Stories on 30th Apr '15

Colors gains much as BARC releases Week 16 data. Life OK ahead of Zee in HGECs
Week 16 data from BARC India throws some surprises, including with the Hindi GECs!
http://www.mxmindia.com/2015/04/colors-huge-gainer-as-barc-releases-week-16-data/

Zee is ahead of LifeOk in TAM's Week 17 data for Households & Individuals
TAM has released data for Week 17 (April 19 to 25) for CS Households and Individuals for HSM and All-India, offering a comparison between Week 17 and of the previous week (April 12-18)
http://www.mxmindia.com/2015/04/zee-is-ahead-of-lifeok-in-tams-week-17-data-for-households-individuals/

BTL Baatein: Sanjay Tripathy, SVP & Head, Marketing, Product, Digital & E-commerce, HDFC Life. Powered by VISCOMM
BTL marketing becomes important because it provides the human interaction, which effectively solves problems related to understanding and trust, says Sanjay Tripathy, SVP & Head, Marketing, Product, Digital & E-commerce, HDFC Life
http://www.mxmindia.com/2015/04/btl-baatein-with-sanjay-tripathy-of-hdfc-life-powered-by-viscomm/

Shailesh Kapoor: BARC Is Here: New Ratings, A New Era!
After a two-year long trailer, the film has been released, but it will reveal itself reel by reel, scene by scene, writes Shailesh Kapoor
http://www.mxmindia.com/2015/04/shailesh-kapoor-barc-is-here-new-ratings-a-new-era/

Maxus rolls out dialogue engine MESH
It runs on the VSocial platform that reads environmental signals in real-time and keeps the agency and its clients one step ahead of the curve
http://www.mxmindia.com/2015/04/maxus-rolls-out-dialogue-engine-mesh/

Don't get into advertising, get into culture: Vicki Maguire
The Deputy Executive Creative Director at Grey London and the Jury Foreman at the Kyoorius Advertising Awards got the audience to sit up and take notice when she said: "Don't ever have a Plan B
http://www.mxmindia.com/2015/04/dont-get-into-advertising-get-into-culture-vicki-maguire/

Sanju Menon appointed VP @ Leo Burnett, Mumbai
Sanju joins Leo Burnett from Rediffusion Kolkata where he worked as the Branch Head
http://www.mxmindia.com/2015/04/sanju-menon-appointed-vp-leo-burnett-mumbai/

Jaskaran Kapany quits ICICI Pru to as Paytm as VP Mktng
With over 12 years experience in the fields of advertising and marketing, Mr Kapany was VP, Marketing & Ecommerce, at ICICI Prudential Life prior to taking on Paytm portfolio
http://www.mxmindia.com/2015/04/jaskaran-kapany-quits-icici-pru-to-as-paytm-as-vp-mktng/

SapientNitro announces senior-level appointments
Creative and client services hires continue to strengthen agency's ability to meet growing client demand for integrated creative and technology services
http://www.mxmindia.com/2015/04/sapientnitro-announces-senior-level-appointments/

Hungama Digital unveils app for celebrity chef Sanjeev Kapoor
The app will be launched across Android, iOS & Windows
http://www.mxmindia.com/2015/04/hungama-digital-unveils-app-for-celebrity-chef-sanjeev-kapoor/

Fourth Dimension to be exclusive adsales partner for the Yuvan Music Express
Fourth Dimension Media Partners has secured adsales rights for the exclusive musical night of little maestro Yuvan Shankar Raja being presented by Puthuyugam and Green Tree Solution on May
http://www.mxmindia.com/2015/04/fourth-dimension-to-be-exclusive-adsales-partner-for-the-yuvan-music-express/

AdStrat: Volkswagen Jetta says it's 'Worth Everything' for new offering
Volkswagen, one of Europe's leading carmakers has been synonymous with its world renowned German Engineering. Volkswagen in India too has constantly innovated to launch best-in-class offerings that are high on build quality & have unmatched driving dynamics
http://www.mxmindia.com/2015/04/adstrat-volkswagen-jetta-says-its-worth-everything-for-new-offering/

