Stories on 30th Apr '15

Colors gains much as BARC releases Week 16 data. Life OK ahead of Zee in HGECs
Week 16 data from BARC India throws some surprises, including with the Hindi GECs!
http://www.mxmindia.com/2015/04/colors-huge-gainer-as-barc-releases-week-16-data/

Zee is ahead of LifeOk in TAM's Week 17 data for Households & Individuals
TAM has released data for Week 17 (April 19 to 25) for CS Households and Individuals for HSM and All-India, offering a comparison between Week 17 and of the previous week (April 12-18)
http://www.mxmindia.com/2015/04/zee-is-ahead-of-lifeok-in-tams-week-17-data-for-households-individuals/

BTL Baatein: Sanjay Tripathy, SVP & Head, Marketing, Product, Digital & E-commerce, HDFC Life. Powered by VISCOMM
BTL marketing becomes important because it provides the human interaction, which effectively solves problems related to understanding and trust, says Sanjay Tripathy, SVP & Head, Marketing, Product, Digital & E-commerce, HDFC Life
http://www.mxmindia.com/2015/04/btl-baatein-with-sanjay-tripathy-of-hdfc-life-powered-by-viscomm/

Shailesh Kapoor: BARC Is Here: New Ratings, A New Era!
After a two-year long trailer, the film has been released, but it will reveal itself reel by reel, scene by scene, writes Shailesh Kapoor
http://www.mxmindia.com/2015/04/shailesh-kapoor-barc-is-here-new-ratings-a-new-era/

Maxus rolls out dialogue engine MESH
It runs on the VSocial platform that reads environmental signals in real-time and keeps the agency and its clients one step ahead of the curve
http://www.mxmindia.com/2015/04/maxus-rolls-out-dialogue-engine-mesh/

Don't get into advertising, get into culture: Vicki Maguire
The Deputy Executive Creative Director at Grey London and the Jury Foreman at the Kyoorius Advertising Awards got the audience to sit up and take notice when she said: "Don't ever have a Plan B
http://www.mxmindia.com/2015/04/dont-get-into-advertising-get-into-culture-vicki-maguire/

Sanju Menon appointed VP @ Leo Burnett, Mumbai
Sanju joins Leo Burnett from Rediffusion Kolkata where he worked as the Branch Head
http://www.mxmindia.com/2015/04/sanju-menon-appointed-vp-leo-burnett-mumbai/

Jaskaran Kapany quits ICICI Pru to as Paytm as VP Mktng
With over 12 years experience in the fields of advertising and marketing, Mr Kapany was VP, Marketing & Ecommerce, at ICICI Prudential Life prior to taking on Paytm portfolio
http://www.mxmindia.com/2015/04/jaskaran-kapany-quits-icici-pru-to-as-paytm-as-vp-mktng/

SapientNitro announces senior-level appointments
Creative and client services hires continue to strengthen agency's ability to meet growing client demand for integrated creative and technology services
http://www.mxmindia.com/2015/04/sapientnitro-announces-senior-level-appointments/

Hungama Digital unveils app for celebrity chef Sanjeev Kapoor
The app will be launched across Android, iOS & Windows
http://www.mxmindia.com/2015/04/hungama-digital-unveils-app-for-celebrity-chef-sanjeev-kapoor/

Fourth Dimension to be exclusive adsales partner for the Yuvan Music Express
Fourth Dimension Media Partners has secured adsales rights for the exclusive musical night of little maestro Yuvan Shankar Raja being presented by Puthuyugam and Green Tree Solution on May
http://www.mxmindia.com/2015/04/fourth-dimension-to-be-exclusive-adsales-partner-for-the-yuvan-music-express/

AdStrat: Volkswagen Jetta says it's 'Worth Everything' for new offering
Volkswagen, one of Europe's leading carmakers has been synonymous with its world renowned German Engineering. Volkswagen in India too has constantly innovated to launch best-in-class offerings that are high on build quality & have unmatched driving dynamics
http://www.mxmindia.com/2015/04/adstrat-volkswagen-jetta-says-its-worth-everything-for-new-offering/

