Stories on 28th Sep '17

Get MxM updates on Whatsapp!

Starting Wed, Oct 4, 2017, get our news via Whatsapp. Simply add 90829 15802 to your phone contacts. And send us your number. Read more

McCann wins a Grand Clio for Afghan campaign

McCann also won 3 Golds, 2 Silvers, 2 bronzes and 1 finalist place at the Clio Awards. Read more

---

Indian TMT industry set for heightened growth by 2021, notes EY study

Digital transformation strategy will be based on three pillars - disruptive business models, improved customer experience and increased internal efficiencies. Read more

---

Mindshare Content+ and Pocket Aces partner Kurkure to create sitcom web series

Dice Media will also create an exclusive music video for the series, which will be distributed by industry giant, T-Series. The web series will start airing on September 27. Read more

---

Publicis India's film for Cremica Golden Bytes

The film questions the consumer's judgement abilities based on what they see. Read more

---

Winners of second D&AD Impact Awards announced

D&AD and Advertising Week collaboration spotlights 'creativity for good' from businesses from around the world. Read more

---

Pepperfry.com unveils its festive campaign

Mudaliar has extensive experience of over 16 years across media including digital, print and radio. Read more

---

DishTV partners ABP Ananda for Durga Puja

This is a 360-degree campaign which comprises of digital, social media, broadcasting, radio and pandal branding. Read more

---

Avinash Mudaliar joins Network18 Digital as Chief Product Officer

This campaign is focused on the value that Pepperfry is delivering for consumers this year via the "Happy Diwali Sale". Read more

Stories on 27th Mar '17

Maxus wins ITC from Madison
The GroupM agency lost the Rs 250 Titan account to Madison in Feb, but this is a big win
http://www.mxmindia.com/?p=101250

Indrani Sen: FICCI-KPMG Report 2017: Scripting the Digital Decade
it will not be surprising if we find that the size of digital advertising revenue equalises the print advertising revenue even before 2021, writes Indrani Sen
http://www.mxmindia.com/?p=101205

McCann wins big at Adfest, bags sole Grande for Nescafe
McCann India bagged a Grande for its entry Dead Hours by Nescafe in the Promo Lotus category
http://www.mxmindia.com/?p=101264

Taproot Dentsu wins sole integrated gold lotus at Adfest for Adidas
Taproot also wins two bronzes for both their Adidas films
http://www.mxmindia.com/?p=101223

Amitabh Kant, Chandrasekhar Radhakrishna, Harish Bhat, Nadia Chauhan & RS Sodhi to be felicitated at Goafest
They will be felicitated with the 'Champions of Excellence' award at Goafest on April 7
http://www.mxmindia.com/?p=101269

YouTube 'watchtime' leapfrogs, fourth edition of Brandcast held
Watch time in India has grown 400 per cent year on year and 80 per cent of watch time in India comes from mobile
http://www.mxmindia.com/?p=101212

Vodafone elaborates on benefits of SuperNet 4G in latest campaign
Vodafone's latest campaign brings alive benefits of this data strong network through everyday life moments
http://www.mxmindia.com/?p=101220

Infectious executes for Tasty Treat with Tigmanshu Dhulia
The film has been directed by famous Bollywood director, Tigmanshu Dhulia
http://www.mxmindia.com/?p=101221

UPL announces Lokmat Maharashtrian of the Year awards
The award will recognise talent across 14 categories with 72 nominations
http://www.mxmindia.com/?p=101217

Health Ministry seeks to eradicate TB through #IndiavsTB
The campaign theme #IndiavsTBsymbolises India's fight against TB and "TB Harega, DeshJeetega" is the tagline of the campaign
http://www.mxmindia.com/?p=101219

WNS launches business intelligence analytics platform Brandttitude
BrandttitudeTM enables clients to carry out exploratory data analysis, perform predictive modeling and generate self-service analytics
http://www.mxmindia.com/?p=101216

