Stories on 6th Apr '17

Goafest, again!
The three-day annual congregation of advertising, media and marketing professionals starts in Goa today
http://www.mxmindia.com/?p=101673

Dear MxM by Jaisurya Das: 5th 'P' in marketing - Paranoia - is missing in Arnab's rhetoric (+ Is HT Pune safe for employment?)
Senior mediaperson Jaisurya Das responds to questions from our readers and comments on affairs of the media like few others do
http://www.mxmindia.com/?p=101653

Pepsi unveils campaign celebrating global moments
Celebrates spontaneity by driving relevance with today's generation
http://www.mxmindia.com/?p=101651

Hakuhodo Percept appoints Sharad Mathur as SVP
Based out of Delhi, Mathur will be leading the Maruti Suzuki Relationship
http://www.mxmindia.com/?p=101650

Myntra launches campaign to promote the first season of 'Big Fashion Gig'
Launches TVCsto call attention to India's first ever online fashion event
http://www.mxmindia.com/?p=101652

Arun Viswanath appointed ECD at Percept/H
His core responsibilities include leading and fashioning agency’s key accounts creatively and adding new businesses to the agency portfolio
http://www.mxmindia.com/?p=101647

Godrej Yummiez propels its marketing initiatives through BTL activities
Brand Street India spearheads the dual purpose campaign
http://www.mxmindia.com/?p=101646

Liva's latest campaign starring Kangana Ranaut creates stir
The film has been conceptualised by Lowe Lintas and directed by Mikon Van Gastel
http://www.mxmindia.com/?p=101649

Idea Cellular extends partnership with Kings XI Punjab for the second year
Idea logo to feature on the back of the team jersey
http://www.mxmindia.com/?p=101598

Stories on 9th Jan '17

Sports & Entertainment on a high
2017 will be a defining year in sports and entertainment marketing, predicts GroupM arm ESP Properties in its Top 10 Trends for the year
http://www.mxmindia.com/?p=98247

BTL Baatein: Manoj Nair, FCM Travel Solutions... Powered by VISCOMM
In the future, the pie of BTL will increase while ATL will keep shrinking, says Manoj Nair, Vice President and Head of Marketing at FCM Travel Solutions in BTL Baatein, powered by VISCOMM
http://www.mxmindia.com/?p=98258

Prashanth Challapalli joins Leo Burnett as Chief Integration Officer for South Asia
He will report to Saurabh Varma, CEO, Publicis Communications India
http://www.mxmindia.com/?p=98281

Sambit Mohanty joins JWT as NCD
Sambit Mohanty joins J Walter Thompson India as National Creative Director
http://www.mxmindia.com/?p=98259

Dainik Bhaskar emerges second largest digital media group in India
Amongst individual sites, www.dainikbhaskar.com continues at the second place as the second largest news site in India with 820 million page views
http://www.mxmindia.com/?p=98250

First edition of India Today Conclave - South 2017 to be held in Chennai
The two-day conclave, scheduledon January 9 and 10, 2017 will be held at ITC Grand Chola
http://www.mxmindia.com/?p=98249

Moto's #SayHello campaign on 'World Hello Day 2016'
On Youtube alone, the video garnered more than 600,000 plus views globally in one day
http://www.mxmindia.com/?p=98248