Stories on 9th Jan '17

Sports & Entertainment on a high
2017 will be a defining year in sports and entertainment marketing, predicts GroupM arm ESP Properties in its Top 10 Trends for the year
http://www.mxmindia.com/?p=98247

BTL Baatein: Manoj Nair, FCM Travel Solutions... Powered by VISCOMM
In the future, the pie of BTL will increase while ATL will keep shrinking, says Manoj Nair, Vice President and Head of Marketing at FCM Travel Solutions in BTL Baatein, powered by VISCOMM
http://www.mxmindia.com/?p=98258

Prashanth Challapalli joins Leo Burnett as Chief Integration Officer for South Asia
He will report to Saurabh Varma, CEO, Publicis Communications India
http://www.mxmindia.com/?p=98281

Sambit Mohanty joins JWT as NCD
Sambit Mohanty joins J Walter Thompson India as National Creative Director
http://www.mxmindia.com/?p=98259

Dainik Bhaskar emerges second largest digital media group in India
Amongst individual sites, www.dainikbhaskar.com continues at the second place as the second largest news site in India with 820 million page views
http://www.mxmindia.com/?p=98250

First edition of India Today Conclave - South 2017 to be held in Chennai
The two-day conclave, scheduledon January 9 and 10, 2017 will be held at ITC Grand Chola
http://www.mxmindia.com/?p=98249

Moto's #SayHello campaign on 'World Hello Day 2016'
On Youtube alone, the video garnered more than 600,000 plus views globally in one day
http://www.mxmindia.com/?p=98248

Stories on 6th Apr '15

Top 10 trends of IPL Season 8
It's that time of the year when the country's getting set for IPL fever. Here'a a trendwatch from GroupM ESP
http://www.mxmindia.com/2015/04/top-10-trends-of-ipl-season-8/

Varun Channa is MD, Mindshare Malaysia
He was Marketing Head and part of the start-up team for Danone India and also spent nearly 15 years with JWT India at its flagship Mumbai office working with Unilever and other key clients
http://www.mxmindia.com/2015/04/varun-channa-is-md-mindshare-malaysia/

With World Cup viewership worse than 2011 edition, Star misses Rs 850-crore ad target
Much like the national cricket team, Star India's World Cup performance doesn’t seem to have reached the same level that it did in the 2011 outing
http://www.mxmindia.com/2015/04/with-world-cup-viewership-worse-than-2011-edition-star-misses-rs-850-crore-ad-target/

Divya Uttam joins Razorfish as Director Strategy
Razorfish India strengthens its brand and digital strategy team with the appointment
http://www.mxmindia.com/2015/04/divya-uttam-joins-razorfish-as-director-strategy/

After Six, Sony out with second sports channel - KIX
One of SONY KIX’s flagship offerings would be the Pepsi IPL, which begins from April 8 this year and will be telecast on the channel in English, Tamil & Telugu
http://www.mxmindia.com/2015/04/after-six-sony-out-with-second-sports-channel-kix/

FCB unveils 'Uncancel' for MakeMyTrip
Enables customers cancelling a trip, to reschedule it instead, at no extra cost
http://www.mxmindia.com/2015/04/fcb-unveils-uncancel-for-makemytrip/

Jabong takes 'Be You' philosophy further with new TVCs
The TVC reiterates the idea of self-direction and freethinking, unescorted by the stringent norms of the society
http://www.mxmindia.com/2015/04/jabong-takes-be-you-philosophy-further-with-new-tvcs/

Amith Prabhu: The Aam Aadmi Party just did business
The core AAP voter base does not care about intra-party fights as long as the party they voted for delivers on its promises which the governments has got down to do, notes Amith Prabhu

http://www.mxmindia.com/2015/04/amith-prabhu-the-aam-aadmi-party-just-did-business/

Stories on 5th Nov 14

Do looooong ads work for brands?
Do the extra-long ads like the Pepsi and KitKat had around Diwali send the message better than the shorter ones?
http://www.mxmindia.com/2014/11/do-looooong-ads-work-for-brands/.