Dentsu Webchutney discovers novel way to discover resumes
Digital agency decides to #PauseTheResume
http://www.mxmindia.com/?p=101218

Stories on 18th Feb '15

Rajat Sharma UnLtd
How owner and face of India TV became one of India's most powerful editors
http://www.mxmindia.com/2015/02/rajat-sharma-unltd/

Zee engages Interbrand for its Corporate Brand Valuation Study
The move is aimed at chalking a clear path for ZEE to achieve its goals set for the year 2020
http://www.mxmindia.com/2015/02/zee-engages-interbrand-for-its-corporate-brand-valuation-study/

Publicis takes the hunger route for Maggi in new campaign
The campaign celebrates the age old bond between mother and child with a new-age twist
http://www.mxmindia.com/2015/02/publicis-takes-the-hunger-route-for-maggi-in-new-campaign/

Rush for BARC's testdrive of BMW software
Participants of the training session were awarded certificates. All those in media planning/ buying/ research/ strategy can register for vacant seats if any, at:  http://www.barcindia.co.in/Roadshow-registration.html
http://www.mxmindia.com/2015/02/rush-for-barcs-testdrive-of-bmw-software/

Sanjeev Kotnala: Let's Bid In The New IPL: The Idea Premier League
Franchise owners are departments or teams within your organisation. Each with a fixed innovation and experiment budget pre- allocated. What they bid are the ideas, processes and projects up on the auction table
http://www.mxmindia.com/2015/02/sanjeev-kotnala-lets-bid-in-the-new-ipl-the-idea-premier-league/

Creation appoints Shashikant Someshwar to lead its India ops
Someshwar will lead a team of more than 30 consultants working across a broad portfolio of accounts
http://www.mxmindia.com/2015/02/creation-appoints-shashikant-someshwar-to-lead-its-india-ops/

Rajnigandha unveils new TVC
Shares its journey of hard-work and commitment to quality
http://www.mxmindia.com/2015/02/rajnigandha-unveils-new-tvc/

MTS' Internet Baby returns to popularize wi-fi offering
Creativeland has conceptualized the latest integrated campaign for MTS Homespot Instant WiFi

http://www.mxmindia.com/2015/02/mts-internet-baby-returns-to-popularize-wi-fi-offering/

Stories on 18th Nov 14

The Whopper gets big on Social
As Burger King opens its Mumbai restaurant, only its second in India, we speak to CMO Uma Talreja on her marketing gambit
http://www.mxmindia.com/2014/11/the-whopper-gets-big-on-social/

Ranjona Banerji: Which top TV anchor will win Modi’s Best Fan competition? And which TV anchor is your best bet for Supreme Court judge?
Why have courts and lawyers and judges when we have the media and TV panel discussions? After all, we listen to gossip, we "investigate", we have sources
http://www.mxmindia.com/2014/11/ranjona-banerji-which-top-tv-anchor-will-win-modi%e2%80%99s-best-fan-competition-and-which-tv-anchor-is-your-best-bet-for-supreme-court-judge/

And this is how the Regional Channels fared in Week 45
Presenting TAM data for Week 45 for various regional channels in select India markets
http://www.mxmindia.com/2014/11/and-this-is-how-the-regional-channels-fared-in-week-45/

Smirnoff urges consumers to party with 'unfakeit'
The campaign is being kick-started with an exciting TVC, based on the insight that "life is best, when stripped of rules and trying too hard"
http://www.mxmindia.com/2014/11/smirnoff-urges-consumers-to-party-with-unfakeit/

Keegan Pinto joins DDB Mudra West as Group Creative Director
Keegan is an avid Bollywood enthusiast. He composes music and writes lyrics too. His first feature-film outing will be seen mid-2015
http://www.mxmindia.com/2014/11/keegan-pinto-joins-ddb-mudra-west-as-group-creative-director/

