Stories on 3rd Dec 14

Allwyn Fernandes, RIP
One of the most respected PR professionals in India, the veteran journalist-turned-PR practitioner passed away in Mumbai yesterday
http://www.mxmindia.com/2014/12/allwyn-fernandes-rip/

Hero signs up Tiger Woods as brand ambassador at Rs 200cr
Hero MotoCorp, the world's No. 1 two-wheeler manufacturer by volumes, has roped in Tiger Woods as its brand ambassador in a four-year deal pegged at Rs 200 crore, making it the most expensive celebrity endorsement yet for an Indian company
http://www.mxmindia.com/2014/12/hero-signs-up-tiger-woods-as-brand-ambassador-at-rs-200cr/

Allen Solly appoints Jack in the Box Worldwide as Digital AOR
Allen Sollywill be their second mandate from the Aditya Birla Group after Louis Philippe
http://www.mxmindia.com/2014/12/allen-solly-appoints-jack-in-the-box-worldwide-as-digital-aor/

Sanjeev Kotnala: Letter from a Consumer to a Marketer: I am Promiscuous because you are a Flirt
I am tired of listening to your mechanised bitch of a secretary: the IVR system. She has been working too much with your CRM but is no good...  Do you think I give a F***, writes Sanjeev Kotnala
http://www.mxmindia.com/2014/12/sanjeev-kotnala-letter-from-a-consumer-to-a-marketer-i-am-promiscuous-because-you-are-a-flirt/

IAA to host seminar on 'Changing Gender Frames'
Seminar to be addressed by advertising, media & marketing leaders on Wednesday, December 10, 2-6pm, Mumbai
http://www.mxmindia.com/2014/12/iaa-to-host-seminar-on-changing-gender-frames/

Damon Johnson appointed SVP - Business Development at YuppTV
Damon Johnson brings with him over two decades of valuable industry experience
http://www.mxmindia.com/2014/12/damon-johnson-appointed-svp-business-development-at-yupptv/

ET Now to host 2nd India Economic Conclave in New Delhi
The biggest thought leadership platform will see the confluence of India's Brightest Minds~

http://www.mxmindia.com/2014/12/et-now-to-host-2nd-india-economic-conclave-in-new-delhi/

Stories on 24th Jun 14

How uncoupling fear and failure unleashes creativity at Pixar
The amazing story of how Pixar Animation Studio has transformed the world of animation
http://www.mxmindia.com/2014/06/how-uncoupling-fear-and-failure-unleashes-creativity-at-pixar/

BudgetSpeak #2: Sanjay Tripathy: Long-term financial planning needs impetus
In the absence of a formal social security framework there is a need to provide tax incentives for growth of disciplined savings behaviour, writes Sanjay Tripathy
http://www.mxmindia.com/2014/06/sanjay-tripathy-long-term-financial-planning-needs-impetus/

FCB Ulka's campaign for Amul bags award at Istanbul
At the recently conducted World Dairy Innovation Awards 2014 during the 8th Global Dairy Congress at Istanbul, Amul bagged the best marketing campaign for the campaign
http://www.mxmindia.com/2014/06/fcb-ulkas-campaign-for-amul-bags-award-at-istanbul/

Scarecrow bags creative mandate of Radio City 91.1 FM
The account was won following a multi-agency pitch that included top agencies of the country
http://www.mxmindia.com/2014/06/scarecrow-bags-creative-mandate-of-radio-city-91-1-fm/

Vodafone announces unique initiative for Warkaris
Vodafone has deployed four 'Vodafone Mobile Buses' that will travel with the Warkaris all through their journey to Pandharpur to help them remain connected
http://www.mxmindia.com/2014/06/vodafone-announces-unique-initiative-for-warkaris/

Ranjona Banerji: The dangers of dissent for Egypt's journalists
The sentencing of Egyptian journalists sends danger signals around the world, writes Ranjona Banerji
http://www.mxmindia.com/2014/06/ranjona-banerji-the-dangers-of-dissent-for-egypts-journalists/