Bloomberg TV lines up innovative content for 2015
The channel has launched new content for its viewers
http://www.mxmindia.com/2015/04/bloomberg-tv-lines-up-innovative-content-for-2015/

MakeMyTrip launches unique offering 'Uncancel'
Enables customers cancelling a trip, to reschedule it instead, at no extra cost

http://www.mxmindia.com/2015/04/makemytrip-launches-unique-offering-uncancel/

Stories on 9th Jul 14

Services sector with 9% CAGR: Eco Survey
As per the Economic Survey, in 2013-14, the growth rate of the combined category of trade, hotels, restaurants, transport, storage, and communications decelerated to 3.0 per cent while financing, insurance, real estate, and business services grew robustly at 12.9 per cent
http://www.mxmindia.com/2014/07/services-sector-with-9-cagr-eco-survey/

BudgetSpeak #14: Ravi Rao: 10 Dreams that the Budget should see come true
Ravi Rao, Leader, South Asia, Mindshare hopes the Union Budget will help his 10 dreams come true
http://www.mxmindia.com/2014/07/budgetspeak-14-ravi-rao-10-dreams-that-the-budget-should-see-come-true/

Snapdeal unveils TVC announcing Annual Sale
Quirky and insightful, the latest ad film focusses on how easy it is to be fashionable
http://www.mxmindia.com/2014/07/snapdeal-unveils-tvc-announcing-annual-sale/

DDB Mudra releases new campaign for HBO Premium
The HBO Premium channels campaign has been launched with the aim of making sure that audiences have an uninterrupted ad-free viewing experience
http://www.mxmindia.com/2014/07/ddb-mudra-releases-new-campaign-for-hbo-premium/

MindShift's campaign for HomeShop 18 draws good response
The campaign which explores humor via jokes and memes garnered 100 million impressions in less than a month
http://www.mxmindia.com/2014/07/mindshifts-campaign-for-homeshop-18-draws-good-response/

Late editions on Thursday, July 10 & Monday, July 14
Our updates will happen at 3pm tomorrow (July 10) due to the Budget and at 2pm on Monday, July 14 given the World Cup final
http://www.mxmindia.com/2014/07/late-editions-on-thursday-july-10-monday-july-14/

Boost for digital media in Rail Budget
Two categories of railway stations will now be wifi-ed and food can now be ordered at food courts via SMS
http://www.mxmindia.com/2014/07/boost-for-digital-media-in-rail-budget/

Six Inches unveils OOH campaign for Philip Capital
The Philip Capital campaign reflects the positive outlook in the stock market and urges investors to ride it

http://www.mxmindia.com/2014/07/six-inches-unveils-ooh-campaign-for-philip-capital/

BudgetSpeak #16: Roopam Asthana: We expect a Budget that will overall business confidence
The focus of employment generation should be on Tier 3 cities and smaller towns so that growth in more equitable across the country, writes Roopam Asthana is C E O & Whole Time Director, Liberty Videocon General Insurance Company Ltd

http://www.mxmindia.com/2014/07/budgetspeak-16-roopam-asthana-we-expect-a-budget-that-will-overall-business-confidence/

BudgetSpeak #15: Arun Firodia: Need to lay down a roadmap for next five years

The main priorities before the government are reducing food inflation, job creation, energy security, defence and infrastructure, writes Arun Firodia, Chairman, Kinetic Group

http://www.mxmindia.com/2014/07/budgetspeak-15-arun-firodia-need-to-lay-down-a-roadmap-for-next-five-years/

Stories on 6th Jan '14

Sunny times in 2014, say media agency bosses
The media agency business will see vibrant growth this year, predict captains of the media planning and buying business
http://www.mxmindia.com/2014/01/sunny-times-in-2014-say-media-agency-bosses/