Pizzakraft's Amar Singh wins Most Talented CEO Trophy
Muktesh Chander, Special Commissioner of Delhi Police, was judged the WOW Performer of the show
http://www.mxmindia.com/2014/11/pizzakrafts-amar-singh-wins-most-talented-ceo-trophy-2/

Big FM partners Honda's amazing feat
FM radio network 92.7 Big FMpartnered Honda Cars to attain the Guinness World Record for the longest journey by a car in a single country
http://www.mxmindia.com/2014/11/big-fm-partners-hondas-amazing-feat/

Jack in the Box promotes Abhishek Razdan to EVP & National Business Head
In his new role, Abhishek will oversee both, Mumbai and Delhi operations

http://www.mxmindia.com/2014/11/jack-in-the-box-promotes-abhishek-razdan-to-evp-national-business-head/

Stories on 25th Jul 14

Adland Nice Man Ramesh Narayan given a fitting Salute
Advertising Agencies Association of India felicitates Ramesh Narayan with lifetime achievement award
http://www.mxmindia.com/2014/07/adland-nice-man-ramesh-narayan-given-a-fitting-salute/

Gunning for more ad awards, creativity loses plot
Several creative leaders in India are increasingly vocal about missing the forest of creativity for the trees of a final tally
http://www.mxmindia.com/2014/07/gunning-for-more-ad-awards-creativity-loses-plot/

Ranjona Banerji: Right or not, Arnab Goswami?
Comments on social media are now asking whether Goswami was really as rightwing as he appeared to be when the BJP and Narendra Modi were sworn in to power, notes Ranjona Banerji
http://www.mxmindia.com/2014/07/ranjona-banerji-right-or-not-arnab-goswami/

10 Minutes to 1 appointed creative partner for IOFW
The agency will be involved in translating India Online Fashion Week's vision across all media platforms
http://www.mxmindia.com/2014/07/10-minutes-to-1-appointed-creative-partner-for-iofw/

That's my ride, affirms Honda Mobilio in new TVC
The TVC created by Soho Square will air across channels in nine different languages
http://www.mxmindia.com/2014/07/thats-my-ride-affirms-honda-mobilio-in-new-tvc/

TV is good for kids, says Tata Sky in new TVC
The campaign focuses on imparting education through television
http://www.mxmindia.com/2014/07/tv-is-good-for-kids-says-tata-sky-in-new-tvc/

8th edition of RB Mavericks takes off
The top 6 participants will be offered a PPI and the winning Maverick will get his MBA tuition fee completely sponsored by RB

http://www.mxmindia.com/2014/07/8th-edition-of-rb-mavericks-takes-off/

Stories on 6th May 14

Ready to take on Amazon
How Flipkart & Snapdeal are preparing to deal with onslaught from global retailer Amazon
http://www.mxmindia.com/2014/05/ready-to-take-on-amazon/

Ogilvy to participate in Kyoorius Awards. Leo Burnett entries in too
The leading creative agency has sent entries for the D&AD-backed Kyoorius Awards staying away from the Creative Abby to be held at Goafest
http://www.mxmindia.com/2014/05/ogilvy-to-participate-in-kyoorius-awards-leo-burnett-entries-in-too/

Ranjona Banerji: No tough questions to Modi
No one has asked Modi tough questions or watched him fumble and then ask some tougher questions. On TV, his interviewers simpered and gazed with adoration, rues Ranjona Banerji
http://www.mxmindia.com/2014/05/ranjona-banerji-no-tough-questions-to-modi/

SH Kelkar awards creative biz to Publicis
Apart from having strong roots in India, the company has successfully forayed into Europe, Middle East, South-East Asia and African markets
http://www.mxmindia.com/2014/05/sh-kelkar-awards-creative-biz-to-publicis/

