranjona-banerji-falling-caliber-of-editors-the-crisis-in-news-media/

Fourth Dimension celebrates 3rd anniv
Chennai-based Fourth Dimension handles the airtime sales of the Puthiya Thalaimurai news channel, Puthu Yugam GEC, Chennai Live radio station and the Puthiya Thalaimurai and Puthiya Thalaimurai Kalvi magazines on an exclusive basis
http://www.mxmindia.com/2014/02/fourth-dimension-celebrates-3rd-anniv/

Week 5 sets the challenge for new Sony biz head
Week 5 viewership for Sony Entertainment Television is 298 million. Elsewhere, Zee swaps spots with Colors at #2
http://www.mxmindia.com/2014/02/week-5-sets-the-challenge-for-new-sony-biz-head/

Stories on 4th Feb '13

Media & marketing captains shine at IAA Leadership Awards
Pradeep Guha, YC Deveshwar, Sam Balsara & Piyush Pandey amongst winners at glittering Saturday eve + Pradeep Guha on the need for professional responsibility
 http://www.mxmindia.com/?p=40788

Meet the IAA Awardwinners-1 | Leadership can only be earned: Sam Balsara
In the first of the interviews with IAA Leadership Award winners, Media Agency Head of the Year award Sam Balsara on what lies at the core of Madison’s success
 http://www.mxmindia.com/?p=40823


Rana Barua quits Law & Kenneth to join Contract as COO
Rana Barua joins Contract as COO succeeding Umesh Shrikhande who left recently
 http://www.mxmindia.com/?p=40814

Fourth Dimension turns two
CEO Shankar B is ecstatic that a strong portfolio makes his Chennai-headquartered outsourcing firm a trusted ally of top media brands
 http://www.mxmindia.com/?p=40775

Reviewing the Reviews: 2-2.5 stars for David
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
 http://www.mxmindia.com/?p=40771

Anil Thakraney: Do Inkaar to Inkaar
With Inkaar, director Sudhir Mishra has made all the mistakes that go into the making of a poor ad commercial, writes Anil Thakraney
 http://www.mxmindia.com/?p=40770


ANCHOR | One Big Idea by Ashish Bhasin
There is no such thing as a niche channel
http://www.mxmindia.com/?p=40769

ANCHOR | One Big Idea by Siddhartha Mukherjee
Be One, think Big, get Idea!
http://www.mxmindia.com/?p=40768