Bloomberg TV lines up innovative content for 2015
The channel has launched new content for its viewers
http://www.mxmindia.com/2015/04/bloomberg-tv-lines-up-innovative-content-for-2015/

MakeMyTrip launches unique offering 'Uncancel'
Enables customers cancelling a trip, to reschedule it instead, at no extra cost

http://www.mxmindia.com/2015/04/makemytrip-launches-unique-offering-uncancel/

Stories on 12th January

From agency maverick to 'khadoos' client...
What happens when agency heads move to the client's firm? How does life change, and do the switchers miss the agency days?
http://www.mxmindia.com/2012/01/from-agency-maverick-to-khadoos-client/

@GroupM: M Suku to join Group M ESP, Mindshare restructures
Fueled by great ideas, intelligence and analytics, the focus will be on growing our existing clients behind a strong strategy and thrust in digital, says Ravi Rao, Leader - Mindshare South Asia
http://www.mxmindia.com/2012/01/m-suku-to-join-groupmesp-as-mindshare-announces-restructuring/

FMCGs make hay as noodles, soft-drinks etc drive growth in rural India
Rural consumption boost for FMCG companies -- 10% by volume and 12% by value - in the first ten months of 2011, as per an IMRB study
http://www.mxmindia.com/2012/01/fmcgs-make-hay-as-noodles-soft-drinks-etc-drive-growth-in-rural-india/

Typically quirky, Mudra 'welcomes' Bobby Pawar to JWT
Mudra gave former CCO Bobby Pawar a hearty farewell in a unique way by putting up a billboard right next to his new agency, saying 'Mudra welcomes Bobby Pawar to JWT'.
http://www.mxmindia.com/2012/01/typically-quirky-mudra-welcomes-bobby-pawar-to-jwt/

For reality TV specialist Niret Alva, Survivor India is huuuuge
Survivor India, spread across 45 days and with 22 contestants, is unscripted except for the anchor lines, and Executive Producer Niret Alva avers that this will restore viewers' faith in reality shows.
http://www.mxmindia.com/2012/01/for-reality-tv-specialist-niret-alva-survivor-india-is-huuuuge/

FM in the North-East - a foggy picture
Lack of government support is the main reason FM stations in the North-East region face an uphill task.
http://www.mxmindia.com/2012/01/fm-in-the-north-east-a-foggy-picture/

Saaru chhe! History channel now in Gujarati
History TV18 is the first international channel to launch in Gujarati
http://www.mxmindia.com/2012/01/saaru-chhe-history-channel-now-in-gujarati/

DID announces tie-up with Reebok
As a part of this arrangement, Reebok has designed a customized range of DID dance gear and will retail it in nearly 100 outlets across the country
http://www.mxmindia.com/2012/01/did-announces-tie-up-with-reebok/

Angry Brides for dowry awareness
Shaadi.com launches Facebook game to create awareness on the evil of the dowry system.
http://www.mxmindia.com/2012/01/angry-brides-for-dowry-awareness/

Dainik Bhaskar Group Launches 'The Brain Hunt 2012'
Brain Hunt-2012 is a roller-coaster ride with 16 mind boggling activities presented in a wonderfully crafted activity workbook
http://www.mxmindia.com/2012/01/dainik-bhaskar-group-launches-the-brain-hunt-2012/

Economic Times, now on mobile and tablet
The most-read business daily launches applications for all mobile and tablet formats.
http://www.mxmindia.com/2012/01/economic-times-now-on-mobile-and-tablet/

Radio Mirchi and Birla Sun Life’s campaign to protect families
The idea behind the campaign is to make the masses aware that their life, dreams and future are not necessarily in their control.
http://www.mxmindia.com/2012/01/radio-mirchi-and-birla-sun-life%E2%80%99s-campaign-to-protect-families/

APCO Worldwide and Aakriti Promotions form strategic partnership
The partnership will focus on developing a comprehensive communication offer
http://www.mxmindia.com/2012/01/apco-worldwide-and-aakriti-promotions-form-strategic-partnership/

The Anchor: 4 reasons South India needs its own special interest mags
India's diversity means that there is a strong need to focus on this side of the geography, argues Bina Sujit.
http://www.mxmindia.com/2012/01/the-anchor-4-reasons-south-india-needs-its-own-special-interest-mags/