HDFC Life associates with 'Hawaa Hawaai'
The film features popular young star Saqib Saleem along with national award winner child actor Partho Gupte
http://www.mxmindia.com/2014/05/hdfc-life-associates-with-hawaa-hawaai/

Online railway ticket booking witnesses a spurt
The online booking of railway tickets increased from 3.63 million in March 2013 to 14.02 million in March 2014
http://www.mxmindia.com/2014/05/online-railway-ticket-booking-witnesses-a-spurt/

Dabur unveils campaign around Pudin Hara Fizz
The cooling relief for acidity is the key differentiator for Pudin Hara Fizz
http://www.mxmindia.com/2014/05/dabur-unveils-campaign-around-pudin-hara-fizz/

Mind it! The Boss arrives on Twitter
CA Media Digital's first venture, Fluence - India's leading celebrity digital network, will manage Rajinikanth's digital interests

http://www.mxmindia.com/2014/05/mind-it-the-boss-arrives-on-twitter/

Stories on 19th Mar'14

TV ad vol grew 12% in 2013, print up 6%
As per TAM AdEx, the volume of television advertising grew 12 percent in 2013 and print went up by 6 percent
http://www.mxmindia.com/2014/03/tv-ad-volume-grew-12-in-2013-print-up-6/

Zee pulls Rajesh Iyer from Colors as Biz Head for new channel
Zee Entertainment Enterprises Limited (ZEEL) has announced the appointment of of Rajesh Iyer as Business Head - New Initiatives|Hindi Broadcast
http://www.mxmindia.com/2014/03/tv-ad-volume-grew-12-in-2013-print-up-6/

IRS revalidation will not happen by March 31
According to sources, the revalidation exercise hasn't started in right earnest and it's unlikely that the RSCI and MRUC will complete it by March 31 as announced earlier
http://www.mxmindia.com/2014/03/irs-revalidation-will-not-happen-by-march-31/

HUL, McCann win big at IAA's Olive Crown Awards for green advertising
The chief guest at the event was actor Amitabh Bachchan, who was also accorded the Honorary Membership of the IAA India Chapter
http://www.mxmindia.com/2014/03/irs-revalidation-will-not-happen-by-march-31/

Maxus wins media mandate for T20 World Cup 2014
Maxus has bagged the media investment mandate in India for the ICC World Twenty20 Bangladesh 2014
http://www.mxmindia.com/2014/03/maxus-wins-media-mandate-for-t20-world-cup-2014/

ASCI cracks whip on misleading ads; Education, Personal Care products major defaulters
In 2013, the CCC decided on 1842 complaints out of which 1477 were upheld
http://www.mxmindia.com/2014/03/asci-cracks-whip-on-misleading-ads-education-personal-care-products-major-defaulters/

Cannes announces jury list for four categories
The jury members will meet in Cannes to judge work in the new Product Design, Film, Media and Promo & Activation Lions categories
http://www.mxmindia.com/2014/03/cannes-announces-jury-list-for-four-categories/

PC to work her magic for DS Group
The actor features in the new TVC announcing the launch of saffron blended, silver coated cardamom seeds, 'Rajnigandha Silver Pearls' from the house of DS Group
http://www.mxmindia.com/2014/03/pc-to-work-her-magic-for-ds-group/

'Come on, bulaava aaya hai', says MAX
The campaign is inspired from the fact that Pepsi IPL is the biggest cricketing extravaganza in the world
http://www.mxmindia.com/2014/03/come-on-bulaava-aaya-hai-says-max/

Reliance MediaWorks crosses 400-film mark
The company commemorated the triumph with a star-studded event graced by accomplished cinematographers, directors and producers
http://www.mxmindia.com/2014/03/reliance-mediaworks-crosses-400-film-mark/

TVS Tyres: counting on the letter-man to deliver happiness
The ad brings out the importance of high performance and toughness of the tyres in an emotional setting
http://www.mxmindia.com/2014/03/tvs-tyres-counting-on-the-letter-man-to-deliver-happiness/

