Stories on 6th Apr '17

Goafest, again!
The three-day annual congregation of advertising, media and marketing professionals starts in Goa today
http://www.mxmindia.com/?p=101673

Dear MxM by Jaisurya Das: 5th 'P' in marketing - Paranoia - is missing in Arnab's rhetoric (+ Is HT Pune safe for employment?)
Senior mediaperson Jaisurya Das responds to questions from our readers and comments on affairs of the media like few others do
http://www.mxmindia.com/?p=101653

Pepsi unveils campaign celebrating global moments
Celebrates spontaneity by driving relevance with today's generation
http://www.mxmindia.com/?p=101651

Hakuhodo Percept appoints Sharad Mathur as SVP
Based out of Delhi, Mathur will be leading the Maruti Suzuki Relationship
http://www.mxmindia.com/?p=101650

Myntra launches campaign to promote the first season of 'Big Fashion Gig'
Launches TVCsto call attention to India's first ever online fashion event
http://www.mxmindia.com/?p=101652

Arun Viswanath appointed ECD at Percept/H
His core responsibilities include leading and fashioning agency’s key accounts creatively and adding new businesses to the agency portfolio
http://www.mxmindia.com/?p=101647

Godrej Yummiez propels its marketing initiatives through BTL activities
Brand Street India spearheads the dual purpose campaign
http://www.mxmindia.com/?p=101646

Liva's latest campaign starring Kangana Ranaut creates stir
The film has been conceptualised by Lowe Lintas and directed by Mikon Van Gastel
http://www.mxmindia.com/?p=101649

Idea Cellular extends partnership with Kings XI Punjab for the second year
Idea logo to feature on the back of the team jersey
http://www.mxmindia.com/?p=101598

Stories on 3rd Nov '15

No 'ullu banaoing', only strategy
More on the five special prize-winning strategies at last week's Warc Asian Strategy Awards
http://www.mxmindia.com/2015/11/no-ullu-banaoing-only-strategy/

BTL Baatein: Neelima Burra, Cargill Foods India.... Powered by VISCOMM
To reach the niche and premium segments, BTL works the best with least spillover and media wastages, says Neelima Burra, CMO, Cargill Foods India

KKR invests in CA Media, set up Emerald Media to further media investments. Rajesh Kamat to co-lead Emerald
Paulo Aiello, former CEO of Star TV Asia and former Head of TMT investments at Morgan Stanley Asia and former Viacom18 COO and Colors CEO Rajesh Kamat to co-head Emerald Media
http://www.mxmindia.com/2015/11/kkr-invests-in-ca-media-set-up-emerald-media-to-further-media-investments-rajesh-kamat-to-co-lead-emerald/

Apurva Purohit elevated to President - Jagran Group
Radio City, today, is a leader in many of the markets it operates in, and is among the top 25 Great Places to Work across industries
http://www.mxmindia.com/2015/11/apurva-purohit-elevated-to-president-jagran-group/

Paritosh Joshi appointed CEO of India TV
Paritosh has since been working on number of Industry initiatives including the BARC
http://www.mxmindia.com/2015/11/paritosh-joshi-appointed-ceo-of-india-tv/

Mullen Lowe Lintas India's Joseph George takes on additional South &  Southeast Asia duties
During his tenure as Group CEO in India, Joe has led the agency to huge success within India, across the APAC region and on a global stage
http://www.mxmindia.com/2015/11/mullen-lowe-lintas-indias-joseph-george-takes-on-additional-south-southeast-asia-duties/

Ranjona Banerji: Arun Shourie criticises the government on Karan Thapar's show and the channel's editors play it down on Twitter?
For some bizarre reason, I would have expected prominent members of the India Today TV team to have given the Arun Shourie interview more publicity on social media, considering the channel itself was flogging it all day before the broadcast, writes Ranjona Banerji
http://www.mxmindia.com/2015/11/ranjona-banerji-arun-shourie-criticises-the-government-on-karan-thapars-show-and-the-channels-editors-play-it-down-on-twitter/

Gaurav Hirey appointed Chief HR Officer for Africa, Middle East and APAC region at Millward Brown
Gaurav brings more than 20 years of HR leadership experience to Millward Brown
http://www.mxmindia.com/2015/11/gaurav-hirey-appointed-chief-hr-officer-for-africa-middle-east-and-apac-region-at-millward-brown/

Grey's 'Batey' launches new campaign #NotSoFilmy for 'Vivo' smartphones
'vivo' is all set to redefine Indian music with its latest campaign, #NotSoFilmy, being executed by GREY group's Batey

http://www.mxmindia.com/2015/11/greys-batey-launches-new-campaign-notsofilmy-for-vivo-smartphones/

Stories on 13th Aug

MxM Mondays: Why do marketers not spend enough on digital media?
While spends may be shifting to digital globally, in India, television and print still rule. Sigh
http://www.mxmindia.com/2012/08/mxm-mondays-why-do-marketers-not-spend-enough-on-digital-media/

It's Bloomberg TV India from today
The business news channel has dropped the 'U' from its name with effect from today...
http://www.mxmindia.com/2012/08/its-bloomberg-tv-india-from-today/

Ranjona Banerji: Plagiarism... a common affliction with senior journalists
Get someone junior to do the leg work because you're so busy being a celebrity, obviously you don't have the time to do it yourself
http://www.mxmindia.com/2012/08/plagiarism-a-common-affliction-with-senior-journalists/

Mediaah! History will also record Zakaria as a plagiarist
Fareed Zakaria's act of plagiarising from a New Yorker article is unfortunate, though not the first by a high profile editor
http://www.mxmindia.com/2012/08/mediaah-history-books-will-also-record-zakaria-as-a-plagiarist/

Karbonn Mobiles mandates Taproot for its creatives
Taproot to devise a unique communication strategy to strengthen the brand imagery of Karbonn Mobiles in the domestic and global telecom market
http://www.mxmindia.com/2012/08/karbonn-mobiles-mandates-taproot-for-its-creatives/

L&K strengthens top deck with Rana Barua as COO
Other than Mr Barua, Samir Datar and Amardeep Singh have joined as Senior VP Strategic Planning and Chief Creative Officer (North & East) respectively
http://www.mxmindia.com/2012/08/law-kenneth-strengthens-top-deck-with-rana-barua-as-coo/

Dheeraj Sinha to head planning @ Grey
He will head planning for South and South East Asia
http://www.mxmindia.com/2012/08/dheeraj-sinha-to-head-planning-grey/

LifeCell appoints Edelman for PR
Mandate aimed at increasing concept awareness and market penetration
http://www.mxmindia.com/2012/08/lifecell-appoints-edelman-for-pr/

The Anchor: 5 things to change in social media advertising
Brands on social media are akin to your friends. There is a reason you follow brands and hence, they hence should engage with you as your friends would, says Krishna Kumar
http://www.mxmindia.com/2012/08/the-anchor-5-things-to-change-in-social-media-advertising/

Anil Thakraney | 18 Again: A question of ethics
The main issue however is this: Should mass media be used to promote such a deeply personal product?
http://www.mxmindia.com/2012/08/anil-thakraney-18-again-a-question-of-ethics/

AdStrat: Chill Out Surprise
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/08/ad-strat-chill-out-surprise/

Gangs of Wasseypur 2: Too long, too violent!
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/08/gangs-of-wasseypur-2-too-long-too-violent/