Stories on 14th Mar '17

Time to show the door to Exit Polls?
Either editors don't listen to what reporters tell them or reporters doctor their reports to fit newsroom ideas, rues Ranjona Banerji
http://www.mxmindia.com/?p=100703

HDFC MF's fight against cancer in new TVC
Publicis Ambience, the agency on the brand, has conceptualised and executed the campaign
http://www.mxmindia.com/?p=100668

Famous Innovations appoints Namit Prasad to head Planning
Prasad comes with over 10 years of experience in Brand Planning & Strategy
http://www.mxmindia.com/?p=100676

Six months is all it takes to undergo change, affirms OLX in latest campaign
OLX releases new brand campaign derived from latest trends & consumer insights
http://www.mxmindia.com/?p=100674

Organic Harvest urges consumers to get closer to nature
Organic Harvest's new ad campaign promotes the belief that the closer you are to the nature, the better it is for your beauty regime
http://www.mxmindia.com/?p=100673

Amagi Media Labs announces the launch of Amagi Measure
Recently, Amagi partnered with India’s apex television viewership monitoring body - BARC India to monitor geo targeted TV campaigns
http://www.mxmindia.com/?p=100672

Ranveer Singh promotes #InLoveWithSwitzerland
The 'InLoveWithSwitzerland' campaign highlights the best experiences that one can have in Switzerland
http://www.mxmindia.com/?p=100671

Stories on 6th Oct '16

Getting SMEs to advertise on telly, the Amagi way

A quick text+video chat with Baskar Subramanian, Co-Founder, Amagi Media Labs on the launch of a platform especially for small and medium enterprises. Read more

---

Jaisurya Das: I have a job offer in Mumbai, but the rentals are so damn high. Worthwhile moving?

Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to a reader queries on a mixed bag of career and personal issues. Read more

---

Apple, Google hold top spots in 'Best Global Brands Report'

Apple's brand value grew by 5 percent to US $178,119m, while Google's brand value rose 11 percent to US $133,252m. Read more

---

Jivi Mobiles hands over creative mandate to IBD

Actor Irrfan Khan roped in as brand ambassador. Read more

---

Dhara celebrates India with latest campaign by DDB Mudra

India enjoys a fairly busy festival calendar and we Indians keep track of these festivals with the same amount of zeal. Read more

---

NatureFresh Acti-Lite partners MSD for  new brand ethos

The ethos of his personality and that of NatureFreshActi-Lite is what makes him a fit for the brand. Read more

---

TVS Victor spreads smiles in McCann campaign

In the process, the father brings back smile and joy to her daughter and delivers an important life lesson. Read more

---

Sathiyam TV assigns adsales duties to Fourth Dimension

The collaboration with Fourth Dimension will enable Sathiyam TV to effectively engage its media sales duties in India. Read more

Stories on 20th Jan '15

Leaning into change with Kartik Sharma
For the Maxus India boss, 2014 was a huge high: 20+ new clients, Rs 300 crore+ business, many awards, including the biggest of them all - the Emvies
http://www.mxmindia.com/2015/01/leaning-into-change-with-kartik-sharma/

Satbir Singh to join FCB Ulka as CCO
After regisning as managing partner and chief creative officer at Havas Worldwide India, Satbir will join FCB Ulka next month
http://www.mxmindia.com/2015/01/satbir-singh-to-join-fcb-ulka-as-cco/

Twitter appoints Taranjeet Singh as Biz Head for India
Taranjeet's main responsibilities will be to increase the commercial opportunities for Twitter in India
http://www.mxmindia.com/2015/01/twitter-appoints-taranjeet-singh-as-business-head-for-india/

Shailesh Amonkar is now COO at Sakal
Shailesh Amonkar elevated as Chief Operating Officer at Sakal Media Group
http://www.mxmindia.com/2015/01/shailesh-amonkar-is-now-coo-at-sakal/

Ranjona Banerji: Should TV channelwallahs use the 'should' so very often?
There is no life without the "Should" for Indian TV journalists though sometimes they do revise the "should" to "shouldn't", writes Ranjona Banerji
http://www.mxmindia.com/2015/01/ranjona-banerji-should-tv-channelwallahs-use-the-should-so-very-often/

Hungama unveils campaign to promote new offering
Hungama launches campaign to focus on engaged consumers via loyalty rewards
http://www.mxmindia.com/2015/01/hungama-com-unveils-new-campaign-to-promote-new-offering/

Digital L&K Saatchi & Saatchi beefs up its creative team
Ashith Ballal and Divesh Swamikutty join in as Creative Directors and will operate from the Mumbai office
http://www.mxmindia.com/2015/01/digital-lk-saatchi-saatchi-beefs-up-its-creative-team/

Amagi raises $$$$s from Premji Invest & Mayfield Fund
Amagi Media Labs grows by over 300 per cent backed by smart investments and aggressive expansion
http://www.mxmindia.com/2015/01/amagi-raises-investment-from-premji-invest-and-mayfield-fund/

Gracious wins mandate for Neumec & Shivam Megastructures
The accounts will be handled out of the Mumbai office
http://www.mxmindia.com/2015/01/gracious-communications-wins-media-mandate-for-neumec-shivam-megastructures/

Hindware appoints Vizeum to handle media duties
HSIL is the first company in the Building Materials Industry to be awarded the prestigious ISO 9001, 14001 and OHSAS 18001 certificate

http://www.mxmindia.com/2015/01/hindware-appoints-vizeum-to-handle-media-duties/