ZEE appointed partner for SAIFF
ZEE Cinema has partnered with the South Asian International Film Festival (SAIFF) as a signature partner

http://www.mxmindia.com/2014/03/zee-appointed-partner-for-saiff/

Stories on 6th Jan '14

Sunny times in 2014, say media agency bosses
The media agency business will see vibrant growth this year, predict captains of the media planning and buying business
http://www.mxmindia.com/2014/01/sunny-times-in-2014-say-media-agency-bosses/

McCann's Rahul Mathew joins DDB Mudra West as Creative Head
He joins DDB Mudra West from McCann where he was ECD. He will report to Sonal Dabral
http://www.mxmindia.com/2014/01/mccanns-rahul-mathew-joins-ddb-mudra-west-as-creative-head/

Creativeland's new campaign of Canvas Blaze by MTS
Creativeland Asia engages with 'internet generation' for the new campaign of Canvas Blaze by MTS
http://www.mxmindia.com/2014/01/creativelands-new-campaign-of-canvas-blaze-by-mts/

Uday Shankar receives W Bengal govt award
West Bengal government recognises Star India CEO Uday Shankar for Special Contribution to Bengali Television
http://www.mxmindia.com/2014/01/uday-shankar-receives-w-bengal-govt-award/

Amith Prabhu | 2014: A year that promises a lot of action
Amith Prabhu lists the five trends he sees happening in the field of public relations this year

http://www.mxmindia.com/2014/01/amith-prabhu-2014-a-year-that-promises-a-lot-of-action/

Stories on 9th Apr'13

Scamadgate-2: Mediaah!: 6 answers the industry wants to get
Mediaah! does an Arnab Goswami and asks 6 questions, the answers to which the global A&M industry wants to have
http://www.mxmindia.com/?p=45511


Leo Burnett withdraws awardwinning Tata Salt Lite radio spots [from Monday]
McCann likely to be on top as Leo Burnett withdraws gold and silver Creative Abby-winning Tata Salt Lite Radio spots
http://www.mxmindia.com/?p=45479

By Invitation: Anant Rangaswami on Scamadgate-2
MxMIndia invited Anant Rangaswami, editor, Storyboard and senior editor, Firstpost to analyse the Leo Burnett-Tata Salt Lite radio spots controversy
http://www.mxmindia.com/?p=45526

McCann is the new #1 at Creative Abby 2013
With the withdrawal of two radio spots, Leo Burnett will lose 4 metals (2 golds and 2 silver) making McCann Worldgroup the clear numero uno
http://www.mxmindia.com/?p=45553

FE Managing Editor MK Venu to join Hindu
Mr Venu will join The Hindu as Executive Editor, Delhi from May -end
http://www.mxmindia.com/?p=45508


Godrej aims for digital connect with consumers
The key challenge for any digital campaign is to identify the right target audience and to creatively engage with them, says Sunil Kataria, Executive VP, Marketing and Sales, Godrej Consumer Products
http://www.mxmindia.com/?p=45509


Indo-Aus Test series garners highest TV ratings for ESPN-Star
More than 9.28 crore fans watched the four test matches, which together clocked up an average of 2.05 TVR, with the Hindi presentation contributing 40% to the overall ratings
http://www.mxmindia.com/?p=45510


Debrief: Blue Star: Cool approach
A pat on the back to Blue Star for taking this dangerous route. Quite clearly, they have chosen clutter-breaking as the primary communication task, and the ad delivers on that score. The madcap work will get the brand noticed
http://www.mxmindia.com/?p=45506


Ranjona Banerji: Modi and the battle of hashtags
For perhaps the first time - though one is loath to make pat statements like that - the anti-Modi brigade managed to pull one over his supporters, notes Ranjona Banerji
http://www.mxmindia.com/?p=45551


