Stories on 6th Apr '17

Goafest, again!
The three-day annual congregation of advertising, media and marketing professionals starts in Goa today
http://www.mxmindia.com/?p=101673

Dear MxM by Jaisurya Das: 5th 'P' in marketing - Paranoia - is missing in Arnab's rhetoric (+ Is HT Pune safe for employment?)
Senior mediaperson Jaisurya Das responds to questions from our readers and comments on affairs of the media like few others do
http://www.mxmindia.com/?p=101653

Pepsi unveils campaign celebrating global moments
Celebrates spontaneity by driving relevance with today's generation
http://www.mxmindia.com/?p=101651

Hakuhodo Percept appoints Sharad Mathur as SVP
Based out of Delhi, Mathur will be leading the Maruti Suzuki Relationship
http://www.mxmindia.com/?p=101650

Myntra launches campaign to promote the first season of 'Big Fashion Gig'
Launches TVCsto call attention to India's first ever online fashion event
http://www.mxmindia.com/?p=101652

Arun Viswanath appointed ECD at Percept/H
His core responsibilities include leading and fashioning agency’s key accounts creatively and adding new businesses to the agency portfolio
http://www.mxmindia.com/?p=101647

Godrej Yummiez propels its marketing initiatives through BTL activities
Brand Street India spearheads the dual purpose campaign
http://www.mxmindia.com/?p=101646

Liva's latest campaign starring Kangana Ranaut creates stir
The film has been conceptualised by Lowe Lintas and directed by Mikon Van Gastel
http://www.mxmindia.com/?p=101649

Idea Cellular extends partnership with Kings XI Punjab for the second year
Idea logo to feature on the back of the team jersey
http://www.mxmindia.com/?p=101598

Stories on 9th Jan '17

Sports & Entertainment on a high
2017 will be a defining year in sports and entertainment marketing, predicts GroupM arm ESP Properties in its Top 10 Trends for the year
http://www.mxmindia.com/?p=98247

BTL Baatein: Manoj Nair, FCM Travel Solutions... Powered by VISCOMM
In the future, the pie of BTL will increase while ATL will keep shrinking, says Manoj Nair, Vice President and Head of Marketing at FCM Travel Solutions in BTL Baatein, powered by VISCOMM
http://www.mxmindia.com/?p=98258

Prashanth Challapalli joins Leo Burnett as Chief Integration Officer for South Asia
He will report to Saurabh Varma, CEO, Publicis Communications India
http://www.mxmindia.com/?p=98281

Sambit Mohanty joins JWT as NCD
Sambit Mohanty joins J Walter Thompson India as National Creative Director
http://www.mxmindia.com/?p=98259

Dainik Bhaskar emerges second largest digital media group in India
Amongst individual sites, www.dainikbhaskar.com continues at the second place as the second largest news site in India with 820 million page views
http://www.mxmindia.com/?p=98250

First edition of India Today Conclave - South 2017 to be held in Chennai
The two-day conclave, scheduledon January 9 and 10, 2017 will be held at ITC Grand Chola
http://www.mxmindia.com/?p=98249

Moto's #SayHello campaign on 'World Hello Day 2016'
On Youtube alone, the video garnered more than 600,000 plus views globally in one day
http://www.mxmindia.com/?p=98248

Stories on 10th Dec 14

Global adspend growth down to 3.9% in 2014. Forecast for 2015: 4.9%
GroupM brings down 2014 global adspend forecast downward to 3.9% growth. Global growth will be 4.9% in 2015
http://www.mxmindia.com/2014/12/global-adspend-growth-down-to-3-9-in-2014-forecast-for-2015-4-9/

Small budget okay for effective advertising: APAC Effie & GfK study
APAC Effie, in collaboration with GfK, has released the APAC Effie 2014 Report, an analysis that reveals key insights and trends on effective marketing communication strategies through a study of the APAC Effie Awards cases
http://www.mxmindia.com/2014/12/small-budget-okay-for-effective-advertising-apac-effie-gfk-study/

RK Arora exits iTV network
iTV Network Group CEO RK Arora has resigned after a two-odd-year stint first as CEO and since last year as Group CEO
http://www.mxmindia.com/2014/12/rk-swamy-unveils-new-campaign-for-indusind-bank/

Sanjeev Kotnala: LESSONS WASTED: You need to protect yourself
Following the Uber incident, risking being called prudish and unprogressive, Sanjeev Kotnala shares what he asks every female acquaintance to follow
http://www.mxmindia.com/2014/12/sanjeev-kotnala-lessons-wasted-you-need-to-protect-yourself/

Amagi announces launch of ad monetization platforms
They are uniquely designed for TV Networks whose satellite feeds cover countries outside its origin
http://www.mxmindia.com/2014/12/amagi-announces-launch-of-ad-monetization-platforms/

Mountain Dew appoints new brand ambassadors
The campaign will be supported by a thematic TVC that shows both the actors overcoming their personal 'Mountain of Fears'
http://www.mxmindia.com/2014/12/mountain-dew-appoints-new-brand-ambassadors/

Stories on 5th Nov 14

Do looooong ads work for brands?
Do the extra-long ads like the Pepsi and KitKat had around Diwali send the message better than the shorter ones?
http://www.mxmindia.com/2014/11/do-looooong-ads-work-for-brands/.