Thomas Cook assigns creative mandate to L&K Saatchi & Saatchi
The agency's Mumbai office will manage the mainline creative services for the iconic travel and tourism services MNC
http://www.mxmindia.com/2014/11/thomas-cook-assigns-creative-mandate-to-lk-saatchi-saatchi/


Kaizad Pardiwalla joins Orchard Advertising as COO
Kaizad comes with 18 years of experience in the business with the last three being at Grey where he ran the Mumbai operations
http://www.mxmindia.com/2014/11/kaizad-pardiwalla-joins-orchard-advertising-as-coo/

Sanjeev Kotnala: Why Advertsiers Have Not Kissed the Digital Frog
Digital hasn't had it so good in this nation. The current government swears by the social medium. The new smart generation is pushing for a digital shift. Yet, it looks in in India, digital will be the Crown Prince that was never crowned?
http://www.mxmindia.com/2014/11/sanjeev-kotnala-why-advertsiers-have-not-kissed-the-digital-frog/

Hindi GEC Rishtey launches in the US & Canada
With seven channels already available in North America, IndiaCast currently has a comprehensive portfolio of brands in the region
http://www.mxmindia.com/2014/11/hindi-gec-rishtey-launches-in-the-us-canada/

Sunil Buch joins ZEEL as CBO
Sunil will also head Network Marketing, Audience Content Research, Brand Activation & Identity Strategy
http://www.mxmindia.com/2014/11/sunil-buch-joins-zeel-as-cbo/

Myntra Fashion Incuabtor to boost careers of young fashion designers
Talenthouse India has partnered on this initiative as an outreach partner and will reach out to its 10,000+ registered fashion community pan India
http://www.mxmindia.com/2014/11/myntra-fashion-incuabtor-to-boost-careers-of-young-fashion-designers/

What Ticks for Indian Consumers/ Men - Kevin Vaz and Saurabh Yagnik
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Kevin Vaz and Saurabh Yagnik

http://www.mxmindia.com/2014/11/what-ticks-for-indian-consumers-men-kevin-vaz-and-saurabh-yagnik/

Stories on 3rd Nov 14

Brands consumer love. And why.
Presenting select findings from the 2nd edition of Edelman's Brandshare study conducted across 12 countries
http://www.mxmindia.com/2014/11/brands-consumer-love-and-why/

Airtel calls for media agency pitch
Airtel has been calling for media pitches once every five years and the last time it reviewed the account was in early 2010
http://www.mxmindia.com/2014/11/airtel-calls-for-media-agency-pitch/

Havas wins integrated media duties for OCM India
Havas Media Group India wins integrated media duties for OCM India
http://www.mxmindia.com/2014/11/havas-wins-integrated-media-duties-for-ocm-india/

CP Surendran: Are media's fortunes linked to Vir's and Shekhar's?
If the model of reportage and edit writing they introduced has led to the decline and fall of the media, how ironic that it coincides with their own slow slide into the trash bin, writes CP Surendran
http://www.mxmindia.com/2014/11/cp-surendran-are-medias-fortunes-linked-to-virs-and-shekhars/

Swati Bhattacharya joins Dentsu India, to head Mama Labs
Swati Bhattacharya, who quit as national creative director of JWT India in September, will join Dentsu India and head a new project, Mama Labs, which will focus on the Indian mother as a consumer
http://www.mxmindia.com/2014/11/swati-bhattacharya-joins-dentsu-india-to-head-mama-labs/

Parle Products unveils second phase of 'Litter Free' campaign
Parle Products partners with 60 puja pandals in Hooghly, West Bengal
http://www.mxmindia.com/2014/11/parle-products-unveils-second-phase-of-litter-free-campaign/

Amith Prabhu: Hiring journalists without training them is unfair to the profession and unjust to the individual
I wish associations of PR consulting companies create a programme for journalists who switch jobs to get into the public relations business, writes Amith Prabhu
http://www.mxmindia.com/2014/11/amith-prabhu-hiring-journalists-without-training-them-is-unfair-to-the-profession-and-unjust-to-the-individual/

What Ticks for Indian Consumers/ Women - Karthik Srinivasan and Suman Srivastava
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Karthik Srinivasan and Suman Srivastava
http://www.mxmindia.com/2014/11/what-ticks-for-indian-consumers-women-karthik-srinivasan-and-suman-srivastava/

Facebook announces rollout of India Client Council
The India Client Council is a forum where some of India’s leading marketers can listen, inspire and share ideas about the future of marketing
http://www.mxmindia.com/2014/11/facebook-announces-rollout-of-india-client-council/

Cadbury ties up with Warner Brothers for new merchandise deal
The deal has been facilitated by Dream Theatre Pvt. Ltd
http://www.mxmindia.com/2014/11/cadbury-ties-up-with-warner-brothers-for-new-merchandise-deal/

Uninor appoints Anurag Prasad as Head - External Communications
Anurag Prasad joins the Corporate Communications department of Uninor from his Senior Editor position at Fortune India

http://www.mxmindia.com/2014/11/uninor-appoints-anurag-prasad-as-head-external-communications/