Ketchum cements PR relationship with Ambuja
Ketchum Sampark will be responsible for implementing Ambuja Cement's integrated public relations campaign which includes brand communication, sustainability communication and corporate social image build-up
http://www.mxmindia.com/?p=45507

Stories on 16th Nov '12

Diamonds are wherever...
If the appointment of PR honcho and CMG + Weber Shandwick's Harris Diamond as Chairman & CEO of McCann Worldgroup is a success, we could well see a new leadership order in adland
http://www.mxmindia.com/2012/11/diamonds-are-wherever/

Scarecrow Delhi wins Kohinoor Speciality Foods
Kohinoor Speciality Foods has appointed Scarecrow Communications, Delhi as its creative agency for its brand and product communication
http://www.mxmindia.com/2012/11/scarecrow-delhi-wins-kohinoor-speciality-foods/

Jaldi 5 with M R Srinivasan: Chennai could need 3-6 months for digitization switch-over
M R Srinivasan, General Secretary, Chennai Metro Cable Operators Association (CMCOA) speaks to MxM India about how digitization is progressing, or not progressing in Chennai
http://www.mxmindia.com/2012/11/jaldi-5-with-m-r-srinivasan-chennai-could-need-3-6-months-for-digitization-switch-over/

Paritosh Joshi: Channel brand or Programme brand?
Why do we still persist in thinking that channel brands can be all things to all people?
http://www.mxmindia.com/2012/11/paritosh-joshi-channel-brand-or-programme-brand/

WATConsult wins Godrej Nature's Basket's digital and social mandate
WATConsult has won the social and digital duties of Godrej Nature's Basket, the gourmet retail venture of the Godrej Group
http://www.mxmindia.com/2012/11/watconsult-wins-godrej-natures-baskets-digital-and-social-mandate/

@India, living in China: Burson-Marsteller finds out
Burson-Marsteller study finds huge missed opportunity for country promotion on Twitter
http://www.mxmindia.com/2012/11/india-living-in-china-burson-marsteller-finds-out/

The Anchor: 5 reasons PR is better than advertising
It's not a tussle that is likely to be resolved soon - but Dipankar Zalpuri rolls up his sleeves in the PR corner
http://www.mxmindia.com/2012/11/the-anchor-5-reasons-pr-is-better-than-advertising/

Anil Thakraney: Your demotivated, ill-trained staff
To all those heavily paid corporate leaders reading this: There's no point in splurging all those millions on slick advertising campaigns, there's no point in making tall claims in the ads, if you have failed to adequately train and motivate your task force
http://www.mxmindia.com/2012/11/anil-thakraney-your-demotivated-ill-trained-staff/

Ranjona Banerji: When Times Now got it wrong
Bad news judgment is fine, but Times Now not only called the day wrong it also showed incompetence in the way it handled its news of the day, writes Ranjona Banerji
http://www.mxmindia.com/2012/11/ranjona-banerji-when-times-now-got-it-wrong/

Signposts... November 16
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/11/signposts-november-16/

Stories on 22nd March

The plan is to keep rolling out & expanding our analytics expertise: Sue Moseley
Excerpts from an interview with the worldwide director, research & futures at Mediabrands IQ Creation
http://www.mxmindia.com/2012/03/the-plan-is-to-keep-rolling-out-expand-our-analytics-expertise-sue-moseley/


MxMIndia Comment: 101 days to digitization
July 1 is when television distribution in the four metros of Chennai, Kolkata, Mumbai and New Delhi is required to go digital. The MxMIndia countdown will focus on the state of readiness and how digitization will impact the business
http://www.mxmindia.com/2012/03/mxmindia-comment-101-days-to-digitization/


High EQ at Aamir Khan talk show Satyameva Jayate
Star’s no-holds-barred show promises to be a tear-jerker, as Aamir Khan brings out facets of India’s gritty reality.
http://www.mxmindia.com/2012/03/high-eq-at-aamir-khan-talk-show-satyameva-jayate/