Honda unveils new campaign for Activa 125
The TVC showcases how Honda is carrying forward the legacy of brand Activa by further strengthening and expanding its foothold through the new two-wheeler in a hitherto unexplored 125 cc sub-segment
http://www.mxmindia.com/2014/06/honda-unveils-new-campaign-for-activa-125/

PHASE 1 flags off Mumbai ops
PHASE 1 brings with it over 18 years of expertise in total event and experiential solutions, executed both in India and internationally
http://www.mxmindia.com/2014/06/phase-1-flags-off-mumbai-ops/

Milestone Brandcom unveils new campaign for DSP BlackRock MF
The campaign's tagline 'The tiger is ready to roar' encapsulates the essence of this aggressive sectoral fund that invests in companies that benefit from infrastructure growth and economic reforms
http://www.mxmindia.com/2014/06/milestone-brandcom-unveils-new-campaign-for-dsp-blackrock-mf/

HBO Premium unveils campaign for uninterrupted viewing
The objective of the campaign is to get people to visit HBOPremium.com website and subscribe to HBO Premium channels or directly through DTH or digital cable operators

http://www.mxmindia.com/2014/06/hbo-premium-unveils-campaign-for-uninterrupted-viewing/

Stories on 9th Jul 14

Services sector with 9% CAGR: Eco Survey
As per the Economic Survey, in 2013-14, the growth rate of the combined category of trade, hotels, restaurants, transport, storage, and communications decelerated to 3.0 per cent while financing, insurance, real estate, and business services grew robustly at 12.9 per cent
http://www.mxmindia.com/2014/07/services-sector-with-9-cagr-eco-survey/

BudgetSpeak #14: Ravi Rao: 10 Dreams that the Budget should see come true
Ravi Rao, Leader, South Asia, Mindshare hopes the Union Budget will help his 10 dreams come true
http://www.mxmindia.com/2014/07/budgetspeak-14-ravi-rao-10-dreams-that-the-budget-should-see-come-true/

Snapdeal unveils TVC announcing Annual Sale
Quirky and insightful, the latest ad film focusses on how easy it is to be fashionable
http://www.mxmindia.com/2014/07/snapdeal-unveils-tvc-announcing-annual-sale/

DDB Mudra releases new campaign for HBO Premium
The HBO Premium channels campaign has been launched with the aim of making sure that audiences have an uninterrupted ad-free viewing experience
http://www.mxmindia.com/2014/07/ddb-mudra-releases-new-campaign-for-hbo-premium/

MindShift's campaign for HomeShop 18 draws good response
The campaign which explores humor via jokes and memes garnered 100 million impressions in less than a month
http://www.mxmindia.com/2014/07/mindshifts-campaign-for-homeshop-18-draws-good-response/

Late editions on Thursday, July 10 & Monday, July 14
Our updates will happen at 3pm tomorrow (July 10) due to the Budget and at 2pm on Monday, July 14 given the World Cup final
http://www.mxmindia.com/2014/07/late-editions-on-thursday-july-10-monday-july-14/

Boost for digital media in Rail Budget
Two categories of railway stations will now be wifi-ed and food can now be ordered at food courts via SMS
http://www.mxmindia.com/2014/07/boost-for-digital-media-in-rail-budget/

Six Inches unveils OOH campaign for Philip Capital
The Philip Capital campaign reflects the positive outlook in the stock market and urges investors to ride it

http://www.mxmindia.com/2014/07/six-inches-unveils-ooh-campaign-for-philip-capital/

BudgetSpeak #16: Roopam Asthana: We expect a Budget that will overall business confidence
The focus of employment generation should be on Tier 3 cities and smaller towns so that growth in more equitable across the country, writes Roopam Asthana is C E O & Whole Time Director, Liberty Videocon General Insurance Company Ltd

http://www.mxmindia.com/2014/07/budgetspeak-16-roopam-asthana-we-expect-a-budget-that-will-overall-business-confidence/

BudgetSpeak #15: Arun Firodia: Need to lay down a roadmap for next five years

The main priorities before the government are reducing food inflation, job creation, energy security, defence and infrastructure, writes Arun Firodia, Chairman, Kinetic Group

http://www.mxmindia.com/2014/07/budgetspeak-15-arun-firodia-need-to-lay-down-a-roadmap-for-next-five-years/