McCann's Rahul Mathew joins DDB Mudra West as Creative Head
He joins DDB Mudra West from McCann where he was ECD. He will report to Sonal Dabral
http://www.mxmindia.com/2014/01/mccanns-rahul-mathew-joins-ddb-mudra-west-as-creative-head/

Creativeland's new campaign of Canvas Blaze by MTS
Creativeland Asia engages with 'internet generation' for the new campaign of Canvas Blaze by MTS
http://www.mxmindia.com/2014/01/creativelands-new-campaign-of-canvas-blaze-by-mts/

Uday Shankar receives W Bengal govt award
West Bengal government recognises Star India CEO Uday Shankar for Special Contribution to Bengali Television
http://www.mxmindia.com/2014/01/uday-shankar-receives-w-bengal-govt-award/

Amith Prabhu | 2014: A year that promises a lot of action
Amith Prabhu lists the five trends he sees happening in the field of public relations this year

http://www.mxmindia.com/2014/01/amith-prabhu-2014-a-year-that-promises-a-lot-of-action/

Stories on 8th December

Remembering David Ogilvy
As the Ogilvy India Alumni celebrates the great adman's 100th year this evening, former Ogilvyian Sumit Roy pays a tribute
http://www.mxmindia.com/2011/12/remembering-david-ogilvy/

Announcing MxMIndia's Print Avatar
Happy to announce that the refreshing feel of MxMIndia.com will soon be seen in print
http://www.mxmindia.com/2011/12/announcing-mxmindias-print-avatar/

Govt approves Walt Disney's shareholding in UTV to 100%
The Cabinet Committee on Economic Affairs has approved the proposal of Walt Disney Company to up its shareholding in UTV to 100%
http://www.mxmindia.com/2011/12/walt-disney-se-proposes-to-increases-its-utv-shareholding/

As the $ rises, pay more for FMCGs & white goods
FMCG, consumer durables prices rise on rupee volatility
http://www.mxmindia.com/2011/12/as-the-rises-pay-more-for-fmcgs-white-goods/

Mediaah!: Oh MiD-Day, my MiD-Day!
Pradyuman Maheshwari on the mess at Mid-Day, Minister Sibal's plans to screen the Net, credible awards and the Mediaah! take on who's a worthy Impact Person of the Year
http://www.mxmindia.com/2011/12/mediaah-oh-mid-day-my-mid-day/

Your fill of Dev Anand on Shemaroo
Shemaroo Entertainment pays fulsome tribute to the evergreen hero of Hindi cinema, Dev Anand, with dedicated YouTube channels showcasing the songs picturised on him.
http://www.mxmindia.com/2011/12/your-fill-of-dev-anand-on-shemaroo/

The Anchor: 7 reasons why taking risks in ideas works
Rahul Mathew on why not taking a risk is sometimes more hazardous.
http://www.mxmindia.com/2011/12/the-anchor-7-reasons-why-taking-risks-in-ideas-works/

Saregama, UTV Bindass tie up for music talent show
Saregama ties up with UTV Bindass to revive mainstream popular music
http://www.mxmindia.com/2011/12/saregama-utv-bindass-tie-up-for-music-talent-show/

PR Grid wins global 'effective communication' award
Ajay Garkal, Principal Associate of PR Grid, received the 'Most Effective Media Communication' award at the Global Awards for Brand Excellence during the recently concluded World Brand Congress 2011 in Mumbai.
http://www.mxmindia.com/2011/12/pr-grid-wins-global-effective-communication-award/

Digitization will boost TV industry: MPA report
Digital mandate to benefit the industry and the consumer: Media Partners Asia
http://www.mxmindia.com/2011/12/digitization-will-boost-tv-industry-mpa-report/

Much admiration for glam add-ons
In Freaking News, Ranjona Banerji reviews the fare on primetime news and the morning papers
http://www.mxmindia.com/2011/12/much-admiration-for-glam-add-ons/