Debrief: Female bonding with Tanishq
There's not much of an idea in the new Tanishq Glam Gold commercial. But energetic and engaging treatment makes it come alive.
http://www.mxmindia.com/2012/01/debrief-female-bonding-with-tanishq/

Mumbai papers go aggro on civic issues
Ranjona Banerji reviews the content on news television and the morning papers
http://www.mxmindia.com/2012/01/mumbai-papers-go-aggro-on-civic-issues/

Stories on 30th December

The Year in the News Media
We conclude our series of yearenders with Contributing Editor Ranjona Banerji taking a look at how good (and bad) 2011 has been for the newswallahs.
http://www.mxmindia.com/2011/12/lookback-2011-the-year-in-news-media/

Radio Mirchi to enter Abu Dhabi as ENIL ties up with ADMC
Abu Dhabi Media Company (ADMC), a public joint stock company based in UAE, provides media content across various platforms including television, publishing, radio, digital and so on.
http://www.mxmindia.com/2011/12/radio-mirchi-to-launch-in-abu-dhabi-as-enil-ties-up-with-admc/

Registered papers in India is 82,237, Hindi & Eng lead in no of print entities
The 55th annual report 'Press in India' also reported that the total circulation of newspapers stood at 32,92,04,841; total number of registered newspapers stood at 82,237 and 4,853 new newspapers were registered during 2010-11.
http://www.mxmindia.com/2011/12/registered-publications-show-6-25-per-cent-growth-rni-report/


Ganeshaspeaks forecast 4 media & mrktng pros - Part 2: Libra, Scorpio, Sagittarius, Capricorn, Aquarius & Pisces
Presenting the second part of the astrology forecast from Ganeshaspeaks.com for media & marketing pros for the Libra, Scorpio, Sagittarius, Capricorn, Aquarius and Pisces sun signs.
http://www.mxmindia.com/2011/12/part-2-of-ganeshaspeaks-forecast-for-media-marketing-pros-libra-scorpio-sagittarius-capricorn-aquarius-pisces/

Featured Yesterday: Kamal Basu to head marketing @ Skoda
After moving out of Saatchi & Saatchi, Kamal Basu will now be working with Skoda as a client.
http://www.mxmindia.com/2011/12/kamal-basu-to-join-skoda/

Initiative masterminds global free advertising campaign for charity
Media owners will support bid to raise $1m to help its international charity and education partner, Free the Children to free children from poverty and exploitation.
http://www.mxmindia.com/2011/12/initiative-masterminds-global-free-advertising-campaign-for-charity/

Abhijit Sarkar conferred with 'Most Iconic Communication Leader of the Year' award
Mr Sarkar was honoured at Powerbrands Hall of Fame Awards function in London.
http://www.mxmindia.com/2011/12/abhijit-sarkar-conferred-with-most-iconic-communication-leader-of-the-year-award/

Mega New Year celebrations on Disney channels
The channels have an exciting line-up of Disney’s best loved, award-winning programs and interactive contests with more than 5000 prizes up for grabs.
http://www.mxmindia.com/2011/12/mega-new-year-celebrations-on-disney-channels/

Eight new wins for Hanmer MSL India
Hanmer MSL chosen by History, NEO Sports, Biocon, CREDAI Bengaluru, BOC India Limited, HTC Corporation and SBI General Insurance for strategic communications briefs.
http://www.mxmindia.com/2011/12/hanmer-msl-indias-eight-new-wins-in-pharma-media-sports-technology-insurance-and-real-estate/

The Anchor: 11 noteworthy happenings of 2011
Tuhina Anand on 11 developments in media and advertising that 2011 will be remembered for.
http://www.mxmindia.com/2011/12/the-anchor-11-noteworthy-happenings-of-2011/

Anil Thakraney: The trick Anna missed
For Mumbai, which is not a politically active city unlike Delhi, Team Anna needed to think out of the box to get the crowds in.

http://www.mxmindia.com/2011/12/anil-thakraney-the-trick-anna-missed/