Thomas Cook assigns creative mandate to L&K Saatchi & Saatchi
The agency's Mumbai office will manage the mainline creative services for the iconic travel and tourism services MNC
http://www.mxmindia.com/2014/11/thomas-cook-assigns-creative-mandate-to-lk-saatchi-saatchi/


Kaizad Pardiwalla joins Orchard Advertising as COO
Kaizad comes with 18 years of experience in the business with the last three being at Grey where he ran the Mumbai operations
http://www.mxmindia.com/2014/11/kaizad-pardiwalla-joins-orchard-advertising-as-coo/

Sanjeev Kotnala: Why Advertsiers Have Not Kissed the Digital Frog
Digital hasn't had it so good in this nation. The current government swears by the social medium. The new smart generation is pushing for a digital shift. Yet, it looks in in India, digital will be the Crown Prince that was never crowned?
http://www.mxmindia.com/2014/11/sanjeev-kotnala-why-advertsiers-have-not-kissed-the-digital-frog/

Hindi GEC Rishtey launches in the US & Canada
With seven channels already available in North America, IndiaCast currently has a comprehensive portfolio of brands in the region
http://www.mxmindia.com/2014/11/hindi-gec-rishtey-launches-in-the-us-canada/

Sunil Buch joins ZEEL as CBO
Sunil will also head Network Marketing, Audience Content Research, Brand Activation & Identity Strategy
http://www.mxmindia.com/2014/11/sunil-buch-joins-zeel-as-cbo/

Myntra Fashion Incuabtor to boost careers of young fashion designers
Talenthouse India has partnered on this initiative as an outreach partner and will reach out to its 10,000+ registered fashion community pan India
http://www.mxmindia.com/2014/11/myntra-fashion-incuabtor-to-boost-careers-of-young-fashion-designers/

What Ticks for Indian Consumers/ Men - Kevin Vaz and Saurabh Yagnik
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Kevin Vaz and Saurabh Yagnik

http://www.mxmindia.com/2014/11/what-ticks-for-indian-consumers-men-kevin-vaz-and-saurabh-yagnik/

Stories on 5th Aug 14

Global, going local

How Starbucks is localizing to crack the Indian coffee chain market

http://www.mxmindia.com/2014/08/global-going-local/

Harsha Joshi joins Dentsu as VP-Group Trading

Dentsu Aegis Network has announced the appointment of Harsha Joshi as Executive Vice President - Group Trading

http://www.mxmindia.com/2014/08/harsha-joshi-joins-dentsu-as-vp-group-trading/

Mindshare partners Crayon Data to build on adaptive strengths

Mindshare has entered into an exclusive partnership with Big Data firm Crayon Data to power its planning, insights and consultancy offering

http://www.mxmindia.com/2014/08/mindshare-partners-crayon-data-to-build-on-adaptive-strengths/

Ranjona Banerji: Twitter hysterics get twisted in political faultines

Surely the Meerut gangrape case is about more than the rightwing versus leftists, asks Ranjona Banerji

http://www.mxmindia.com/2014/08/ranjona-banerji-twitter-hysterics-get-twisted-in-political-faultines/

Romil Ramgarhia joins BARC as Chief Business Officer

The former commercial head at Zee Entertainment and Colors has moved to Broadcast Audience Research Council as Chief Business Officer

http://www.mxmindia.com/2014/08/romil-ramgarhia-joins-barc-as-chief-business-officer/

Ashok Vidyasagar joins Endemol as Senior VP

He will be responsible for focusing on scripted business opportunities and exploiting the non-scripted catalogue of Endemol in the four southern languages of Tamil, Telugu, Kannada and Malayalam

http://www.mxmindia.com/2014/08/ashok-vidyasagar-joins-endemol-as-senior-vp/

VIP hands over Communications mandate to LinOpinion GH

The partnership will assist in developing the best strategic communication route for VIP Industries and create a stable, resounding image for its brands including VIP, Carlton, Alfa, Aristocrat, Skybags and Caprese

http://www.mxmindia.com/2014/08/vip-hands-over-communications-mandate-to-linopinion-gh/

JWT unveils first campaign for CommonFloor.com

CommonFloor.com strives to remove all fear associated with property decision making

http://www.mxmindia.com/2014/08/jwt-unveils-first-campaign-for-commonfloor-com/