Stories on 30th December

The Year in the News Media
We conclude our series of yearenders with Contributing Editor Ranjona Banerji taking a look at how good (and bad) 2011 has been for the newswallahs.
http://www.mxmindia.com/2011/12/lookback-2011-the-year-in-news-media/

Radio Mirchi to enter Abu Dhabi as ENIL ties up with ADMC
Abu Dhabi Media Company (ADMC), a public joint stock company based in UAE, provides media content across various platforms including television, publishing, radio, digital and so on.
http://www.mxmindia.com/2011/12/radio-mirchi-to-launch-in-abu-dhabi-as-enil-ties-up-with-admc/

Registered papers in India is 82,237, Hindi & Eng lead in no of print entities
The 55th annual report 'Press in India' also reported that the total circulation of newspapers stood at 32,92,04,841; total number of registered newspapers stood at 82,237 and 4,853 new newspapers were registered during 2010-11.
http://www.mxmindia.com/2011/12/registered-publications-show-6-25-per-cent-growth-rni-report/


Ganeshaspeaks forecast 4 media & mrktng pros - Part 2: Libra, Scorpio, Sagittarius, Capricorn, Aquarius & Pisces
Presenting the second part of the astrology forecast from Ganeshaspeaks.com for media & marketing pros for the Libra, Scorpio, Sagittarius, Capricorn, Aquarius and Pisces sun signs.
http://www.mxmindia.com/2011/12/part-2-of-ganeshaspeaks-forecast-for-media-marketing-pros-libra-scorpio-sagittarius-capricorn-aquarius-pisces/

Featured Yesterday: Kamal Basu to head marketing @ Skoda
After moving out of Saatchi & Saatchi, Kamal Basu will now be working with Skoda as a client.
http://www.mxmindia.com/2011/12/kamal-basu-to-join-skoda/

Initiative masterminds global free advertising campaign for charity
Media owners will support bid to raise $1m to help its international charity and education partner, Free the Children to free children from poverty and exploitation.
http://www.mxmindia.com/2011/12/initiative-masterminds-global-free-advertising-campaign-for-charity/

Abhijit Sarkar conferred with 'Most Iconic Communication Leader of the Year' award
Mr Sarkar was honoured at Powerbrands Hall of Fame Awards function in London.
http://www.mxmindia.com/2011/12/abhijit-sarkar-conferred-with-most-iconic-communication-leader-of-the-year-award/

Mega New Year celebrations on Disney channels
The channels have an exciting line-up of Disney’s best loved, award-winning programs and interactive contests with more than 5000 prizes up for grabs.
http://www.mxmindia.com/2011/12/mega-new-year-celebrations-on-disney-channels/

Eight new wins for Hanmer MSL India
Hanmer MSL chosen by History, NEO Sports, Biocon, CREDAI Bengaluru, BOC India Limited, HTC Corporation and SBI General Insurance for strategic communications briefs.
http://www.mxmindia.com/2011/12/hanmer-msl-indias-eight-new-wins-in-pharma-media-sports-technology-insurance-and-real-estate/

The Anchor: 11 noteworthy happenings of 2011
Tuhina Anand on 11 developments in media and advertising that 2011 will be remembered for.
http://www.mxmindia.com/2011/12/the-anchor-11-noteworthy-happenings-of-2011/

Anil Thakraney: The trick Anna missed
For Mumbai, which is not a politically active city unlike Delhi, Team Anna needed to think out of the box to get the crowds in.

http://www.mxmindia.com/2011/12/anil-thakraney-the-trick-anna-missed/

Stories on 29th September

The X in marketing

Experiential marketing is here, it is growing, and marketers and advertisers are embracing it eagerly. How well will it work?

http://www.mxmindia.com/2011/09/the-x-in-marketing/

When Arnab’s panelists turned argumentative

Ranjona Banerji's review nightly news on TV and the fare in the morning papers

http://www.mxmindia.com/2011/09/when-arnab%E2%80%99s-panelists-turned-argumentative/

NBT goes hyper-local at Greater Noida

http://www.mxmindia.com/2011/09/nbt-goes-to-greater-noida-with-hyper-local-content/

The Anchor: Satbir Singh on 7 reasons advtg is a serious business that allows much fun

Okay, advertising is not full of stuffed shirts – but along with the fun, there’s plenty of hard work going on

http://www.mxmindia.com/2011/09/the-anchor-satbir-singh-on-7-reasons-advertising-is-a-serious-business-that-allows-you-to-have-fun-along-the-way/

Anil Thakraney’s Debrief: Dulux lacks colour

While I understand the desperate need for a lifestyle approach to paints advertising, there is a crying need for originality in this category.

http://www.mxmindia.com/2011/09/anil-thakraney%E2%80%99s-debrief-dulux-lacks-colour/

Siemens, Medanta tie up for healthcare outreach

Siemens Ltd and Medanta – The Medicity have joined forces to take affordable and quality healthcare to the remote corners around Gurgaon.

http://www.mxmindia.com/2011/09/siemens-medanta-tie-up-for-healthcare-outreach/

Proximity is digital creative agency for Nissan

After getting the digital rights for Visa and Wrigley’s, BBDO Proximity has now attained the digital mandates for Nissan India.

http://www.mxmindia.com/2011/09/proximity-is-digital-creative-agency-for-nissan/

MediaVest grabs PIX media mandate

PIX moves media mandate to MediaVest and Zoom advertising

http://www.mxmindia.com/2011/09/mediavest-grabs-pix-media-mandate/

HT focuses campus appeal on youth

Hindustan Times has been constantly building into the youth market with several initiatives and campaigns for the young.

http://www.mxmindia.com/2011/09/ht-focuses-campus-appeal-on-youth/

Sushanto Biswas to lead Ford team at Mindshare

Mindshare India strengthens Delhi operations, welcomes Sushanto Biswas as partner - client leadership.

http://www.mxmindia.com/2011/09/sushanto-biswas-to-lead-ford-team-at-mindshare/

Kamal Oberoi steps down as M&C Saatchi CMD

M&C Saatchi India has announced that Kamal Oberoi, its India Chairman and MD, has resigned to pursue other interests.

http://www.mxmindia.com/2011/09/kamal-oberoi-steps-down-as-mc-saatchi%E2%80%99s-india-chief/

McCann wins Agency of the Year at Mirchi Kaan

The Mirchi Kaan awards 2011 were announced yesterday, with McCann Worldgroup managing to dominate yet again.

http://www.mxmindia.com/2011/09/mccann-wins-agency-of-the-year-at-mirchi-kaan-awards-2/

Channels show heart for Saffolalife

3 leading TV channels, Star, Colors & Zee TV unite to support Saffolalife in a brand new TVC to celebrate “your heart’s birthday”. With this The Times of India will gifts readers in three cities a free copy as a birthday present for their heart, along with a surprise on the front page.

http://www.mxmindia.com/2011/09/channels-show-heart-for-saffolalife/