CLIO Lifetime Award for Piyush Pandey
Piyush Pandey, Executive Chairman of Ogilvy & Mather India, will be the first South Asian to receive the prestigious advertising industry award.
http://www.mxmindia.com/2012/03/clio-lifetime-award-for-piyush-pandey/


Gruner + Jahr acquires Networkplay
Networkplay has announced that Gruner + Jahr, the publishing division of European media conglomerate Bertelsmann AG, has acquired a majority stake in the company.
http://www.mxmindia.com/2012/03/gruner-jahr-acquires-networkplay/


Santoor goes golden for silver anniversary
Draftfcb Ulka, Bangalore has created an ad showcasing beautiful women of today, from different walks of life, all coming together to unveil the new 'sunehra' Santoor.
http://www.mxmindia.com/2012/03/santoor-goes-golden-for-silver-anniversary/


India lifts 27 metals at AdFest 2012
DDB Mudra leads with 9, Leo Burnett (6) and McCann (5) follow at Pattaya festival.
http://www.mxmindia.com/2012/03/india-lifts-27-metals-at-adfest-2012/


HT extends Brunch IP to live events
in its event avataar, Brunch Dialogues is a heady mix of glamour, music, spirits and style which is to be led by Vir Sanghvi
http://www.mxmindia.com/2012/03/ht-brunch-dialogues-team-brunchs-first-live-entertainment-ip/


5th Mint Luxury Conf to explore future of lux industry
The Mint Luxury Conference is the largest event of its kind in this sector. Industry experts, designers, marketers and owners of prestigious international luxury brands will come together for multiple sessions spread across 2 days of the conference
http://www.mxmindia.com/2012/03/the-5th-mint-luxury-conference-to-explore-the-future-of-luxury-industry-in-india/


Dainik Bhaskar's 'Junior Editor' creates history
Junior Editor-2011, an initiative of Dainik Bhaskar, has been recognised by Guinness World Records as “The Largest Writing Competition”, by ‘Limca World Record’ as “The Largest Countrywide Newspaper Making Competition for Children” and also recognised by ‘India Book of Records’ for “The Largest Number of Manually Prepared Newspapers by Kids.”
http://www.mxmindia.com/2012/03/dainik-bhaskars-junior-editor-creates-history/


Brand race as Ormax study reveals Day After Cricket recall
In the Ormax Media study, Vodafone, Pepsi, Coca-Cola & Hero Honda were the most recalled brands in IPL 4.  Which brands will lead in IPL 5?
http://www.mxmindia.com/2012/03/brand-race-as-ormax-study-reveals-day-after-cricket-recall/


Singapore aims fresh salvo at Indian tourism market
Singapore Tourism Board has launched a new marketing campaign for India - 'Singapore -The Holiday You Take Home with You'.
http://www.mxmindia.com/2012/03/singapore-aims-fresh-salvo-at-indian-tourism-market/


Long way to go for Indian athletics: Sports journos' meet
The problems faced by Indian athletics in its attempt to catch up with the rest of the world echoed at the seminar on athletics held to mark the start of the 36th National Convention of the Sports Journalists Federation of India in Guwahati on Tuesday.
http://www.mxmindia.com/2012/03/long-way-to-go-for-indian-athletics-sports-journos-meet/


BMB India wins O-SIX travel & hospitality
BMB India, a 50:50 JV between Trevor Beattie’s BMB and Madison World, has won the O-SIX Travel & Hospitality account.
http://www.mxmindia.com/2012/03/bmb-india-wins-o-six-travel-hospitality/


The Anchor: 6 ways to measure the effectiveness of PR
Instead of mutual finger pointing, the attempt here is to be shaking hands.  As public relations increasingly influences corporate communications strategy, pressure has mounted to measure the effectiveness of PR
http://www.mxmindia.com/2012/03/6-ways-to-measure-the-effectiveness-of-pr/


