Stories on 25th Apr'13

The stars are shining for GaneshaSpeaks
500 staffers incl 400 astrologers and 5mn consultations/month help Hemang Arunbhai Pandit make his astro forecast firm India's #1 & the world's #3
http://www.mxmindia.com/?p=46617

Draftfcb study confirms mobile's rise as a potent medium
Most shoppers can't live without their mobile device, show interviews carried out with 7,500+ consumers across the age group 18-64 in eight Draftfcb global benchmark markets, including India
http://www.mxmindia.com/?p=46615


Did Star lose the plot by getting into sports? Text of COO Sanjay Gupta's keynote at APOS, Bali
Text of the keynote address delivered by Sanjay Gupta, COO, Star India on the dynamics of sports broadcast in the country at the Asia Pacific Pay-TV Operators Summit in Bali, Indonesia
http://www.mxmindia.com/?p=46638


Economic Times stands up against 'Half Knowledge'
The Economic Times launched its 'Against Half Knowledge' campaign, conceived by Lowe Lintas + Partners, recently
http://www.mxmindia.com/?p=46491


Ashish Bhasin on Festival of Media Global Jury 2013
Mr Bhasin is also a speaker at Agency Jeopardy at Montreux, Switzerland
http://www.mxmindia.com/?p=46614


Guest Column by NN Sachitanand: Rape, Punishment and the Media
Our media, thanks to the unbridled freedom given it, does a good job of reporting crime and making a hue and cry about it. But it has singularly failed in highlighting convictions, says guest columnist NN Sachitanand
http://www.mxmindia.com/?p=46613


Debrief: Honda Amaze: Takes a detour
What strikes me as different is that Honda has decided to break the rules of typical sedan advertising. Refreshing to see a sedan ad minus all the usual lifestyle advertising shoo-sha. And it makes strategic sense
http://www.mxmindia.com/?p=46612


Madison PR expands India presence
Having won 20 new brands across diverse sectors, the Madison World unit has also begun operations in Hyderabad
http://www.mxmindia.com/?p=46616


ANCHOR | One Big Idea by Alok Kapuria
Consume only what offers maximum bang for the buck
http://www.mxmindia.com/?p=46610

ANCHOR | One Big Idea by Tuhina Anand
Find and nurture the right talent
http://www.mxmindia.com/?p=46611

Stories on 30th December

The Year in the News Media
We conclude our series of yearenders with Contributing Editor Ranjona Banerji taking a look at how good (and bad) 2011 has been for the newswallahs.
http://www.mxmindia.com/2011/12/lookback-2011-the-year-in-news-media/

Radio Mirchi to enter Abu Dhabi as ENIL ties up with ADMC
Abu Dhabi Media Company (ADMC), a public joint stock company based in UAE, provides media content across various platforms including television, publishing, radio, digital and so on.
http://www.mxmindia.com/2011/12/radio-mirchi-to-launch-in-abu-dhabi-as-enil-ties-up-with-admc/

Registered papers in India is 82,237, Hindi & Eng lead in no of print entities
The 55th annual report 'Press in India' also reported that the total circulation of newspapers stood at 32,92,04,841; total number of registered newspapers stood at 82,237 and 4,853 new newspapers were registered during 2010-11.
http://www.mxmindia.com/2011/12/registered-publications-show-6-25-per-cent-growth-rni-report/


Ganeshaspeaks forecast 4 media & mrktng pros - Part 2: Libra, Scorpio, Sagittarius, Capricorn, Aquarius & Pisces
Presenting the second part of the astrology forecast from Ganeshaspeaks.com for media & marketing pros for the Libra, Scorpio, Sagittarius, Capricorn, Aquarius and Pisces sun signs.
http://www.mxmindia.com/2011/12/part-2-of-ganeshaspeaks-forecast-for-media-marketing-pros-libra-scorpio-sagittarius-capricorn-aquarius-pisces/

Featured Yesterday: Kamal Basu to head marketing @ Skoda
After moving out of Saatchi & Saatchi, Kamal Basu will now be working with Skoda as a client.
http://www.mxmindia.com/2011/12/kamal-basu-to-join-skoda/

Initiative masterminds global free advertising campaign for charity
Media owners will support bid to raise $1m to help its international charity and education partner, Free the Children to free children from poverty and exploitation.
http://www.mxmindia.com/2011/12/initiative-masterminds-global-free-advertising-campaign-for-charity/

Abhijit Sarkar conferred with 'Most Iconic Communication Leader of the Year' award
Mr Sarkar was honoured at Powerbrands Hall of Fame Awards function in London.
http://www.mxmindia.com/2011/12/abhijit-sarkar-conferred-with-most-iconic-communication-leader-of-the-year-award/

Mega New Year celebrations on Disney channels
The channels have an exciting line-up of Disney’s best loved, award-winning programs and interactive contests with more than 5000 prizes up for grabs.
http://www.mxmindia.com/2011/12/mega-new-year-celebrations-on-disney-channels/

Eight new wins for Hanmer MSL India
Hanmer MSL chosen by History, NEO Sports, Biocon, CREDAI Bengaluru, BOC India Limited, HTC Corporation and SBI General Insurance for strategic communications briefs.
http://www.mxmindia.com/2011/12/hanmer-msl-indias-eight-new-wins-in-pharma-media-sports-technology-insurance-and-real-estate/

The Anchor: 11 noteworthy happenings of 2011
Tuhina Anand on 11 developments in media and advertising that 2011 will be remembered for.
http://www.mxmindia.com/2011/12/the-anchor-11-noteworthy-happenings-of-2011/

Anil Thakraney: The trick Anna missed
For Mumbai, which is not a politically active city unlike Delhi, Team Anna needed to think out of the box to get the crowds in.

http://www.mxmindia.com/2011/12/anil-thakraney-the-trick-anna-missed/