Debrief: Vodafone BlackBerry: Self-indulgent tripe
Everyone seems to be using the BB for all sorts of stuff. Dating, BBMing, uploading pics, chatting, etc. As a result, the uncle suits have gone into absolute mourning, and this makes the TVC very unappetizing to watch.
http://www.mxmindia.com/2012/03/debrief-vodafone-blackberry-self-indulgent-tripe/

Stories on 29th September

The X in marketing

Experiential marketing is here, it is growing, and marketers and advertisers are embracing it eagerly. How well will it work?

http://www.mxmindia.com/2011/09/the-x-in-marketing/

When Arnab’s panelists turned argumentative

Ranjona Banerji's review nightly news on TV and the fare in the morning papers

http://www.mxmindia.com/2011/09/when-arnab%E2%80%99s-panelists-turned-argumentative/

NBT goes hyper-local at Greater Noida

http://www.mxmindia.com/2011/09/nbt-goes-to-greater-noida-with-hyper-local-content/

The Anchor: Satbir Singh on 7 reasons advtg is a serious business that allows much fun

Okay, advertising is not full of stuffed shirts – but along with the fun, there’s plenty of hard work going on

http://www.mxmindia.com/2011/09/the-anchor-satbir-singh-on-7-reasons-advertising-is-a-serious-business-that-allows-you-to-have-fun-along-the-way/

Anil Thakraney’s Debrief: Dulux lacks colour

While I understand the desperate need for a lifestyle approach to paints advertising, there is a crying need for originality in this category.

http://www.mxmindia.com/2011/09/anil-thakraney%E2%80%99s-debrief-dulux-lacks-colour/

Siemens, Medanta tie up for healthcare outreach

Siemens Ltd and Medanta – The Medicity have joined forces to take affordable and quality healthcare to the remote corners around Gurgaon.

http://www.mxmindia.com/2011/09/siemens-medanta-tie-up-for-healthcare-outreach/

Proximity is digital creative agency for Nissan

After getting the digital rights for Visa and Wrigley’s, BBDO Proximity has now attained the digital mandates for Nissan India.

http://www.mxmindia.com/2011/09/proximity-is-digital-creative-agency-for-nissan/

MediaVest grabs PIX media mandate

PIX moves media mandate to MediaVest and Zoom advertising

http://www.mxmindia.com/2011/09/mediavest-grabs-pix-media-mandate/

HT focuses campus appeal on youth

Hindustan Times has been constantly building into the youth market with several initiatives and campaigns for the young.

http://www.mxmindia.com/2011/09/ht-focuses-campus-appeal-on-youth/

Sushanto Biswas to lead Ford team at Mindshare

Mindshare India strengthens Delhi operations, welcomes Sushanto Biswas as partner - client leadership.

http://www.mxmindia.com/2011/09/sushanto-biswas-to-lead-ford-team-at-mindshare/

Kamal Oberoi steps down as M&C Saatchi CMD

M&C Saatchi India has announced that Kamal Oberoi, its India Chairman and MD, has resigned to pursue other interests.

http://www.mxmindia.com/2011/09/kamal-oberoi-steps-down-as-mc-saatchi%E2%80%99s-india-chief/

McCann wins Agency of the Year at Mirchi Kaan

The Mirchi Kaan awards 2011 were announced yesterday, with McCann Worldgroup managing to dominate yet again.

http://www.mxmindia.com/2011/09/mccann-wins-agency-of-the-year-at-mirchi-kaan-awards-2/

Channels show heart for Saffolalife

3 leading TV channels, Star, Colors & Zee TV unite to support Saffolalife in a brand new TVC to celebrate “your heart’s birthday”. With this The Times of India will gifts readers in three cities a free copy as a birthday present for their heart, along with a surprise on the front page.

http://www.mxmindia.com/2011/09/channels-show-heart-for-saffolalife/